--- title: 'Graphic Designer | Betty CA at Betty' canonical: 'https://feeny.ai/job/graphic-designer-betty-ca-betty-sofia-5n82vwsz72r0' type: 'job' last_seen: '2026-10-17' --- # Graphic Designer | Betty CA at Betty - **Company:** Betty - **Location:** Sofia, Bulgaria - **Posted:** 2026-09-21 - **Last confirmed live:** 2026-10-17 - **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5238748007 ## Job description About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: - We are honest - we value honesty in all aspects. - Bring the Olives - we offer premium customer experience. - Think Big - we believe in always striving for more. About the role: We are looking for a talented and versatile Graphic Designer to join our in-house team in Sofia. This hands-on, creative role involves close collaboration with our CRM, promotions, and social media teams. The ideal candidate will have an exceptional eye for design and strategic thinking, crafting visually compelling campaigns that engage and convert audiences. Key Responsibilities: - Design and develop compelling visual assets for CRM campaigns, promotional materials, and social media channels. - Collaborate effectively with marketing and content teams to produce on-brand creatives that boost engagement and conversion rates. - Ensure brand consistency while adapting visuals to suit diverse platforms and target audiences. - Propose and implement A/B tests to optimize creative performance and enhance user engagement. - Manage multiple projects simultaneously, delivering high-quality assets on time and with meticulous attention to detail. - Actively participate in ideation sessions and contribute to shaping the creative direction of campaigns. Requirements: - Proven experience in graphic design, ideally within the iGaming industry or a digital agency. - A strong portfolio showcasing visual storytelling, brand alignment, and effective communication design. - Expert command of Adobe Photoshop, Illustrator and Figma. - Solid understanding of layout, typography, hierarchy, and color. - Strong grasp of adapting designs for performance-driven marketing (CRM, email, banners, social, etc.). - Ability to align with brand tone and voice while developing visually impactful solutions. - Highly detail-oriented with excellent time management and communication skills. - Comfortable working both independently and collaboratively within a team. Nice to have: - Working knowledge of Adobe After Effects. - Basic animation or 3D design capabilities. What we offer: - Competitive salary - Premium Health insurance - Career and skills development opportunities - Fun and collaborative team environment - New modern office space ## About Betty ## Company Overview - **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment. - **Entity Type**: Private (Seed stage) - **Headquarters**: New York, New York, United States - **Founded**: 2022 - **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed ## Core Business - **Primary industry**: Online casino / iGaming / mobile gaming - **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada) - **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos. ## Products & Services - **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed) - **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership) - **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023 ## Competitive Advantages - **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms. - **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance. - **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos. - **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets. ## Strategic Focus - **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform. - **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience. - **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention. ## Why Work Here - **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products. - **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia. - **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category. - **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance. - **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives. ## Sources 1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming) 2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard) 3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca) 4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard) ## Other roles at Betty - [Operations Specialist - Betty Shop](https://feeny.ai/job/operations-specialist-betty-shop-betty-sofia-rysvav20c2vy) — Sofia, Bulgaria - [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-sofia-01bacz5k7vf0) — Sofia, Bulgaria - [VIP Team Manager | Betty CA](https://feeny.ai/job/vip-team-manager-betty-ca-betty-toronto-kzrh5e4c0jev) — Toronto, Canada - [Campaign Manager | Betty CA](https://feeny.ai/job/campaign-manager-betty-ca-betty-sofia-wqpy2agebsr0) — Sofia, Bulgaria - [VIP Account Manager | Betty CA](https://feeny.ai/job/vip-account-manager-betty-ca-betty-calgary-dma5xvm5f0yp) — Calgary, Canada - [Personal Service Assistant | Betty CA](https://feeny.ai/job/personal-service-assistant-betty-ca-betty-sofia-7yk7sxgm9v1p) — Sofia, Bulgaria - [Performance Marketing Manager - App | Betty CA](https://feeny.ai/job/performance-marketing-manager-app-betty-ca-betty-london-k2hrzd52ksrb) — London, United Kingdom - [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-calgary-mqtaj9y6rwmn) — Calgary, Canada - [Casino Operations Manager | Betty CA](https://feeny.ai/job/casino-operations-manager-betty-ca-betty-sofia-4rgczg7r4dxb) — Sofia, Bulgaria - [Motion Designer | Betty CA](https://feeny.ai/job/motion-designer-betty-ca-betty-sofia-j94h3kyfzj19) — Sofia, Bulgaria