---
title: 'Global IMC Operations Analyst at BEES'
canonical: 'https://feeny.ai/job/global-imc-operations-analyst-bees-sao-paulo-sao-paulo-5qh27c41x5s8'
type: 'job'
last_seen: '2026-09-19'
---

# Global IMC Operations Analyst at BEES

- **Company:** BEES
- **Location:** São Paulo São Paulo, Brazil
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-09-19
- **Apply:** https://job-boards.greenhouse.io/bees/jobs/8790068002

## Job description

## About BEES

Join us to build the future of B2B commerce!

BEES is AB InBev’s B2B platform. Through our ecosystem, merchants and retailers across 29 countries can stock their businesses quickly, easily, and securely. At BEES, we dream big, lead with purpose, and develop technology that transforms the way retailers and sellers grow.

Every line of code and every partnership is built in service of a single mission: to make commerce better for retailers and sellers around the world. Here, your work is not just important. It makes a difference!

## About this opportunity

The Global IMC Strategic Lead will be responsible for defining and scaling the IMC (Integrated Marketing Campaigns) strategy across countries, ensuring alignment between BEES touchpoints, Brand owners, Retail Media, and CRM initiatives.

This role goes beyond execution, focusing on building frameworks, governance, and best practices to drive consistency, scalability, and business impact across markets. The lead will work closely with cross-functional teams (Product, Data, Ad Ops, and local markets) to define value propositions, optimize campaign efficiency, and position IMC as a strategic growth driver for BEES and partners.

## Key Responsibilities

- IMC Strategy & Governance:
- Define and continuously refine the IMC value proposition across BEES and partners.
- Establish governance routines with agencies and countries, ensuring alignment and execution consistency.
- Lead the definition of the IMC calendar (Local IMCs, BEES IMCs, and Global brands IMCs).
- Define and manage Mega Brands routines and strategic initiatives.
- Cross-functional Integration & Collaboration:
- Identify opportunities across BEES touchpoints to enhance campaign impact.
- Establish and lead routines between IMC teams and key touchpoints (CRM, Retail Media, Product, Data).
- Drive cross-functional alignment to scale IMC initiatives globally.
- Best Practices, Training & Capability Building:
- Develop and apply training materials and best practices across countries.
- Define assets standards, benchmarks, and HTML/gamification best practices.
- Build and manage a HTML/games pool to scale campaign execution.
- Data, Insights & Continuous Improvement:
- Define data requirements and support the creation of performance dashboards.
- Conduct and standardize post-mortem analysis, sharing insights and benchmarks globally.
- Track and manage IMC investments, ensuring ROI and impact.
- Translate insights into actionable recommendations to continuously improve campaign performance.
- Audience, Campaign & Performance Strategy
- Define and standardize audience recommendation processes and benchmarks.
- Establish KPIs and IMC Score framework to measure performance.
- Lead IMC Score management and performance tracking with countries.
- Define and evolve the IMC Campaign Efficiency concept.

## Qualifications

- Strong experience in CRM tools, Retail Media, or Integrated Marketing Campaigns (IMC).
- Proven ability to work in cross-functional and global environments.
- Strong strategic thinking with ability to translate execution into scalable frameworks.
- Experience with data-driven decision making and performance analysis.
- Excellent stakeholder management and communication skills.
- Fluent English required;
- Spanish is a plus.

## About BEES

## Company Overview
- **One-liner**: BEES is a global B2B digital commerce platform that connects retailers, brand owners, and distributors through an AI-powered ecosystem spanning ordering, delivery, payments, and insights.
- **Entity Type**: Private (spin-off from AB InBev, co-created with Ambev)
- **Headquarters**: Rotkreuz, Zug, Switzerland
- **Founded**: 2020 (as a digital-first venture from AB InBev)
- **Founders**: Co-created by AB InBev and Ambev (individual founder names not publicly disclosed)

## Core Business
- **Primary industry**: B2B digital commerce platform; IT Services and IT Consulting (per LinkedIn)
- **Target customers**: Small and medium-sized retailers (B2B), brand owners (fast-moving consumer goods), distributors
- **Mission statement**: Making commerce better for retailers and sellers around the world ([bees.com/about](https://www.bees.com/about?noredirect=1))

## Products & Services
- **BEES Ordering**: AI-personalized shopping experience for retailers, with rewards and recommendations ([bees.com](https://www.bees.com/))
- **BEES Deliver**: Optimizes delivery territories, routes, and on-time execution for distributors
- **BEES.ai**: Intelligence layer that transforms data from every touchpoint into smarter selling, execution, and planning
- **BEES One**: Unified mobile app for retailers covering ordering, rewards, and remote sales support
- **BEES Care**: Customer service solution with agent guidance and fast resolution
- **Integrated Payments**: Flexible checkout options and operational efficiency tools
- **Data Connect**: Delivers datasets directly into client systems for better commercial decisions
- **Frontline Effectiveness Services**: Field performance optimization with AI-powered territory planning
- **Integrated Marketing Campaigns**: Coordinated online/offline marketing during key selling moments

## Market Standing
- **Valuation / Market Cap**: Not publicly available (private entity)
- **Key Metrics**:
  - $15B GMV in Q1 2026 ([bees.com](https://www.bees.com/))
  - 36M orders placed in Q1 2026
  - 500+ sellers on platform
  - 200+ brand partners; $49B in annual orders through platform (2024) ([bees.com/about](https://www.bees.com/about?noredirect=1))
- **Notable Investors / Partners**: AB InBev and Ambev are the founding backers; portfolio includes 500 iconic brands (e.g., Budweiser, Stella Artois)
- **Growth Signals**:
  - Active in 28 countries as of 2024
  - Headcount: 468 employees (+2.3% YoY; +19 people); 32 active job postings (+966.7% YoY)
  - Geographical expansion into Africa, APAC; new HQ in Switzerland; offices in Hong Kong, New York, Brazil ([linkedin.com/company/beesb2b](https://www.linkedin.com/company/beesb2b))

## Competitive Advantages
- **Built on AB InBev’s expertise**: Decades of sales and distribution know-how embedded in the platform
- **Direct retail network**: Access to 6+ million small and medium retailers worldwide
- **AI-powered ecosystem**: BEES.ai connects all touchpoints (ordering, delivery, payments, service) for a single route-to-market view
- **Multi-product offering**: Tailored solutions for retailers, brand owners, and distributors within one platform

## Strategic Focus
- **Global expansion**: Continuing to enter new markets in Africa and APAC
- **AI-first transformation**: Deploying AI to personalise recommendations, optimise logistics, and improve commercial execution
- **Deepening partner ecosystem**: Onboarding more brand owners and third-party distributors to digitise route-to-market
- **Scaling payments**: Expanding integrated payment solutions to drive operational efficiency

## Why Work Here
- **Culture**: "We dream big, lead with purpose" – values include "We thrive when the customers thrive", "We put the hive first", "We deal in data not hype", "We are drawn to growth", "We buzz with passion" ([builtin.com/company/bees](https://builtin.com/company/bees))
- **Work location**: Onsite-first – physical offices in Zug (Switzerland), New York (USA), São Paulo, Campinas (Brazil), and Hong Kong (China)
- **Perks & benefits**: Health insurance, dental, family medical leave, generous parental leave, performance bonuses, employee discounts, tuition assistance, apprenticeship programs, legal assistance
- **Diversity, Equity & Inclusion**: Offers diversity-based Employee Resource Groups
- **Engineering culture**: 137 technical staff (16% of total 468) across roles in product, analytics, engineering, and data science ([linkedin.com/company/beesb2b](https://www.linkedin.com/company/beesb2b))
- **Company rating**: 3.3/5 on LinkedIn (641 reviews) – Work-Life 3.2, Compensation 3.5, Culture 3.1, Career 3.2

## Sources
1. [bees.com – Careers](https://www.bees.com/careers)
2. [bees.com – About](https://www.bees.com/about?noredirect=1)
3. [bees.com – Home](https://www.bees.com/)
4. [linkedin.com/company/beesb2b](https://www.linkedin.com/company/beesb2b)
5. [builtin.com/company/bees](https://builtin.com/company/bees)

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