---
title: 'GERENTE DE PRODUTO at VML'
canonical: 'https://feeny.ai/job/gerente-de-produto-vml-sao-paulo-t9xyznwwwpyz'
type: 'job'
last_seen: '2026-09-11'
---

# GERENTE DE PRODUTO at VML

- **Company:** VML
- **Location:** São Paulo, Brazil
- **Posted:** 2026-07-14
- **Last confirmed live:** 2026-09-11
- **Apply:** https://www.vml.com/careers/job/8631774002?gh_jid=8631774002

## Job description

## Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML.

Sobre a vaga

Buscamos um(a) Gerente de Produto (Product Manager / Product Owner) dinâmico(a), organizado(a) e com perfil hands-on para liderar a transformação da nossa estratégia de atendimento e engajamento digital.

Se você tem paixão por inovação, tecnologia de ponta e possui facilidade para navegar em ambientes complexos e multiculturais, essa vaga é para você!

Responsabilidades

- Liderança do Novo Produto de IA (Prioridade Máxima): Liderar, em parceria com a agência/consultoria VML, o desenho e a construção do MVP (Mínimo Produto Viável) do novo chatbot baseado em agentes de IA.
- Gestão de Stakeholders e Alinhamento: Coordenar os múltiplos stakeholders envolvidos no projeto (TI, CX, CRC, Marketing), garantindo o alinhamento de expectativas, o ritmo de desenvolvimento e a execução do roadmap.
- Gestão de Backlog: Priorizar o backlog de funcionalidades considerando diferentes casos de uso essenciais (discovery, dúvidas de produto, geração de leads, SAC e cotação de consórcio).
- Visão Regional: Garantir que as jornadas dos usuários e a arquitetura de solução propostas estejam alinhadas às necessidades de negócio de diferentes mercados na América Latina (Argentina, Brasil, Chile, Colômbia e Peru).
- Interface com Parceiros: Atuar como a principal ponte entre a agência parceira (VML) e as áreas internas da empresa, assegurando o entendimento mútuo de escopo, prazos e entregas.
- Transição de Plataformas (Phase In / Phase Out): Gerenciar a transição do chatbot atual para o novo formato. Isso inclui o mapeamento profundo dos fluxos existentes, gestão do contrato da plataforma atual, previsão de consumo na nova plataforma e identificação de eventuais necessidades de novas contratações/ferramentas.

Requisitos

- Experiência: Sólida trajetória como Product Owner (PO) ou Product Manager (PM), preferencialmente com produtos digitais ou conversacionais.
- Gestão de Projetos e Parceiros: Capacidade comprovada de gerir múltiplos stakeholders e coordenar entregas de fornecedores ou consultorias externas em projetos com diversas frentes simultâneas.
- Idiomas: Espanhol fluente e Inglês avançado (indispensáveis para atuação e comunicação diária com os times regionais da LATAM).
- Perfil Comportamental: Perfil extremamente hands-on (mão na massa), organizado, com forte senso de priorização, execução e facilidade de articulação em ambientes multiculturais.

É desejável

- Experiência prévia com produtos de IA Conversacional (chatbots, agentes de IA, LLMs/Grandes Modelos de Linguagem).
- Familiaridade com o ecossistema Salesforce.
- Conhecimento prévio da plataforma Botmaker ou ferramentas similares de automação de conversas.

Soft Skills

- Excelente Comunicação e Articulação: Habilidade para traduzir termos técnicos para áreas de negócios e vice-versa.
- Diplomacia e Negociação: Capacidade de influenciar, engajar e alinhar diferentes stakeholders com interesses e prioridades distintas ao longo do processo de desenvolvimento.
- Resiliência e Adaptabilidade: Flexibilidade para lidar com as incertezas e mudanças rápidas comuns no desenvolvimento de tecnologias emergentes (IA Generativa).

Na VML, estamos comprometidos em promover um ambiente de trabalho totalmente inclusivo que seja gratificante e que impulsione a carreira. Acreditamos na criação de um ambiente de trabalho dinâmico que valorize a diversidade e a inclusão e nos esforçamos para recrutar uma lista diversificada de candidatos para nos ajudar a atingir esse objetivo. Teremos o prazer de fornecer adaptações razoáveis a pessoas com deficiência que precisem de uma adaptação para usar ou acessar o site de carreiras da VML ou para participar plenamente do processo de candidatura. Caso necessite de uma adaptação para concluir a sua candidatura ou outro aspeto do nosso processo de recrutamento devido a uma deficiência, entre em contato com o nosso departamento de Recursos Humanos ou envie um e-mail para (contato de RH) para solicitar uma adaptação.

Ao clicar em "Enviar Candidatura", as informações que você inserir abaixo serão encaminhadas para a VML. Recomendamos que, antes de prosseguir, você consulte a nossa [Política de Privacidade de Recrutamento.](https://www.vml.com/recruitment-privacy-policy) Residentes da Califórnia devem consultar o nosso [Aviso de Privacidade de Recrutamento da Califórnia](https://www.vml.com/california-recruitment-privacy-notice). Nestes documentos, explicamos como tratamos os seus dados pessoais no âmbito do processo de candidatura, bem como a forma como poderá atualizar ou remover as informações que nos forneceu. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML

## Company Overview
- **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach.
- **Entity Type**: Public (subsidiary of WPP, LSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864)
- **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook

## Core Business
- **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting
- **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.)
- **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy.

## Products & Services
- **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint.
- **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships.
- **Commerce**: Seamless, innovative commerce solutions that convert interest into action.
- **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open.
- **Health**: Specialized healthcare marketing and communications (VML Health).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). 
- **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn.
- **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed).
- **Growth Signals**: 
  - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise.
  - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings.
  - Named No. 3 on an unspecified industry ranking (vml.com/expertise).
  - VML Foundation has contributed over $3.2 million to charitable causes.

## Competitive Advantages
- **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective.
- **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering.
- **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML.
- **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions.
- **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities.

## Strategic Focus
- Deepening the integration of creativity and technology to deliver “connected brands.”
- Expanding AI-driven marketing and personalization through WPP Open.
- Growing the Health practice and Commerce capabilities.
- Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program).
- Continuing to build a diverse, inclusive workforce and culture of belonging.

## Why Work Here
- **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy.
- **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth.
- **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement.
- **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health.
- **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks.

## Sources
1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values.
2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history.
3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities.
4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures.

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