---
title: 'GM AI Services at Checkatrade'
canonical: 'https://feeny.ai/job/gm-ai-services-checkatrade-london-f44dhy28x4xz'
type: 'job'
last_seen: '2026-09-12'
---

# GM AI Services at Checkatrade

- **Company:** Checkatrade
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-16
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/checkatrade/9c8ff058-9ef5-4ad6-8fa9-612f546c70be

## Job description

As our next General Manager, AI Services, you'll build one of Checkatrade's most strategically significant new revenue streams from the ground up. Reporting directly to our CEO and sitting on the Senior Leadership Team, you'll own the full P&L and shape how AI genuinely helps tradespeople and homeowners get more from Checkatrade. This is a builder's role - someone who thrives in ambiguity, moves fast, and can turn AI capability into real commercial value. Forget long lists, here's what you'll actually spend your time on:

- Defining and owning the AI Services strategy and roadmap, with a clear path to revenue and profitability, and owning the P&L end-to-end — pricing, unit economics, the lot.
- Identifying and prioritising AI-driven revenue opportunities across consumer and trade audiences, and building the business cases that bring them to life for the CEO and Board.
- Partnering closely with our COO and CTO to shape and deliver the AI product roadmap, building products that solve genuine problems for homeowners and tradespeople alike.
- Staying on top of where AI is heading — LLMs, agentic systems, computer vision — and translating that into what's genuinely useful for our customers, managing any third-party AI partners along the way.
- Recruiting and leading a cross-functional team across product, engineering, data science and commercial, and building a culture of innovation and pace that attracts great people.
- Representing AI Services on the OpCo and working closely with Marketing, Sales and Operations to embed AI into how we already work — while keeping a close eye on the regulatory and ethical side of deploying AI products.

It's not about ticking every box. It's about turning up curious, ready to crack on. You'll do well here if you bring:

- A track record of building and scaling a new product line or business unit within consumer tech or a marketplace.
- Experience commercialising B2B software, AI or data products — from concept through to revenue.
- Strong commercial acumen, ideally with P&L ownership, and a genuine understanding of how AI technologies translate into real customer value.
- Outstanding communication skills — able to inspire a room at Board level just as easily as on the ground with your team.

We believe great work deserves great rewards. Here's just a taste:

- Competitive salary + annual bonus
- Employee Share Programme
- Health, well-being and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special day leave
- Buy & sell holiday scheme
- 1 week's paid charity leave and much more!

How we'll get to know each other:

- Screening call with Laura Scott, Senior Talent Lead
- 1st stage interview with Mathieu Proust, Chief Operating Officer
- Panel interview with Jambu Palaniappan (CEO), Mathieu Proust (COO), Ashley Bartley (CPO) and Gorden Pretorius (CTO)
- Final conversation with Jambu Palaniappan, CEO

Need sponsorship to work in the UK? We can support Skilled Worker visa applications for this role. If this sounds like the place where you can do your best work, we'd love to hear from you, even if you don't tick every box.

Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our [Registration Form](https://jobs.ashbyhq.com/checkatrade/form/register-interest)

## About us

We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business. We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.

## About Checkatrade

## Company Overview
- **One-liner**: Checkatrade is the UK’s leading online marketplace connecting homeowners with thoroughly vetted tradespeople for home repairs and improvements.
- **Entity Type**: Private – backed by private equity firm Brookfield with ambitious growth plans.
- **Headquarters**: London, England, United Kingdom (with a major office in Portsmouth).
- **Founded**: 1998
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Internet Marketplace Platforms / Home Services
- **Target customers**: Two-sided marketplace – B2C (homeowners) and B2B (tradespeople, from sole traders to larger firms).
- **Mission statement**: “To be the trusted foundation of every home by connecting people with trades and tools to make home improvements easy – because we believe safe and happy homes improve lives, support livelihoods, and build communities.”

## Products & Services
- **[Checkatrade Platform]**: A web and mobile marketplace where homeowners can find, compare, and book tradespeople. All tradespeople pass a 12‑point vetting process and are continually rechecked. Every job is backed by a £1,000 guarantee. The platform hosts over 6 million verified reviews and supports fixed‑price booking for simpler jobs. The company is investing in AI‑first tools to improve user journeys and matching.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held, backed by Brookfield).
- **Key Metric**: Annual revenue of £29.7 M (LinkedIn data, +2.4% YoY headcount growth to 409 employees).
- **Notable Investors/Partners**: Brookfield (private equity partner providing growth capital); also partners with brands like TradePoint (10% discount for trades).
- **Growth Signals**: Increasing job postings (+37.5% MoM, +100% QoQ); active in 12 countries; expanding product and engineering teams; heavy investment in AI and digital capabilities.

## Competitive Advantages
- **Trust & Reputation**: Over 25 years of brand equity – a household name in the UK. The 12‑point vetting process and £1,000 guarantee create a strong trust moat difficult for new entrants to replicate.
- **Scale of Reviews**: 6+ million verified reviews provide rich data for quality matching and consumer confidence.
- **Dual‑Sided Network Effects**: The more homeowners use the platform, the more tradespeople join, and vice versa – a classic marketplace flywheel.

## Strategic Focus
- **AI‑Powered Transformation**: Embracing AI to build smarter matching, improve customer experience, and drive operational efficiency.
- **Scaling the Marketplace**: Backed by Brookfield, the company is investing in product, engineering, and data teams to accelerate growth and expand beyond the core UK market.
- **Deepening Customer Obsession**: Aligning all teams (R&D, Commercial, Business Services) around the “Customer‑Obsessed” value to improve retention and lifetime value.

## Why Work Here
- **Culture & Values**: “All‑In”, “Customer‑Obsessed”, and “AI‑Powered” guide decision‑making. Teams are described as gritty, collaborative, and ambitious.
- **Work‑Life Balance**: Generous annual leave, flexible holiday trading, enhanced parental leave, birthday and volunteer days off.
- **Health & Wellbeing**: Private medical cover, 24/7 GP access, cash plan, mental health support, gym perks.
- **Financial & Lifestyle**: Enhanced pension, life cover, salary sacrifice schemes (EV, nursery, cycle to work), and discounts.
- **Office Environment**: High‑spec offices in London (City Point near Moorgate/Liverpool Street) and Portsmouth (lakeside campus). Modern, collaborative spaces with free breakfasts, weekly lunches, and regular social events.
- **Growth Potential**: Rapidly scaling company with clear roadmap; opportunities for internal mobility and professional development.

## Sources
1. [checkatrade.com](https://www.checkatrade.com/) – Official site with product and trust information.
2. [careers.checkatrade.com](https://careers.checkatrade.com/) – Careers page with culture, values, benefits, and team descriptions.
3. [uk.linkedin.com](https://uk.linkedin.com/company/checkatrade) – LinkedIn company page with employee count, revenue, funding background, and recent job trends.
4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/checkatrade) – Active job listings and team structure.

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