---
title: 'Group Product Manager at Backbase'
canonical: 'https://feeny.ai/job/group-product-manager-backbase-cardiff-gw0jj612hatt'
type: 'job'
last_seen: '2026-09-05'
---

# Group Product Manager at Backbase

- **Company:** Backbase
- **Location:** Cardiff, United Kingdom
- **Posted:** 2026-07-28
- **Last confirmed live:** 2026-09-05
- **Apply:** https://job-boards.greenhouse.io/workatbackbase/jobs/8088040

## Job description

As a Lead Product Manager – Digital Banking, you will define and drive the multi-year vision for our self-serve Digital Banking products. You’ll align this vision with our broader business banking strategy, build strong business cases to secure resources, and lead the execution to ensure market success.

This role requires a mix of strategic thinking, stakeholder engagement, and team leadership. You’ll work closely with bank executives, customers, and internal teams to translate needs into actionable product strategies while mentoring and guiding other Product Managers to success. Your goal? Deliver measurable business impact—acquiring new clients, increasing ARR, reducing churn, and enabling upsell/cross-sell opportunities.

1. Product Strategy & Roadmap Development ●Define and execute the multi-year vision for Backbase’s Digital Banking offerings, leveraging existing solutions and accelerating innovation; ●Develop compelling business cases for major initiatives, securing investment and prioritization for high-impact projects.
2. Stakeholder & Executive Engagement ●Partner with C-level executives, banking leaders, and customers to understand market needs and translate them into actionable product requirements; ●Work cross-functionally with R&D, engineering, UX, and business teams to ensure smooth execution and timely delivery; ●Align product strategy with wider company objectives, influencing decision-making at all levels.
3. Leadership & Team Development ●Mentor and coach mid-level Product Managers and Business Analysts, ensuring alignment with organizational goals; ●Foster a collaborative, innovative, and accountable team culture that thrives on excellence.
4. Driving Measurable Outcomes ●Deliver results that directly impact key metrics: ●New customer acquisition; ●Increased ARR (Annual Recurring Revenue); ●Reduced customer churn; ●Higher upsell and cross-sell opportunities.

## Experience & Skills

●Digital Banking Expertise: Strong background in Digital Banking domains, with prior experience in Payments being a significant advantage; ●Product Development: 5+ years of experience leading cross-functional Agile teams to deliver successful digital products in scale-up or enterprise environments; ●Strategic Vision: Proven ability to define and execute a 2-3 year product strategy that aligns with company objectives and drives measurable business impact; ●Market Leader: Experience influencing product direction through market insights, competitive analysis, and innovation, with a track record of driving industry-leading initiatives; ●Team Development: Demonstrated experience mentoring and developing product teams, with at least 2+ direct reports or a history of coaching junior PMs to senior roles; ●Customer-Centric Mindset: Strong ability to translate customer insights into product decisions, with a proven track record of improving key metrics such as NPS, engagement, or retention by 10-20%; ●Agile Expertise: Hands-on experience in Agile environments, managing products with 100k+ users or $10M+ in revenue; ●Commercial Acumen: Strong understanding of sales and product marketing dynamics, with the ability to act as a Subject Matter Expert to guide product development.

Personal Attributes ●Passionate & Self-Driven: You thrive in fast-paced environments, pushing for clarity and delivery while maintaining strong collaboration; ●Strategic Thinker: You possess a distinctive ability to prioritize and delegate tasks effectively, balancing varying workloads and importance; ●Adaptable Leader: You navigate ambiguity with ease and rapidly adapt to shifting priorities; ●Role Model: You lead by example, demonstrating the behaviors, work ethic, and commitment that inspire your team to excel.

Why Join Backbase? At Backbase, we don’t just build products—we shape the future of digital banking. As a Lead Product Manager, you will drive the evolution of our Digital Banking strategy, with a strong focus on payment modernization as a key pillar of transformation. This role is your opportunity to redefine how banks innovate, ensuring seamless, frictionless experiences that meet the growing demands of businesses and consumers. You’ll work closely with C-level executives, banking leaders, and cross-functional teams to develop solutions that accelerate digital banking adoption, modernize payment infrastructure, and drive measurable business impact. We celebrate bold ideas, collaboration, and innovation—and we have fun doing it. Join us, and let’s redefine the digital banking landscape together.

## About Backbase

## Company Overview
- **One-liner**: Backbase builds the AI-native Banking OS that unifies digital channels, front office, and operations so banks can coordinate customers, employees, and AI agents from one platform.
- **Entity Type**: Private (no public ticker; no funding rounds disclosed – appears organically grown)
- **Headquarters**: Amsterdam, Netherlands
- **Founded**: 2003
- **Founders**: Not publicly available (described as “founder-led” but names not stated on the provided sources)

## Core Business
- **Primary industry**: Banking technology / financial services software
- **Target customers**: B2B – large banking institutions (120+ banks globally, serving 75M+ daily users)
- **Mission/purpose**: “We built something that didn't exist before – an AI-native Banking OS where humans and AI agents work side by side, at scale, inside real banks.”

## Products & Services
- **AI-native Banking OS**: A unified platform that sits above legacy cores, CRMs, and data platforms. It orchestrates customer engagement (digital banking, conversational banking, front-office workspaces) and banking operations (high-volume processes like disputes, payments, lending). Designed to be deployed incrementally without rip-and-replace. Includes native AI agents for governance, automation, and auditability.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: 2,000+ employees globally, 50% of team in R&D, 120+ banks as customers, 75M+ active daily users across the platform
- **Notable Investors/Partners**: Not publicly available
- **Growth Signals**: Expanding globally with 16 offices across 5 continents; notable customer examples include I&M Bank (Africa) which grew onboarding from 2,000 to 21,000 new customers per month, and Techcombank (Vietnam) achieving 50% of savings and investments through digital. The company is actively hiring and describes itself as “in the middle of the biggest shift in banking’s history.”

## Competitive Advantages
- **Unified Frontline architecture** – breaks down fragmentation between digital channels, front office, and operations, enabling banks to move fast without sacrificing compliance or security
- **AI-native from the ground up** – not a bolt-on; full governance and audit trails for every AI decision
- **Progressive modernization** – works with existing cores, no big-bang migration required
- **18+ years of banking domain expertise** (since 2003) with a singular focus on banking since 2012

## Strategic Focus
- Deepening AI integration into banking workflows (Elastic Operations – scaling throughput without scaling headcount)
- Expanding global footprint (17 offices, including recent additions in Hyderabad, Riyadh, Mexico City, and Toronto)
- Continuing to shift banks from legacy fragmentation to a unified, composable operating system

## Why Work Here
- **Culture**: Described as “ambition without ego,” “bias for action,” “you own what you ship,” and “the work is the standard.” Flat structure with no micromanagement.
- **Work model**: Hybrid – “Where you do your best work is up to you.” Offices in 17 locations globally.
- **Perks**: Annual learning budget, global exposure, wellness support, real ownership of projects from day one.
- **Engineering focus**: 50% of the team in R&D; real AI running in production, not just pilots.

## Sources
1. [backbase.com/careers](https://www.backbase.com/careers)
2. [backbase.com/about](https://www.backbase.com/about)
3. [backbase.com](https://www.backbase.com/)
4. [linkedin.com/company/backbase](https://www.linkedin.com/company/backbase)

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