---
title: 'Global Demand Generation Manager at Payhawk'
canonical: 'https://feeny.ai/job/global-demand-generation-manager-payhawk-amsterdam-kypvbpmhza36'
type: 'job'
last_seen: '2026-09-04'
---

# Global Demand Generation Manager at Payhawk

- **Company:** Payhawk
- **Location:** Amsterdam, Netherlands
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-04
- **Apply:** https://job-boards.eu.greenhouse.io/payhawkio/jobs/4956271101

## Job description

Company Mission

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.

The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.

Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.

The future of fintech is about more than money, it is about continual learning and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.

We’re changing the world of payments, and we’re looking for an exceptional team to help us.

## About the Role

Shape the future of growth at Payhawk. This is a high-impact global role, working directly with the CMO to build, scale, and optimise demand generation for one of our platform products.

We need an experienced demand generation operator who’s ready to design global campaign strategies from scratch, driving experimentation, and collaborating cross-functionally to create aligned, insight-driven growth. If you’ve built a successful demand-generation machine in a single market and are ready to take your playbook global, this is your next step.

Outcomes you will drive

- Pipeline and MRR generation for the Product you are responsible for (New Business and Expansion)
- MRR and Number of Won Named Accounts
- Pipeline from Named Accounts
- Driving a consistent flow of “Engaged” Named Accounts each month
- Increasing Engaged-to-SAL conversion rates through highly relevant campaign motions
- Generating pipeline from ABM at an industry-leading ROI per euro spent

## Responsibilities

- Demand-generation strategy: Define the strategy for generating demand for the Product across new business and expansion motions
- GTM Pod Leadership: Alongside a Product Marketing Manager, you will be responsible for steering a cross-functional marketing team (a “GTM Pod”). You will make decisions regarding the demand-generation initiatives
- GTM Pod Reporting: Contribute to Monthly Reports and leadership discussions. In particular, justifying spending decisions and marketing ROI
- Ultimate budget owner: Decide how to allocate the budget across demand-generation and demand-capture channels and initiatives, to maximise cost-efficiency and marketing ROI
- ABM strategy & architecture: Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure in the Revenue Org
- Account funnel design: Build and maintain the framework and rules for progression through ABM funnel stages
- Growth-focused execution: Launch campaigns fast, test relentlessly, and refine based on real-world feedback
- Content creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization
- Multi-touch and multi-channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and gifting
- AI-powered personalization: Use AI and martech tools to tailor messaging and campaigns to account segments
- Performance analytics: Track and analyse campaign effectiveness, and identify opportunities for optimisation
- Playbook development: Codify what works into repeatable models for global scale
- BDR alignment: Collaborate closely with our BDR team to ensure ABM signals inform outreach and drive conversion
- AE alignment: Collaborate closely with our AE team to ensure MQLs are worked promptly and expertly, and we win the pipeline we create

## Requirements

- 5+ years Demand-Gen experience, ideally in B2B SaaS or fintech
- Proven experience developing marketing strategies that support an Outbound motion
- Proven track record of generating demand with Enterprise accounts
- Experience creating global “one-to-many” Account-Based Marketing campaigns
- Experience in building programmatic marketing campaigns
- Experience working within a “growth” mindset, i.e. running high volumes of structured experiments to improve marketing effectiveness
- Hands-on – You’re not just setting strategy—you’re writing copy, building landing pages, and testing new tools
- Exceptional leadership, communication, and collaboration skills
- Fluent in English
- Willingness to work from our office 4 days per week

Company Benefits

- 30 days of paid time off + 12 work-from-anywhere days
- Exchange policy to another Payhawk office (Amsterdam, Paris, Berlin, London, Sofia)
- Health and fitness membership
- Two company on-sites per year
- Opportunity to use the Payhawk product, with a monthly commuting allowance of 150EUR

Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in Spain.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

## About Payhawk

## Company Overview
- **One-liner**: Payhawk is an AI-powered spend management platform that unifies corporate cards, expenses, travel, accounts payable, and procurement into a single system for global businesses.
- **Entity Type**: Private (unicorn, total funding $239M)
- **Headquarters**: Sofia, Bulgaria
- **Founded**: 2018
- **Founders**: Hristo Borisov (CEO), Konstantin Dzhengozov (CTO), Boyko Karadzhov (COO)

## Core Business
- **Primary industry**: Financial technology (fintech) – spend management and finance orchestration
- **Target customers**: B2B, mid-market to enterprise, multinational companies
- **Mission statement**: “Transform finance from a reactive back‑office role into a strategic engine for growth.”

## Products & Services
- **Corporate Cards & Expenses** – Issue physical and virtual cards with real-time spend controls; automated receipt matching and expense reporting.
- **Travel** – Book travel within policy, approve instantly, and reconcile automatically.
- **Accounts Payable** – Process invoices, approve payments, and pay suppliers globally.
- **Procurement** – From purchase request to compliant order with automated workflows and policy enforcement.
- **Enterprise Controls** – Multi-entity visibility, approval workflows, budgets, and ERP sync.
- **Global Payments by JP Morgan** – Payments in 115 currencies across 150+ countries with competitive FX and cashback.
- **Artificial Intelligence (Financial Controller Agent)** – AI that chases receipts, routes approvals, codes transactions, and enforces policies automatically.

## Market Standing
- **Valuation/Market Cap**: Unicorn status (valued over $1B as of 2022 Series C); exact current valuation not publicly disclosed.
- **Key Metric**: Total funding raised – $239M (Series A: $20M, Series B: $112M, Series C: $100M)
- **Notable Investors/Partners**: Greenoaks, Lightspeed Venture Partners, QED Investors, JP Morgan (payments partner)
- **Growth Signals**: 450+ employees, 9 global offices, serving 6,000+ customers in 33 countries; claims 85% reduction in procurement cost, 93% reduction in manual work, and 40% faster travel booking for clients.

## Competitive Advantages
- **Unified platform** – Replaces fragmented finance stacks (cards, expenses, AP, procurement, travel) with one system.
- **AI automation** – The Financial Controller Agent reduces manual data entry and policy enforcement.
- **Global payments infrastructure** – Powered by JP Morgan, covering 115 currencies and 150+ countries.
- **Enterprise-grade controls** – Multi-entity visibility, granular policy enforcement, and ERP integration.

## Strategic Focus
- Deepen AI capabilities to further automate finance workflows.
- Expand global footprint (already in 33 countries) and grow enterprise customer base.
- Continue replacing legacy point solutions with an all-in-one spend management platform.

## Why Work Here
- **Culture**: Values include data-driven decision-making, humility, customer obsession, high talent density, and natural leadership.
- **Work model**: Office-first with up to 4 remote work days per month and 12 “work-from-anywhere” days per year.
- **Perks**: 30 days annual leave, competitive salary, additional medical care, monthly commuting allowance, sport & wellness membership pass, learning & development programs, and two annual company-wide team buildings.
- **Engineering focus**: Emphasis on building the future of finance with AI and global scale; roles include Full-Stack AI Engineer, Software Engineer, Security Engineer.

## Sources
1. [payhawk.com](https://payhawk.com/) – Main product and company overview
2. [payhawk.com/careers](https://payhawk.com/en-us/careers) – Careers page with culture, values, and benefits
3. [LinkedIn](https://www.linkedin.com/company/payhawk) – Company LinkedIn profile
4. [Welcome to the Jungle (Otta)](https://app.welcometothejungle.com/companies/Payhawk) – Job listings and company details

## Other roles at Payhawk

- [Group Control Assurance Lead](https://feeny.ai/job/group-control-assurance-lead-payhawk-london-8jfwwq4v1cj7) — London, United Kingdom
- [Fraud Manager](https://feeny.ai/job/fraud-manager-payhawk-vilnius-mq9dm2b85sgc) — Vilnius
- [Deputy Money Laundering Reporting Officer](https://feeny.ai/job/deputy-money-laundering-reporting-officer-payhawk-vilnius-2h2zws4f9x77) — Vilnius
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-payhawk-berlin-dmak0ktevw28) — Berlin, Germany
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-payhawk-paris-8ysn6f4zc56d) — Paris, France
- [Founding Business Development Representative](https://feeny.ai/job/founding-business-development-representative-payhawk-stockholm-89q5tbdkp3y7) — Stockholm, Sweden
- [Founding Account Executive](https://feeny.ai/job/founding-account-executive-payhawk-stockholm-bw2h44a0nd5c) — Stockholm, Sweden
- [Founding Business Development Representative](https://feeny.ai/job/founding-business-development-representative-payhawk-warsaw-d3tmfftgfn5s) — Warsaw, Poland
- [Founding Account Executive](https://feeny.ai/job/founding-account-executive-payhawk-warsaw-k71msfjt5yxx) — Warsaw, Poland
- [Content & AI Enablement Team Lead](https://feeny.ai/job/content-ai-enablement-team-lead-payhawk-berlin-tgs3dng1w5gd) — Berlin, Germany