---
title: 'General Manager (Roseville) at Squishable'
canonical: 'https://feeny.ai/job/general-manager-roseville-squishable-roseville-8r1ykcjrj4vp'
type: 'job'
last_seen: '2026-09-08'
---

# General Manager (Roseville) at Squishable

- **Company:** Squishable
- **Location:** Roseville, CA
- **Posted:** 2026-03-25
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/squishable/jobs/4677137005

## Job description

Squishable is a close-knit team of designers, artists, pop culture-fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest, (and sometimes downright unusual) plush and lifestyle products in the world. With the millions-strong Squishable fan community cheering us on (and a lot of cupcakes, coffee, and karaoke) we make people say "awww." Our offices are in a sunny Soho loft in NYC, and downtown Washington DC.

WHO ARE WE?

We Are Squishable! At Squishable, products and people are at the core of why we do what we do every day. We strive to create a customer experience that is based on sharing our love and passion for the brand while building long-lasting relationships with our customers…turning friends into fans. As we experience rapid growth, we are looking for career-driven leaders who are obsessed with creating a unique customer experience. We need great people to represent the brand where it matters most…in front of our customers. These leaders will be part of shaping the voice and character of the Squishable store experience.

The ideal candidate will be a natural-born leader who loves the store experience. They will be passionate, driven, and highly organized with a desire to bring happiness to people’s lives. Additionally, they will be confident, creative, bright, friendly, adaptable, and able to consistently perform at the highest level. Candidates must be well-spoken and confident in their ability to interact with people at all levels while remaining calm and organized at all times.

What Does a Squishable General Manager Do?

- Responsible for overseeing the daily operations of our retail store, making sure it runs smoothly and effectively. Their duties include motivating sales teams, creating business strategies, and training new staff.
- Opening and closing the market shop (at times on your own) and being responsible for the accurate handling of day-start/day-end cash
- Ensuring accurate maintenance of inventory levels and punctual restocking of merchandise on the floor
- Maintaining a high level of merchandise presentation
- Maintain enthusiasm and motivation in the shop and ensure a fun and memorable environment is created
- Assist in all types of POS transactions and inquiries
- Adhere to all company policies, practices, and safety standards

Other Qualifications:

- 2-3 years of retail management experience
- 2-5 years of customer service
- Passion for people! A dynamic and engaged leader who has a passion for empowering, inspiring, motivating, teaching & developing team members.
- Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast-paced, ever-changing, and highly entrepreneurial environment.
- Feedback is a gift! Ability to receive and provide constructive feedback and recognition to every team member, to ensure we have an open and transparent culture of high-performance standards.
- High emotional intelligence with the ability to work with and manage diverse teams by being highly empathetic, intuitive, self-motivated, and driven.
- Teams Win! Has to be a team player who fosters a collaborative and engaged teamwork environment.
- Willing to work a flexible schedule, including early mornings, nights, overnights, weekends, and holidays as needed
- Proficient with Microsoft Office Suite or related software
- Ability to transport stock as may be required; lifting cartons up to 25 lb.

Benefits/ Perks:

- Hourly Rate for this position is $70,500-$73,000
- 100% employer-paid health insurance
- 100% employer-paid short and long-term disability insurance
- 100% employer-paid life insurance
- Affordable vision and dental insurance
- 18 days of PTO per year, plus 2 floating holidays
- 401 (k) with employer matching
- Generous employee discount (hello, giant plush!)

At Squishable.com, Inc. we value, celebrate, and support diversity and inclusivity across our community and we are proud to be an Equal Opportunity Employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skillsets. We do not discriminate against any applicant’s race, color, religion, sex, gender identity, gender expression, sexual orientation, national origin, age, disability, or veteran status.

CCPA disclosure notice [here.](https://www.squishable.com/mm5/merchant.mvc?Screen=PRPO)

## About Squishable

## Company Overview
- **One-liner**: Squishable designs and sells giant, round, fuzzy stuffed animals (plush toys) through a fan-driven design process, blending technology and toy making.
- **Entity Type**: Private (funding not publicly available)
- **Headquarters**: New York City (Soho), New York, USA (with additional offices in Washington, DC)
- **Founded**: 2007
- **Founders**: Zoe Fraade‑Blanar (Co‑Founder & CCO) and others (names not fully disclosed)

## Core Business
- **Industry**: Toy manufacturing / Consumer goods; the company describes itself as “a technology company with a toy habit.”
- **Target Customers**: B2C (collectors, fans, gift‑givers) and B2B (wholesale to retailers, corporate partners)
- **Mission**: To make the world a cuter place and to empower fans to shape the products they love.

## Products & Services
- **[Squishable Plush Toys]**: The core product line – large, round, soft stuffed animals in categories such as food, animals, mythological creatures, and original fan‑designed characters. Products are sold online and in retail stores. More than half of designs come from fan submissions via the “Project Open Squish” design contest.
- **[Philanthropy Program]**: Monthly charity donations based on customer photo submissions, seasonal toy donations to children’s charities, and auctions of prototypes for charitable causes.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Annual revenue ~$9.3 million (source: aggregated business database data)
- **Notable Investors/Partners**: No external investors disclosed; partners include children’s charities and the fan community.
- **Growth Signals**: 
  - Over 3 million Squishables released to date.
  - Active hiring for a Head of Visual Merchandising (hybrid, NYC).
  - Small but stable team (62 employees per LinkedIn; 103 per Built In – conflicting reports).
  - Employee headcount declined ~3% year‑over‑year (LinkedIn), but the company continues to invest in retail and design roles.

## Competitive Advantages
- **Fan‑Powered Design**: The “Project Open Squish” contest and constant community feedback ensure products resonate directly with buyers, creating strong brand loyalty and a built‑in marketing channel.
- **Unique Aesthetic**: The distinct “squishy” look (giant, round, fuzzy) differentiates the brand from traditional plush toys.
- **Community‑First Culture**: Active social media engagement, charity initiatives, and a dedicated fan base (over 3,700 LinkedIn followers) provide recurring organic promotion.

## Strategic Focus
- **Retail Expansion**: Hiring a senior visual merchandising leader to elevate in‑store experiences and grow the physical retail footprint.
- **Design & Innovation**: Continuing to crowdsource new designs and expand into new categories (food, mythical creatures, etc.).
- **Philanthropy & Brand Purpose**: Deepening charitable partnerships to reinforce brand identity and customer loyalty.
- **Operational Stability**: Maintaining a lean team while investing in e‑commerce (Shopify, Netsuite, etc.) and digital marketing.

## Why Work Here
- **Culture**: “Small but mighty” team of creatives, dreamers, and highly skilled individuals; described as friendly, passionate, and welcoming of big ideas. Karaoke nights and a strong sense of camaraderie.
- **Work Model**: Hybrid – some roles are based in physical offices (NYC and Washington, DC) with flexibility; many positions require on‑site presence. The new Visual Merchandising role is explicitly hybrid.
- **Benefits** (from company pages):
  - Great healthcare (medical, dental, vision), FSA, disability & life insurance
  - 401(k) with employer match
  - 100% paid parental leave for all new parents
  - Employee Assistance Program (EAP)
  - Generous PTO and paid holidays
  - Employee discounts (and “all the plush you can hug”)
  - Investment in training, education, and career development
- **Engineering / Tech**: The company builds its own websites, tools, and internal systems; tech stack includes Shopify, Stripe, Netsuite, Mailchimp, Adobe Creative Suite, and more.

## Sources
1. [Squishable Official About Page](https://squishable.com/pages/about-us)
2. [Squishable Hire Me / Careers Page](https://squishable.com/pages/hire-me)
3. [Squishable LinkedIn Company Page](https://www.linkedin.com/company/squishable)
4. [Squishable on Built In (company profile)](https://builtin.com/company/squishable)
5. [Squishable Homepage](https://squishable.com/)

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