---
title: 'Global Digital Marketing Director - 2025939 at World Relief'
canonical: 'https://feeny.ai/job/global-digital-marketing-director-2025939-world-relief-towson-bagm94b4d52s'
type: 'job'
last_seen: '2026-11-11'
---

# Global Digital Marketing Director - 2025939 at World Relief

- **Company:** World Relief
- **Location:** Towson, MD
- **Compensation:** $105k–$120k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-10
- **Last confirmed live:** 2026-11-11
- **Apply:** https://jobs.lever.co/wr/afd7ad3a-d4bb-49f0-9b9f-13fdf51b15aa

## Job description

Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten?  Do you believe in our calling as Christians to welcome the least of these and love our neighbor?

If you answered ‘yes’, to any of the above, World Relief, and millions of people around the world need you.

At this pivotal moment in time, we are rapidly expanding and growing our team to meet the increasing needs of our world. We are looking for people who want to use their gifts and talents to make a real and tangible difference in our world and the lives of the suffering.

If you’re looking for a purpose-driven career in which you can grow your talents, while also standing up for the rights of the vulnerable, we want you to join us today.

## ORGANIZATION SUMMARY

World Relief is a global Christian humanitarian organization whose mission is to boldly engage the world’s greatest crises in partnership with the church. The organization was founded in the aftermath of World War II to respond to the urgent humanitarian needs of war-torn Europe. Since then, for 80 years, across 100 countries, World Relief has partnered with local churches and communities to build a world where families thrive and communities flourish.

Today, organizational programming focuses on humanitarian and disaster response, community strengthening and resilience, and refugee & immigrant services and advocacy.

## POSITION SUMMARY:

World Relief seeks a Global Digital Marketing Director to take on the next stage of World Relief’s digital marketing growth - leading online brand strategy, fundraising, and governance, cross-channel digital execution, and the organization's unified global digital presence. Building on an established team, digital channels, and foundational systems, this role sets the long-term vision for scalable audience growth, digital brand amplification, integrated supporter journeys, and measurable fundraising impact. The director oversees digital marketing strategy across web, email, paid media, organic social, digital analytics, and digital experience; partners closely with fundraising and content teams and local offices; and develops the people, processes, and measurement capabilities needed for sustained performance. The role combines strategic leadership, financial stewardship, experimentation, and cross-functional influence to amplify brand, deepen audience engagement, and drive digital fundraising. As a team leader and experienced strategist, this role reports directly to the Vice President of Marketing & Brand and works closely with the content team and other local fundraising staff throughout the World Relief network. The ideal candidate is solution-based, kind-hearted, creative, and enjoys working in a collaborative environment.

## ROLE & RESPONSIBILITIES:

Strategy, scale and growth

- Design and execute comprehensive digital marketing strategies that drive awareness, engagement, and conversion across all digital platforms.
- Own and evolve a multi-year digital marketing roadmap aligned with organizational priorities and fundraising goals; translate it into annual priorities, investments, and measurable outcomes.
- Ensure brand alignment and standards across Global website and US Office child sites
- Identify scalable growth opportunities across existing and emerging channels, audiences, partnerships, and technologies; prioritize based on impact, feasibility, and capacity.
- Guide integrated acquisition, engagement, and conversion strategies while ensuring channel experts have the authority and clarity to execute effectively.
- Manage assigned digital marketing budgets, agency and vendor relationships, and resource allocation; evaluate effectiveness and return on investment.

Supporter lifecycle and fundraising performance

- Oversee the execution of digital fundraising roadmaps across email marketing, SMS/text-to-give, paid media, and social channels.
- Craft digital strategies that connect awareness, lead acquisition, nurturing, first donation, recurring giving, retention, and reactivation.
- Partner with marketing and content teams to craft compelling impact stories that convert digital traffic into recurring or one-time gifts, and strengthen donor journeys and audience segmentation.
- Set shared goals and improvement plans for new donors, qualified leads, online revenue, lead-to-donor conversion, and other agreed outcomes.
- Guide rapid, coordinated digital responses to humanitarian emergencies and major campaigns.

Digital experience, platforms and innovation

- Guide the strategic direction for website experience, search visibility, accessibility, and conversion rate optimization, with execution led by appropriate specialists.
- Define marketing requirements and priorities for donation experiences, marketing automation, and platform improvements in partnership with technology and CRM owners.
- Evaluate responsible uses of AI and emerging technologies to improve discoverability, efficiency, personalization, and performance.
- Promote responsible supporter-data practices and collaborate with designated teams on privacy, security, and compliance.

Measurement, experimentation and operational excellence

- Own the digital measurement framework, including KPIs, campaign tracking standards, attribution approaches, dashboards, and executive reporting.
- Report on real-time campaign performance, donor acquisition cost (CAC), retention and upgrade rates, andA/B split tests
- Use audience and performance insights to guide investment decisions, uncover friction in supporter journeys, and improve results.
- Build a disciplined experimentation program with clear hypotheses, prioritization, documented learnings, and repeatable optimization practices.
- Stay ahead of emerging digital trends, technologies, and consumer behaviors to keep the brand relevant and competitive.
- Strengthen scalable workflows, documentation, quality assurance, and cross-training to reduce operational risk and improve consistency.

People leadership and organizational influence

- Lead, coach, and develop an established multidisciplinary team of digital marketing experts; establish clear goals, decision rights, and accountability.
- Build leadership capacity, delegate ownership, and create a culture of trust, collaboration, innovation, and continuous improvement.
- Assess team structure, skills, and capacity as organizational needs evolve; support succession planning and professional development.
- Advise senior leaders and collaborate with Fundraising, Content, Technology, and local-office stakeholders on integrated priorities, change management, and shared outcomes.

This role is responsible for supervising others and includes responsibilities consistent with supervising employees including but not limited to monitoring daily work activities, tracking and approving timesheets including approving time off, monitoring performance including entering goals, progress check-ins, and weekly or bi-weekly check-ins, documenting performance concerns, entering staff promotions, transitions, and separations in HRIS within required time frame. Managers at World Relief are also considered spiritual leaders and are expected to lead staff in a manner consistent with our Christian values including but not limited to praying with staff, leading devotionals, and fostering a Christian environment in interactions with staff throughout World Relief.

## JOB REQUIREMENTS:

- Mature and personal Christian faith
- Committed to the mission, vision, and values of World Relief
- Desire to serve and empower the Church to impact vulnerable communities
- Able to affirm and/or acknowledge World Reliefs [Core Beliefs](https://worldrelief.org/values/), [Statement of Faith](https://worldrelief.org/statement-of-faith-details/), [Christian Identity](https://worldrelief.org/content/uploads/2022/06/Towards-a-Fresh-Embrace-of-our-Christian-Identity-2.pdf) and [National Association of Evangelicals' For the Health of The Nation document](https://www.nae.org/for-the-health-of-the-nation-publication/)
- 10+ years of progressive digital marketing experience, including substantial strategic leadership responsibility.
- Demonstrated success leading and developing specialized teams and delivering measurable audience or revenue growth.
- Experience with marketing analytics, automation, CRM-connected journeys, and digital marketing technology ecosystems.

## PREFERRED QUALIFICATIONS:

- Nonprofit fundraising experience preferred; bachelor’s degree or equivalent relevant experience preferred.

World Relief offers a competitive benefits package and employee discount program for full-time employees.

World Relief is honored to be recognized with the Gold-level Cigna Healthy Workforce Designation for exceeding the core components of our well-being program including leadership and culture, program foundations and execution, and whole person health.

*** Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

For World Relief staff, strong commitment to the mission, vision, and values of World Relief is essential, and Christian faith is a prerequisite for employment, based upon United States federal guidelines provided in Title VII of the Civil Rights Act of 1964.

## About World Relief

## Company Overview
- **One-liner**: World Relief is a global Christian humanitarian organization that partners with local churches to respond to crises, support refugees and immigrants, and foster sustainable community development.
- **Entity Type**: Private non-profit (faith-based)
- **Headquarters**: Towson, Maryland, USA
- **Founded**: 1944
- **Founders**: Founded by the National Association of Evangelicals (NAE) in the aftermath of World War II

## Core Business
- Primary industry/industries: Humanitarian aid, refugee resettlement, immigrant services, community development, disaster response, advocacy
- Target customers: Vulnerable populations (refugees, displaced persons, immigrants), local churches (partners), donors and volunteers
- Mission or purpose statement: “To boldly engage the world’s greatest crises in partnership with the church.”

## Products & Services
- **Humanitarian & Disaster Response**: Emergency relief in conflict zones and natural disasters (e.g., war in Ukraine), leveraging local church networks to deliver aid.
- **Community Development & Resilience**: Long-term programs addressing root causes of displacement—conflict, climate change, extreme poverty—through locally driven solutions.
- **U.S. Refugee & Immigrant Services**: Resettlement, legal assistance (immigration attorneys), mental health counseling, employment services, and education/literacy programs for immigrants and refugees in the United States.

## Market Standing
- **Valuation/Market Cap**: Not applicable (non-profit)
- **Key Metric**: In FY2024, served nearly 3.3 million people globally; in 2025, reduced suffering for over 4.5 million people. Also mobilized 4,500+ churches and served 40,000+ immigrants in the U.S. in FY2024.
- **Notable Investors/Partners**: Local churches across 100+ countries, National Association of Evangelicals (parent organization), Cigna (Gold Healthy Workforce Designation)
- **Growth Signals**: Rapidly expanding team to meet increasing global needs; actively hiring for multiple roles (remote, hybrid, on-site) across the U.S. and abroad (e.g., Country Director in Chad, Program Manager, Mental Health roles).

## Competitive Advantages
- **Faith-based church partnerships**: Unlike most humanitarian organizations, World Relief works exclusively through local churches, creating sustainable, trust-based networks.
- **Holistic approach**: Addresses physical, mental, social, and spiritual needs, targeting root causes rather than just symptoms.
- **80+ year track record**: Operating in over 100 countries since 1944, with deep institutional knowledge and credibility.
- **“Here and there” model**: Links U.S. domestic work (refugee resettlement, immigration) with global programs, creating a unified mission and shared learning.

## Strategic Focus
- Scaling operations to respond to increasing global crises (displacement, conflict, climate change).
- Expanding U.S. immigrant and refugee services through new office locations and program innovation.
- Strengthening church mobilization and volunteer recruitment (22,000+ volunteers recruited in 2025).
- Investing in employee well-being (Cigna Gold Healthy Workforce designation) to support rapid team growth.

## Why Work Here
- **Culture**: Faith-based, purpose-driven, highly relational, and collaborative environment. Employees report “a strong sense of everyday purpose” and witness lives transformed daily.
- **Remote/Hybrid/Office**: Offers a mix of remote, hybrid, and on-site roles depending on position and location (e.g., remote for National Director of Principal Gifts; hybrid for Intake and Office Coordinator in Carol Stream, IL; on-site for Country Director in Chad).
- **Notable perks**: Cigna Gold Healthy Workforce Designation for employee health and wellbeing; opportunities for spiritual growth and prayer; commitment to excellence and creative problem-solving.
- **Engineering culture**: Not a tech company; focus is on program delivery, but roles include data, operations, and program management. Strong emphasis on professional development and faith integration.

## Sources
1. [World Relief Careers Page](https://worldrelief.org/careers/)
2. [World Relief Homepage](https://worldrelief.org/)
3. [World Relief Job Listings (Lever)](https://jobs.lever.co/wr)
4. [Work at World Relief](https://worldrelief.org/work-at-world-relief/)
5. [About Us](https://worldrelief.org/about-us/)

## Other roles at World Relief

- [Clinical Operations Sr. Specialist - 2025935](https://feeny.ai/job/clinical-operations-sr-specialist-2025935-world-relief-chicago-t5k3xgqeavdq) — Chicago, IL
- [Project Manager, U.S. Advancement - 2025938](https://feeny.ai/job/project-manager-u-s-advancement-2025938-world-relief-towson-t21x0fqnj7p0) — Towson, MD
- [Senior Portfolio Development Manager - Regional (2025937)](https://feeny.ai/job/senior-portfolio-development-manager-regional-2025937-world-relief-towson-v30ja4njrdqh) — Towson, MD
- [Portfolio Development Manager, Growth Offices - 2025936](https://feeny.ai/job/portfolio-development-manager-growth-offices-2025936-world-relief-towson-endmmz7hec33) — Towson, MD
- [Refugee School Impact Early Education- Temporary](https://feeny.ai/job/refugee-school-impact-early-education-temporary-world-relief-fort-worth-e0t2bjdcrmvs) — Fort Worth, TX
- [Director of Advancement - 2025813](https://feeny.ai/job/director-of-advancement-2025813-world-relief-chicagoland-6yncscn49q6b) — Chicagoland, IL
- [Volunteer Coordinator- 2025932](https://feeny.ai/job/volunteer-coordinator-2025932-world-relief-austin-6awvjqr7z7yr) — Austin, TX
- [Children & Youth Coordinator – Limited Term (2025929)](https://feeny.ai/job/children-youth-coordinator-limited-term-2025929-world-relief-carol-stream-yjagnavqc2gz) — Carol Stream, IL
- [Job Readiness Specialist -  2025918](https://feeny.ai/job/job-readiness-specialist-2025918-world-relief-spokane-gcw1nts33j0z) — Spokane, WA
- [Office Director -  2025919](https://feeny.ai/job/office-director-2025919-world-relief-spokane-3vww959ahps8) — Spokane, WA