---
title: 'Go-To-Market Associate, Campaigns at FanDuel'
canonical: 'https://feeny.ai/job/go-to-market-associate-campaigns-fanduel-new-york-vtk2m960xwde'
type: 'job'
last_seen: '2026-11-11'
---

# Go-To-Market Associate, Campaigns at FanDuel

- **Company:** FanDuel
- **Location:** New York, NY
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-11
- **Apply:** https://www.fanduel.careers/open-positions?gh_jid=8349867

## Job description

## THE POSITION

Our roster has an opening with your name on it

We're looking for a GTM Campaigns Associate to support FanDuel Predicts go-to-market across our biggest sports moments.

You will report to the Manager, GTM Campaigns and support the execution of tentpole Predicts marketing campaigns. You'll help turn established strategies into timelines, briefs, cross-functional plans, and campaign deliverables that bring our biggest moments to market.

This role will work across Marketing, Commercial, Media, and other key partners to help keep teams aligned and ensure our most important moments come to life cohesively across the customer journey.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

## THE GAME PLAN

Everyone on our team has a part to play

- Support the development of GTM strategies for priority moments across the sporting calendar, helping bring together business opportunities, campaign objectives, target audiences, key insights, and measures of success.
- Support the development of campaign value propositions and messaging, working with Commercial, Product, Media, Campaign Strategy, Creative, and other key stakeholders.
- Coordinate cross-functional campaign planning from strategy through launch, maintaining timelines and helping teams stay aligned on ownership, key milestones, dependencies, and decisions.
- Support high-priority GTM campaigns alongside GTM Managers and contribute to the execution of secondary campaigns and ongoing sports moments.
- Help execute in-season campaign adjustments across creative, communications, promotional generosity, and other GTM tactics based on business performance and evolving priorities.
- Surface risks and blockers, support campaign QA, and help ensure deliverables are ready for key business moments.
- Track campaign performance and work with Analytics and GTM leads to capture learnings that can improve future campaigns.

## THE STATS

## What we’re looking for in our teammate

- A minimum of 1-2 years of relevant marketing experience.
- Bachelor's Degree in Marketing, Business, or a related discipline preferred.
- Strong project management and cross-functional coordination skills, with the ability to keep multiple workstreams organized and on track.
- Comfortable working with data and campaign performance metrics to support decisions and identify learnings.
- Strong written communication, with the ability to create clear briefs, updates, and decks from established strategy.
- Bias toward action and strong attention to detail, with a willingness to learn and take on increasing ownership over time.
- Customer obsessed, with genuine interest in sports and the online gaming industry.
- Familiarity with tools across the marketing stack.

## ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

## PLAYER BENEFITS

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: [FanDuel Total Rewards](https://fanduelbenefits.com/). *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable hourly range for this position is $37.98 - $47.60 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

## About FanDuel

## Company Overview
- **One-liner**: FanDuel is America’s #1 Sportsbook and premier mobile gaming company, offering a suite of sports betting, daily fantasy, online casino, and horse racing entertainment experiences.
- **Entity Type**: Private subsidiary of Flutter Entertainment (NYSE: FLUT), a publicly traded parent company
- **Headquarters**: New York, New York, USA
- **Founded**: 2009
- **Founders**: Nigel Eccles, Lesley Eccles, Chris Stafford, Rob Jones, Tom Griffiths

## Core Business
- Primary industry/industries: Online sports betting, daily fantasy sports, iGaming (online casino), horse racing, sports media/television
- Target customers: B2C — sports fans and gaming enthusiasts across North America
- Mission or purpose statement: To set the standard for responsible gaming while giving sports fans new ways to engage with the games they love and helping fans win every day.

## Products & Services
- **[FanDuel Sportsbook](https://www.fanduel.com/about)**: Online and mobile sports betting platform offering wagers on major sports leagues (NFL, NBA, MLB, NHL, etc.), live in-play betting, and Same Game Parlay (a first-of-its-kind product in the U.S.)
- **[FanDuel Fantasy](https://www.fanduel.com/about)**: Daily fantasy sports platform where users draft teams and compete for cash prizes across a wide range of sports
- **[FanDuel Casino](https://www.fanduel.com/about)**: Online casino platform offering slots, table games, and live dealer experiences, launched in New Jersey in July 2021
- **[FanDuel Racing](https://www.fanduel.com/about)**: Horse racing betting platform (formerly TVG), offering live odds, race replays, and wagering on tracks worldwide
- **[FanDuel TV](https://www.fanduel.com/about)**: Broadly distributed television network featuring original sports programming like “Up & Adams” and “Run It Back,” alongside live horse racing coverage
- **[FanDuel Predicts](https://www.fanduel.com/about)**: A predictive betting product (in partnership with CME Group) allowing customers to bet on financial indicators, cultural moments, and more
- **[FanDuel Faceoff](https://www.fanduel.com/about)**: Peer-to-peer fantasy product (formerly FanDuel Picks) launched in select states in September 2022

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for FanDuel directly; parent company Flutter Entertainment has a market cap of approximately $45-50 billion (as of mid-2025)
- **Key Metric**: America’s #1 Sportsbook and iGaming brand by market share; nearly 4,000 employees
- **Notable Investors/Partners**: Flutter Entertainment (parent company, acquired FanDuel in July 2018); official sports betting partner of the NFL, NBA, MLB, and NHL; founding member of the Responsible Online Gaming Association (ROGA)
- **Growth Signals**: Explosive growth from 2013-2015 in daily fantasy; rapid expansion into sports betting post-2018 PASPA repeal; launched online casino in 2021; rebranded TVG network as FanDuel TV; expanded into Canada with offices in Calgary, Edmonton, and Toronto; continues to hire across the US, UK, and Canada

## Competitive Advantages
- **First-mover scale in daily fantasy**: Established brand trust and a massive user base before sports betting legalization
- **Market-leading position**: America’s #1 Sportsbook, giving it a dominant share in the most lucrative U.S. betting market
- **Integrated product ecosystem**: A single account gives users access to sportsbook, casino, fantasy, racing, and predictive betting — creating high switching costs and cross-sell opportunities
- **Flutter Entertainment backing**: Access to the resources, technology, and global expertise of the world’s largest sports betting and gaming operator
- **Official league partnerships**: Exclusive partnerships with the NFL, NBA, MLB, and NHL provide brand credibility and data access
- **Innovation track record**: Pioneered Same Game Parlay in the U.S.; first to market with many product features
- **Responsible gaming leadership**: Founding member of ROGA; industry-leading responsible gaming tools and customer protections

## Strategic Focus
- **Geographic expansion**: Continuing to enter new states as sports betting and iGaming are legalized, plus building presence in Canada
- **Product innovation**: Developing new betting formats (e.g., Predicts, Faceoff) and enhancing the mobile experience
- **Media integration**: Growing FanDuel TV as a content and brand-building platform to drive customer acquisition and engagement
- **Responsible gaming**: Deepening commitment to customer protection and industry-wide responsible gaming standards
- **Technology and platform scaling**: Building a fast, secure, and rock-solid platform in one of the most regulated markets in the world

## Why Work Here
- **Culture and principles**: FanDuel operates on a set of core principles including “One Team,” “Own the Outcome,” “Assume Positive Intent,” “Challenge Then Commit,” “Stay Humble Stay Hungry,” and “Win with Integrity” [fanduel.careers](https://www.fanduel.careers/fanduel-life/)
- **Work environment**: Hybrid and remote options available depending on role and location; offices in New York City (HQ), Atlanta, Jersey City, Los Angeles, Edinburgh (Scotland), Calgary, Edmonton, and Toronto
- **Benefits**: Competitive salaries, cash bonuses based on personal and company performance, stock awards, comprehensive healthcare, mental health resources, fitness perks, family planning support; UK employees have certified Mental Health Champions in-office
- **Employee Resource Groups (ERGs)**: Seven ERGs providing community, engagement, and professional development opportunities; monthly themed happy hours and social events (intramural sports, workout classes, line dancing)
- **Learning and development**: Strong emphasis on continuous learning, leadership development, and career growth
- **Engineering culture**: Teams work on cutting-edge tech in cybersecurity, data science, AI, cloud, platform engineering, and software engineering — in a highly regulated, high-stakes environment that demands innovation and reliability
- **Mission-driven work**: Employees are directly responsible for creating experiences that millions of fans trust and enjoy, with real money on the line — making customer focus and integrity paramount

## Sources
1. [FanDuel About Page](https://www.fanduel.com/about)
2. [FanDuel Our Story](https://www.fanduel.com/about/our-story)
3. [FanDuel Careers - FanDuel Life](https://www.fanduel.careers/fanduel-life/)
4. [FanDuel Careers - Home](https://www.fanduel.careers/)
5. [FanDuel Careers - Open Positions](https://www.fanduel.careers/open-positions/)

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