--- title: 'Global Director of Social Data at OLIVER Agency' canonical: 'https://feeny.ai/job/global-director-of-social-data-oliver-agency-london-4zx8p5tww6pj' type: 'job' last_seen: '2026-09-10' --- # Global Director of Social Data at OLIVER Agency - **Company:** OLIVER Agency - **Location:** London, United Kingdom - **Posted:** 2026-03-18 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/oliver/jobs/7589000 ## Job description Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Global Director of Social Data Location:  London About the role: We seek a highly accomplished social analytics leader who combines statistical rigour with social-native thinking. You've spent 7-10+ years mastering social media measurement across major platforms; you understand algorithms, audience behaviours, and how culture moves online. You're as passionate about quantifying social impact on business as you are interpreting TikTok trends and internet subcultures. You're a strategic thinker who can translate complex data into compelling narratives for senior stakeholders. You're excited to build something – defining frameworks, selecting tech stacks, and establishing best practices that will scale globally. As an in-house agency, OLIVER is uniquely positioned alongside brands within their businesses, giving you unparalleled access to drive meaningful measurement that matters. What you will be doing: - Measurement Vision & Thought Leadership: - Establish OLIVER/BrandTech Group's definitive POV on social media measurement for modern brands: what matters in 2026 and beyond, how to connect social activity to business outcomes, and what a mature measurement framework looks like. - Position our measurement capabilities as a competitive differentiator in new business pitches, translating frameworks into compelling narratives that win clients. - Stay ahead of platform evolution, algorithm changes, and emerging methodologies, continuously advancing our practice. - Champion the integration of AI and machine learning into analytics workflows - automating data processes, enhancing predictive modelling, enabling real-time trend detection, and unlocking creative performance insights at scale. - Enterprise Measurement Infrastructure & Products: - Design and implement a unified measurement system that connects all social accounts we manage globally, creating a single source of truth for social performance and brand impact across the agency. - Own the social analytics tech stack-evaluate, select, and manage social listening platforms, analytics tools, dashboarding solutions, and data infrastructure. - Develop standardised, scalable products that can be embedded across our global studios: - Social listening solution that delivers cultural intelligence and brand health insights - Social performance dashboarding product that provides consistent, actionable insights across all client accounts - Build sophisticated measurement frameworks including social-specific attribution models, brand lift methodologies, and predictive analytics that connect social touchpoints to awareness, consideration, and conversion. - Strategic Advisory & Collaboration: - Act as trusted advisor to senior clients and internal stakeholders, translating complex social data into strategic recommendations that drive business decisions. - Guide clients through measurement maturity evolution-from basic reporting to predictive modelling-building roadmaps that advance their social analytics sophistication. - Collaborate cross-functionally with creative, strategy, and social studio leads to ensure analytics inform campaign development, creative ideation, and optimisation. - Work closely with data experts and leaders across BrandTech Group agencies, while leading analytics talent within the OLIVER network. - Team Leadership : - Recruit, hire, and develop a global team of social data analysts who combine technical excellence with cultural fluency-people who live in the feeds and love social media. - Foster a learning culture, mentoring team members on analytics methodologies, measurement frameworks, data storytelling, and client communication. - Lead high-impact presentations for internal teams and clients, using visualization tools (Tableau, Looker, Power BI) to make dense datasets accessible and inspiring. What you need to be great in this role: - Social Analytics Mastery & Platform Expertise: 7-10+ years in social media analytics or digital measurement. Deep hands-on experience across TikTok, Instagram, Facebook, YouTube, Twitter/X, Snapchat, LinkedIn, and emerging platforms. Expert understanding of algorithms, content formats, audience behaviors, and native analytics. Proven experience with social listening platforms (Sprinklr, Brandwatch, Talkwalker, Pulsar). Social-native-fluent in internet culture, memes, subcultures, and how trends emerge online. - Advanced Measurement & Technical Skills: Track record designing measurement frameworks, attribution models, and success metrics aligned to business objectives. Advanced Excel skills. Expert with data visualization tools (Tableau, Looker, Power BI). Experience with multi-touch attribution, marketing mix modelling, or statistical approaches for social measurement. Familiarity incorporating AI/ML and predictive analytics into workflows. - Strategic Leadership & Client Advisory: Exceptional ability to advise senior stakeholders, translating data into business recommendations. Significant experience presenting complex insights with clarity and impact. Track record for building and mentoring analytics teams. Strong cross-functional collaboration with creative, strategy, and technology teams. Experience supporting new business development and articulating analytics capabilities in pitch situations. - Entrepreneurial Builder & Storyteller: Excited to build a practice from the ground up. Strategic thinker who balances vision-setting with hands-on execution. Intellectually curious and always pushing boundaries. Exceptional communicator who transforms complex datasets into compelling narratives. Results-driven, focused on proving measurable impact that drives client success and agency growth. Req ID: 16377 ## #LI-JS1 #LI-HYBRID #LI-DIRECTOR Our values shape everything we do: Be Ambitious to succeed Be Imaginative to push the boundaries of what’s possible Be Inspirational to do groundbreaking work Be always learning and listening to understand Be Results-focused  to exceed expectations Be actively pro-inclusive and anti-racist across our community, clients and creations Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle. ## About OLIVER Agency ## Company Overview - **One-liner**: OLIVER designs, builds, and runs bespoke in-house agencies and marketing ecosystems for major brands, driving marketing change from the inside out. - **Entity Type**: Private (part of The Brandtech Group) - **Headquarters**: London, United Kingdom - **Founded**: 2004 - **Founders**: Not publicly available ## Core Business - Primary industry: Marketing services, creative agency, in-house agency design and operations - Target customers: Large enterprise brands across sectors (B2B, B2C, consumer goods, retail, tech, etc.) - Mission: To build better marketing from the inside out, helping brands achieve average savings of 30% on marketing spend through more efficient and effective creative work. ## Products & Services - **Bespoke In-House Agencies**: OLIVER assembles dedicated, embedded teams that operate as an extension of the client’s own marketing department, covering strategy, creative, data, content, and engineering disciplines. - **OLIVER Marketing Gateway**: Proprietary technology platform that accelerates marketing change and streamlines workflows within client ecosystems. - **GenAI & Creative Optimization**: Services leveraging AI tools (e.g., GenAI Creative Optimization/Performance Analysts) to enhance creative efficiency and decision-making. ## Market Standing - **Valuation/Revenue**: Not publicly disclosed (private company); annual revenue estimated in the hundreds of millions based on 5,000+ people and 300+ clients. - **Key Metrics**: Over 300 clients, 1,500+ brands, 50+ markets, 5,000+ people globally. - **Notable Investors/Partners**: The Brandtech Group (formerly You & Mr. Jones) – parent company; partnerships with clients like Unilever, Diageo, Coca-Cola, and many others. - **Growth Signals**: Named #1 on Adweek’s Fastest Growing List 2020; Campaign’s Digital Innovation Network of the Year (2020); UK’s Best Companies to Work For 2021; 275 active job postings (LinkedIn, 2026) with yearly job posting growth of +99.3%. ## Competitive Advantages - **Exclusive focus on in-housing**: OLIVER is the only global agency dedicated entirely to building and running bespoke in-house agencies, enabling deeper brand integration and cost savings. - **Embedded model**: Teams work inside client organizations, gaining intimate knowledge of the brand and business challenges, leading to faster decision-making and more relevant creative. - **Scale + agility**: Access to a global network of 5,000+ talent while delivering tailored, local teams – combining the resources of a large agency with the nimbleness of an in-house operation. - **AI & technology edge**: Proprietary Marketing Gateway and strong GenAI capabilities keep the agency at the forefront of marketing innovation. ## Strategic Focus - **Expanding GenAI capabilities**: Actively hiring roles like “GenAI Creative Optimization/Performance Analyst” and “Senior Project Manager – AI & Creative Operations” to embed AI into every client engagement. - **Geographic expansion**: Continued growth in existing hubs (London, Toronto, Singapore, Amsterdam, Paris, etc.) and emerging markets (South Africa, Middle East, India). - **Deepening client partnerships**: Moving beyond traditional creative work into data, technology, and long-term strategic partnerships. ## Why Work Here - **Culture**: Named a UK Best Company to Work For; strong emphasis on wellbeing, flexibility, and local support (“healthcare, retirement, paid leave, and local protections”). - **Work environment**: Hybrid/office presence depending on location; many roles require on-site presence at client offices (e.g., London, Slough, Weybridge, Durban, etc.). - **Perks**: Continuous training on latest tools, platforms, and LLMs; benefits tailored by country (health & wellbeing, life outside work support). - **Engineering/Creative culture**: Opportunity to work inside world’s biggest brands, surrounded by top creative and technical talent; roles span strategy, creative, data, content, and engineering. ## Sources 1. [oliver.agency](https://www.oliver.agency/opportunities/) 2. [oliver.agency](https://www.oliver.agency/?gh_src=22v7i6t71us) 3. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/oliver) 4. [uk.linkedin.com](https://uk.linkedin.com/company/oliver-agency) 5. [builtin.com](https://builtin.com/company/oliver-agency/faq/workplace-perception) ## Other roles at OLIVER Agency - [Senior Art Director](https://feeny.ai/job/senior-art-director-oliver-agency-istanbul-ebzznaegds0p) — Istanbul, Turkey - [Social Media Manager](https://feeny.ai/job/social-media-manager-oliver-agency-durban-zdsyj0mzmz9v) — Durban, South Africa - [Producer](https://feeny.ai/job/producer-oliver-agency-cape-town-h7k7p5femc5w) — Cape Town, South Africa - [Producer](https://feeny.ai/job/producer-oliver-agency-cape-town-8vv3t1xg4bns) — Cape Town, South Africa - [Producer](https://feeny.ai/job/producer-oliver-agency-cape-town-acyt47zcghpy) — Cape Town, South Africa - [Producer](https://feeny.ai/job/producer-oliver-agency-cape-town-3mexnp4tfcg6) — Cape Town, South Africa - [Copywriter](https://feeny.ai/job/copywriter-oliver-agency-istanbul-eqb0dj8kybhw) — Istanbul, Turkey - [Studio Director](https://feeny.ai/job/studio-director-oliver-agency-cape-town-0mvqqzpkfh3c) — Cape Town, South Africa - [Social Media - Content Creator](https://feeny.ai/job/social-media-content-creator-oliver-agency-dublin-1myh66040vq2) — Dublin, Ireland - [Community Manager (H/F)](https://feeny.ai/job/community-manager-h-f-oliver-agency-paris-v5w6mkn9hzyy) — Paris, France