---
title: 'Global Branding Specialist at Blip Global'
canonical: 'https://feeny.ai/job/global-branding-specialist-blip-global-sao-paulo-ph18m99p1rt3'
type: 'job'
last_seen: '2026-09-17'
---

# Global Branding Specialist at Blip Global 

- **Company:** Blip Global 
- **Location:** São Paulo, Brazil
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-09-17
- **Apply:** https://job-boards.greenhouse.io/blip-global/jobs/4341472009

## Job description

Sobre a Blip

Somos referência em inteligência conversacional, com operação no Brasil, LATAM, EMEA, US e mais de 4.000 clientes globais. Guiados pelo propósito de transformar o potencial de cada conversa em resultado para negócios e pessoas, nossa plataforma integra dados, IA e contexto para orquestrar jornadas conversacionais em escala, garantindo que conversas gerem resultado contínuo.

Sobre o papel

Você assume um papel sênior, de alta visibilidade e escopo global, conectando branding a resultado de negócio em uma empresa que opera conversas em escala, e lidera posicionamento, arquitetura de marca e campanhas integradas, garantindo consistência em mercados, produtos e canais em expansão. O trabalho exige autonomia para construir processos do zero, colaborando com Product Marketing, Revenue, People, Growth e Produto

Responsabilidades

- Manter a coerência do posicionamento da Blip em todos os mercados, públicos e pontos de contato.
- Evoluir a arquitetura de marca à medida que o portfólio evolui e garantindo que a relação entre marcas, sub-marcas e linhas de produto seja clara e escalável.
- Construir processos de marca do zero em ritmo acelerado de scale up e articular entregas com stakeholders executivos e multidisciplinares.
- Garantir governança de marca em todos os mercados via diretrizes, fluxos de trabalho, capacitação para times internos, atuando como referência de marca
- Criar campanhas B2B no Brasil para impulsionar reputação e crescimento no mercado enterprise.
- Gerir o calendário de comunicações para o Brasil, mapeando oportunidades ao longo do ano e garantindo que o time opere com ritmo e intencionalidade. Contribuir para o plano de marca com inputs estratégicos sobre timing, prioridades e momentos de mercado.
- Analisar cenários complexos para propor soluções de construção de marca e movimentos de comunicação full funnel.

Qualificações

- Experiência operando em scale ups, experiência prática construindo uma marca em escala.
- Capacidade de traduzir direcionais de marca em campanhas, narrativas e frameworks.
- Experiência prática com arquitetura de marca e sistemas que abrangem múltiplos produtos, ofertas ou mercados.
- Fluência em IA para branding: uso de ferramentas de IA para pesquisar, planejar e tomar decisões melhores de marca, como parte regular do trabalho.
- Experiência com construção de processos, facilitação estratégica com stakeholders seniores e construção de rituais de cultura.
- Inglês avançado para colaboração cotidiana com times e parceiros globais.

Diferenciais:

- Experiência em B2B, SaaS ou tech.
- Background em expansão internacional ou gestão de marca em múltiplos mercados.

## About Blip Global 

## Company Overview
- **One-liner**: Blip is a Portuguese IT company that delivers software engineering solutions for online sports betting, operating as a key innovation hub within the Flutter Entertainment group.
- **Entity Type**: Private subsidiary of Flutter Entertainment (public, LSE: FLTR)
- **Headquarters**: Porto, Portugal
- **Founded**: 2009
- **Founders**: Not publicly available

## Core Business
- Primary industry/industries: Online sports betting technology, software engineering, conversational AI (via Blip Global brand for customer experience)
- Target customers: B2B – internal to Flutter Entertainment group; also external brands seeking conversational AI and customer engagement solutions (Blip Global)
- Mission or purpose statement: "Code for people" – combining technology and human knowledge to create trends and enable brands to strengthen connections with their customers.

## Products & Services
- **Sports Betting Technology**: Custom software engineering for online betting platforms, covering infrastructure, security, development, design, and strategy.
- **Conversational AI Platform (Blip Global)**: AI-powered chatbot and messaging solutions for brands to automate customer service and marketing conversations.
- **BETa Program**: A 9-month internship designed for early-career talent combining hands-on work, structured development, and mentorship.

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent Flutter Entertainment has a market cap of ~£30B as of mid-2026)
- **Key Metric**: 1,000+ employees (as of 2026); part of a group serving millions of betting customers globally
- **Notable Investors/Partners**: Flutter Entertainment (parent), operator of brands like FanDuel, Betfair, Paddy Power, and PokerStars
- **Growth Signals**: Multiple "top employer" awards in Portugal; active hiring with 28+ open roles across engineering, data, sales, and operations; BETa program expanded annually

## Competitive Advantages
- Deep specialization in online sports betting tech, giving Blip domain expertise that generalist IT firms lack.
- Access to Flutter’s global scale and data, enabling rapid experimentation and deployment.
- Strong employer brand in Portugal, recognized as one of the best tech companies to work for.
- Flexible work culture with a focus on employee experience and inclusion (supports PwD and neurodivergent professionals).

## Strategic Focus
- Continue driving innovation across Flutter’s betting technology stack, including real-time data, payments, and security.
- Expand Blip Global’s conversational AI offering to external clients worldwide.
- Attract and develop top tech talent through the BETa program and internal mobility.

## Why Work Here
- Culture of "code for people" with autonomy, creativity, and collaborative teams.
- Flexible working options (remote and in-office) with a "place for everyone" approach.
- Award-winning workplace: repeatedly cited as one of Portugal’s best tech employers.
- Benefits include health insurance, share save scheme, and adaptable perks.
- Strong diversity and inclusion commitment – all roles inclusive for PwD and neurodivergent professionals.
- Global impact within Flutter Entertainment – work on products used by millions.
- Emphasis on continuous learning: mentorship, career paths in multiple tech tracks.

## Sources
1. [blip.pt](https://www.blip.pt/)
2. [blip.pt/working-blip](https://www.blip.pt/working-blip/)
3. [blip.pt/our-teams](https://www.blip.pt/our-teams/)
4. [blip.pt/jobs](https://www.blip.pt/jobs/)
5. [greenhouse.io](http://job-boards.greenhouse.io/blip-global)

## Other roles at Blip Global 

- [Assistente Jurídico | Exclusiva PcD](https://feeny.ai/job/assistente-juridico-exclusiva-pcd-blip-global-belo-horizonte-5k22bs843d61) — Belo Horizonte, Brazil
- [Senior Manager Data & Analytics](https://feeny.ai/job/senior-manager-data-analytics-blip-global-remote-cn01ksg3ktyf)
- [Coordenador de Contas a Receber](https://feeny.ai/job/coordenador-de-contas-a-receber-blip-global-belo-horizonte-kxekw6nj2tm7) — Belo Horizonte, Brazil
- [Business Development Representative - BDR Pleno](https://feeny.ai/job/business-development-representative-bdr-pleno-blip-global-remote-jv1d5dpx79qr)
- [Sr Content Analyst](https://feeny.ai/job/sr-content-analyst-blip-global-mexico-city-chn0tq1dxd8b) — Mexico City, Mexico
- [Growth & Paid Media Sr Analyst](https://feeny.ai/job/growth-paid-media-sr-analyst-blip-global-mexico-city-jrjef8f0xdk6) — Mexico City, Mexico
- [Senior Data Strategist - Professional Services](https://feeny.ai/job/senior-data-strategist-professional-services-blip-global-sao-paulo-ty8k64svagas) — São Paulo, Brazil
- [Coordenador de Aquisição | BDR + Inside Sales](https://feeny.ai/job/coordenador-de-aquisicao-bdr-inside-sales-blip-global-belo-horizonte-y19fmkcdrwne) — Belo Horizonte, Brazil
- [Senior Product Manager](https://feeny.ai/job/senior-product-manager-blip-global-remote-1ra05pehbdqx)
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-blip-global-mexico-city-k80217rx76ar) — Mexico City, Mexico