---
title: 'Growth & Acquisition Marketing Manager at The Global Talent Co.'
canonical: 'https://feeny.ai/job/growth-acquisition-marketing-manager-the-global-talent-co-latin-america-m1kqns6y0gey'
type: 'job'
last_seen: '2026-09-09'
---

# Growth & Acquisition Marketing Manager at The Global Talent Co.

- **Company:** The Global Talent Co.
- **Location:** Latin America
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/the-global-talent-co/d0c6584b-0905-4830-b891-2c1915abf2e2

## Job description

## GROWTH & ACQUISITION MARKETING MANAGER

The Global Talent Co. · Remote · Full-time

## ABOUT THE OPPORTUNITY

The Global Talent Co. is recruiting on behalf of a fast-growing DTC wellness brand whose mission is simple: help people live healthier. They're scaling their customer acquisition engine and looking to connect it more tightly to the full customer journey.

## ABOUT THE ROLE

We're looking for a Growth & Acquisition Marketing Manager to own our client's customer acquisition strategy across paid media and emerging growth channels. You'll manage their paid media agency, set acquisition strategy, guide creative testing, oversee media investment, and make sure every paid dollar is directly tied to DTC growth goals.

This role sits at the center of the digital growth engine — working closely with the Lifecycle & Retention Manager, e-commerce team, creative partners, and agency teams to keep the customer journey connected from first impression to purchase and beyond. You'll own strategy, performance accountability, budget planning, reporting, and the business decisions behind paid acquisition.

The ideal candidate is a strategic operator who understands performance marketing and paid platforms inside and out — analytical, commercially minded, creative, and comfortable pushing back on agency recommendations to make sure media investment is working as hard as possible.

## WHAT YOU'LL DO

Acquisition Strategy Own acquisition strategy across paid media and emerging growth channels — Meta, Google, YouTube, TikTok, affiliate, influencer, retail media, and beyond. Build plans that support product launches, promotions, seasonal campaigns, and always-on growth, balancing efficiency, growth, and long-term customer value.

Agency Leadership & Performance Accountability Own the day-to-day relationship with the paid media agency. Hold them accountable to performance targets, reporting quality, and testing velocity. Review plans, challenge assumptions, and translate agency output into clear decisions for the internal team.

Budget Management & Forecasting Own paid media budget planning, pacing, and investment recommendations. Build monthly and quarterly plans tied to DTC revenue goals, and monitor CAC, MER, ROAS, and new customer acquisition to keep investment sharp.

Creative Testing & Growth Insights Build a creative testing roadmap with the agency and creative team. Brief creative needs from customer insights and performance data, and share what's working across email, SMS, website, social, and brand marketing.

Reporting & Analytics Own weekly and monthly reporting on paid acquisition — new customers, revenue, CAC, MER, ROAS, conversion rate, AOV, payback, and channel performance — and turn the data into business recommendations, not just campaign updates.

Cross-Channel Collaboration Partner with Lifecycle & Retention, e-commerce, Creative, Brand, Innovation, CX, and Sales to keep acquisition strategy connected to the rest of the business.

## WHAT WE'RE LOOKING FOR

- 4+ years in growth, acquisition, performance, or digital marketing
- Proven experience managing paid media programs, in-house or through an agency
- Experience managing agency relationships and holding partners accountable
- Strong grasp of customer acquisition, media investment, and channel strategy
- DTC, Shopify, CPG, wellness, beauty, food, or beverage experience strongly preferred
- Comfortable balancing strategic thinking with hands-on execution
- Strong communicator — can present performance insights and recommendations clearly
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience

## TECHNICAL SKILLS

- Strong command of Meta, Google, YouTube, TikTok, affiliate, paid social, and paid search
- Fluent in acquisition metrics: CAC, MER, ROAS, new customer revenue, conversion rate, AOV, LTV, payback
- Experience with GA4, Shopify analytics, ad platform reporting, dashboards, UTMs, pixels, and conversion tracking
- Solid budget management and forecasting skills
- Experience building testing frameworks across creative, audience, landing page, and channel mix

## WHO YOU ARE

Passionate about health and wellness. Driven by growth but disciplined about efficiency and profitability. Commercially minded, analytical, and creative — someone who connects marketing activity to revenue outcomes and isn't afraid to challenge an agency's recommendation. A self-starter who moves quickly and takes ownership in a high-growth environment.

## About The Global Talent Co.

## Company Overview
- **One-liner**: The Global Talent Co. connects innovative US and EU tech companies with pre-vetted, AI-powered marketing and tech professionals from Latin America, South Africa, and other global regions, serving as an Employer of Record.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2020
- **Founders**: Roman Kirsch (Founder & Investor), Brett Stapper (Co-Founder & Investor)

## Core Business
- Primary industry/industries: Marketing Services, HR Tech, Talent Marketplace
- Target customers: B2B — US and EU tech startups, SaaS companies, consumer businesses, and agencies seeking remote marketing and tech talent
- Mission or purpose statement: "Our mission is to solve this by creating jobs, unlocking opportunities, and building careers that change lives." The company envisions a world where talent is global, intelligent, and unstoppable, aiming to place 3,333 AI-powered marketing professionals into global opportunities by 2027.

## Products & Services
- **Global Talent Marketplace & Employer of Record (EOR)**: A platform that finds, vets, hires, pays, and manages remote professionals. The company acts as the legal employer, handling payroll, compliance, local benefits, taxes, and HR administration in over 30 countries.
- **AI-Powered Matching & Vetting**: An AI-driven system that assesses candidates through automated assessments and manual interviews, connecting companies with the top 1% of talent from a network of 450,000+ pre-vetted professionals.
- **Proprietary AI Training (MIRA AI)**: All marketing professionals hired through the platform receive extensive training in leading AI platforms (ChatGPT, Claude) and work alongside "MIRA AI," the company's proprietary AI-driven marketing assistant, designed to amplify their expertise.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Over 450,000 pre-vetted professionals in their talent network; 200 total employees (per Built In); 18 employees on LinkedIn (likely core team); 188 active job postings.
- **Notable Investors/Partners**: Not publicly disclosed (appears bootstrapped). Partners include US and EU tech startups.
- **Growth Signals**: High job posting growth (+12.6% monthly, +144.2% quarterly); expanding into new regions (South Africa, Latin America, Europe); strong LinkedIn follower growth (+52.2% yearly); operating in 8 countries.

## Competitive Advantages
- **AI-Centric Model**: Differentiates by explicitly training all marketing talent on AI tools (ChatGPT, Claude) and providing its own proprietary AI assistant (MIRA AI), creating a "next-generation AI-powered marketing workforce."
- **Risk Mitigation for Clients**: Offers a unique "talent guarantee" with unlimited free replacements and 30-day off-boarding notice, reducing hiring risk for startups.
- **Cost Arbitrage**: Clients save 50-70% compared to local US/EU hires while accessing top-tier talent from Latin America and South Africa.
- **Community Building**: Creates in-person and virtual marketing communities in every country of operation, with events, certification courses, and workshops to retain and upskill talent.

## Strategic Focus
- **Scaling the AI-Powered Workforce**: The company's stated ambition is to place 3,333 AI-powered marketing professionals by 2027, signaling a focus on volume and AI integration.
- **Geographic Expansion**: Currently operating in 8 countries (South Africa, Argentina, Colombia, Nigeria, Mexico, Ukraine, Germany, US) with plans to grow further.
- **Deepening the Talent Pool**: Growing the network from 400,000+ to 450,000+ pre-vetted professionals, with a focus on marketing, design, customer success, and finance roles.
- **Product-Led Growth**: Investing in AI-powered matching technology and a seamless EOR platform to reduce friction for both clients and candidates.

## Why Work Here
- **Remote-First Culture**: The company is fully remote with employees across 8 countries and 6+ locations. Offices exist in San Francisco, Mexico, Germany, Romania, South Africa, and Argentina, but the default is remote work.
- **Career Growth & AI Training**: The company heavily invests in upskilling its talent with AI certifications and access to proprietary AI tools, positioning workers for "future-proof" careers.
- **Global Community**: Emphasis on building local communities through in-person events and workshops, providing a sense of belonging for remote workers.
- **Competitive Compensation**: The company promises "the same compensation as your peers" in global tech roles, with a focus on high-impact, higher-paying roles compared to local market rates.
- **High Hiring Activity**: With 188 active job postings and rapid quarterly growth (+144.2%), the company is aggressively hiring, indicating strong momentum and opportunity for internal mobility.

## Sources
1. [globaltalent.co](https://globaltalent.co/about/)
2. [linkedin.com](https://www.linkedin.com/company/the-global-talent-co)
3. [builtin.com](https://builtin.com/company/the-global-talent-co)
4. [globaltalent.co](https://globaltalent.co/how-it-works/)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/the-global-talent-co)

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- [Senior Full Stack Engineer - AI](https://feeny.ai/job/senior-full-stack-engineer-ai-the-global-talent-co-gauteng-n1q50bcx7mhs) — Gauteng, South Africa
- [Strategic Client Director (m/w/d)](https://feeny.ai/job/strategic-client-director-m-w-d-the-global-talent-co-germany-zzwra4pxenbd) — Germany
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- [Recruiter](https://feeny.ai/job/recruiter-the-global-talent-co-johannesburg-s7gzfg5cpg5d) — Johannesburg, South Africa
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