---
title: 'Global Brand & Marketing Director at Crytek'
canonical: 'https://feeny.ai/job/global-brand-marketing-director-crytek-frankfurt-4hbky58rj017'
type: 'job'
last_seen: '2026-09-09'
---

# Global Brand & Marketing Director at Crytek

- **Company:** Crytek
- **Location:** Frankfurt
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-23
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/crytek/f5364e79-e4f7-46e3-b809-d0a21e893d8f

## Job description

As Global Brand & Marketing Director you will lead Crytek’s global marketing function across brand, creative, performance, and lifecycle, reporting to the Chief Publishing Officer. You will own how Hunt: Showdown 1896 and unannounced projects are positioned, launched, and grown in market. You will lead the marketing team and build the creative engine and operating model that drive how Crytek’s games meet their players — campaigns with craft and conviction that earn attention, sustain communities, and translate brand ambition into commercial outcomes. You will partner with publishing leadership to keep marketing, communications, and product working as one connected system. This role demands creative judgement, marketing craft, and the rigor to drive brand ambition into measurable acquisition, retention, and revenue growth.

## Responsibilities

- Define Crytek’s global marketing strategy across brand, creative, paid media, and CRM

- Lead global positioning and creative direction for Hunt: Showdown 1896 and unannounced projects across all channels

- Own the marketing P&L, channel mix, and KPIs (CAC, LTV, ROAS, retention curves), and report performance to the CPO

- Lead a high-performing in-house creative engine: art direction, video, design, and campaign operations capable of supporting the portfolio and surge launches

- Concentrate creative, paid media, and CRM firepower during major launch windows

- Partner with publishing product leadership to translate product strategy into season plans, beats, and campaigns

- Champion AI fluency across research, analytics, and operational workflows, using it to amplify the work, so the teams' time goes to creative judgement and taste.

- Mentor and grow the marketing team, raising the bar on craft, speed, and accountability

## Requirements

- 10+ years of marketing leadership across brand, performance, and CRM, with at least 5 in the video games industry

- Proven success leading global launches and live service marketing for multi-product portfolios

- Strong commercial fluency: CAC / LTV management, paid channel optimization, lifecycle and retention economics

- Experience building and leading multidisciplinary creative teams (art, video, design, copy)

- Track record using player insights, segmentation, and AI tooling to sharpen creative and media decisions

- Excellent communication skills in English and ability to operate across matrixed, global organizations

- Passion for video games and a deep understanding of player communities

- Willingness to relocate to Frankfurt am Main, Germany

## What you can expect from us

Career Path Your professional development is important to us, so we have laid out a career plan to help you progress towards your goals and objectives.

Relocation Support We offer a relocation budget and full coverage of flights to Frankfurt for you and your family. You can expect extensive assistance with visa, work permits, and communication with authorities during the relocation process, as well as help settling into Germany (e.g. setting up appointments with banks, government agencies, schools, landlords, finding apartments etc.).

Company Apartment To help you get settled, we provide you with a fully furnished company apartment during your first three months in Frankfurt.

Public Transport Pass Discover Frankfurt by bus, tram and metro – free of charge.

Gym Card A healthy body is a healthy mind. We offer a membership at the premium gym chain Fitness First in Germany. Work out, join group fitness classes, or relax in the wellness facilities.

State-of-the-art Office We’ve recently moved into a brand-new, modern office located in the heart of Frankfurt. Our new workspace is designed to inspire creativity and collaboration, with open areas, quiet zones, and top-tier facilities — all just steps away from public transport, restaurants, bars and cultural hotspots.

Hybrid Working We believe in the value of in-person collaboration while also supporting flexibility. Our hybrid working model includes three days per week in the office and the option to work remotely up to two days per week, unless role-specific requirements or business needs require you to be on site.

## Equal Opportunity & Inclusion

We’re building a workplace where everyone belongs. We welcome people of all backgrounds and identities and are proud to be a truly global team, with employees from over 42 countries contributing their ideas, cultures, and perspectives every day.

German Classes Understanding the local culture will make your stay abroad more enjoyable, and Crytek supports that by offering German language courses for you and your family.

Events Join us on our exciting company events, including new starter breakfasts, summer and winter parties, our annual trip to Gamescom in Cologne, and many more!

Vacation Days At our Frankfurt office you can enjoy 24 days of vacation per year, and every 2 years you get 1 more (up to a maximum of 28 days). You will also have on average 10 public holidays on top of the days you take off.

## About Crytek

## Company Overview
- **One-liner**: Independent German video game developer and publisher known for the CRYENGINE and the *Crysis* and *Hunt: Showdown* franchises.
- **Entity Type**: Private (owner-operated by the Yerli family; not venture-funded)
- **Headquarters**: Frankfurt am Main, Germany
- **Founded**: September 1999 in Coburg, Germany; moved to Frankfurt in 2006
- **Founders**: Cevat Yerli, Avni Yerli, Faruk Yerli

## Core Business
- **Primary industry**: Video game development, publishing, and game engine technology
- **Target customers**: B2C (gamers on PC, console, VR) and B2B (game studios licensing CRYENGINE)
- **Mission or purpose statement**: "To create the most fun gaming experiences around" by pushing genre boundaries and developing cutting-edge technology when needed ([crytek.com](https://www.crytek.com/))

## Products & Services
- **CRYENGINE**: A real-time 3D game development platform, known for high-fidelity visuals and open-world environments. Available under a "pay what you want" model with a marketplace for assets and tools.
- **Hunt: Showdown**: The company's primary live-service PvPvE extraction shooter, currently receiving major updates including new maps and wild targets.
- **Crysis series**: The landmark sci-fi shooter franchise, including *Crysis Remastered Trilogy*.
- **Far Cry**: The original 2004 *Far Cry* was developed by Crytek and helped establish the studio's open-world expertise.
- **Warface**: A free-to-play tactical FPS, operated primarily through Crytek Istanbul.
- **VR titles**: *The Climb*, *The Climb 2*, and *Robinson: The Journey*.
- **Licensing & technology services**: CRYENGINE licensing for third-party developers and partners.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private, family-owned)
- **Key Metrics**: Annual revenue estimated at EUR 45.7M ([linkedin.com](https://linkedin.com/company/crytek)); employee count varies by source:
  - ~343 employees (-4.4% YoY per LinkedIn data) ([linkedin.com](https://linkedin.com/company/crytek))
  - 405 employees as of August 2024, described as the largest game developer in Germany at that time ([en.wikipedia.org](https://en.wikipedia.org/wiki/Crytek))
- **Notable Investors/Partners**: Yerli family (owner); strategic partners include Ubisoft (license agreement for CRYENGINE), Sega (acquired former subsidiary Crytek Black Sea), and platform holders for VR titles (Oculus/Meta, PlayStation VR).
- **Growth Signals**:
  - Continued live-service content for *Hunt: Showdown* (new map "Mammon's Gulch", new Wild Target "The Hellborn", and CRYENGINE 5.11 update) ([crytek.com](https://www.crytek.com/))
  - Active hiring across senior design, engineering, and leadership roles ([jobs.lever.co](https://jobs.lever.co/crytek))
  - Multiple studios operating in Frankfurt, Kyiv, and Istanbul, with a pre-2024 history of expansion and restructuring.

## Competitive Advantages
- **Proprietary CRYENGINE technology**: Full control over a high-performance engine gives the studio a unique technical foundation and licensing revenue stream.
- **Proven franchise pedigree**: Originated *Far Cry* and *Crysis* series, building a reputation for pushing graphical and open-world boundaries.
- **Independence & ownership stability**: Privately owned by the Yerli family, allowing long-term bets without quarterly public-market pressure.
- **European multi-studio presence**: Frankfurt HQ with studios in Kyiv and Istanbul provides cross-regional talent and resilience.

## Strategic Focus
- **Live-service growth**: Deepening *Hunt: Showdown* with regular content updates and community engagement.
- **CRYENGINE evolution**: Advancing the engine (in particular CRYENGINE 5.11) to support both internal titles and external licensees.
- **Technology leadership**: Continuing to emphasize visual fidelity, real-time rendering, and VR capabilities.
- **Selective franchise expansion**: *Crysis 4* was announced in 2022 but put on hold in 2025 following layoffs, indicating a more conservative pipeline approach going forward ([en.wikipedia.org](https://en.wikipedia.org/wiki/Crytek)).
- **Talent retention**: Emphasizing career paths, relocation support, and a diverse international workplace.

## Why Work Here
- **Culture & values**: Crytek describes itself as a place where "ideas and feedback are always welcome" and employees are trusted to have an impact on the company's success ([crytek.com](https://www.crytek.com/career)).
- **Hybrid & office model**: Frankfurt roles offer hybrid working opportunities, with studios in Frankfurt, Kyiv, and Istanbul. Frankfurt has 250+ employees from 35 countries ([crytek.com](https://www.crytek.com/career)).
- **Perks & benefits**:
  - Learning & Development programs (workshops, in-house presentations)
  - Health insurance support
  - Free public transport pass (24/7)
  - Gym membership and wellness facilities
  - Extensive relocation assistance: visa/work permit help, communication with authorities, and a furnished company apartment for the first three months
  - German language classes for employees and family members
  - Company events, parties, and team-building activities
  - Flexible "Crytek Career Path" framework for professional development ([crytek.com](https://www.crytek.com/career))
- **Engineering culture**: Strong focus on engine tech, rendering, AI design, and systems engineering, with open roles in tools, networking, and web engineering.

## Sources
1. [crytek.com](https://www.crytek.com/) — official site overview and history
2. [crytek.com/career](https://www.crytek.com/career) — culture, benefits, studio breakdown
3. [jobs.lever.co/crytek](https://jobs.lever.co/crytek) — current job openings
4. [linkedin.com/company/crytek](https://linkedin.com/company/crytek) — employee count, revenue estimate, ratings
5. [en.wikipedia.org/wiki/Crytek](https://en.wikipedia.org/wiki/Crytek) — founding details, ownership, history, employee count, Crysis 4 status

## Other roles at Crytek

- [Global Community Manager](https://feeny.ai/job/global-community-manager-crytek-frankfurt-z8z25phqpn9f) — Frankfurt
- [Head of Commercial and Insights](https://feeny.ai/job/head-of-commercial-and-insights-crytek-frankfurt-5xdbqb8pbrrn) — Frankfurt
- [Publishing Product Director](https://feeny.ai/job/publishing-product-director-crytek-frankfurt-jdhypy0jqstf) — Frankfurt
- [Lead Systems & Performance Engineer](https://feeny.ai/job/lead-systems-performance-engineer-crytek-frankfurt-74sebbfsaadd) — Frankfurt
- [Development Director](https://feeny.ai/job/development-director-crytek-frankfurt-0bb99ccks70x) — Frankfurt
- [Senior Tools Engineer](https://feeny.ai/job/senior-tools-engineer-crytek-frankfurt-rryhcaxr75fk) — Frankfurt