---
title: 'Global Payroll Manager at Profound'
canonical: 'https://feeny.ai/job/global-payroll-manager-profound-new-york-vf0j2mj1bewa'
type: 'job'
last_seen: '2026-10-13'
---

# Global Payroll Manager at Profound

- **Company:** [Profound](https://feeny.ai/companies/profound)
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-13
- **Apply:** https://jobs.ashbyhq.com/profound/7ea8684e-7c7a-47e1-8195-14620ebfa574

## Job description

Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them. Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day. As our Payroll Manager, you will own payroll for our core entities in the US, UK, Singapore, and Argentina, with ad hoc oversight of our Employer of Record (EOR) countries. You will run payroll accurately and on time, and build the controls, documentation, and automation that let us grow headcount without growing manual work. You will partner with Finance, People, Legal, and Accounting, and be the point of contact for payroll questions from employees and leaders. As an AI company, we expect this role to use AI and automation as a normal part of how payroll gets done, with the judgment to know where human review is required.

## What you'll do

Payroll operations

- Run end-to-end payroll for the US, UK, Singapore, and Argentina, including new hires, terminations, salary changes, bonuses, commissions, and other variable pay
- Administer deductions and benefit contributions, including 401(k) remittances, garnishments, and pension contributions, working with benefits and retirement providers
- Manage contractor payments and keep worker classification documented with People and Legal
- Respond to employee questions on pay, deductions, taxes, and benefits, and protect the confidentiality of all payroll data

Compliance and tax

- Maintain compliance with local tax, wage and hour, social security, pension, and statutory requirements in every jurisdiction, including registrations, filings (such as Form 941), year-end reporting, and responses to tax authority notices
- Handle payroll tax for mobile and remote employees across US states and countries

Vendors and EOR

- Manage our EOR partner for Spain and Germany: validate inputs, review outputs and invoices, and coordinate onboarding, offboarding, and employee questions
- Own relationships with payroll providers, benefits administrators, and local tax and accounting advisors, and hold them to clear service levels

Equity and commissions

- Support equity compensation payroll processes, including withholding and reporting on exercises and vesting events, in coordination with Legal and Carta, plus UK EMI-related items
- Administer sales commissions and other variable pay with Sales Ops to ensure plans are paid accurately and on schedule

Process, automation, and AI

- Build and maintain payroll calendars, checklists, SOPs, and internal controls, including approvals, segregation of duties, and audit trails
- Use AI and workflow automation to remove manual work, such as pre-run variance and anomaly checks, input validation, reconciliations, SOP drafting, and triaging routine employee questions
- Evaluate AI-enabled payroll and HRIS features and automation tools, and recommend what to adopt based on accuracy, cost, and risk
- Set clear rules for where AI output needs human review and how sensitive employee data is protected when AI tools are used
- Lead the payroll side of expansion into new countries, from registrations and provider selection to first-run readiness

## Who you are

- 5 to 8+ years of payroll experience (including multi-country payroll)
- Hands-on experience running US payroll across multiple states and managing payroll in more than one country. US and multi-country experience are must-haves; Singapore- or Argentina-specific experience is a plus, not a requirement
- Experience working with an EOR or PEO to cover countries without a local entity
- Deep knowledge of payroll tax and compliance
- Familiarity with equity compensation mechanics (ISO/NSO, RSUs, withholding, reporting) and cap table tools such as Carta
- Experience with commission and variable pay structures
- Track record partnering cross-functionally with Sales Ops and RevOps teams to administer commissions accurately and on schedule
- Solid accounting fundamentals: journal entries, accruals, and reconciliations, and comfort closing out your own work
- Close working partnership with People teams; expertise in HRIS tooling; familiarity with Rippling payroll is a plus
- Practical AI fluency: you have used AI assistants or automation tools to reduce manual effort and improve accuracy
- Sound judgment on data privacy and security when handling sensitive employee information, including with AI tools
- Exceptional attention to detail, with the judgment to know when to escalate
- Excellent communicator across time zones who can explain payroll clearly to non-experts
- Thrives in ambiguity with a 0-to-1 mindset, and is energized by building structure, processes, and tools where none exist yet
- Preferred: experience at a high-growth startup, standing up payroll in a new country, supporting payroll and equity audits, or cross-border mobility and shadow payroll

Location This is an on-site role based in either our NYC or San Francisco office. It is designed for builders who thrive on speed, iteration, and meaningful impact. For this role, the expected base salary range is $150,000 to $240,000. Profound's total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring. Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.

## About Profound

## Company Overview
- **One-liner**: Profound is the full-stack marketing platform that helps brands understand, analyze, and optimize their visibility across AI-driven answer engines like ChatGPT, Perplexity, and Gemini.
- **Entity Type**: Private (Series C, Unicorn)
- **Headquarters**: New York, New York, United States (also offices in San Francisco, London, and Buenos Aires)
- **Founded**: 2024
- **Founders**: James Cadwallader (CEO) and Dylan Babbs (CTO)

## Core Business
- **Primary industries**: AI marketing intelligence, Answer Engine Optimization (AEO), brand visibility analytics
- **Target customers**: B2B – enterprise marketing teams (e.g., Target, Walmart, Figma, MongoDB, Charlotte Tilbury, US Bank)
- **Mission**: “To build the best technology so businesses can understand and control how they appear in AI answers.”

## Products & Services
- **Answer Engine Insights**: Dashboard providing real-time visibility into how brands are mentioned and rated across ChatGPT, Gemini, Claude, Perplexity, and other AI platforms.
- **Agent Analytics**: Tracks how a brand’s website is crawled and interpreted by major AI models.
- **Prompt Volumes**: Shows what millions of people are asking AI, enabling demand alignment.
- **Profound Agents**: Autonomous AI workers that execute marketing functions (content creation, PR, brand sentiment, SEO/AEO) directly within the platform.
- **Profound Ecosystem**: Includes training, certification, an agency marketplace, and Profound University for marketers.
- **Integrations**: HubSpot, Google Workspace, Gamma, Parallel AI, Vercel (with more being added continuously).

## Market Standing
- **Valuation/Market Cap**: $1 billion (unicorn as of Series C, February 2026)
- **Key Metric**: Total funding raised $154.5 million across four rounds; $96M Series C led by Lightspeed Venture Partners (Feb 2026)
- **Notable Investors/Partners**: Lightspeed Venture Partners, Sequoia Capital, Kleiner Perkins, Evantic, Saga Ventures, South Park Commons
- **Growth Signals**: 
  - 1B+ prompts analyzed daily, 30B+ citations analyzed daily
  - 1800+ customers worldwide
  - 169 employees (monthly headcount growth of +15.1%)
  - 88 open positions
  - Global footprint in 6 countries (US, UK, Argentina, India, Canada, Brazil)

## Competitive Advantages
- **First-mover advantage** in the AI visibility / AEO category, with proprietary data on how AI models crawl and represent brands.
- **Integrated platform** that moves from insight (analytics) to execution (Agents) in one system, replacing fragmented toolchains.
- **Strong talent pool**: early hires from Yext, 6sense, Amazon, Attentive, and consulting firms.
- **Rapid scaling**: raised from Seed to Series C and reached unicorn status in 18 months.

## Strategic Focus
- **Platform expansion**: Building out the Profound Ecosystem (training, certification, agency marketplace) to create a new category of “Marketing Engineer.”
- **Global reach**: Growing engineering and go-to-market teams across NYC, SF, London, and Buenos Aires.
- **Product depth**: Enhancing Agents with deeper automation while keeping humans in control of strategy.
- **Partnerships & integrations**: Deepening ties with major marketing and productivity tools.

## Why Work Here
- **Compensation**: Strong base salary plus significant equity in a well-funded unicorn.
- **Culture**: High-context, direct communication with a bias for action; “merit-driven, not tenure-driven” career acceleration.
- **Work model**: In-office presence required in NYC, SF, London, or Buenos Aires; daily catered meals, late-night Uber reimbursement, fitness stipend, and flexible time off.
- **Engineering focus**: Key roles include Agent Engineer, AI/ML Engineer, Design Engineer, Forward Deployed Engineer – competing for AI talent against companies like OpenAI and Anthropic.
- **Growth**: Rapid scaling environment with visible impact; opportunity to define a new category.

## Sources
1. [tryprofound.com](https://www.tryprofound.com/)
2. [tryprofound.com/careers](https://www.tryprofound.com/careers)
3. [LinkedIn / Profound](https://www.linkedin.com/company/tryprofound)
4. [Fortune – Exclusive: Profound raises $96M](https://fortune.com/2026/02/24/exclusive-as-ai-threatens-search-profound-raises-96-million-to-help-brands-stay-visible/)
5. [tryprofound.com/blog – Series C announcement](https://www.tryprofound.com/blog/profound-raises-96m-series-c)

## Other roles at Profound

- [Head of Design](https://feeny.ai/job/head-of-design-profound-new-york-st0vbetehe8w) — New York, NY
- [GTM Enablement Program Manager](https://feeny.ai/job/gtm-enablement-program-manager-profound-new-york-b49k9ctd6jgq) — New York, NY
- [Manager, Forward Deployed Marketing Engineers](https://feeny.ai/job/manager-forward-deployed-marketing-engineers-profound-new-york-s3kp56tmky1m) — New York, NY
- [Event Marketer](https://feeny.ai/job/event-marketer-profound-london-7352nxwgtn15) — London, United Kingdom
- [Director of Accounting](https://feeny.ai/job/director-of-accounting-profound-new-york-q8te8kcs48xp) — New York, NY
- [Forward Deployed Marketing Engineer](https://feeny.ai/job/forward-deployed-marketing-engineer-profound-new-york-m1a4xwcgm3bq) — New York, NY
- [GTM Operations Business Partner](https://feeny.ai/job/gtm-operations-business-partner-profound-new-york-2d9qnm1n5kfv) — New York, NY
- [Marketing Engineer, Demand Generation](https://feeny.ai/job/marketing-engineer-demand-generation-profound-new-york-2w5s426m0ced) — New York, NY
- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-profound-remote-20q52qrpt10y)
- [Enterprise Account Manager](https://feeny.ai/job/enterprise-account-manager-profound-new-york-akz0qb284v9r) — New York, NY