--- title: 'Global VP Marketing/CMO at Coin Market Cap Ltd' canonical: 'https://feeny.ai/job/global-vp-marketing-cmo-coin-market-cap-ltd-global-sjrh3c0r0apj' type: 'job' last_seen: '2026-09-11' --- # Global VP Marketing/CMO at Coin Market Cap Ltd - **Company:** Coin Market Cap Ltd - **Location:** Global - **Employment:** full-time - **Work type:** remote - **Posted:** 2025-03-14 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.lever.co/coinmarketcap/3badc309-fe0c-41f6-8e78-5236dc331b8c ## Job description Responsibilities: 1.Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team 1. Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis 2. Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite 3. Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem 4. Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets 5. Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web Requirements: 1. 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function 2. Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation 3. Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels 4. Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes 5. Strong project management capability and detail orientation 6. Experience growing passionate user or developer communities in order to catalyze market adoption of technologies 7. Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles 8. A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations 9. Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures ## About Coin Market Cap Ltd ## Company Overview - **One-liner**: CoinMarketCap is the world’s most trusted source for real-time cryptocurrency data, market capitalizations, pricing, and on-chain analytics. - **Entity Type**: Private (acquired by Binance) - **Headquarters**: Dover, Delaware, United States (registered); has remote-first operations across 47 countries - **Founded**: May 2013 - **Founders**: Tran Van Hien (Co-Founder) ## Core Business - **Industry**: Information Services / Cryptocurrency Data & Analytics - **Target Customers**: Crypto traders, investors, institutions, media, and web3 developers (B2C, B2B) - **Mission**: To accelerate the crypto revolution by organizing the world’s crypto intelligence and making it easily accessible to all. ## Products & Services - **CoinMarketCap Website & Mobile App**: Flagship platform tracking 13M+ cryptocurrencies, ranked by market cap. Includes portfolio tracking, watchlists, and community features. - **CMC API**: Public and Professional API endpoints for DEX data, market data, and on-chain analytics. - **DexScan**: On-chain data tool covering 70+ blockchain networks with real-time security features and advanced filters. - **CMC Academy**: Educational portal for learning about crypto and blockchain. - **CMC Labs**: Startup accelerator for early-stage crypto projects. - **Diamonds Loyalty Program**: Gamified rewards system for user engagement. - **Market Indicators**: Fear & Greed Index, Altcoin Season Index, Token Unlocks, BTC ETF Tracker. - **AI-Powered Tools**: TLDR summaries, Whitepaper Summaries, and Community Price Predictions. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed; acquired by Binance in April 2020 for **$400 million**. - **Key Metric – Annual Revenue**: ~$22.1 million (Recent estimate from LinkedIn/BuiltIn). - **Key Metric – Total Funding**: $5 million (Initial Coin Offering, 2022). - **Notable Investors/Partners**: Parent company is Binance Digital Limited. Partners include major exchanges, media outlets (Forbes, Bloomberg, CNBC, U.S. government). - **Growth Signals**: - Tracks over **13 million** cryptocurrencies (as of Feb 2025). - Surpassed **13.2 billion page views** in 2021. - Employs **181 people** across 47 countries. - 276,292 LinkedIn followers. - Over 65 active job openings as of 2026. - Achieved ISO 27001 and ISO 27701 certification (June 2026). ## Competitive Advantages - **Trust & Credibility**: Widely cited by major news outlets and even the U.S. government for research and reports. - **First-Mover Advantage**: Founded in 2013, it is the longest-running and most established price-tracking website in the crypto space. - **Comprehensive Data**: Tracks 13M+ cryptocurrencies, offering the most extensive coverage. - **Data Alliance**: Pioneered the DATA Alliance to promote transparency and accountability in crypto data. - **Binance Backing**: As a subsidiary of the world’s largest crypto exchange, it has immense resources, network effects, and distribution. - **ISO Certifications**: Recently achieved ISO 27001 (Information Security) and ISO 27701 (Privacy), giving them institutional-grade trust. ## Strategic Focus - **Expansion of On-Chain & DeFi Data**: Continued investment in DexScan and DEX data endpoints. - **AI & Automation**: Deepening AI integration (TLDR summaries, chatbots, Smart Contract QA). - **Developer Ecosystem**: Growing API usage and developer-focused tools. - **Community Engagement**: Scaling features like Community Sentiment, Price Predictions, and loyalty programs. - **Globalization**: Maintaining a fully remote, distributed workforce across 47 countries. ## Why Work Here - **Culture**: Described as "Hardcore" – results driven, fast learning, and passionate. The company emphasizes a DNA of talented, hardworking individuals. - **Remote-First**: Most roles are remote/global, with hubs in Dubai, Hong Kong, and Singapore. - **Compensation**: Competitive salary with the option to be paid in crypto. - **Benefits**: Health insurance, flexible working hours, company-sponsored holidays, team-building activities. - **Growth & Impact**: Opportunity to work on a product used by hundreds of millions of users and cited by global governments and media. - **Engineering Focus**: Heavy investment in blockchain infrastructure, on-chain data, AI, and smart contract QA. ## Sources 1. [CoinMarketCap About Page](https://coinmarketcap.com/about/) 2. [CoinMarketCap Careers Page](https://coinmarketcap.com/jobs/) 3. [LinkedIn – CoinMarketCap](https://www.linkedin.com/company/coinmarketcap) 4. [Built In – CoinMarketCap Careers](https://builtin.com/company/coinmarketcap) 5. 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