---
title: 'Global Director, Product Solution Design at Coins.ph'
canonical: 'https://feeny.ai/job/global-director-product-solution-design-coins-ph-shanghai-5xv878pvxcmh'
type: 'job'
last_seen: '2026-09-07'
---

# Global Director, Product Solution Design at Coins.ph

- **Company:** Coins.ph
- **Location:** Shanghai, China
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-03-09
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/coins/dd014240-82b4-4c35-8cde-2b9a2a6fb205

## Job description

## About the Role

We are seeking a visionary and strategic Head of Product Solution Design to lead our end-to-end product design function. This role will oversee our talented team of UX/UI designers, researchers, and product design strategists. You will be responsible for crafting delightful, intuitive, and seamless user journeys that align with our business goals and deliver exceptional value to our customers.

As the design leader, you will play a critical role in shaping the user experience across all touch points—defining the design language, elevating design thinking within the organization, and collaborating closely with product managers, engineers, marketers, and business stakeholders to bring innovative, user-centric solutions to life.

## Key Responsibilities

- Leadership & Strategy
- Define and own the vision, strategy, and roadmap for the Product Solution Design function under Global Product team.
- Build, lead, and mentor a high-performing team of Product Designers, UX/UI Designers, Design Researchers, and UX Writers.
- Advocate for design excellence and user-centric thinking across all levels of the organization including Coins Payment, Crypto Trading and other products.
- Partner with Product, Engineering, Marketing, and Business teams to ensure holistic and cohesive product experiences.
- Design Execution & Innovation
- Oversee the end-to-end design process, from discovery and ideation to wireframes, prototypes, and final UI.
- Implement design systems, frameworks, and tools that drive consistency and efficiency at scale.
- Champion design thinking and research-led innovation, integrating user feedback and data into all design decisions.
- Ensure designs are accessible, inclusive, and optimized for all platforms (mobile, web, etc.).
- User Experience & Journey Ownership
- Own the entire user journey and experience lifecycle, identifying pain points and opportunities for continuous improvement.
- Develop metrics and KPIs to measure user satisfaction, usability, and design impact.
- Drive initiatives to improve user onboarding, engagement, conversion, and retention through superior design.
- Collaboration & Communication
- Act as the voice of the user in strategic discussions and decision-making forums.
- Effectively communicate design vision, strategies, and updates to stakeholders at all levels.
- Foster a culture of collaboration, experimentation, and continuous learning within the design team and beyond.

## Requirements

- 5+ years of experience in product design, UX/UI, or user experience strategy, with at least 4 years in a leadership or head-of-role.
- Proven experience designing for digital products at scale (fintech, crypto, super apps, payments, or e-commerce experience preferred).
- Strong portfolio demonstrating deep expertise in design strategy, user journeys, and end-to-end product design.
- Mastery of design and prototyping tools such as Figma.
- Deep understanding of human-centered design, accessibility principles, and responsive design.
- Experience working with cross-functional teams in agile/scrum environments.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and translate into design insights.
- Excellent communication and storytelling skills; able to influence executive stakeholders.

## Preferred Qualifications

- Background in behavioral science, design psychology, or UX research is a plus.
- Prior experience in fintech, payments, digital wallets, or blockchain/crypto industries.
- Familiarity with front-end technologies (HTML/CSS, JavaScript) is an advantage.

## About Coins.ph

## Company Overview
- **One-liner**: Coins.ph is the Philippines' most trusted crypto wallet and exchange, providing easy access to Web3, digital assets, and a broad range of financial services for both consumers and businesses.
- **Entity Type**: Private (acquired by Gojek in 2019; last funding round: Series C in 2022)
- **Headquarters**: Manila, Philippines
- **Founded**: 2014
- **Founders**: Not publicly available (founder names are not disclosed in the provided sources)

## Core Business
- **Primary industries**: Financial services, cryptocurrency exchange, digital payments, remittances, blockchain / Web3
- **Target customers**: B2C (Filipino consumers and underbanked/unbanked individuals) and B2B (financial institutions, businesses needing cross-border payments and treasury services)
- **Mission statement**: "To create an open financial system by providing everyone easy access to Web3 and digital assets" (from [coins.ph](https://www.coins.ph/en-ph/careers))

## Products & Services
- **Coins.ph Mobile App**: A cryptocurrency wallet and exchange where users can buy and sell 20+ cryptocurrencies with low minimums (₱5), plus access payments, remittances, and bill payments.
- **Coins Business Platform**: A suite for businesses and financial institutions enabling stable-powered settlements, cross-border money movement, currency conversion, digital asset access, cards, credit, investments, and treasury management — available 24/7/365.
- **Coins Remittance**: International money transfer services leveraging crypto rails to lower costs and speed up settlement.

## Market Standing
- **Valuation**: Not disclosed
- **Annual Revenue**: $33.4 million (per [LinkedIn](https://ph.linkedin.com/company/coins-ph))
- **Total Funding**: $40 million (across multiple rounds, including Series A led by Quona Capital and Series C led by Ribbit Capital)
- **Other Key Metrics**: 16+ million registered users, 7+ million monthly active users, 300+ headcount
- **Notable Investors/Partners**: Quona Capital, Ribbit Capital, Gojek (parent company, acquired Coins.ph in 2019 for $72M)
- **Growth Signals**: +15.7% YoY headcount growth (236 employees as of recent data), active job postings up +165% year-over-year; expanding beyond crypto into full-stack financial services

## Competitive Advantages
- Fully regulated by the **Bangko Sentral ng Pilipinas (BSP)** — one of the first crypto-based companies in Asia to hold both Virtual Currency and Electronic Money Issuer licenses, providing trust and compliance.
- **First-mover & brand trust**: Most established crypto brand in the Philippines since 2014, with 16M+ users.
- **Integrated with Gojek ecosystem**: Access to a larger regional network of services and capital.
- **Broad product range**: Single platform for crypto, payments, remittances, cards, credit, and treasury — reducing fragmentation for users.

## Strategic Focus
- Building the "next generation of global money movement" by merging stable-powered settlements with local payment rails to make transactions faster, cheaper, and available 24/7.
- Expanding into adjacent financial services (cards, credit, investments) and deepening B2B offerings for financial institutions.
- Scaling compliance/AML capabilities to serve a growing user base and support international expansion.

## Why Work Here
- **Culture & Flexibility**: Flexible work arrangements (hybrid/remote options reported); work-from-equipment provided; a culture built on trust.
- **Benefits**: Comprehensive HMO for employees and dependents (dental, vision, mental health support); 15 vacation days, 15 sick days, birthday leave, quarterly mental health day; continuous learning and career development programs.
- **Growth**: Fast-growing startup with 200+ active openings; yearly headcount growth of 15.7%; roles span engineering, compliance, product, sales, and operations.
- **Compensation**: Competitive base plus performance-based rewards; salary data indicates operations roles around ₱336K/month and manager roles around ₱1.32M/month (though actual offers vary).
- **Engineering culture**: Emphasis on Web3 and blockchain; product teams work on compliance/risk platforms, trading UX, and backend infrastructure.

## Sources
1. [coins.ph – Careers](https://www.coins.ph/en-ph/careers)
2. [coins.ph – About](https://www.coins.ph/en-ph/about)
3. [LinkedIn – Coins.ph](https://ph.linkedin.com/company/coins-ph)
4. [Lever – Coins.ph Jobs](https://jobs.lever.co/coins)
5. [Built In – Coins.ph](https://builtin.com/company/coinsph)

## Other roles at Coins.ph

- [Senior Tax Manager](https://feeny.ai/job/senior-tax-manager-coins-ph-singapore-hvb4nv6kv924) — Singapore
- [Partner Solutions Lead](https://feeny.ai/job/partner-solutions-lead-coins-ph-taguig-5cpg2fvkcmg2) — Taguig, Philippines
- [AI Product Manager – Cross-Border Payments](https://feeny.ai/job/ai-product-manager-cross-border-payments-coins-ph-shanghai-te3xq9pt0td1) — Shanghai, China
- [Product Manager – KYC / Compliance / Risk](https://feeny.ai/job/product-manager-kyc-compliance-risk-coins-ph-shanghai-n5gpjsmphbda) — Shanghai, China
- [Lead Product Manager – Internal Management Platform](https://feeny.ai/job/lead-product-manager-internal-management-platform-coins-ph-shanghai-hzwttvetx8mn) — Shanghai, China
- [Product Manager — Trading Experience](https://feeny.ai/job/product-manager-trading-experience-coins-ph-shanghai-k8tdmkq0yewt) — Shanghai, China
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- [Foreign Exchange Trader (remote)](https://feeny.ai/job/foreign-exchange-trader-remote-coins-ph-shanghai-2e4kb38zbgc8) — Shanghai, China