--- title: 'General Manager (Thailand) at Blood' canonical: 'https://feeny.ai/job/general-manager-thailand-blood-bangkok-k4g24j1yt06s' type: 'job' last_seen: '2026-09-11' --- # General Manager (Thailand) at Blood - **Company:** Blood - **Location:** Bangkok, Thailand - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-24 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.lever.co/pslove-pte/85a393b7-4302-4053-bc25-ff784bff6430 ## Job description Hello. We’re Blood. Our purpose is to revolutionize periods. Who are we? Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief). We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better. ## Who we are looking for We’re looking for a business athlete to lead and scale our Thailand operations. As Country GM, you’ll own the full P&L for Thailand and be accountable for growth, retail excellence, team building, and local execution. You’ll be part commercial operator, part culture carrier, and 100% committed to making periods unapologetically real in Thailand. We’re not just looking for a manager. We’re looking for someone who obsesses over shelves, sales, and stories,  someone who wants to lead a challenger brand to win against giants. What you will do: 💰 Sales & Commercial Growth - Drive topline and bottomline growth across all channels (modern trade super/hyper, ecommerce, CVS, etc.) - Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements - Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution 🧩 Team & Org Leadership - Set clear goals, coach team members, and maintain a high-performance and core-value centric culture - Hire, retain, and develop local talent with strong values and executional hunger 🔍 Retail & Execution Excellence - Ensure we win at the shelf,  on-shelf availability, pricing, promo tags, POSM execution - Build intelligence from ground merchandising and shopper feedback into real actions - Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground 🧠 Market Strategy & Localisation - Localise regional marketing and product plans to suit Thailand consumer needs - Own launch strategy for new products with excellence in trade and shopper activation - Identify growth levers and whitespace in categories like sanitary pads, panty liners, overnight pants, and more 🧾 P&L Ownership & Ops - Own the Thailand P&L and work with Finance and HQ to manage budgets and forecasts - Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability - Ensure smooth logistics, importation, warehousing, and distributor operations What you will bring: - 10-15+ years of relevant experience in FMCG or consumer, (preferably with exposure to MT key account management and/or operating in high-growth environments) - Proven leadership experience managing teams and delivering business targets - Deep understanding of Thailand’s retail landscape, especially minimart chains and modern trade - A highly organized, independent problem-solver who thrives in fast-paced, high-growth environments with a bias for action, and an open-minded spirit Why Join Us? Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia. If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you. Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike. Strong backing - We are funded and backed by top angel investors in SE-Asia. Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between. ## About Blood ## Company Overview - **One-liner**: Blood is a skin-first, high-performance period care company that designs and provides innovative products for people who bleed, including pads, cramp relief patches, and baby diapers. - **Entity Type**: Private (funding stage: Series B – last round led by DSG Consumer Partners, March 2025) - **Headquarters**: Singapore, Singapore - **Founded**: 2014 - **Founders**: Caleb Leow (Co-Founder, Business & Product) and Peck Ying Tan (Co-Founder, Growth & Product) ## Core Business - Primary industry/industries: Wellness and Fitness Services, Consumer Health & Wellness, Personal Care - Target customers: B2C (direct-to-consumer via e-commerce and retail), B2B (corporate wellness programs, workplace period care) - Mission or purpose statement: “Revolutionize periods” – making period care accessible, inclusive, and high-performance through innovative, skin-friendly products. ## Products & Services - **[Blood Pads]**: The world’s first 100% corn topsheet sanitary pads, available in multiple lengths (25cm–41cm). Focused on skin comfort and sustainability. Sold direct-to-consumer and through channels across Southeast Asia and India. - **[MenstruHeat]**: A drug-free, heat-based cramp relief patch for menstrual pain management. Also marketed for neck, back, and knee aches. - **[No Days Off (NDO) Diapers]**: Better-for-baby diapers, a newer product line launched to expand beyond period care into broader personal care. - **[Free Pads Day Corporate Program]**: A B2B wellness initiative providing free pads to offices; reached over 250 workplaces and 50,000+ female employees in Singapore and Malaysia (2024-2025). ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Total Funding – USD 4,001,840 across multiple rounds. Series A (USD 2.5M, led by AngelCentral and DSG Consumer Partners, Jan 2024); Series A (USD 1.5M, led by DSG Consumer Partners, May 2023); Series B (led by DSG Consumer Partners, Mar 2025 – amount undisclosed). Also reported over 1M units sold to date. - **Notable Investors/Partners**: DSG Consumer Partners (lead investor), AngelCentral - **Growth Signals**: 25.8% YoY headcount growth (53 employees as of late 2025); presence in 5 countries (Singapore, Indonesia, Malaysia, India, Bangladesh); expansion into baby diapers (No Days Off); strong social media traction (LinkedIn followers: ~28,975, up 31.1% YoY); active hiring for Head of AI and Regional Head of Brand & Innovation. ## Competitive Advantages - Product innovation – first 100% corn topsheet pad, drug-free heat patch for cramps, focus on skin-first materials. - Strong brand identity and community engagement (Free Pads Day, period-positive messaging). - Culturally rooted in Southeast Asia with bottom-up understanding of local consumer needs; expanding from period care to adjacent personal care categories. - Lean, ownership-driven culture that allows fast iteration and direct customer obsession. ## Strategic Focus - Expand product portfolio beyond period care (baby diapers, new personal care items). - Scale B2B corporate wellness channel (Free Pads Day) across more markets. - Invest in AI and data to personalize health insights (hiring Head of AI). - Grow omnichannel presence (quick commerce, DTC, marketplace) and strengthen distribution in Indonesia, India, and the US. ## Why Work Here - Culture highlights: Values include “Customer Obsession,” “Ownership,” “Push Boundaries,” and “Open-minded.” Flat hierarchy; no emphasis on where you studied; structured hiring process focused on skills and values alignment. Interns treated equally to full-timers (minimum 4-6 month commitment). - Hybrid/Remote policy: Based in Singapore with offices in Jakarta and remote presence across SEA; role-dependent (likely hybrid for Singapore roles). - Notable perks: Free period products for employees; high work-life balance score (5.0/5.0 on employer reviews); total employer rating 4.2/5.0 (8 reviews) – Culture 4.3, Compensation 3.6, Career 3.6. - Growth trajectory: Rapidly scaling startup with clear product-market fit, strong funding from specialist investors, and a mission-driven team. ## Sources 1. [jobs.lever.co](https://jobs.lever.co/pslove-pte) – Open positions and career page 2. [getblood.com](https://sg.getblood.com/pages/career-our-team) – Company culture and values 3. [linkedin.com](https://linkedin.com/company/getblood) – LinkedIn company page and posts 4. [craft.co](https://craft.co/pslove) – Company profile, funding, units sold ## Other roles at Blood - [Order Fulfilment Officer](https://feeny.ai/job/order-fulfilment-officer-blood-kuala-lumpur-k2b230gcvx2v) — Kuala Lumpur, Malaysia - [Growth & Social Media Manager](https://feeny.ai/job/growth-social-media-manager-blood-bangkok-et7bq4x46zgv) — Bangkok, Thailand - [Senior Brand Executive / Brand Manager](https://feeny.ai/job/senior-brand-executive-brand-manager-blood-bangkok-0zq6hryxya0b) — Bangkok, Thailand - [Senior Key Account Executive / Key Account Manager](https://feeny.ai/job/senior-key-account-executive-key-account-manager-blood-bangkok-bcrr67h8cv4t) — Bangkok, Thailand - [Senior E-Commerce Executive](https://feeny.ai/job/senior-e-commerce-executive-blood-bangkok-jht1jggryap5) — Bangkok, Thailand - [Performance Marketer - ID](https://feeny.ai/job/performance-marketer-id-blood-jakarta-7d988j114k82) — Jakarta, Indonesia - [Trade Marketing Manager](https://feeny.ai/job/trade-marketing-manager-blood-jakarta-mh0a00mfmgr4) — Jakarta, Indonesia - [MTI and New Channel Account Manager](https://feeny.ai/job/mti-and-new-channel-account-manager-blood-jakarta-dnaws43qvy28) — Jakarta, Indonesia - [Operations Manager (Quick Commerce, Marketplace, DTC)](https://feeny.ai/job/operations-manager-quick-commerce-marketplace-dtc-blood-bengaluru-e9f0hce3cbcf) — Bengaluru, India - [Social Media & Content Executive (FMCG)](https://feeny.ai/job/social-media-content-executive-fmcg-blood-kuala-lumpur-1edd6b88y2hv) — Kuala Lumpur, Malaysia