--- title: 'Generative AI & SEO Strategist at Smarsh' canonical: 'https://feeny.ai/job/generative-ai-seo-strategist-smarsh-atlanta-td6w7q7xyfgc' type: 'job' last_seen: '2026-09-09' --- # Generative AI & SEO Strategist at Smarsh - **Company:** Smarsh - **Location:** Atlanta, GA - **Compensation:** $100k–$110k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-06 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.lever.co/smarsh/9cf31fda-6d86-428c-b2c1-d09e03d2de8f ## Job description Who are we? Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines.  Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008. Summary As our Generative AI & SEO Strategist, you will lead optimization across AI-powered search experiences — including Google AI Overviews (AIO), Generative Engine Optimization (GEO), and AI Index Engine Optimization (AIEO). This role is critical to ensure Smarsh remains discoverable and competitive as the search landscape transforms. You will blend deep SEO expertise with advanced AI search strategies to maximize our visibility, protect and grow organic-driven marketing-qualified leads (MQLs), and directly influence our sales pipeline. How will you contribute? - Protect and grow search-driven pipeline by optimizing and implementing GEO and SEO strategy. - Monitor and grow Smarsh's brand and product visibility across LLM-powered platforms including ChatGPT, Perplexity, Google AI Overviews, and emerging entrants using the Profound AEO platform. - Own and execute Smarsh's global SEO, GEO, and AI search strategy to increase organic visibility, AI citation presence, and pipeline contribution across digital channels. - Optimize digital experiences for both traditional search engines and AI-powered discovery platforms including ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews. - Lead keyword, topic cluster, and entity-based research to expand content authority and improve discoverability across traditional search and AI ecosystems. - Build and maintain prompt libraries across all product categories to systematically test and track citation performance. - Analyze citation share data to identify where we are and are not appearing, and build a prioritized action plan to close gaps. - Conduct AI query intent analysis and adapt content strategy to match high-intent, AI-surfaced search terms. - Advise on semantic HTML, schema, and entity optimization to improve AI summarization and citation rates. - Deliver technical SEO recommendations that improve crawlability, indexing, site architecture, structured data implementation, and Core Web Vitals performance. - Design and implement internal linking, on-page optimization, and content structuring strategies that improve engagement, discoverability, and search performance. - Regularly audit website performance for AI-readability, structured data accuracy, and zero-click search inclusion. - Build and monitor multi-platform search intelligence dashboards, tracking presence in AI-generated results alongside traditional rankings. - Build measurement frameworks that quantify AI search visibility, answer engine performance, and overall GEO effectiveness. - Partner with content, product marketing, demand generation, and regional marketing teams to ensure all new and existing content is optimized for SEO and AI search. - Conduct ongoing competitive intelligence across traditional search and AI search platforms to identify opportunities, defend market share, and improve share of voice. - Develop and execute structured SEO and GEO experiments to improve AI citation performance and organic visibility. - Establish SEO and AI optimization standards and best practices across digital content and web experiences. - Champion adoption of AI search best practices through cross-functional enablement and documentation. - Identify opportunities to automate SEO analysis, AI citation monitoring, reporting, and optimization workflows using AI technologies. - Partner with Revenue Marketing and Operations to connect SEO and AI initiatives to pipeline and revenue attribution. - Drive initiatives that strengthen content authority, trust signals, entity relationships, and E-E-A-T to improve AI and traditional search visibility. - Support international SEO initiatives including regional content strategies and hreflang recommendations as global expansion evolves. - Communicate search insights and strategic recommendations to executive stakeholders, influencing priorities that drive global digital growth. - Produce high-quality, data-driven reporting on AI search visibility, traffic, and conversion metrics. What will you bring? - Bachelor's degree in marketing, digital strategy, or related field. - 5+ years of experience in B2B search engine optimization; SaaS and financial services experience preferred. - Proven record of driving measurable pipeline impact from organic and AI-optimized search strategies. - Deep understanding of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Index Engine Optimization (AIEO), and evolving AI-powered search behaviors. - Hands-on experience with enterprise SEO platforms including Profound, GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalent technologies. - Strong knowledge of structured data markup (Schema.org) and entity optimization for AI discoverability. - Skilled in analyzing AI-generated search outputs and reverse-engineering strategies to secure placement. - Proficiency in HTML, CSS, and familiarity with JavaScript implementation best practices. - Demonstrated ability to translate complex technical findings into clear, actionable recommendations for executive and cross-functional stakeholders. - Proven ability to influence cross-functional teams and align web, content, product marketing, regional marketing, and development teams around a unified search strategy. - Highly analytical and results-driven, with the ability to tie visibility metrics directly to lead generation and revenue impact. - Experience with WordPress CMS and enterprise-level website optimization. - Self-motivated, collaborative, and able to lead cross-functional optimization initiatives. ## About our culture Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like. ## About Smarsh ## Company Overview - **One-liner**: Smarsh is a global leader in communications data and intelligence, providing cloud-native, AI-powered archiving, capture, and supervision solutions to help regulated organizations manage compliance risk. - **Entity Type**: Private (backed by K1 Investment Management) - **Headquarters**: Portland, Oregon, United States - **Founded**: 2002 - **Founders**: Stephen Marsh ## Core Business - **Primary industry/industries**: RegTech (Regulatory Technology), Enterprise Compliance, Communications Archiving & Surveillance - **Target customers**: B2B; primarily large financial institutions (top global banks, insurers, investment firms), government agencies, and other highly regulated enterprises. - **Mission or purpose statement**: To help customers use the latest communication, AI, and collaboration tools while minimizing compliance risk, transforming required communications data into business intelligence. ## Products & Services - **Communications Capture**: Captures data from over 80 communication channels including email, mobile, voice, video, chat, and AI tools. - **Regulatory Archiving**: Provides secure, scalable archiving on-premise or in the cloud to meet SEC, FINRA, and global regulatory requirements. - **Communications Surveillance**: AI-powered risk detection and review processes to uncover risks and act before they escalate. - **eDiscovery**: Tools for searching and reviewing archived communications data for legal and regulatory discovery. - **Call Recording and Analytics**: Captures and analyzes voice communications for compliance and insight. ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company). - **Key Metric**: Total Funding of $258.6M across 5 rounds; Annual Revenue of $201.2M. - **Notable Investors/Partners**: Parent company is K1 Investment Management. Serves over 6,500 customers, including top global banks. - **Growth Signals**: Named a 2025 Gartner® Magic Quadrant™ Leader for Digital Communications Governance and Archiving Solutions. Employee headcount of 943 people, growing 6.0% year-over-year. Expanding AI and API capabilities. ## Competitive Advantages - **First-mover in cloud and AI**: Has shaped the future of communications data intelligence for regulated industries since 2002. - **Breadth of coverage**: Captures more than 80 communication channels, providing a comprehensive compliance solution. - **AI-powered intelligence**: Transforms compliance data from a checkbox into a strategic advantage with risk detection and business insights. - **Deep expertise**: Over 1,000 employees dedicated to customers, with leadership possessing deep experience in financial services, regulatory technology, and enterprise-scale AI. ## Strategic Focus - **AI and Platform Expansion**: Evolving AI and expanding APIs to deliver smarter compliance and greater control over regulated communications data. - **Agentic & Platform Development**: Actively hiring for roles in "Agentic & Platform" and "Python + AI Platform," indicating a focus on next-generation AI agents and platform capabilities. - **Customer Growth**: Targeting enterprise accounts, including federal (DoW) and financial services sectors, with roles like "Enterprise Account Executive, Federal." ## Why Work Here - **Culture**: Emphasizes collaboration, innovation, and a "One Smarsh" community. Inclusion is embedded in guiding principles with a commitment to equity and empowering every voice. - **Remote/Hybrid/Office**: Offers flexible work arrangements to manage what matters most, both in and out of work. Has 11 locations globally with a workforce distributed across 14 countries. - **Notable Perks**: - **Flexible PTO**: "Take-what-you-need" time off policy. - **Sabbatical**: A four-week sabbatical after six years of employment. - **Wellness Program**: Monthly reimbursement for fitness, mindfulness, and wellness expenses. - **Parental Leave**: Paid leave to welcome new family members. - **Retirement Savings**: Employer match that vests immediately from day one. - **Commuter Benefits**: Monthly reimbursement for transit, biking, or parking. - **Community Impact**: Paid time off to volunteer through the "Full Circle" program. - **Employee Assistance Program (EAP)**: Free and confidential support for personal or work-related challenges. - **Career Growth**: "Scaled for career growth, stability you can count on." Opportunities to develop alongside global experts in AI, data science, and engineering. ## Sources 1. [smarsh.com - Careers](https://www.smarsh.com/careers/) 2. [smarsh.com - About Us](https://www.smarsh.com/about-us/) 3. [linkedin.com - Smarsh Company Page](https://linkedin.com/company/smarsh) 4. [jobs.lever.co - Smarsh Careers](https://jobs.lever.co/smarsh) 5. 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