---
title: 'Global Marketing Automation & Marketo Manager at UiPath'
canonical: 'https://feeny.ai/job/global-marketing-automation-marketo-manager-uipath-bucharest-aj7mra1p4zxh'
type: 'job'
last_seen: '2026-10-29'
---

# Global Marketing Automation & Marketo Manager at UiPath

- **Company:** [UiPath](https://feeny.ai/companies/uipath)
- **Location:** Bucharest, Romania
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-10-29
- **Apply:** https://jobs.ashbyhq.com/uipath/1fc60bea-29b9-47c6-b325-ea4e404c2195

## Job description

Life at UiPath The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you?

## Your mission

At UiPath, we believe in the transformative power of automation to change how the world works. To support our global growth, we’re looking for a Marketing Automation Manager who will own the execution, optimization, and governance of marketing programs in Marketo, with email marketing as a core, but not exclusive, component of the role. As a Global Marketing Automation & Marketo Manager, you will be responsible for end-to-end campaign execution in Marketo, including program setup, smart campaigns, lifecycle statuses, integrations, and reporting. Approximately 60% of your work will focus on email marketing, with the remaining scope covering broader marketing automation strategy, program architecture, and operational excellence. You’ll partner closely with Demand Generation, field Marketing, ABM, Events, and Partner Marketing teams to ensure campaigns are built correctly, tracked accurately, and optimized for performance. This is a senior Individual Contributor role.

## What you'll do at UiPath

- Marketing Automation & Program Management
- Own the build and execution of Marketo programs, including event, webinar, gated content, ABM, and partner campaigns
- Design and maintain program structures, channels, statuses, and smart campaigns: -Ensure accurate lead flow, scoring, lifecycle progression, and attribution -Validate integrations, tracking, and data flow prior to campaign launches
- Email Marketing (≈60% of role): -Build, deploy, and optimize email campaigns using Marketo templates and best practices -Advise stakeholers o email strategy, segmentation, cadence, and messaging -Customize templates using HTML/CSS when needed -Conduct A/B and multivariate testing across subject lines, content, CTAs, and timing
- Campaign Execution & QA -Implement best practices for QA, approvals, and launch readiness -Partner with stakeholders to translate campaign requirements into scalable automation -Ensure all programs align with global brand guidelines and email standards
- Reporting & Optimization -Analyze campaign and email performance to deliver actionable insights -Maintain weekly and monthly KPI reporting -Continuously optimize campaigns to improve engagement, conversion, and pipeline impact
- Compliance & Governance -Ensure compliance with GDPR, consent management, and email regulations -Apply Marketo best practices for data hygiene and list management

## What you'll bring to the team

- 3+ years of hands-on Marketo experience (required)
- Strong expertise in:
- Marketo programs, channels, and statuses
- Smart campaigns and operational workflows
- Email marketing execution and optimization
- Solid understanding of demand generation and lifecycle marketing
- Experience with segmentation, testing strategies, and performance analysis
- Comfortable with HTML/CSS for light email customization
- Strong collaboration and stakeholder management skills
- Detail-oriented, process-driven, and results-focused
- Marketo or email marketing certifications are a plus

Why this role is different? This role is not just an email execution role. You will be a Marketo expert and trusted automation partner, helping shape how campaigns are built, tracked, and scaled across the business.

## #LI-CS1

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned. Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected. We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our [privacy policy](https://www.uipath.com/legal/trust-and-security/privacy-policy).

## About UiPath

## Company Overview
- **One-liner**: UiPath provides an enterprise AI-powered automation platform that enables AI agents, robots, people, and models to work together to orchestrate complex business processes.
- **Entity Type**: Public (ticker: PATH)
- **Headquarters**: New York, NY, USA (incorporated in Delaware; global operations)
- **Founded**: 2005 (in Bucharest, Romania)
- **Founders**: Not explicitly named in provided sources (co-founders widely known as Daniel Dines and Marius Tirca, but not verifiable from the given search results)

## Core Business
- **Primary industries**: Enterprise software – Robotic Process Automation (RPA), Agentic AI, Intelligent Document Processing, Business Process Automation.
- **Target customers**: B2B – large enterprises and governments across banking, healthcare, insurance, manufacturing, retail, public sector, and more.
- **Mission/purpose**: “Accelerate human achievement by shaping the future of work” and “make work more meaningful through automation.”

## Products & Services
- **UiPath Platform™**: An integrated suite that combines RPA, API automation, AI agents, document understanding, process mining, and orchestration into a single, governed platform. Deployed via SaaS (Automation Cloud™) or on-premises.
- **Enterprise Agent Builder**: Low‑code/pro‑code tool to create, customize, and deploy autonomous AI agents that plan, reason, and act.
- **UiPath Maestro™**: Orchestration layer that manages tasks across agents, robots, and people, enabling end‑to‑end process automation with governance and monitoring.
- **Automation Cloud™**: Multi‑tenant SaaS version of the platform for rapid deployment without infrastructure overhead.
- **Intelligent Xtraction & Processing (IXP)**: Document understanding product that extracts structured/unstructured data from documents to power AI agents and automations.
- **UiPath Test Cloud**: Agentic testing platform for enterprise software quality assurance, with self‑healing automation and AI‑assisted test creation.
- **Process Intelligence**: Process mining and task mining to identify automation opportunities, simulate changes, and monitor performance.
- **Vertical Solutions**: Pre‑built, packaged automation solutions for industries (e.g., medical records summarization, loan quality control, quote generation) to deliver value in weeks.

## Market Standing
- **Valuation/Market Cap**: Not explicitly stated in provided sources; as a public company, market cap fluctuates (see SEC filings).
- **Key Metric**: Over 10,800 customers as of July 31, 2023 (latest figure in provided content); 10,747 customers as of January 31, 2026.
- **Notable Investors/Partners**: Not detailed in provided sources (early investors include Accel, CapitalG, etc.).
- **Growth Signals**:
  - 3,981 full‑time employees as of January 31, 2026.
  - 7‑time Leader in Gartner® Magic Quadrant™ for Robotic Process Automation.
  - Recognized as a Leader in IDC MarketScape (Business Automation Platforms 2025) and Forrester Wave™ (Document Mining & Analytics Platforms Q2 2024).
  - Recent acquisitions: Peak (March 2025, AI pricing/inventory for manufacturing & retail) and WorkFusion (February 2026, AI agents for financial crimes compliance).
  - Grid Leader Fall 2025 for Business Automation Platforms, Agentic AI, AI Agent Builders.
  - Over 3 million developers using AI at work.

## Competitive Advantages
- **Unified agentic automation**: Only platform that tightly combines AI agents, RPA, API integrations, and document understanding in one governed environment.
- **Centralized governance & security**: AI Trust Layer, role‑based access, real‑time audit logs, and customer‑managed LLM support – enabling safe enterprise‑wide AI deployment.
- **Vendor‑agnostic orchestration**: Maestro integrates with any agent or automation tool, avoiding lock‑in.
- **Strong analyst recognition**: Consistently ranked as a Leader by Gartner, Forrester, Everest Group, and IDC across multiple categories.
- **Scalable deployment**: SaaS, on‑premises, hybrid – with full flexibility for regulated industries.

## Strategic Focus
- **Agentic automation**: Shifting from rule‑based RPA to AI agents that think, plan, and act autonomously – the central theme of their 25.10 platform release.
- **Vertical expansion**: Pre‑built solutions for financial services, healthcare, insurance, supply chain, and manufacturing to accelerate time‑to‑value.
- **Acquisitions**: Continuing to buy niche AI and automation companies (Peak, WorkFusion) to broaden capabilities in pricing, compliance, and vertical intelligence.
- **R&D investment**: Significant ongoing investment in AI, agent builder, and governance features.

## Why Work Here
- **Culture**: Values of **Bold** (speak up, think big), **Immersed** (dive deep, customer‑centric), **Fast** (agility, simplicity, results), and **Humble** (open mind, kindness, team player).
- **Work flexibility**: Hybrid, remote, or office‑based roles; hybrid teams are expected onsite at least two days per week.
- **Growth & development**: “Failing forward” mindset – encouraged to take smart risks and learn from mistakes. Opportunities in Engineering, Product, Sales, etc.
- **Diversity & belonging**: Committed to fair opportunity, inclusive workplace, and celebrating uniqueness.
- **Impact**: Pledge 1% member – donated 1.1M shares to ESG initiatives. Focus on “automation for good” in communities and the environment.
- **Perks**: Recognized as a great workplace; emphasis on employee well‑being and professional growth through programs like the Future Forward Internship.
- **Global community**: Diverse team across 100+ customer countries with a strong connection to Bucharest roots.

## Sources
1. [uipath.com/about-us](https://www.uipath.com/about-us)
2. [uipath.com/careers](https://www.uipath.com/careers)
3. [uipath.com/](https://www.uipath.com/)
4. [uipath.com/careers/jobs](https://www.uipath.com/careers/jobs)
5. [SEC 10-K Filing (January 31, 2026)](https://ir.uipath.com/financials/sec-filings/content/0001734722-26-000012/path-20260131.htm)

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