---
title: 'GM, Consumer at Basic Capital'
canonical: 'https://feeny.ai/job/gm-consumer-basic-capital-new-york-peewz3b3m7e9'
type: 'job'
last_seen: '2026-09-04'
---

# GM, Consumer at Basic Capital

- **Company:** Basic Capital
- **Location:** New York, NY
- **Compensation:** $125k–$275k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-01-29
- **Last confirmed live:** 2026-09-04
- **Apply:** https://jobs.ashbyhq.com/basiccapital/fb96ceda-ea35-407e-8f0d-7c1b07c47cb3

## Job description

## About Basic Capital

Basic Capital is a fintech company disrupting America’s $1T retirement industry by building the mortgage for retirement, unlocking market ownership, and making wealth accessible to every American. Our mission is to create products, platforms, and a credit marketplace that power a fundamentally new retirement system.

Our founding team includes leaders from Goldman Sachs, Uber, Block, and Robinhood, and we’re backed by top investors such as Lux, BoxGroup, SVAngel, Inspired Capital, and Henry Kravis. Based in SoHo, NYC, we’re assembling a lean, high-performance team committed to reducing wealth inequality.

## ABOUT THE ROLE

Basic Capital is building a new wealth system for everyday Americans — and we’re doing it by unlocking access to capital markets in a way the world hasn’t seen before.

So far, we’ve built serious momentum in our B2B Employer business. But something else has been happening in parallel: our consumer product is pulling investors toward us — people who want more participation in financial markets, and who believe the old retirement system is broken.

Now is the time to go on offense.

TRULY OWN THE GROWTH OF CATEGORY DEFINING PRODUCT

Your job is to build the consumer product and business: product strategy, customer experience, growth loops, positioning, and execution.

This is not a role for someone who wants to “manage a roadmap.”

This is a role for someone who wants to lead a campaign and take an ambitious financial product from “people are curious” to “this is inevitable.”

Be directly responsible for the proliferation of one of the most innovative, unique, consequential, and controversial financial products: The Retirement Mortgage.

## WHAT YOU’LL DO

Own the Consumer Business

- Build and run the end-to-end consumer product strategy
- Define the consumer operating model: what we build, who we serve, and how we win
- Be accountable for consumer outcomes (adoption, engagement, retention, unit economics)

Create the Consumer Brand

- Make Basic Capital the go-to consumer brand for modern retirement investing
- Translate a complex product into a story people instantly understand and want
- Set the tone for consumer UX: simple, powerful, trusted, inevitable

Build Growth Loops

- Develop distribution and growth strategies that fit the product (not gimmicks)
- Design onboarding, activation, and education that convert intent into action
- Create systems that scale: lifecycle, engagement, referrals, conversion

## WHO YOU ARE

You are a builder with taste and a strategist who can execute.

You have:

- Strong product instincts and deep empathy for consumers
- The ability to simplify the complex without dumbing it down
- A bias toward action: you ship, iterate, and compound learning
- Comfort operating in ambiguity with high ownership and high accountability

You want a role where you can truly own the business, not just influence it.

## WHAT WE’RE LOOKING FOR

## Requirements

- Experience owning and shipping consumer products end-to-end
- Strong product strategy + execution ability (discovery → delivery → iteration)
- Excellent cross-functional leadership (design, engineering, operations, marketing)
- Ability to operate with high agency in a fast-moving environment

Bonus Points

- Fintech / investing / consumer finance experience
- Experience building consumer brands or consumer growth loops
- Familiarity with retirement, brokerage, credit, lending, or structured financial products
- You’ve built products people love — especially ones that were initially “hard to explain”

## About Basic Capital

## Company Overview
- **One-liner**: Basic Capital provides a modern, technology-driven 401(k) platform that uses leverage, private credit, and a "Retirement Mortgage" to give employees more investing power.
- **Entity Type**: Private (Post-Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2021
- **Founders**: Abdul Al-Asaad (CEO), Anjan Karanam (CTO)

## Core Business
- **Primary industry**: Financial Services (Fintech, Retirement & Wealth Management)
- **Target customers**: B2B (Employers seeking a high-quality retirement plan for their workforce) and B2C (Employees saving for retirement).
- **Mission or purpose statement**: To build a modern 401(k) that gives employees more capital to invest and build wealth, moving beyond traditional savings plans.

## Products & Services
- **Basic Capital 401(k) Platform**: A fully bundled or modular SaaS platform that handles recordkeeping, administration, and optional advisory (3(21) or 3(38)). Differentiators include real-time compliance testing, a mobile-first interface, and open architecture with 6,000+ investment options.
- **Retirement Mortgage**: A proprietary feature allowing employees to access long-term financing within their 401(k) to increase their investing power (e.g., invest up to 100% in S&P 500) with no margin calls or personal recourse. The cost of financing varies.
- **Mega Backdoor Roth**: The platform automatically maximizes employee contributions through after-tax dollars, pushing the annual deferral limit up to $72,000.
- **Compliance Monitoring**: Real-time tracking and agent-assisted compliance solutions to help fast-growing companies avoid failing annual tests.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding: $25 Million (Series A, closed August 2025).
- **Notable Investors/Partners**: Lux Capital and Forerunner (co-led Series A); Bill Ackman (first investor in 2021).
- **Growth Signals**:
    - **Headcount Growth**: +7.5% monthly employee growth. Currently 22 employees.
    - **Recent Funding**: $25M Series A in August 2025, signaling strong investor confidence in their audacious model.
    - **Press Coverage**: Featured in Bloomberg for their unique use of leverage and private credit in retirement plans.
    - **High Engagement**: 80% of issues resolved within 24 hours; average response time of 25 minutes.

## Competitive Advantages
- **First-of-its-kind leverage**: Pioneered the "Retirement Mortgage," allowing employees to use financing for long-term investing, a feature unheard of in traditional 401(k) plans.
- **High-touch, fast support**: Average response time of 25 minutes and 80% issue resolution within 24 hours, far exceeding industry norms.
- **Real-time compliance**: Proactive, data-driven compliance testing prevents plan failure for high-growth companies.
- **Full architectural freedom**: Open architecture with 6,000+ options plus a brokerage window, combined with a mobile-first user experience designed for modern employees.
- **Product-led growth**: A slick, user-centric product designed to drive adoption without requiring a large sales force.

## Strategic Focus
- **Scaling the platform**: With the $25M Series A, Basic Capital is focused on hiring and expanding its employer base, particularly among fast-growing companies.
- **Continued innovation**: Further development of the Retirement Mortgage and private investment options to differentiate from legacy providers.
- **Building an elite team**: The company culture is explicitly designed to attract "builders" and "high-agency" individuals, emphasizing shipping products and solving hard problems.

## Why Work Here
- **Culture**: High-agency, builder-oriented, and mission-driven. The team operates with a "player-coach" model and no middle management. Core values include "Iterate to greatness," "Real artists ship," and "Stewardship."
- **Work Model**: Primarily in-office based in New York City (HQ) with a strong emphasis on in-person collaboration (likely 5 days/week given the culture).
- **Engineering Culture**: Technical team uses Java, Ruby, TypeScript, Kotlin, Python, and React. CTO Anjan Karanam is hands-on. The company describes itself as "elite problem solvers" focused on important problems.
- **Growth**: High employee growth rate suggests rapid expansion and early-career impact opportunities. The team is currently small (~22 people), so every role has outsized impact.
- **Perks & Benefits**: A top-tier 401(k) plan (Mega Backdoor Roth, Leverage) that employees can actually use; fast operational support; and a sense of building something radically new in a staid industry.

## Sources
1. [Basic Capital Website](https://basiccapital.com/)
2. [Basic Capital Careers Page](https://basiccapital.com/careers)
3. [Basic Capital LinkedIn](https://www.linkedin.com/company/basic-capital)
4. [Bloomberg - 401(k) Investing: Basic Capital Brings Leverage, Private Credit to Savers](https://www.bloomberg.com/news/articles/2025-05-12/401-k-investing-basic-capital-brings-leverage-private-credit-to-savers)
5. [Crunchbase (via LinkedIn) - Basic Capital Profile](https://www.linkedin.com/company/basic-capital)
6. [Business Wire - Basic Capital Closes $25 Million Series A](https://www.businesswire.com/news/home/20250818005007/en/Basic-Capital-Closes-25-Million-Series-A-Funding-Round-Led-by-Forerunner-and-Lux-Capital)

## Other roles at Basic Capital

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- [Integration & Operations Technology Specialist](https://feeny.ai/job/integration-operations-technology-specialist-basic-capital-new-york-1t5xy6t0q2n6) — New York, NY
- [Senior Operations Associate (Onboardings)](https://feeny.ai/job/senior-operations-associate-onboardings-basic-capital-new-york-v157kp17an2x) — New York, NY
- [Senior Operations Associate (CS)](https://feeny.ai/job/senior-operations-associate-cs-basic-capital-new-york-4ebp2d28h8xq) — New York, NY
- [Software Engineer - Applied AI](https://feeny.ai/job/software-engineer-applied-ai-basic-capital-new-york-eqevry5hw2yr) — New York, NY
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