---
title: 'GM, Gundry at Golden Hippo'
canonical: 'https://feeny.ai/job/gm-gundry-golden-hippo-woodland-hills-23mhxf6qdcn4'
type: 'job'
last_seen: '2026-10-20'
---

# GM, Gundry at Golden Hippo

- **Company:** Golden Hippo
- **Location:** Woodland Hills, CA
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-20
- **Apply:** https://www.golden-careers.com/jobs/4741684005?gh_jid=4741684005

## Job description

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. [Learn more about our brands.](https://www.goldenhippo.com/whatwedo)

We’re Looking For A: General Manager, Gundry

Location: Hybrid (Woodland Hills, CA)

What You’ll Be Doing:

Gundry MD is Golden Hippo's largest brand: a $350M+ health and wellness business built in partnership with Dr. Steven Gundry, a world-renowned cardiothoracic surgeon and best-selling author. The brand has scaled exclusively through DTC direct-response marketing and we are seeking a GM to lead its transformation into a diversified omnichannel consumer health brand with a focus on creating long-term brand equity and enterprise value.

The ideal candidate is a brand builder who became a business owner: trained in classic brand management, proven in full P&L ownership, experienced in both disciplined consumer companies and founder-led or PE/VC-backed businesses, and fluent enough in DTC to earn the trust of a team that knows it deeply, while bringing the brand-building and omnichannel experience Gundry MD needs to realize its full potential.

This is an incredible opportunity to jump into a dynamic, privately held company and lead its biggest brand to new heights. Primary responsibilities and duties include:

- Full P&L ownership: Take end-to-end accountability for the business, including brand, product, customer, marketing, and commercial strategy.
- Build brand equity: Sharpen positioning, brand architecture, and the product portfolio around deep consumer insight. Establish how brand health (awareness, consideration, trust, loyalty) is measured and managed alongside the P&L.
- Grow beyond DTC in ways that strengthen it: Protect and grow the core DTC and subscription business while building an omnichannel roadmap across Amazon/marketplaces, retail, and other potential sales channels. Sequence each move with the economics and operational rigor to make it accretive to the business as a whole.
- Deepen customer relationships: Own subscriber retention and LTV as core brand levers, and build a consumer insights capability that informs product, messaging, and channel decisions.
- Drive growth across the portfolio: Manage and grow multiple product categories under one brand, applying a portfolio mindset to identify where to invest, where to prioritize, and where the next wave of growth will come from.
- Develop and elevate the team: Strengthen current leaders, identify capability gaps, and recruit the talent needed to scale. Foster a culture rooted in ownership, performance, and urgency.
- Own the numbers: Maintain deep fluency in financial performance metrics, including CAC, LTV, contribution margin, channel mix, and EBITDA. Balance near-term profitability with the investments required to build long-term brand equity.
- Operate at a high level: This is a hands-on high-urgency role for a strong operator; someone who can get into the details when needed while keeping sight of the bigger picture, and who knows how to take an established brand to the next level.
- Exemplify leadership company-wide: As part of the Golden Hippo Executive Team, show up within your business unit, the Exec Team, and company-wide settings as a prepared, rigorous, and empathetic leader, serving as a visible and consistent example of what it means to be an executive leader in the business.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

Required:

- A track record of growing scaled brands. Ideally starting at $250M+ revenue and scaling to $500m and beyond. Supplements and wellness brands are a plus.
- A strong marketing foundation. Your career started in brand management, marketing/growth, or strategy consulting before you moved into commercial and general management.
- Omnichannel expertise. You've taken DTC brands into new channels and understand both the opportunities and the pitfalls.
- A data-driven high-accountability approach. You know how to hold teams and investment dollars accountable to quantitative measures, even in areas that are typically thought of as “more art than science.”
- Financial fluency. You speak EBITDA, LTV/CAC, product contribution margin, and inventory turns fluently, and you use data to inform every major decision
- A clear leadership philosophy and effective operating system. You set a clear strategy, build and motivate strong teams, hold high standards, and give people accountability, room to deliver, and opportunities for growth. You combine big-company discipline with startup nimbleness and urgency.
- 10+ years in consumer brands, and 5+ years in roles with P&L ownership.
- Bachelor's Degree.

Preferred:

- Big-company discipline + entrepreneurial experience. You built your foundation at a scaled CPG company, and you have also had success in founder-led, startup, or PE/VC-backed businesses.
- Relevant category experience. VMS, nutrition, consumer health, personal care, or other adjacent, regulated categories.
- Portfolio experience. You have run a brand inside a multi-brand company, holding company, or incubator.
- Subscription, retention, and consumer insight depth. You have used customer data and research to improve retention and lifetime value.
- Nice to haves: international expansion experience; experience with healthcare practitioner (HCP) sales channels.
- 14+ years in consumer brands, and 5+ years in roles with P&L ownership.
- MBA preferred.

Golden Perks & Benefits:

- Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
- Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
- Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. [Learn more.](https://www.linkedin.com/safety/go/?url=https%3A%2F%2Fwww%2Egoldenhippo%2Ecom%2Fesop&urlhash=q3W6&isSdui=true)
- Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
- Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
- Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
- Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
- Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!

To read more about our Perks & Benefits, click [here](https://www.golden-careers.com/goldenhippo-perks-benefits).

The base salary range is $300,000 - $350,000, plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click [here](https://www.golden-careers.com/Nationwide-Salary-Transparency) to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

[Click here to learn more about general internet safety and our hiring practices.](https://www.goldenhippo.com/internet-safety)

[Click here to view our Privacy Notice to Job Applicants.](https://www.goldenhippo.com/privacy-notice-to-job-applicants)

## About Golden Hippo

## Company Overview
- **One-liner**: Golden Hippo is a vertically integrated, employee-owned health and wellness company that builds, markets, and fulfills a family of over 20 direct-to-consumer brands generating more than $600 million in annual revenue.
- **Entity Type**: Private (employee-owned via ESOP; bootstrapped)
- **Headquarters**: Woodland Hills, California, USA
- **Founded**: 2011
- **Founders**: Not publicly disclosed

## Core Business
- **Industry**: Health, wellness, beauty, and pet care (direct-to-consumer consumer packaged goods)
- **Target customers**: B2C consumers seeking vitamins, supplements, skincare, and related wellness products
- **Mission statement**: “To deliver the best in health, wellness, and beauty products to people all over the world.”

## Products & Services
Golden Hippo incubates, develops, and markets its own brands entirely in-house. The portfolio spans:
- **Doctor-formulated Vitamins & Supplements**: Evidence-based nutritional products developed with medical experts.
- **Innovative Skincare Solutions**: Science-driven topical and cosmetic offerings.
- **Beauty & Personal Care**: Additional branded items in the beauty space.
- **Pet Care**: Brands serving pet health and well-being.
- **Financial Brands**: Select financial products marketed via DTC channels (less focus than health/beauty).
- **In-House Capabilities**: All functions from brand ideation, product development, creative production (video, copy, design), digital marketing, IT/web development, customer service, and fulfillment are managed internally across facilities in Woodland Hills (CA), Salt Lake City (UT), Memphis (TN), and Chatsworth (CA).

## Market Standing
- **Valuation / Market Cap**: Not applicable (private, employee-owned)
- **Annual Revenue**: Over $600 million (per company website, 2024/2025)
- **Total Funding**: None raised – bootstrapped and self-funded
- **Notable Investors / Partners**: No external investors; company is 100% employee-owned through an Employee Stock Ownership Program (ESOP)
- **Growth Signals**:
  - Headcount has grown to over 900 team members across multiple companies (up from ~500 employees as reported on Built In, indicating significant recent growth)
  - Consistently incubates one to two new brands per year
  - Awarded “2024 USA Today Top Workplaces Award”
  - Over $600M revenue generated annually with no outside funding

## Competitive Advantages
- **Vertical Integration**: Controls the entire value chain – from brand creation and formulation to advertising production, order fulfillment, and customer service – allowing for rapid iteration and cost efficiency.
- **Employee Ownership**: ESOP aligns employee incentives with long-term company success, fostering retention and a culture of ownership.
- **In-House Creative & Marketing Machine**: A large, skilled team of copywriters, video producers, media buyers, and SEO specialists enables the company to launch and scale brands quickly without agencies.
- **Proven DTC Playbook**: Expertise in online video presentations, email campaigns, native advertising, and SEO has generated hundreds of millions in revenue across multiple brand categories.

## Strategic Focus
- **Brand Incubation**: Continuously developing breakthrough brand ideas and launching one to two new brands each year.
- **Product Innovation**: Partnering with doctors and leading experts to set industry standards for quality, efficacy, and innovation.
- **Philanthropic Integration**: Each brand is linked with a charitable organization, with a portion of every sale donated to global communities.
- **Talent Development**: Investing in employee growth through mentoring, management programs, and the “Golden Learning” platform to support internal mobility.

## Why Work Here
- **Workplace Flexibility**: Hybrid workspace allowing a mix of remote and on-site work; many roles are fully remote or location-flexible.
- **Compensation & Benefits**:
  - Employee Stock Ownership Program (ESOP) – company equity for all employees
  - Monthly KPI-based performance bonuses
  - Home-office stipend for remote employees
  - 100% company-paid health, dental, and vision insurance premiums
  - Flexible Spending Account (FSA) and family medical leave
  - Free monthly products from any of the company’s health, beauty, or pet care brands
- **Culture & Development**:
  - Strong learning & development function with mentorship, “Hippo Talks,” and career advancement programs
  - “Hippo Buddy” program for new hires to build immediate connections
  - In-office perks including fully equipped kitchen and gym
  - Highly diverse management team and mandated unconscious bias training
  - Employee awards and recognition programs
- **Work Environment**: Described as collaborative, scrappy, and impact-driven. Employee testimonials highlight supportive leadership, genuine care for growth, and the ability to work across multiple initiatives.

## Sources
1. [Golden Hippo Official Website](https://www.goldenhippo.com/)
2. [Golden Hippo – What We Do](https://www.goldenhippo.com/whatwedo)
3. [Built In – Golden Hippo Company Profile](https://builtin.com/company/golden-hippo)
4. [LinkedIn – Golden Hippo Company Page](https://www.linkedin.com/company/golden-hippo)
5. [Golden Hippo – Hippo Life](https://www.goldenhippo.com/hippolife)

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