--- title: 'German Copywriter - FTC at Gymshark' canonical: 'https://feeny.ai/job/german-copywriter-ftc-gymshark-solihull-england-nd8d1y3h4tjt' type: 'job' last_seen: '2026-09-06' --- # German Copywriter - FTC at Gymshark - **Company:** Gymshark - **Location:** Solihull England, United Kingdom - **Posted:** 2026-08-23 - **Last confirmed live:** 2026-09-06 - **Apply:** https://job-boards.eu.greenhouse.io/gymshark/jobs/4958364101 ## Job description ## OVERVIEW: 10-12 Month Fixed Term Contract. Words have power. They inspire, connect, motivate and build communities. As a German Copywriter, you'll play a key role in bringing our brand voice to life across German-speaking markets, ensuring every message feels authentic, engaging and true to our identity. You'll work closely with creative teams and fellow copywriters to craft compelling content that resonates with audiences, from high-impact campaign messaging to everyday brand communications. This is an opportunity to shape how our brand is experienced by millions of customers while helping to evolve and strengthen our voice in German-speaking territories. We're looking for someone who is passionate about language, storytelling and creating meaningful connections through words. If you're a creative thinker with an eye for detail and a love of impactful copy, we'd love to hear from you. ## WHAT YOU'LL BE DOING: - Create engaging, high-quality copy across campaigns and core brand communications. - Adapt and localise content for German-speaking audiences while maintaining brand consistency. - Collaborate closely with English-speaking copywriters and creative teams on global campaigns. - Apply brand tone of voice effectively to inspire, inform and engage customers. - Produce compelling copy that reflects the brand's vision, values and personality. - Work with stakeholders across the business to support product and brand storytelling. - Identify opportunities to enhance and evolve brand communications within German-speaking markets. - Take ownership of creative campaign copy and contribute innovative ideas. - Research, develop and refine content that delivers strong audience engagement. - Continuously develop your writing expertise and understanding of marketing trends and consumer behaviour. ## WHAT YOU'LL NEED: Essential Criteria: - Native-level or fluent German language skills. - Strong written and verbal English communication skills. - Experience creating engaging copy, storytelling or content for a defined audience. - Excellent writing, editing and proofreading abilities with exceptional attention to detail. - The ability to balance proactive content development with reactive business needs. - A good understanding of marketing principles and content performance. - A genuine passion for language, communication and the power of words. - Strong collaboration skills with the ability to work effectively across teams. - Creativity, curiosity and a desire to continually improve and develop. - A proactive, positive and authentic approach to work. ## CLOSING DATE: MONDAY 7TH SEPTEMBER LOCATION: We are happy to consider office locations; Solihull and London with flexible working. BELONGING AT GYMSHARK. Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com. ABOUT US. We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth. THE PERKS. Standard benefits include: - Performance-based Bonus opportunity - Funded Healthcare benefit - 25 days holiday, additional day for your birthday & Bank Holidays - Contributory Employer pension scheme - Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading - Gymshark Employee Discount & long service awards - Access to High Street cashback and discounts - Financial, Physical and Mental Wellbeing Support - Enhanced Family Leave package - Life Assurance Office location specific benefits include (IQ): - Gym Membership to The Lifting Club (LC) - Onsite lunch provision & coffee bars - EV charge points available Office location specific benefits include (LDN): - Funded multi-site fitness membership Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice. ## About Gymshark ## Company Overview - **One-liner**: Gymshark is a British multinational athletic apparel retailer that designs and sells fitness clothing and accessories, aiming to unite the conditioning community. - **Entity Type**: Private (minority stake held by General Atlantic) - **Headquarters**: Solihull, West Midlands, England - **Founded**: July 2012 - **Founders**: Ben Francis and Lewis Morgan ## Core Business - **Primary industry/industries**: Athletic apparel, sportswear, athleisure, accessories - **Target customers**: B2C – fitness enthusiasts, gym-goers, and athletes; strong focus on both men and women (approximately two-thirds of sales are to women as of 2020) - **Mission or purpose statement**: “We exist to unite the conditioning* community. […] We create the tools that help everyone become their personal best: the clothing you'll sweat in, the content you'll find inspiration in and the community you'll become your best in.” ## Products & Services - **Men’s & Women’s Apparel**: Workout vests, hoodies, t-shirts, leggings, shorts, sports bras, and outerwear – sold primarily through 14 international online stores and a growing network of physical retail locations. - **Fitness App (Gymshark Conditioning App)**: Launched August 2019, offering free and premium workout plans, video demonstrations, and customizable training programs. - **Gymshark Lifting Club**: A physical gym and innovation hub located at the company’s headquarters in Solihull, opened in 2019. ## Market Standing - **Valuation**: Over £1 billion (achieved in 2020 after General Atlantic’s investment) - **Key Metric**: Annual Revenue of £556.2 million (2023) - **Notable Investors/Partners**: General Atlantic (owns 21% stake since August 2020); Key athletes include Chris Bumstead (CBUM) as both athlete and part-owner, and David Laid as Creative Director of Lifting. - **Growth Signals**: - Expanded from pure e-commerce to brick-and-mortar, opening first permanent store on Regent Street, London (Oct 2022), followed by Westfield Stratford City, White City, and Trafford Centre (Manchester, July 2025). - Global community of 10+ million customers and 18+ million social media followers; presence in over 230 countries. - Headcount grew to over 900 employees across five regions (HQ in Solihull, offices in London, Denver, Hong Kong, Amsterdam). - Active job postings increased 1400% year-over-year (as of mid-2025), indicating aggressive hiring. ## Competitive Advantages - **Brand & Community**: Extremely loyal social-media-driven community cultivated through influencer marketing (125+ paid influencers) and athlete partnerships; strong brand identity tied to “conditioning” and hard work. - **Direct-to-Consumer Model**: Majority of sales happen online via owned channels, allowing high margins and direct customer relationships. - **Data-Driven Product Development**: Use of social listening and community feedback to iterate quickly on apparel designs. - **Scalable Omnichannel Strategy**: Successful transition from digital-only to physical retail with flagship stores in prime locations, while maintaining a lean inventory model. ## Strategic Focus - **Global Retail Expansion**: Continuing to open physical stores in key markets (e.g., Trafford Centre, Roosevelt Field) and pop-up locations. - **Digital & Tech Investment**: Growing the conditioning app, hiring data engineers and backend engineers, and building a stronger tech team (current openings include Data Engineer, Scrum Master, Lead Engineer). - **Brand Collaborations & Athlete Equity**: Bringing influential athletes like Chris Bumstead into part-ownership to deepen authenticity and reach. - **Sustainability & Operational Efficiency**: After a proposed restructure in 2025, the company is likely focusing on cost optimization and supply chain resilience. ## Why Work Here - **Culture**: Values-driven environment emphasizing “Hard Work,” “One Team,” “Community Service,” and “Stay Humble.” Employees describe a fast-paced, ambitious atmosphere with a focus on continuous improvement. - **Remote/Hybrid/Office**: Roles are based primarily in Solihull (HQ), London, Denver, Amsterdam, and New York. Many corporate roles appear to be office-first, though some tech roles may offer flexibility. Retail positions are fully on-site. - **Notable Perks & Engineering Culture**: Gymshark offers the chance to work alongside a high-growth consumer brand with strong engineering needs (backend, Android, data). The company has a modern HQ with an on-site gym (Lifting Club) and innovation lab. - **Growth Opportunity**: Rapidly expanding tech team and retail footprint; many current openings across engineering, product, and commercial functions; reported 15 active job postings as of mid-2025. ## Sources 1. [Gymshark About Us](https://www.gymshark.com/pages/about-us) 2. [Gymshark LinkedIn](https://uk.linkedin.com/company/gymshark) 3. [Gymshark Greenhouse Careers](https://job-boards.eu.greenhouse.io/gymshark/jobs/4839428101) 4. [Wikipedia – Gymshark](https://en.wikipedia.org/wiki/Gymshark) ## Other roles at Gymshark - [Regulatory Affairs Executive](https://feeny.ai/job/regulatory-affairs-executive-gymshark-solihull-england-604nw8gatp79) — Solihull England, United Kingdom - [Ecommerce Executive](https://feeny.ai/job/ecommerce-executive-gymshark-solihull-england-mz3ahp2r8tjn) — Solihull England, United Kingdom - [Head of Digital Product](https://feeny.ai/job/head-of-digital-product-gymshark-solihull-england-haz4gbe92kae) — Solihull England, United Kingdom - [Delivery Director - FTC](https://feeny.ai/job/delivery-director-ftc-gymshark-solihull-england-9yy5kfjgdd4c) — Solihull England, United Kingdom - [Store Manager - Roosevelt Field, NYC](https://feeny.ai/job/store-manager-roosevelt-field-nyc-gymshark-new-york-new-york-tg5bfx2eqrph) — New York New York, United States - [Merchandise Planning Manager - 12m FTC](https://feeny.ai/job/merchandise-planning-manager-12m-ftc-gymshark-london-hhfksxzbp5v4) — London, United Kingdom / Solihull England, United Kingdom - [Finance Business Partner](https://feeny.ai/job/finance-business-partner-gymshark-new-york-new-york-c2hydwqv75w0) — New York New York, United States - [Department Manager](https://feeny.ai/job/department-manager-gymshark-london-j8sbb5p7y5q8) — London, United Kingdom - [Lead Data Scientist](https://feeny.ai/job/lead-data-scientist-gymshark-solihull-england-j9mkrhcem96g) — Solihull England, United Kingdom - [Lead Data Engineer](https://feeny.ai/job/lead-data-engineer-gymshark-solihull-england-eh88qkcca6gn) — Solihull England, United Kingdom