---
title: 'GOC | Senior Associate, Media Planning at WPP Media'
canonical: 'https://feeny.ai/job/goc-senior-associate-media-planning-wpp-media-krakow-1hhbrpr2yct8'
type: 'job'
last_seen: '2026-10-29'
---

# GOC | Senior Associate, Media Planning at WPP Media

- **Company:** WPP Media
- **Location:** Krakow, Poland / Poznan, Poland / Warsaw, Poland / Wroclaw, Poland
- **Compensation:** PLN 6k–PLN 13k
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-10-29
- **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5455057008

## Job description

## About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

## Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for Senior Associate, Media Planning, GOC.

Media planning:

- Develop an in-depth understanding of media channels (Social platforms, Programmatic and Paid Search) including where, when and how to use them based on the client brief.
- Have a skilled knowledge of industry platform planning tools (social platforms, Prog insights, partners insights, our own reporting insights) and be able to train other team members.
- Have a skilled understanding of industry best practices and digital theory to drive digital cross channel planning and optimization.
- Develop a fundamental knowledge of  Digital Purchase Journey thinking and Planning Philosophy.

Campaign management:

- Ownership of campaign activity including briefing teams, collating response, managing client’s deliverables, and ensuring accuracy across all workstreams.
- Run and analyse reports including day to day reporting for all digital channels, publisher reports, local market reporting to create a holistic overview of insights and actions.
- Work closely with the comms planning and activation teams to ensure the day-to-day account is run efficiently and effectively.
- Be able to bring in specialist teams where needed to work on briefs and client questions.
- Ensure financial management processes are always excellent and met in a timely manner.

Effective communication:

- Become a trusted main day-to-day contact for junior clients, learning their business and ways of working. Ensuring that all requests & queries are answered with accuracy and in a timely manner.
- Support in managing Planning Associates to ensure they are on track with daily tasks, mentor and challenge them with new projects to develop their career.
- Start to develop a proactive problem-solving mindset but know when to flag any issues or concerns with Planning Director/ Manager.

## Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

- Showing a developed breadth and depth of industry understanding. Confident using tools, technology, techniques and systems and ability to train others.
- Comfortable presenting data directly from internal and external platforms; developing a narrative from the outcomes and translating that into actionable activation plans.
- Confident to answer client questions and liaise with internal teams on best solutions to use.
- Able to deliver accurate reports with value-added insights and actionable findings to improve campaign performance.
- Be accountable for the ongoing management of campaign budgets e.g. finance reconciliations.
- Multi-market experience.
- Ability to thrive in a fast-paced, dynamic environment whilst maintaining a partnership focus throughout.
- Proficiency in English.
- Eagerness to work directly from Poland (Warsaw, Poznań, Kraków or Wrocław).

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, medical care & sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Following a detailed review of all applications, we will contact those candidates whose qualifications and stated terms of cooperation most closely align the objectives of our recruitment process.

The controller of your personal data is the WPP Media Poland sp. z o.o.The personal data you provide will be processed for the purpose of the recruitment process.  By providing us with personal data beyond the scope required by the Labour Code, you consent to the processing of such data for the purposes of the recruitment process.  Consent may be withdrawn at any time. Withdrawal of consent does not affect the lawfulness of the processing carried out prior to its withdrawal. For evidence purposes, please withdraw your consent in writing or by email to RODO@wppmedia.com. The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well-being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

- 6 333 zł—12 500 zł PLN

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide.

## About WPP Media

## Company Overview
- **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands.
- **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years)
- **CEO**: Brian Lesser (CEO, WPP Media)

## Core Business
- **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology
- **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies
- **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes.

## Products & Services
- **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform)
- **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform)
- **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service)
- **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service)
- **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service)

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025)
- **Key Metric**: $65 billion in managed media annually (from wppmedia.com)
- **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers.
- **Growth Signals**:
  - 40,000+ media experts worldwide
  - 160 offices across 80+ markets
  - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth
  - Strong investment in AI-first capabilities and privacy-forward data unification

## Competitive Advantages
- **Scale**: One of the largest media buying organizations globally, managing $65B in media.
- **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization.
- **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof.
- **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution.
- **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network.

## Strategic Focus
- **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes.
- **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy.
- **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills.
- **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities.

## Why Work Here
- **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo.
- **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts.
- **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets.
- **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands.
- **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives.

## Sources
1. [wppmedia.com](https://www.wppmedia.com/)
2. [WPP Media Company Info](https://www.wppmedia.com/company-info)
3. [WPP Media Careers](https://www.wppmedia.com/careers)
4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do)
5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media)
6. [WPP Media Greenhouse Careers](https://job-boards.greenhouse.io/wppmedia)

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