---
title: 'Global Head of Product Marketing (AI-Native) at Clara'
canonical: 'https://feeny.ai/job/global-head-of-product-marketing-ai-native-clara-bogota-d-c-0sr2exm6px18'
type: 'job'
last_seen: '2026-11-06'
---

# Global Head of Product Marketing (AI-Native) at Clara 

- **Company:** Clara 
- **Location:** Bogota D.C., Colombia / Buenos Aires, Argentina / Mexico City, Mexico / Sao Paulo, Brazil
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-06
- **Apply:** https://job-boards.greenhouse.io/clara/jobs/5283607007

## Job description

Clara is the leading platform in Latin America for companies to execute and manage every payment operation. More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.

Global Head of Product Marketing (AI-Native)

## What you'll do

You'll own product marketing for Clara across Mexico, Brazil, and Colombia: positioning, messaging, launches, and the narrative that connects what Product builds to what drives pipeline and revenue. You'll build the function, set the standard, and use AI to make a small team produce like a large one.

## Your responsibilities

- Own positioning and messaging for all Clara products and translate product capability into a story that Sales, Growth, and customers actually believe.
- Lead go-to-market for new products and features: launch plans, sales enablement, customer communication, and the metrics that tell you it worked.
- Build and run a product marketing function across LatAm.
- Use AI as a core part of the workflow: drafting positioning docs, generating and testing messaging variants, building competitive intelligence pipelines, and automating recurring content and research work.
- Partner with Growth Marketing, Sales, and Product leadership to turn the roadmap into stories, battlecards, and campaigns that move the pipeline.
- Define and track the metrics that prove product marketing's impact: activation, win rates, sales cycle length, and message resonance, not just launch volume.
- Set the editorial and storytelling bar for the whole marketing & product org: product marketing's job is to make everyone else's work sharper.

Must haves

- 7+ years in product marketing or growth marketing, with at least 2 years leading the function or a team.
- Strong storyteller: a portfolio of positioning docs, launch narratives, or campaigns that moved a real metric, not just shipped.
- Analytical: comfortable owning your own data, tying narrative decisions to funnel or revenue metrics, and making the case with numbers.
- Active, daily use of AI Building tools as part of your real workflow: research, drafting, messaging testing, and competitive intelligence.
- Experience building a function or team from a small base, with the judgment to prioritize ruthlessly.
- Excellent written and spoken English and Spanish or Portuguese; comfortable working across LATAM markets and cultures.
- Comfortable operating cross-functionally with Sales, Product, and Growth, and able to hold your own in a room with Product leadership.

Nice to haves

- Fintech, payments, or B2B SaaS experience.
- Startup or scale-up experience, where you built things without a large team or established process.
- Experience with GTM in more than one LATAM market simultaneously.

## Why Clara

- A high talent-density team driven to make an impact in Latin America — low ego, high ownership.
- Competitive salary and stock options (ESOP) from day one.
- An annual learning budget and accelerated development paths.
- English is our working language, with Spanish and Portuguese every day.

## How we work

- Clarity — Open and direct communication: we say what we mean and give context where it matters.
- Simplicity — If it can be simpler, it should be.
- Ownership — We own everything we do, end to end. When something needs to happen, we don't wait.
- Pride — We hold ourselves to a high standard, and it shows in what we deliver.
- ABC (Always Be Changing) — We adapt fast, embrace change, and keep learning.
- Inclusivity — Diverse ideas, stories and perspectives build a better Clara.

If you meet the must-haves, apply — the nice-to-haves are a bonus, not a requirement.

## About Clara 

## Company Overview
- **One-liner**: Clara is the leading corporate payments and spend management platform in Latin America, providing companies with corporate cards, bill payments, cross-border transfers, and AI-powered expense management.
- **Entity Type**: Private (Debt-II stage; total funding of $770M)
- **Headquarters**: São Paulo, Brazil (Rua Doutor Renato Paes de Barros, 33, Itaim Bibi)
- **Founded**: 2020
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Fintech / Corporate Payments & Spend Management
- **Target customers**: B2B; mid-market to enterprise companies across Latin America (30,000+ companies in Mexico, Brazil, and Colombia)
- **Mission or purpose**: To build world-class financial infrastructure for Latin America, enabling businesses to scale without borders.

## Products & Services
- **Corporate Credit Cards**: Global and local cards with customizable limits, controls, and real-time oversight for team spending.
- **Bill Pay & Cross-Border Payments**: Automated vendor payments and cross-border transfers.
- **Expense Management Platform**: AI-powered expense reporting, approvals, compliance, and receipt matching (Smart Match).
- **TravelPay**: Virtual cards and tracking for all travel-related payments, preventing unauthorized charges.
- **Reimbursements**: Fast, automated reimbursement flows for out-of-pocket spend.
- **Clara Intelligence™**: Real-time analytics and AI-driven insights that centralize and analyze all company spend.
- **Integrations**: Direct integrations with leading ERPs (Oracle NetSuite, SAP Concur, Zoho Expense, ARGO Solutions).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding of $770M (including debt); most recent round was Debt-II raised 5 months ago (as of mid-2026)
- **Notable Investors/Partners**: monashees, Kaszek, Canary, Notable Capital, Coatue, DST Global Partners, ICONIQ Growth, General Catalyst, Citi Ventures, SV Angel, Citius, Endeavor Catalyst, Goldman Sachs
- **Growth Signals**: Named LatAm’s fastest-growing company by the Financial Times in both 2025 and 2026; serves 30,000+ companies across Mexico, Colombia, and Brazil; raised $80M in sales growth funding (per Bloomberg); expanding Brazil operations "quickly" (per Reuters)

## Competitive Advantages
- **Regional focus**: Purpose-built for Latin America, solving local pain points (cross-border payments, local card issuance, tax optimization) that global competitors often miss.
- **AI-powered platform**: Clara Intelligence™ provides real-time spend analytics and automated receipt matching, saving customers an average of 4.6M hours of work and +30% in tax deductions.
- **Scale & trust**: Trusted by 30,000+ industry leaders; named LatAm’s fastest-growing company by the Financial Times (2025, 2026).
- **Enterprise-grade security**: ISO 27001 and PCI DSS 4.0 certified.

## Strategic Focus
- **Geographic expansion**: Deepening presence in Brazil (growing "quickly" per Reuters) and scaling across Mexico and Colombia.
- **Product breadth**: Continuing to build an all-in-one financial OS for LatAm businesses, including bill pay, cross-border payments, and AI-powered spend intelligence.
- **Capital markets**: Recently raised $80M for sales growth (per Bloomberg) and additional debt financing to fuel expansion.

## Why Work Here
- **Culture**: Described as a place where people are "smart, own their work, and care deeply about the mission, and about each other." Values include Ownership, Simplicity, Pride, Clarity, Inclusivity, and "ABC (Always Be Changing)."
- **Remote/hybrid policy**: Remote-first flexibility; some roles (e.g., Finance Analyst in São Paulo) are hybrid.
- **Benefits**: Competitive salary, equity, health coverage, remote-first flexibility, learning and development budget, home office stipend, parental leave, and flexible PTO.
- **Engineering culture**: High ownership from day one; work reaches 30,000+ companies across a region of 650 million people. Teams include Engineering, Data Science, Risk, Product, Operations, Marketing, Sales, and Customer Happiness.
- **Growth opportunity**: Named LatAm’s fastest-growing company; employees get to "do the best work of their lives" at massive scale.

## Sources
1. [clara.com](https://www.clara.com/)
2. [clara.com/careers](https://www.clara.com/resources/careers)
3. [Greenhouse Job Board](https://job-boards.greenhouse.io/clara)
4. [CB Insights](https://www.cbinsights.com/company/clara-2)

## Other roles at Clara 

- [Product Marketing Specialist - Hybrid](https://feeny.ai/job/product-marketing-specialist-hybrid-clara-sao-paulo-q62dazk9xt78) — Sao Paulo, Brazil
- [AI CRM Analyst - Hybrid](https://feeny.ai/job/ai-crm-analyst-hybrid-clara-bogota-d-c-710kdtn2y7ap) — Bogota D.C., Colombia / Buenos Aires, Argentina / Mexico City, Mexico / Sao Paulo, Brazil
- [Staff Data Engineer](https://feeny.ai/job/staff-data-engineer-clara-mexico-city-nmfrw03kb1f0) — Mexico City, Mexico
- [Partnerships Lead (Líder de Parcerias) - São Paulo (Hybrid)](https://feeny.ai/job/partnerships-lead-lider-de-parcerias-sao-paulo-hybrid-clara-sao-paulo-08xvgffd4tzk) — Sao Paulo, Brazil
- [GTM/ Sales - Enterprise Account Executive (Ejecutivo de Cuentas Enterprise) - Medellín [Hybrid]](https://feeny.ai/job/gtm-sales-enterprise-account-executive-ejecutivo-de-cuentas-enterprise-medellin-0z50tzekp347) — Medellin, Colombia
- [Customer Success Associate - Mexico City (Hybrid)](https://feeny.ai/job/customer-success-associate-mexico-city-hybrid-clara-mexico-city-ge60kzxb8njz) — Mexico City, Mexico
- [Fraud Strategist Expert - Buenos Aires (Hybrid)](https://feeny.ai/job/fraud-strategist-expert-buenos-aires-hybrid-clara-buenos-aires-554tpj9mr9vm) — Buenos Aires, Argentina
- [Fraud Strategist Expert - Bogotá (Hybrid)](https://feeny.ai/job/fraud-strategist-expert-bogota-hybrid-clara-bogota-d-c-4b3tqzq15qgh) — Bogota D.C., Colombia
- [Key Account Manager - Monterrey (Hybrid/Remote)](https://feeny.ai/job/key-account-manager-monterrey-hybrid-remote-clara-monterrey-vd2awey7rhfd) — Monterrey, Mexico
- [Customer Success Manager - Guadalajara (Hybrid/Remote)](https://feeny.ai/job/customer-success-manager-guadalajara-hybrid-remote-clara-guadalajara-s8n28c940h6n) — Guadalajara, Mexico