---
title: 'General Manager, UK at Wheely'
canonical: 'https://feeny.ai/job/general-manager-uk-wheely-london-england-5h8wrdd9ma9p'
type: 'job'
last_seen: '2026-09-10'
---

# General Manager, UK at Wheely

- **Company:** Wheely
- **Location:** London England, United Kingdom
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-10
- **Apply:** https://boards.greenhouse.io/wheely/jobs/7886494003?gh_jid=7886494003

## Job description

## About Wheely

Wheely is redefining premium transportation across major cities in Europe, the US, and the Middle East. We blend cutting-edge technology with the craft of five-star chauffeuring to deliver an experience trusted by more than 100,000 active riders and 1,200 corporate accounts.

We’re a profitable, fast-growing scale-up with $43M raised and over $100M in annual revenue. Having recently launched in New York City, we’re expanding rapidly across the US and EMEA. If you take pride in your craft and want to help shape the next chapter of our growth, we'd love to hear from you.

## About The Role

London is Wheely's largest market and our strategic priority: we're doubling down on it. As General Manager, you'll own a business approaching $100M in annual gross bookings/revenue, with over 1,200 chauffeurs and four teams reporting to you.

You'll work directly with our CEO/Founder and executive team: close enough to move fast, with the backing to make decisions that matter.

This is a 24/7 operation serving demanding customers. It requires intensity, commitment, and genuine passion for getting things right.

## Responsibilities

- P&L responsibility for London
- The offline product: pricing, availability and fleet composition
- Four local teams
- Driver Operations
- Quality & Training (our Chauffeur Academy)
- Sales (Wheely for Business)
- Marketing
- Drive business development, identifying and capitalising on new opportunities for expansion and partnerships
- Collaboration with central Product team on the passenger and chauffeur experience
- Regulatory strategy: navigating London's complex licensing environment
- External representation: press, partnerships and key stakeholder engagement.

## Requirements

- Bachelor's or Master's degree in STEM or Economics from a leading university
- Minimum 10+ years of total experience, with 5+ years in investment banking, strategy consulting, or high-growth tech
- Excellent leadership and team management skills
- Strong analytical / problem solving skills
- Based in Central London

## What We Offer

- Office-based role in West London, four days a week with flexible start and finish times, plus one remote day of your choice
- Competitive salary
- Employee stock options plan
- Private medical and dental insurance
- Life and critical illness cover
- Best-in-class equipment
- Monthly credit towards Wheely journeys
- Cycle to Work scheme
- Professional development stipend
- Relocation support, including visa sponsorship and allowance

All of your personal information will be collected stored and processed in accordance with [Wheely’s Candidate Privacy Notice](https://wheely.com/en/legal/uk/for-candidates/privacy)

## About Wheely

## Company Overview
- **One-liner**: Wheely is a premium chauffeur service that combines luxury transportation with on-demand app technology to provide discerning travelers with a private, high-end commuting experience.
- **Entity Type**: Private (Series B)
- **Headquarters**: London, United Kingdom (Registered office: The Monastery Barn, Syon Park, London Road, Brentford, TW8 8JF)
- **Founded**: 2010
- **Founders**: Anton Chirkunov

## Core Business
- **Primary Industry**: Premium ground transportation / Luxury mobility services
- **Target Customers**: B2C (discerning travelers, business executives) and B2B (corporate travel programs); focused on high-net-worth individuals and business travelers
- **Mission/Purpose**: To protect users' time by providing a consistently premium, comfortable, and refined chauffeur experience with privacy at its core.

## Products & Services
- **On-Demand Chauffeur Service**: Book luxury chauffeur-driven vehicles on-demand or in advance via iOS/Android apps, available in London, Paris, New York, Dubai, and Moscow.
- **Airport Transfers & Commuter Rides**: Specialized airport transfer and daily commute solutions for members and business travelers.
- **Premium Vehicle Fleet**: A range of luxury vehicles available for members and corporate clients.
- **Corporate & Event Services**: Official chauffeur for prestigious events (e.g., Royal Ascot, Henley Royal Regatta).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metrics**: Total funding of $73.0M across 4 rounds (including $28M Series B); annual revenue estimated at $12.0M; $110M in annual bookings as of early 2020; 80,000 total passenger base (as of early 2020)
- **Notable Investors/Partners**: Not fully disclosed, but the company has raised significant venture funding. Partners include high-profile UK events (Royal Ascot, Henley Royal Regatta).
- **Growth Signals**: 
  - Launched in the USA (New York) in March 2026
  - Headcount of ~180 employees (+13.3% YoY, +36 people)
  - Expanding operations across 12 countries including Cyprus, UAE, France, and USA
  - Named one of the "hottest" European startups by Wired (2014)
  - Included in the Financial Times' 1,000 fastest-growing companies in Europe (2019)

## Competitive Advantages
- **Premium Positioning**: Unlike traditional ride-hailing (e.g., Uber, Lyft), Wheely focuses exclusively on luxury chauffeur experiences with a curated fleet and high-touch service.
- **Privacy-First Platform**: Built with user privacy at its core—a key differentiator for high-net-worth and business travelers.
- **Multi-City Presence**: Operations in major global cities (London, Paris, New York, Dubai, Moscow) with a consistent premium experience across markets.
- **Event & Corporate Partnerships**: Exclusive partnerships with prestigious events (Royal Ascot, Henley Royal Regatta) provide brand credibility and VIP access.
- **Long-Term Track Record**: Founded in 2010, Wheely has over a decade of operational experience and a proven business model.

## Strategic Focus
- **US Market Expansion**: Recent launch in New York (March 2026) marks a significant push into North America, with a dedicated US operations hub.
- **Technology-Driven Growth**: Heavy investment in engineering (11 open roles), data science (4 open roles), and product management (6 open roles) to build proprietary technology for marketplace, maps, and platform.
- **Global Scaling**: Continued expansion into new megacities, with a focus on establishing Wheely as the leader in premium ride-hailing globally.
- **Customer Experience Excellence**: Emphasis on mystery shopper programs, CRM & loyalty initiatives, and continuous service refinement.

## Why Work Here
- **Culture**: Mission-driven, privacy-focused, and ambitious. Values include "putting customers first," "fine work and craftsmanship," and "mission-first." The company emphasizes progress on merit and results over tenure.
- **Remote/Hybrid Policy**: Hybrid/office-based with hubs in London (HQ), Nicosia (R&D/Engineering), Dubai (EMEA customer service & business development), Paris (French operations), and New York (US operations).
- **Benefits**:
  - Relocation allowance and visa sponsorship
  - Private medical and dental insurance
  - Exclusive discounted rates for Wheely services and mystery shopper program
  - Annual professional development stipend (courses, conferences, certifications)
  - Daily meal allowance or fresh meals in office (location-dependent)
  - Enhanced parental leave
- **Engineering Focus**: Strong engineering culture with teams in Nicosia and London; roles include Backend Engineers (Maps, Marketplace, Platform), Site Reliability Engineers, and Tech Lead Managers.
- **Growth Opportunities**: Rapidly scaling company with recent US launch; opportunity to work on complex, high-impact problems in a premium tech-enabled service.

## Sources
1. [wheely.com](https://wheely.com/en)
2. [wheely.com/careers](https://wheely.com/en/careers)
3. [wheely.com/open-roles](https://wheely.com/en/careers/open-roles)
4. [linkedin.com/company/wheely](https://uk.linkedin.com/company/wheely)
5. [indeed.com](https://www.indeed.com/cmp/Wheely)

## Other roles at Wheely

- [FP&A Associate](https://feeny.ai/job/fp-a-associate-wheely-nicosia-6y9fkw90ceqn) — Nicosia, Cyprus
- [FP&A Associate](https://feeny.ai/job/fp-a-associate-wheely-london-england-k4hj9r16yaax) — London England, United Kingdom
- [Customer Service Agent, French Speakers](https://feeny.ai/job/customer-service-agent-french-speakers-wheely-dubai-4bz6cy7q2rc6) — Dubai, United Arab Emirates
- [(Senior) Backend Engineer, Marketplace](https://feeny.ai/job/senior-backend-engineer-marketplace-wheely-london-england-kvpghtwm6b7r) — London England, United Kingdom
- [(Senior) Backend Engineer, Maps](https://feeny.ai/job/senior-backend-engineer-maps-wheely-london-england-6280aapxt2b9) — London England, United Kingdom
- [US Expansion & Operations Manager](https://feeny.ai/job/us-expansion-operations-manager-wheely-new-york-new-york-cn105qhkrrcb) — New York New York, United States
- [Marketing & Partnerships Manager, NYC](https://feeny.ai/job/marketing-partnerships-manager-nyc-wheely-new-york-new-york-ne5z89hz934a) — New York New York, United States
- [Founder Associate](https://feeny.ai/job/founder-associate-wheely-london-england-rya2xzk1tmmg) — London England, United Kingdom
- [CRM & Loyalty Lead / Head of CRM](https://feeny.ai/job/crm-loyalty-lead-head-of-crm-wheely-london-1fpqqhttkrp4) — London, United Kingdom / Nicosia, Cyprus
- [General Manager, LA](https://feeny.ai/job/general-manager-la-wheely-los-angeles-california-qxevgk2zq090) — Los Angeles California, United States