---
title: 'Global Brand Manager-Star Wars at Hasbro'
canonical: 'https://feeny.ai/job/global-brand-manager-star-wars-hasbro-boston-jg7pn3f7t6na'
type: 'job'
last_seen: '2026-10-29'
---

# Global Brand Manager-Star Wars at Hasbro

- **Company:** Hasbro
- **Location:** Boston, MA
- **Compensation:** $125k–$187k
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-10-29
- **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4469766009

## Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Are you ready to help lead the future of a galaxy far, far away? Through our partnership with Disney and Lucasfilm, Star Wars represents legendary storytelling, cultural impact, and deep fan connection. We are looking for a commercially focused, curious, strategic, and driven Brand Manager to help guide the future of Star Wars at Hasbro.

In this role, you will be equal parts business manager, brand strategist, and product strategist. You will oversee global product development for the Star Wars Fan business while partnering with the global commercial teams to drive go-to-market planning, in-year line plan optimization, and profitable, sustainable, market share growth. Our ideal candidate possesses a strong work ethic and an appreciation for the joy that these toys bring to fans around the world. In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, finance) on all phases of product development, business and line planning. As such, the successful candidate will need to be a strategic, high-energy, and collaborative thought leader with an ambitious spirit and curious mind. Creativity, ingenuity, and financial acuity will help you build foundational insights on how to grow the business. We are looking for someone to bring insights on what’s new and cool for our consumer with the ability to help translate those opportunities into new products and experiences for fans.

Successful candidates have a deep appreciation for fandom, pop culture, and storytelling. They are proactive, energetic, collaborative, flexible, creative, analytical, strategic, and decisive - equally comfortable driving big-picture strategy and managing the details required to bring licensed products to market. They also prioritize relationships and the importance of teamwork.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday - Thursday at Hasbro’s new HQ in Boston, MA. In the interim, this position will be onsite Tuesday - Thursday at Hasbro’s HQ in Pawtucket, RI.

A Day in the Life as a Brand Manager:

- Drive brand and product strategy for the Star Wars portfolio, supporting market share growth and long-term franchise health.
- Manage global product development and marketing processes, including line planning, portfolio optimization, and lifecycle management across multiple fan segments.
- Partner with global commercial teams to support placement with key retailers and ensure the Star Wars product line delivers category leadership worldwide.
- Collaborate closely with Disney/Lucasfilm on content strategy, product approvals, and creative alignment.
- Stay on the pulse of fan behavior, media trends, and emerging play patterns.
- Partner with cross-functional teams - including regional marketing, consumer marketing, design & development, packaging, engineering, sales, demand planning, finance, and costing - to bring Star Wars products and experiences to market.
- Translate consumer research, fan insights, market trends, and competitive analysis into clear, insight-driven strategies and stories for internal teams and retail partners.
- Collaborate with Brand Marketing Managers and licensing partners on global briefs, brand positioning, and consumer-led marketing activation across digital, retail, and experiential channels.
- Own point-of-sale (POS) performance narratives, with a clear understanding of portfolio drivers, risks, and opportunities.
- Support go-to-market planning, asset development, and messaging by providing product details, franchise context, and unique selling propositions.
- Leverage data and analytics to identify growth opportunities, inform pricing strategies, and balance revenue and margin goals in partnership with sales and finance.

What You’ll Bring:

- 5 years of experience in consumer goods, brand/product management, business management, or marketing (licensed brands experience a plus).
- A strong passion for storytelling, pop culture, and fandom - with the ability to balance creative integrity and commercial outcomes.
- Experience working cross-functionally and influencing without authority in a matrixed, global organization.
- Analytical and creative strength: comfortable with data, financials, and spreadsheets, while also excelling at ideation and narrative-building.
- Experience working with international commercial teams and a strong understanding of omnichannel retail strategy.
- Strong communication skills, with the ability to craft compelling business narratives for internal teams, licensors, and retail partners.
- A proactive, collaborative mindset and an entrepreneurial spirit balanced with strong organizational navigation skills.
- Comfort with experimentation, risk-taking, and challenging the status quo while respecting brand and licensor guidelines.
- A commitment to inclusivity, collaboration, and seeking diverse perspectives.
- Agility and resilience in a fast-paced, franchise-driven environment.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range $124,800—$187,300 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks

Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.

## About Hasbro

## Company Overview
- **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment.
- **Entity Type**: Public (NYSE: HAS)
- **Headquarters**: Pawtucket, Rhode Island, USA
- **Founded**: 1923 (incorporated in 1926)
- **Founders**: Henry Hassenfeld, Hillel Hassenfeld

## Core Business
- **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment
- **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios)
- **Mission Statement**: "Create joy and community through the magic of play."

## Products & Services
- **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital.
- **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond).
- **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples.
- **NERF**: Blaster toys and active play products.
- **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise.
- **PLAY-DOH**: Modeling compound and creative play sets.
- **PEPPA PIG**: Preschool toy line and media brand.
- **BEYBLADE**: Spinning top toys and competitive play system.
- **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops.
- **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap.
- **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025.
- **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors.
- **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy.

## Competitive Advantages
- **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories.
- **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV.
- **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond).
- **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide.
- **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category.

## Strategic Focus
- **"Playing to Win" Strategy** (launched 2025):
  - **Anytime is Playtime**: Expand play occasions and distribution points.
  - **Aging Up**: Target consumers aged 13+ who are gaining purchase share.
  - **Everyone Plays**: Capture new demographics and under-indexed markets.
  - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels.
  - **Partner Scale**: Leverage partners’ investments to extend brand reach.
- **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR.
- **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation.
- **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree.

## Why Work Here
- **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose."
- **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays.
- **Benefits**:
  - Medical, Dental, and Prescription coverage
  - Health Savings Account (HSA)
  - Retirement Savings Plan with generous company match and annual company contribution
  - Paid Parental Leave
  - Tuition Reimbursement
  - Life, Accident, and Disability Insurance
  - Pet Insurance and Identity Theft Protection
  - Onsite Fitness Center (at headquarters)
  - Learning & Development opportunities, clear goal-setting
- **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles).
- **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility.
- **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent.
- **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business.

## Sources
1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/)
2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9)
3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf)
4. [Hasbro Careers Page](https://jobs.hasbro.com/)
5. [Hasbro Jobs & Internships (Greenhouse)](https://job-boards.greenhouse.io/hasbro)

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