---
title: 'Global Head of Marketing at Coins.ph'
canonical: 'https://feeny.ai/job/global-head-of-marketing-coins-ph-singapore-z7nprhe4y65t'
type: 'job'
last_seen: '2026-09-14'
---

# Global Head of Marketing at Coins.ph

- **Company:** Coins.ph
- **Location:** Singapore
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-02-05
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.lever.co/coins/44cd6290-ccfb-4163-8b2d-74b566026262

## Job description

## Responsibilities

- Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world
- Lead international/local GTM and event activation efforts  and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
- Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
- Manage the global community to drive the user growth to work with the local teams.
- Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc.
- Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.

## Requirements

- 8+ years of experience in marketing within an agency,  tech company, or financial services organization.
- Must to have crypto industry background.
- Experienced in Philippines market, and others such as EU, AU, Asia.
- 2+ years in managing global crypto marketing team.
- Tough, practical and flexible leader who can thrive in a very high-pressure environment.

## About Coins.ph

## Company Overview
- **One-liner**: Coins.ph is the Philippines' most trusted crypto wallet and exchange, providing easy access to Web3, digital assets, and a broad range of financial services for both consumers and businesses.
- **Entity Type**: Private (acquired by Gojek in 2019; last funding round: Series C in 2022)
- **Headquarters**: Manila, Philippines
- **Founded**: 2014
- **Founders**: Not publicly available (founder names are not disclosed in the provided sources)

## Core Business
- **Primary industries**: Financial services, cryptocurrency exchange, digital payments, remittances, blockchain / Web3
- **Target customers**: B2C (Filipino consumers and underbanked/unbanked individuals) and B2B (financial institutions, businesses needing cross-border payments and treasury services)
- **Mission statement**: "To create an open financial system by providing everyone easy access to Web3 and digital assets" (from [coins.ph](https://www.coins.ph/en-ph/careers))

## Products & Services
- **Coins.ph Mobile App**: A cryptocurrency wallet and exchange where users can buy and sell 20+ cryptocurrencies with low minimums (₱5), plus access payments, remittances, and bill payments.
- **Coins Business Platform**: A suite for businesses and financial institutions enabling stable-powered settlements, cross-border money movement, currency conversion, digital asset access, cards, credit, investments, and treasury management — available 24/7/365.
- **Coins Remittance**: International money transfer services leveraging crypto rails to lower costs and speed up settlement.

## Market Standing
- **Valuation**: Not disclosed
- **Annual Revenue**: $33.4 million (per [LinkedIn](https://ph.linkedin.com/company/coins-ph))
- **Total Funding**: $40 million (across multiple rounds, including Series A led by Quona Capital and Series C led by Ribbit Capital)
- **Other Key Metrics**: 16+ million registered users, 7+ million monthly active users, 300+ headcount
- **Notable Investors/Partners**: Quona Capital, Ribbit Capital, Gojek (parent company, acquired Coins.ph in 2019 for $72M)
- **Growth Signals**: +15.7% YoY headcount growth (236 employees as of recent data), active job postings up +165% year-over-year; expanding beyond crypto into full-stack financial services

## Competitive Advantages
- Fully regulated by the **Bangko Sentral ng Pilipinas (BSP)** — one of the first crypto-based companies in Asia to hold both Virtual Currency and Electronic Money Issuer licenses, providing trust and compliance.
- **First-mover & brand trust**: Most established crypto brand in the Philippines since 2014, with 16M+ users.
- **Integrated with Gojek ecosystem**: Access to a larger regional network of services and capital.
- **Broad product range**: Single platform for crypto, payments, remittances, cards, credit, and treasury — reducing fragmentation for users.

## Strategic Focus
- Building the "next generation of global money movement" by merging stable-powered settlements with local payment rails to make transactions faster, cheaper, and available 24/7.
- Expanding into adjacent financial services (cards, credit, investments) and deepening B2B offerings for financial institutions.
- Scaling compliance/AML capabilities to serve a growing user base and support international expansion.

## Why Work Here
- **Culture & Flexibility**: Flexible work arrangements (hybrid/remote options reported); work-from-equipment provided; a culture built on trust.
- **Benefits**: Comprehensive HMO for employees and dependents (dental, vision, mental health support); 15 vacation days, 15 sick days, birthday leave, quarterly mental health day; continuous learning and career development programs.
- **Growth**: Fast-growing startup with 200+ active openings; yearly headcount growth of 15.7%; roles span engineering, compliance, product, sales, and operations.
- **Compensation**: Competitive base plus performance-based rewards; salary data indicates operations roles around ₱336K/month and manager roles around ₱1.32M/month (though actual offers vary).
- **Engineering culture**: Emphasis on Web3 and blockchain; product teams work on compliance/risk platforms, trading UX, and backend infrastructure.

## Sources
1. [coins.ph – Careers](https://www.coins.ph/en-ph/careers)
2. [coins.ph – About](https://www.coins.ph/en-ph/about)
3. [LinkedIn – Coins.ph](https://ph.linkedin.com/company/coins-ph)
4. [Lever – Coins.ph Jobs](https://jobs.lever.co/coins)
5. [Built In – Coins.ph](https://builtin.com/company/coinsph)

## Other roles at Coins.ph

- [Technology Lead (Mandarin Speaking)](https://feeny.ai/job/technology-lead-mandarin-speaking-coins-ph-taguig-vcz0eekff97y) — Taguig, Philippines
- [AI Security Engineer (Offensive & Defensive)](https://feeny.ai/job/ai-security-engineer-offensive-defensive-coins-ph-any-bnftj5vsgsrb) — Any
- [Financial Risk Officer (Market & Liquidity Risk)](https://feeny.ai/job/financial-risk-officer-market-liquidity-risk-coins-ph-taguig-8hh951rmj687) — Taguig, Philippines
- [Payment Operations Associate](https://feeny.ai/job/payment-operations-associate-coins-ph-taguig-ebks8bz81287) — Taguig, Philippines
- [Senior Tax Manager](https://feeny.ai/job/senior-tax-manager-coins-ph-singapore-hvb4nv6kv924) — Singapore
- [Partner Solutions Lead](https://feeny.ai/job/partner-solutions-lead-coins-ph-taguig-5cpg2fvkcmg2) — Taguig, Philippines
- [AI Product Manager – Cross-Border Payments](https://feeny.ai/job/ai-product-manager-cross-border-payments-coins-ph-shanghai-te3xq9pt0td1) — Shanghai, China
- [Product Manager – KYC / Compliance / Risk](https://feeny.ai/job/product-manager-kyc-compliance-risk-coins-ph-shanghai-n5gpjsmphbda) — Shanghai, China
- [Lead Product Manager – Internal Management Platform](https://feeny.ai/job/lead-product-manager-internal-management-platform-coins-ph-shanghai-hzwttvetx8mn) — Shanghai, China
- [Product Manager — Trading Experience](https://feeny.ai/job/product-manager-trading-experience-coins-ph-shanghai-k8tdmkq0yewt) — Shanghai, China