---
title: 'Graphic Designer (Digital) at Lovepop'
canonical: 'https://feeny.ai/job/graphic-designer-digital-lovepop-da-nang-mdg9yeqyff13'
type: 'job'
last_seen: '2026-09-07'
---

# Graphic Designer (Digital) at Lovepop

- **Company:** Lovepop
- **Location:** Da Nang, Vietnam
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-18
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/lovepop/7380391d-00fc-47b2-b1a7-807276df4dc3

## Job description

## About Lovepop

Lovepop is on a mission to create one billion magical moments.  We combine art x engineering to create the most magical paper art cards & gifts.  Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments with over $300m in lifetime sales ($30m+ annually).  Lovepop consistently ranks in the top Google results for cards online, enjoys 29% national brand awareness in the category, and has helped its customers create over 65 million magical moments (30 million+ units sold).  We live by our four values: engineering, hunger, magic, and connection.  The opportunity ahead of us is large, exciting, and meaningful.  We seek A+ talent to help us become the #1 online card destination in the US.

## About the role

As Graphic Designer (Digital), your mission is to produce high-performing creative assets for Lovepop’s digital marketing channels — primarily Email Marketing and Acquisition Ads (Facebook, Instagram, TikTok) — while supporting PDP, storytelling, and packaging design as needed.

Accountabilities

1. Email Marketing Assets (40-45% of time)

- Design weekly email campaigns: newsletters, promotional emails, automation flows (welcome series, abandoned cart, post-purchase)
- Ensure email assets are fully responsive across all devices (desktop, mobile, tablet)
- Adhere to Lovepop brand guidelines while optimizing for KPIs: Open Rate (OR), Click- through Rate (CTR), Conversion Rate (CVR)
- Collaborate with the Email Marketing Specialist on A/B testing of thumbnails, subject visuals, and CTA designs

1. Acquisition Marketing Creatives (35-40% of time)

- Design ad creatives for Facebook, Instagram, and TikTok (static + carousel + simple motion)
- Produce multiple variations per campaign for A/B testing (5-10 versions/campaign)
- Track performance data and iterate based on insights from the Performance Marketing

## team

- Maintain regular creative refresh cycles to combat creative fatigue

1. PDP & Storytelling Pages Support (10-15% of time)

- Support design of Product Detail Page visuals and landing pages as needed
- Create storytelling assets in partnership with Marketing and Content teams

1. Packaging & Catalog Support (5-10% of time)

- Backup for the Graphic Designer (SAS/Print) on packaging or catalog production when needed
- Ensure brand consistency between digital and print assets

## Qualifications

- 1-3 years of graphic design experience in e-commerce, agency, or brand environments (B2C preferred)
- Strong proficiency in Adobe Suite: Photoshop, Illustrator, InDesign
- Strong proficiency in Figma for collaborative design and prototyping
- Portfolio demonstrating clear capability in email design and performance marketing creatives
- Basic understanding of performance metrics (CTR, CVR, ROAS) and how design impacts them
- Strong English reading and writing skills to collaborate with our Boston team

Strong Plus

- Hands-on experience with AI & automation tools in workflow: Magnific, Adobe Firefly, N8N, or equivalent — as we are actively building an AI-driven workflow
- Experience working with international brands or the US market
- Basic motion design capability (After Effects, Canva motion, or CapCut)
- Aesthetic sensibility for paper art, craft, or lifestyle/gifting brands
- Mentoring potential (with growth path to Senior Designer in Phase 2)

## About Lovepop

## Company Overview
- **One-liner**: Lovepop combines art and engineering to create 3D pop-up greeting cards and gifts that turn everyday moments into magical shared experiences.
- **Entity Type**: Private (post-Shark Tank investment; no public ticker or further funding rounds disclosed)
- **Headquarters**: Boston, Massachusetts, USA
- **Founded**: 2014
- **Founders**: Wombi Rose and John Wise

## Core Business
- **Primary industry**: Greeting cards, gifts, and e-commerce (specialty paper products with kirigami-inspired design)
- **Target customers**: B2C (individuals purchasing for holidays, milestones, and everyday occasions); also sold through retail partners across the U.S.
- **Mission statement**: “To create one billion magical moments” – a “magical moment” is defined as a card being bought by a giver and opened by a receiver.

## Products & Services
- **Pop-up Greeting Cards**: Handcrafted 3D paper sculptures using a patented Slicegami™ technique (combining kirigami with ship-design sliceforms). Available for holidays, birthdays, weddings, sympathy, and more.
- **Pop-up Bouquets**: Hand-folded paper flowers that arrive flat and pop into a bouquet.
- **Other Gifts**: Customizable cards, gift sets, and seasonal collections. All products are sold via lovepop.com and at partner retail locations.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed. Lovepop was one of the top 10 Shark Tank investments (since 2015).
- **Key Metric**: Over $300 million in lifetime sales, with annual revenue estimated at $30+ million (as of 2026 based on public job postings).
- **Notable Investors/Partners**: Kevin O’Leary (“Mr. Wonderful”) from ABC’s *Shark Tank*; retail partners include major U.S. chains.
- **Growth Signals**: Year-over-year revenue growth; expansion into new product categories (e.g., bouquets, embroidery); presence in both direct-to-consumer e-commerce and physical retail. The company has opened a design/production office in Da Nang, Vietnam.

## Competitive Advantages
- **Patented Slicegami™ technology** – a proprietary blend of kirigami and naval architecture sliceforms that creates intricate, pop-up structures not easily replicated.
- **Emotional brand connection** – cards are designed to be keepsakes, driving repeat purchases and high customer loyalty.
- **Shark Tank visibility** – national brand recognition and credibility from the show.
- **In-house engineering and design** – combines art with engineering talent, allowing constant innovation in paper mechanics and product development.

## Strategic Focus
- **Scaling production and design capacity** – the Vietnam office indicates a push to increase manufacturing efficiency and design output.
- **Expanding product categories** beyond cards (e.g., bouquets, personalized gifts) to capture more share of the gift market.
- **Omnichannel growth** – strengthening both online direct sales and retail partnerships.
- **Continuing to emphasize “magical moments”** as a measurable KPI for customer satisfaction and retention.

## Why Work Here
- **Culture**: Values-driven environment centered on “engineering, hunger, magic, and connection.” Employees are encouraged to innovate and take ownership.
- **Perks**: Company equity, performance bonuses, employee discounts, generous parental leave, family medical leave, dental insurance, FSA, health insurance, free snacks/drinks, job training + conferences, legal assistance, and customized development tracks.
- **Work Environment**: The primary office is in Boston, MA (onsite). A second office exists in Da Nang, Vietnam. According to recent job listings, ~91% of roles are on-site, 5% hybrid, and 5% remote. The company offers some flexibility but leans toward in-person collaboration.
- **Notable**: Lovepop is a certified “Built In” company with a high reputation score; 14 open positions as of September 2026.

## Sources
1. [lovepop.com – About](https://www.lovepop.com/pages/about-lovepop)  
2. [lovepop.com – Careers/Jobs](https://www.lovepop.com/pages/jobs)  
3. [builtin.com – Lovepop Company Profile](https://builtin.com/company/lovepop)  
4. [jobera.com – Lovepop Careers](https://jobera.com/employer/lovepop/)

## Other roles at Lovepop

- [Copywriter - US English](https://feeny.ai/job/copywriter-us-english-lovepop-da-nang-2q04yr73s761) — Da Nang, Vietnam
- [QA Specialist](https://feeny.ai/job/qa-specialist-lovepop-da-nang-z7z2qj1ny8x0) — Da Nang, Vietnam
- [Rendering Specialist](https://feeny.ai/job/rendering-specialist-lovepop-da-nang-ybns88zq0g0e) — Da Nang, Vietnam
- [Illustrator](https://feeny.ai/job/illustrator-lovepop-da-nang-tdtzcn4c41gr) — Da Nang, Vietnam
- [Graphic Designer (SAS/Print Final Art)](https://feeny.ai/job/graphic-designer-sas-print-final-art-lovepop-da-nang-h4jq45ap59cp) — Da Nang, Vietnam
- [Sewing and Embroidery Staff (Nhân Viên Kỹ thuật Sản Xuất May/Thêu)](https://feeny.ai/job/sewing-and-embroidery-staff-nhan-vien-ky-thuat-san-xuat-may-theu-lovepop-da-nang-htbczmkgf7p9) — Da Nang, Vietnam