--- title: 'Graphic Designer - Generalist at Bellroy' canonical: 'https://feeny.ai/job/graphic-designer-generalist-bellroy-collingwood-victoria-12myrg90ey32' type: 'job' last_seen: '2026-09-09' --- # Graphic Designer - Generalist at Bellroy - **Company:** Bellroy - **Location:** Collingwood Victoria, Australia - **Posted:** 2026-09-04 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/bellroy/jobs/8179279 ## Job description ## IN A NUTSHELL… At Bellroy we pour our heart and soul into helping people move through the world. As demand for our work grows, we're after a mid-weight graphic designer with a love of the tactile - someone to help our brand land just as well off-screen as on. Expect real variety. One week you might be designing a campaign for a retail space or getting packaging ready for print, the next you're shaping a launch post for social. You'll sit within our in-house Creative team, reporting to our Design Lead, with copywriters, photographers, producers and channel experts close at hand. If you sweat the details, care about how something feels in the hand as much as how it looks, and like making things alongside other people, you'll find a sharp team to work with, the tools you need, and plenty of room to push your craft. ## THERE ARE SOME QUALITIES YOU MUST POSSESS… - 3+ years of professional in-house or agency experience, ideally with familiarity in physical and retail spaces - Strong craft in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma - A track record in packaging and print design with a technical understanding of dielines exporting final art for print - Experience translating campaign creative into three-dimensional spaces, such as retail windows, in-store environments and trade shows - Solid time management skills and the ability to take a project from brief to completion, keeping things on track - An open minded attitude - taking briefs well, welcoming feedback and genuinely loving to collaborate - Experience with direct-to-consumer, lifestyle or fashion brands is preferred - the kind of work you'd see from a product brand, a considered communication agency or a Creative studio (an appetite for AI-assisted production is a bonus)! If you don't tick every box, but are excited about the opportunity to learn and grow with an in-house Creative team, we'd still like to hear from you! IF YOU WERE HERE LAST MONTH, HERE ARE SOME THINGS YOU MIGHT HAVE DONE… - Concepted and designed packaging for a new range of premium products, to elevate the unboxing experience - Collaborated with a visual merchandiser to develop a story-driven concept for a trade show in Berlin, creating an array of print and digital assets to bring the story to life - Adapted a campaign's hero assets into a visually engaging set of static socials - Developed a brand new art direction for an upcoming campaign including a graphic art pack, typography, colour palette and photography shot list - Worked alongside a copywriter, visual merchandiser and retail operations to develop print and digital assets for a retail window display. - Designed a new edition of our 80 page brand book and range guide, 'cos who says print publishing is dead, right? - Created a suite of three-dimensional in-store signage to help customers navigate the space while maintaining a strong and cohesive brand presence - Experimented with the team on a new piece of software or AI technology in a Friday session. ## IT TAKES A SPECIAL KIND OF PERSON… You're a design all-rounder who'd rather build range across a wide array of applications than specialise deeply in one area. A curious thinker with a can-do attitude, you find the right solution using a finely tuned balance of intuition and logic, exploration and execution. You take a brief well, you welcome the feedback that sharpens it, and you bring a generous and collaborative energy to the Creative team. You're keen to grow and learn. You lean on the previous experience of our in-house teams (such as production, commercial, copywriting and owned retail) to understand what works and why. You love variety, always looking for ways to innovate, improve and find a better approach to each new challenge. We’re big on a growth mindset here, so you’ll fit right in. ## LOCATION & HOURS This role is full-time and based in our Collingwood office, with hybrid flexibility. Start Date: We’re ready when you are! LOOKING FOR SOMETHING MORE DIGITALLY FOCUSED? We’re also hiring a more digital-focused designer to join the team, to bring our brand to life across paid social, email and other digital channels. If that sounds more like you, check out our other role description [here](https://job-boards.greenhouse.io/bellroy/jobs/8025534). READY TO APPLY? Have a good look around our website, read about our story and get a feel for who we are. If you think you'd fit right in, send us your resume, a cover letter and portfolio! ## About Bellroy ## Company Overview - **One-liner**: Bellroy designs and manufactures slim wallets, bags, phone cases, and other carry goods with a focus on simplicity, functionality, and sustainability. - **Entity Type**: Private (Certified B Corporation, bootstrapped) - **Headquarters**: Collingwood (Melbourne), Victoria, Australia - **Founded**: 2010 - **Founders**: Not publicly available (the company was started by a team of product designers and creatives around a kitchen table) ## Core Business - **Primary industry**: Consumer goods / Fashion accessories (carry goods) - **Target customers**: B2C – individuals seeking high-quality, minimalist, and eco-conscious wallets, bags, and tech accessories - **Mission/Purpose**: “Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.” ## Products & Services - **Wallets**: Slim leather and recycled-material wallets (e.g., Note Sleeve, Hide & Seek, Card Pocket) - **Bags**: Backpacks, crossbody bags, totes, and travel organizers (e.g., Via, Tokyo Totepack) - **Phone Cases**: Slim cases for various smartphones (e.g., Phone Case 3, Leather Case) - **Key Organizers**: Key pouches, luggage tags, others - **Tech Accessories**: Cable organizers, laptop sleeves, tech pouches - All products are physical goods sold direct-to-consumer via their website and through select wholesale partners, plus owned retail stores (Melbourne CBD, New York City). ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metrics**: ~130 total employees (as of mid-2026); Certified B Corp since [year not specified]; revenue not publicly reported - **Notable Investors/Partners**: None disclosed (bootstrapped). Retail partners include major department stores and independent boutiques. - **Growth Signals**: Expanded from solely online DTC to physical retail (flagship stores in Melbourne and NYC); remote-first hiring across AU, US, and China; continuous product line expansion into bags and phone cases; 25+ nationalities represented in Melbourne HQ alone. ## Competitive Advantages - **Design & quality**: Known for ultra-slim construction and thoughtful organisation of everyday carry items. - **Sustainability certifications**: B Corp status signals strong environmental and social governance, using recycled materials and plant-based leather alternatives. - **Brand authenticity**: Originated from a clear customer pain point (bulky wallets) and built a loyal community around minimalist carry. - **Vertical integration**: Direct relationships with tanneries and factories, controlling both design and production for quality consistency. ## Strategic Focus - **Product expansion**: Continuing to broaden beyond wallets into full carry ecosystems (bags, tech, phone cases). - **Sustainability**: Deepening use of recycled and bio-based materials; working toward net-positive impact. - **Global presence**: Growing physical retail footprint and enabling remote work across multiple continents to access diverse talent. - **Digital experience**: Enhancing e-commerce personalisation and customer service while maintaining a lean tech team. ## Why Work Here - **Culture**: Described as a “close-knit group of thinkers and makers from over 25 different countries” with a rational-yet-playful vibe. Values include using business as a force for good. - **Work model**: Hybrid – has physical offices in Collingwood (AU), Melbourne CBD, New York City, and Shanghai; several roles are remote within AU/NZ or US; some in-office expectations exist (e.g., Collingwood-based IT roles). BuiltIn lists “Remote” as primary work style. - **Engineering/tech culture**: Small, pragmatic tech team that values functional programming (Haskell, etc.), clean infrastructure, and serving internal users well (e.g., Desktop Support role with meaningful impact). - **Notable perks**: B Corp driven – emphasis on positive impact; supportive hiring accommodations; “smart people with good intentions, who get stuff done” ethos. ## Sources 1. [Bellroy Careers Page](https://bellroy.com/careers) 2. [Bellroy About Us](https://bellroy.com/about-us) 3. [Bellroy Homepage](https://bellroy.com/) 4. [BuiltIn Bellroy Profile](https://builtin.com/company/bellroy) 5. [Greenhouse Job Posting (Desktop Support Administrator)](https://job-boards.greenhouse.io/bellroy/jobs/7952735) ## Other roles at Bellroy - [Sales Associate (Carry Guide)](https://feeny.ai/job/sales-associate-carry-guide-bellroy-melbourne-ygsqjnq1tj32) — Melbourne, Australia - [Copywriter](https://feeny.ai/job/copywriter-bellroy-collingwood-victoria-s484ysxxk66d) — Collingwood Victoria, Australia - [Senior Creative Producer](https://feeny.ai/job/senior-creative-producer-bellroy-collingwood-victoria-0nx3759e6n7k) — Collingwood Victoria, Australia - [Store Manager](https://feeny.ai/job/store-manager-bellroy-new-york-new-york-ddnn64rstd9e) — New York New York, United States - [AI Enablement Lead](https://feeny.ai/job/ai-enablement-lead-bellroy-collingwood-victoria-1k5hxn72ffnt) — Collingwood Victoria, Australia - [Commercial Operations Project Coordinator](https://feeny.ai/job/commercial-operations-project-coordinator-bellroy-collingwood-victoria-1e1krky13ncz) — Collingwood Victoria, Australia - [People Development Partner](https://feeny.ai/job/people-development-partner-bellroy-collingwood-victoria-xkcydrgbfbtd) — Collingwood Victoria, Australia - [Graphic Designer - Digital](https://feeny.ai/job/graphic-designer-digital-bellroy-collingwood-victoria-1057x5amym42) — Collingwood Victoria, Australia - [Deputy Store Manager](https://feeny.ai/job/deputy-store-manager-bellroy-melbourne-nxd5z77qkmkq) — Melbourne, Australia - [Performance Media Manager](https://feeny.ai/job/performance-media-manager-bellroy-collingwood-victoria-w2tqm4pqbv0q) — Collingwood Victoria, Australia