---
title: 'General Manager SMB at Tryriot'
canonical: 'https://feeny.ai/job/general-manager-smb-tryriot-paris-fz2gbz2yrpry'
type: 'job'
last_seen: '2026-09-07'
---

# General Manager SMB at Tryriot

- **Company:** Tryriot
- **Location:** Paris, France
- **Work type:** onsite
- **Posted:** 2026-03-17
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/tryriot/08044d3d-cff7-4b80-9469-0d5389f60968

## Job description

We're a product-first team on a mission to help grow the cybersecurity culture 🔐 We want to instill cybersecurity good practices to employees in a way that's actually effective, and entertaining enough so that employees don't feel like they're working. Think Duolingo but for cybersecurity. We created a platform to easily rollout a cybersecurity awareness program: the platform sends chat-based 4-minutes long courses to teams. Following the courses, the other side of the platform simulates phishing attacks, to prepare employees to face hackers, but in a safe environment. Created in 2020, Riot has raised $45m with leading investors (Y Combinator, Left Lane, Base10, Funders Club and Frst Capital) and is now protecting more than 2,000,000 employees in over 2,000 companies (including Sisal, Edison, Coop and LastMinute) all over the world. Cybersecurity is everywhere. It's impacting everyone, everyday, and it's becoming the number one risk to any organization, whether it's a small business or a big firm. Yet, the cybersecurity culture in most companies is a disaster. Hackers are leveraging this by targeting the weakest link: the employees. We're on a mission to fix that.

## About the job

Most cybersecurity companies ignore small businesses. Too small, too fragmented, too hard to reach at scale. We think that's the wrong bet and a massive opportunity.

The SMB market (companies under 200 employees) is one of Riot's biggest growth levers. Cyber attacks are increasingly targeting smaller companies, and incoming regulations will soon force thousands of them to act. What doesn't exist yet is a scalable way to reach them. That's exactly what this role is about.

What you build will not only drive growth in France but will also serve as a blueprint for international expansion and other segments such as Mid-Market and Enterprise.

## What you will do 🤝

As our first Head of Small Business, you will build Riot's SMB acquisition engine from the ground up: defining strategy, picking channels, running experiments, and shipping systems that work.

What you build in France will become the blueprint for how Riot grows internationally and across segments. Reporting directly to our CEO and cofounder, this is a 0 > 1 role with company-level impact.

1. Build Riot’s inbound growth engine

- Define Riot’s SMB acquisition strategy from scratch
- Identify the highest leverage acquisition channels (SEO, paid acquisition, product-led growth, partnerships, etc.)
- Build scalable growth loops and repeatable acquisition systems

1. Own and optimize the full growth funnel

- Analyze and optimize the entire funnel: acquisition > signup > onboarding > activation > retention
- Identify friction points and design experiments to improve conversion
- Work closely with Product to improve product-led growth mechanics

1. Build the growth stack and systems

- Implement the tools, automation and infrastructure required to scale
- Set up performance tracking and data analysis frameworks
- Build repeatable and scalable acquisition processes

1. Run high-velocity experimentation

- Launch and iterate on acquisition campaigns (SEO, Google Ads, paid channels)
- Test messaging, positioning and distribution strategies
- Continuously run rapid test-and-learn cycles

1. Work cross-functionally to unlock growth

- Collaborate closely with Product, Sales and Customer Success
- Translate market and user insights into product and GTM improvements
- Contribute to Riot’s broader go-to-market strategy

## Who you are

- You have hands-on experience in growth marketing, including working with tools, automation and scalable acquisition systems
- You bring a strong product mindset and understand how growth and product work together
- You are highly analytical and data-driven, with a strong ability to analyze funnels, identify bottlenecks and drive improvements
- You have experience in B2C and/or B2B acquisition, with a strong plus for high-volume environments
- You demonstrate a high level of autonomy and ownership
- You don't need to be an expert on cybersecurity, but you need to be motivated by the mission
- You have a full professional proficiency in English and native in French
- You're based in Paris or you're willing to relocate

It will be a cultural fit if 🫂

- You're a doer: not afraid to get your hands dirty and get things done
- You have high standards: expect performance to be nothing short of the best
- You are an enthusiastic at heart: exhibit passion and excitement over work

## Why join us at Riot 💜

- Join a healthy-financial company: we're financially strong and highly capital-efficient. Fundraising fuels our momentum, enabling us to scale faster and unlock new growth opportunities
- Contribute to a fast-growing startup with a strong vision and high ambitions, backed by clear business goals. We've tripled our revenue over the past three years, and we plan to grow from €20M to €40M ARR in 2026.
- Experience the energy of a collaborative team in our modern and cosy office located in heart of Paris: Canal Saint Martin

Recruitment process 🎙️

- First call with our Recruitment team (30min)
- Manager interview with Benjamin, CEO and co-founder (45min)
- Case study with Benjamin (1h)
- Cultural fit interview with Clément, VP of Sales (30min), and Louis, CTO and cofounder (30min)

## About Tryriot

## Company Overview
- **One-liner**: Riot is an employee security posture management platform that provides frictionless cybersecurity tools to protect employees from AI-powered cyberattacks.
- **Entity Type**: Private (Series B)
- **Headquarters**: Los Angeles, California, USA (also operates from San Francisco, CA; with a strong presence in France)
- **Founded**: 2020
- **Founders**: Louis C. (Co-founder & CTO), Henry de Roquefeuil (Sales Founding Team, YC W20)

## Core Business
- **Primary industry**: Computer and Network Security / Cybersecurity
- **Target customers**: B2B – serving companies of all sizes, from SMBs to leading global enterprises (protects 2,000,000+ employees)
- **Mission**: To create no-friction solutions that keep employees safe from hackers, making employees the first line of defense.

## Products & Services
- **[Riot Platform]**: An employee security posture management platform that provides real-time monitoring, practical phishing training, a 24/7 cybersecurity hotline, and real-time data breach detection. It automatically syncs with Google, Microsoft, and Okta to maintain up-to-date directory information. The platform delivers a single integrated "Karma" score to track and improve company security posture.
- **[Multi-Language Support]**: Awareness training, simulation, and breach intelligence delivered in 33+ languages.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding of $44.2 million raised to date
- **Notable Investors/Partners**: Left Lane Capital (led Series B), Base10 Partners (led Series A), Y Combinator (led Seed round). The company has 4 investors in Series B and 10 in Series A.
- **Growth Signals**: The number of cyberattacks targeting employees has grown by 1,275% since the launch of ChatGPT, driving massive demand. Riot protects 2,000,000+ employees. Headcount grew +89.8% YoY, and job postings increased +166.7% year-over-year.

## Competitive Advantages
- **Pioneering real-time approach**: Riot is the first real-time employee cybersecurity monitoring solution, moving beyond traditional annual training to address modern, AI-driven threats.
- **Frictionless, employee-friendly design**: Focuses on user experience and eliminating friction, making security “something employees love” rather than a chore.
- **Strong traction in European market**: Deep talent and customer base in France and across Europe, with expansion into the US.
- **Single, integrated score (Karma)**: Provides a holistic and easily understandable way for organizations to track their security posture.

## Strategic Focus
- **International expansion**: Currently hiring sales and customer success roles across France, Spain, Italy, the UK, and the US.
- **Scaling the platform**: Continued investment in engineering, product design, and GTM engineering to enhance the platform’s capabilities.
- **Mid-market and Enterprise growth**: Active hiring for Account Executives and Customer Success Managers focused on mid-market and enterprise segments.

## Why Work Here
- **Culture**: Described as having a strong office culture with a highly rated work environment. The company invests heavily in building what it calls the “most amazing office to work in.”
- **Remote/Hybrid/Office Policy**: Maintains a hybrid model. Remote work is an option for some roles, but the HQ in Los Angeles has an OnSite workspace. Total offices: 22.
- **Notable Perks & Benefits**:
    - Performance bonuses and employee discounts
    - Diversity, Equity & Inclusion with employee resource groups
    - Generous parental leave and family medical leave
    - Comprehensive healthcare (dental, health insurance, FSA)
    - Tuition assistance, job training and conferences, apprenticeship programs
- **Engineering Culture**: Uses AI tools to support hiring processes. Strong focus on product design and back-end engineering, with active positions for a Senior Product Designer and Backend Engineer.
- **Employee Ratings (4.3/5.0)**: High marks for Career (4.3), with solid scores for Culture (3.8) and Compensation (3.8). Work-life balance rated 3.5.

## Sources
1. [tryriot.com](https://tryriot.com/)
2. [about page](https://tryriot.com/about/)
3. [LinkedIn - tryriot](https://www.linkedin.com/company/tryriot)
4. [Built In - Riot Company Profile](https://builtin.com/company/riot-tryriotcom)
5. [Lever Careers Page](https://jobs.lever.co/tryriot)

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