---
title: 'Global Digital Marketing Manager at Vectorworks'
canonical: 'https://feeny.ai/job/global-digital-marketing-manager-vectorworks-helsinki-w0nn2zd36a1m'
type: 'job'
last_seen: '2026-09-16'
---

# Global Digital Marketing Manager at Vectorworks

- **Company:** Vectorworks
- **Location:** Helsinki, Finland
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-05-11
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.gem.com/vectorworks/am9icG9zdDoJzDUT8rXNhee-xmlncZS0

## Job description

Solibri, a Nemetschek Company, is the global leader in model checking and digital quality assurance for the construction industry. Our SaaS solutions help design and construction professionals prevent costly errors, ensure compliance, and deliver better buildings through improved accuracy, collaboration, and quality. With a global presence and expanding regional teams, Solibri continues to shape the digital future of the built environment.

## Role Overview

The Global Digital Marketing Manager is responsible for executing and scaling Solibri’s digital marketing across global and regional markets. This role owns the day-to-day execution of digital channels, including social media, paid campaigns, and website content, while also contributing directly to the creation and adaptation of content required to support campaigns and demand generation. Working closely with global marketing leadership, campaign and marketing operations functions, and regional stakeholders, this role translates strategic initiatives into high-quality, channel-ready execution across all digital touchpoints. The position plays a key role in strengthening Solibri’s inbound marketing performance by ensuring consistent execution, content availability, and continuous optimization across channels.

## Key Responsibilities

1. Digital Campaign Execution & Channel Ownership

- Execute global and regional campaigns across organic and paid channels
- Translate campaign messaging into channel-specific execution
- Ensure consistent rollout across direct and partner-led markets
- Own execution quality and performance across digital channels

1. Social Media Management

- Own and maintain the global social media calendar (Sprout Social)
- Execute consistent posting across key regions
- Adapt global messaging to regional relevance while maintaining brand alignment
- Optimize engagement, reach, and performance

1. Paid Media & Performance Marketing

- Set up, manage, and optimize campaigns (Google Ads, LinkedIn Ads)
- Develop and test ad copy aligned with ICP segments
- Optimize performance through structured testing and iteration

1. Website Content & Digital Presence

- Own ongoing website updates and content management (CMS)
- Create and adapt content for pages, landing pages, and campaigns
- Align website content with SEO strategy and campaign messaging
- Improve conversion through continuous optimization

1. Content Creation for Digital Channels

- Create and adapt content for: o Social media o Campaign assets o Paid ads o Website and landing pages
- Translate strategic messaging into clear, channel-ready formats
- Ensure alignment with Solibri’s tone of voice and brand guidelines

1. Collaboration & Execution Alignment

- Work closely with: o Marketing Operations (automation, tracking) o Global Programs Manager (campaign rollout) o Field Marketing (regional execution) o Sales and CSM (feedback and relevance)
- Ensure alignment between global strategy and regional execution

1. Measurement & Optimization

- Track performance across: o Website traffic and engagement o Campaign performance o Lead generation contribution
- Provide actionable insights to improve ROI and channel effectiveness

## Requirements

- 5+ years of experience in digital marketing within B2B or SaaS environments
- Proven hands-on experience with: - - Social media execution (organic and paid)
- Paid media campaigns (Google Ads, LinkedIn Ads)
- Website content management (CMS platforms)
- Experience working with key marketing tools and platforms: - - HubSpot (campaign execution, forms, workflows)
- Salesforce (CRM alignment and lead flow understanding)
- CMS platforms (e.g., Craft CMS or similar)
- Sprout Social (or similar tools)
- Google Ads and LinkedIn Campaign Manager
- SEO tools (e.g., SE Ranking or similar)
- Strong copywriting skills with the ability to create and adapt digital content
- Ability to independently execute and publish content across channels
- Familiarity with content creation tools (e.g., Canva)
- Experience working in collaborative environments (Slack, Notion)
- Strong organizational and stakeholder management skills
- Fluent English (additional languages are an advantage)

## Preferred Qualifications

- Experience in B2B SaaS or technology-driven organizations
- Experience working across international or multi-regional markets
- Familiarity with AEC, BIM, or construction technology
- Understanding of SEO, conversion optimization, and digital user journeys
- Data-driven mindset with the ability to translate performance into improvements

## What We Offer

A key role in scaling Solibri’s global digital marketing capabilities, with direct impact on demand generation, brand visibility, and inbound growth.

Flexible working arrangements, modern marketing tools, and the opportunity to operate in a high-ownership, international environment.

Compliance & Transparency Under the EU Pay Transparency Directive (2023/970), salary band and pay-progression criteria will be defined by HR and shared transparently. Solibri applies equal-pay and gender-neutral criteria for all remuneration and advancement decisions.

## #LI-MW1

#Solibri

## About Vectorworks

## Company Overview
- **One-liner**: Vectorworks provides award-winning 2D/3D CAD and BIM software for architecture, landscape design, and entertainment professionals.
- **Entity Type**: Private (subsidiary of Nemetschek Group, a publicly traded company on MDAX)
- **Headquarters**: Columbia, Maryland, USA (with offices in the UK, Canada, Australia, New Zealand, and Japan) [vectorworks.net](https://www.vectorworks.net/en-US/careers)
- **Founded**: 1985 (as Diehl Graphsoft) [vectorworks.net](https://www.vectorworks.net/en-US/company)
- **Founders**: Richard Diehl [vectorworks.net](https://www.vectorworks.net/en-US/company)

## Core Business
- Primary industries: Architecture, Engineering, Construction (AEC), Landscape Design, and Entertainment (lighting, stage, event design).
- Target customers: B2B – design professionals in architecture firms, landscape architecture practices, entertainment venues, and educational institutions.
- Mission: “Build intuitive, powerful, and practical software solutions for design professionals around the globe” and “inspire and empower designers to create experiences that will transform the world.” [vectorworks.net](https://www.vectorworks.net/en-US/company)

## Products & Services
- **[Vectorworks Architect]**: A BIM‑enabled design and documentation tool tailored for architects. It supports the entire building design process from concept to construction documentation.
- **[Vectorworks Landmark]**: Landscape design and planning software with site‑specific tools, plant databases, and hardscape modeling.
- **[Vectorworks Spotlight]**: Industry‑leading CAD and BIM software for lighting designers, set designers, and event planners, including advanced rigging and visualization capabilities.
- **[Vectorworks Fundamentals]**: A general‑purpose 3D CAD and modeling package that serves as the base for all industry‑specific modules.
- **Vectorworks Service Select (maintenance/support) & Subscriptions**: Annual maintenance program and monthly/annual subscription plans for customers to stay current and access priority support. [vectorworks.net](https://www.vectorworks.net/en-US/company)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Vectorworks is a wholly owned subsidiary of the Nemetschek Group).
- **Key Metric**: More than **685,000 designers** rely on Vectorworks technology globally. [vectorworks.net](https://www.vectorworks.net/en-US/company)
- **Notable Investors/Partners**: Parent company **Nemetschek Group** (a leading AEC software conglomerate listed on the German MDAX). Vectorworks also maintains partnerships with hardware makers, rendering engines (e.g., Redshift), and industry organizations.
- **Growth Signals**:
  - Transitioned from perpetual licenses to monthly/annual subscriptions worldwide (2018 onward).
  - Regular major releases (e.g., Vectorworks 2026 launched in 2025) with continuous feature additions.
  - Global expansion with offices in five countries and presence in over 100 countries.

## Competitive Advantages
- **Longevity & Trust**: One of the first CAD programs (MiniCAD, 1985) and a pioneer in cross‑platform and BIM tools—before BIM became an industry standard. [vectorworks.net](https://www.vectorworks.net/en-US/company)
- **Industry‑Specific Suites**: Purpose‑built products (Architect, Landmark, Spotlight) provide out‑of‑the‑box workflows, symbols, and content that general‑purpose CAD cannot match.
- **Cross‑Platform**: Supports macOS and Windows, giving designers freedom of choice.
- **Customer Loyalty**: The Service Select program and high Net Promoter Score reflect strong retention and community engagement.

## Strategic Focus
- Continued innovation in BIM and integrated design workflows.
- Expansion of subscription model to all major markets.
- Deepening support for emerging design disciplines (e.g., virtual production, sustainable design).
- Investment in cloud collaboration and mobile capabilities to support remote and hybrid teams.

## Why Work Here
- **Culture**: Core values of **Inclusion, Balance, Collaboration, and Innovation** are actively promoted, with wellness programs and community investment initiatives. [vectorworks.net](https://www.vectorworks.net/en-US/company/values)
- **Work Environment**: Hybrid/office model typical across locations. The Columbia, MD headquarters and international offices offer modern workspaces.
- **Engineering Culture**: Engineers work on products used daily by hundreds of thousands of designers. The company encourages feedback loops with customers, hackathons, and continuous learning.
- **Benefits & Perks**: Full benefits including wellness programs, professional development allowances, and opportunities to travel to industry events.

## Sources
1. [vectorworks.net – About](https://www.vectorworks.net/en-US/company)
2. [vectorworks.net – Careers](https://www.vectorworks.net/en-US/careers)
3. [vectorworks.net – Core Values](https://www.vectorworks.net/en-US/company/values)
4. [vectorworks.net – Product Overview](https://www.vectorworks.net/)
5. [jobs.gem.com – Vectorworks Careers](https://jobs.gem.com/vectorworks)

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