--- title: 'Growth Analyst at AppDirect' canonical: 'https://feeny.ai/job/growth-analyst-appdirect-toronto-34xad0bcdwmv' type: 'job' last_seen: '2026-09-09' --- # Growth Analyst at AppDirect - **Company:** AppDirect - **Location:** Toronto, Canada - **Compensation:** $90k–$125k - **Posted:** 2026-08-20 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/appdirect/jobs/8722315002 ## Job description ## About AppDirect Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world.  AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.  We power millions of subscriptions worldwide for organizations.  We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work. ## About Partnerstack, an AppDirect Subsidiary This role is on AppDirect’s partner network team (PartnerStack) — the platform that powers how B2B software companies find, activate, and grow their partner ecosystems. The team builds the two-sided marketplace that connects vendors with the right partners and helps partners discover programs worth their time, handling everything from matching and onboarding to activation at scale. It’s a high-impact product space at the center of how modern B2B companies go to market through partners rather than direct sales alone. ## About You You bring a strategic, analytical mindset and enjoy turning complex data into clear points of view. You’re comfortable working hands-on with data every day, staying curious about what drives growth in a two-sided marketplace, and following the evidence even when it challenges your assumptions. You do your best work in collaborative environments where you can partner with teams across the business, shape ideas early, and help carry them through. You’re energized by ownership, comfortable with ambiguity, and motivated by finding practical ways to improve how the network grows. What you’ll do and how you’ll have an impact - Own week-to-week analysis of network growth, including partner activation rates, commission volume trends, partnership performance by segment, and the health of top partnerships driving GMV. - Build and maintain SQL queries in BigQuery and Metabase to track core network growth metrics. - Form and prioritize hypotheses about partner activation and network growth, then validate them using internal data and relevant external benchmarks. - Support forecasting and financial modeling for strategic network initiatives using realistic partner activation assumptions. - Translate analysis into clear recommendations for leadership, including where conclusions are strongly supported by data and where confidence is more directional. - Partner with data and analytics, RevOps, and GTM stakeholders to connect network growth analysis to broader company OKRs. - Help shape and support cross-functional growth initiatives with Marketing, Customer Success, and other teams by defining tests, tracking results, and recommending whether to iterate, scale, or stop. ## What we’re looking for - You bring a business and strategic mindset paired with analytical rigor, and you can let go of a hypothesis when the data points elsewhere. - You’re comfortable working with SQL and can use BigQuery and Metabase, or equivalent database tools, to answer questions directly. - You work well in ambiguity and prefer clear, quantified answers over hedged conclusions. - You’re curious about how a two-sided marketplace works, including the incentives that drive both vendors and partners. - You collaborate well with others, challenge assumptions thoughtfully, and stay open to changing your mind. - You’re comfortable working directly with non-analytics stakeholders, including Marketing and Customer Success, to shape campaigns rather than only measure them after launch. At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com. #LI-Remote The salary band listed below reflects the expected annual base salary or OTE (on-target earnings) for this role at AppDirect and may be subject to change. Base salary or OTE is just one component of AppDirect’s total compensation package. In addition to base pay, regular employees may be eligible for performance-based bonuses and a full range of benefits. Canada Compensation Band $90,000—$125,000 CAD L'échelle salariale indiquée ci-dessous correspond au salaire de base annuel prévu ou à la rémunération cible (OTE) pour ce poste chez AppDirect et est susceptible d'être modifiée. Le salaire de base ou la rémunération cible (OTE) ne constitue qu'une composante du package de rémunération global proposé par AppDirect. Outre le salaire de base, les employés permanents peuvent prétendre à des primes liées à la performance et à une gamme complète d'avantages sociaux.  Fourchette Échelle salariale au Canada $90,000—$125,000 CAD ## About AppDirect ## Company Overview - **One-liner**: AppDirect is a B2B subscription commerce platform that enables businesses to buy, sell, and manage recurring technology services through a unified ecosystem. - **Entity Type**: Private (Venture-backed) - **Headquarters**: San Francisco, California, United States - **Founded**: 2009 - **Founders**: Nicolas Desmarais (Chairman & CEO), Daniel Saks ## Core Business - **Primary industry/industries**: B2B Subscription Commerce, Marketplace Development Platforms, Cloud Services Distribution, IT Services and Consulting - **Target customers**: B2B – Technology providers (ISVs, telcos), advisors (resellers, MSPs), and businesses (SMB to Enterprise) looking to launch or participate in subscription marketplaces. - **Mission or purpose statement**: To make technology universally accessible so that anyone can thrive in the digital economy. ## Products & Services - **AppDirect Platform (Subscription Commerce Platform)**: A unified SaaS platform for selling, buying, and managing recurring technology services. It powers white-labeled marketplaces, automates sales and procurement, and handles monetization (billing, referrals, reseller networks). - **AppDirect Catalog**: An industry-leading catalog of thousands of cloud products from trusted brands, spanning Software (collaboration, IT management, security), Connectivity (UCaaS, CCaaS, internet, voice, network), Infrastructure (AWS, GCP, Azure, IBM, colocation, SD-WAN), and Energy (electricity, natural gas). - **Monetization Capabilities**: Tools for self-service billing, referral programs, reseller network management, and partner ecosystem scaling. - **Procurement Marketplace**: An internal IT marketplace for businesses to find, buy, and manage all their technology services from a single location, including SaaS spend management and subscription management. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (Private company) - **Key Metric**: Total Funding of **$754.5M** across 10 funding rounds (per LinkedIn). Estimated Annual Revenue of **$281.0M** (per LinkedIn). - **Notable Investors/Partners**: Partners with 300+ software companies (including AWS, GCP, Azure, IBM). Acquired Tackle.io (for B2B subscription monetization) and Broker Online Exchange (for energy) in 2024-2025. - **Growth Signals**: Headcount of 764 employees (+6.5% YoY), operates in 17 countries, serves 1,000+ providers, 14,000+ advisors, and 16 million subscribers. Named a 2024 Forrester Wave Leader in Marketplace Development Platforms. Active job postings up +239.1% year-over-year. ## Competitive Advantages - **Ecosystem Scale**: A massive two-sided network effect connecting technology providers, advisors, and end-businesses, creating a "one-stop-shop" for recurring services. - **Platform Depth**: End-to-end capabilities covering marketplace launch, catalog management, sales automation, billing, and procurement – reducing complexity for clients. - **Industry Recognition**: Named a Leader in The Forrester Wave™: Marketplace Development Platforms, validating its market position and technology. - **Strategic Acquisitions**: Acquisitions like Tackle.io and Broker Online Exchange demonstrate aggressive expansion into adjacent high-growth areas (cloud monetization and energy). ## Strategic Focus - **Convergence in B2B Subscription Monetization**: Integrating capabilities from acquisitions (Tackle.io) to unify the partner ecosystem and streamline how software is sold and bought. - **Expanding into Energy & Connectivity**: Capitalizing on rising energy demand and the need for unified communication services, moving beyond traditional software. - **Global Scale & Platform Modernization**: Continuing to grow its global footprint (17 countries) and enhance the platform's ability to handle complex, multi-product subscriptions for large enterprises and telcos. ## Why Work Here - **Culture & Values**: A values-driven company ("Be Seen. Be Yourself. Do Your Best Work") with a strong emphasis on employee engagement (81% proud to work at AppDirect, 95% participation in annual engagement survey). Core values include Humility, Ownership, and Intensity. - **Growth & Development**: High investment in Learning & Development (89% positive rating). Employees report freedom to grow personally and professionally. "Peak Performance" program supports physical and mental well-being. - **Global & Hybrid**: Operates in 17 countries with a mix of office-based and remote employees. Offices include San Francisco (HQ), Montreal, Chicago, Atlanta, Westlake, Pune, Hyderabad, Calgary, Kirkland, Trois-Rivières, Munich, Bucharest, and Buenos Aires. - **Impact & Scale**: Opportunity to work on a platform serving 16 million subscribers and 1,000+ providers, with a clear mission of democratizing access to technology. - **Diversity & Inclusion**: Explicit commitment to equality of opportunity and fostering an environment of inclusion regardless of race, religion, age, sexual orientation, or gender identity. ## Sources 1. [appdirect.com](https://www.appdirect.com/) 2. [appdirect.com/careers](https://www.appdirect.com/careers) 3. [appdirect.com/about](https://www.appdirect.com/about) 4. [appdirect.com/careers/where-we-are](https://www.appdirect.com/careers/where-we-are.html) 5. [linkedin.com/company/appdirect](https://www.linkedin.com/company/appdirect) ## Other roles at AppDirect - [Associate Customer Success Manager](https://feeny.ai/job/associate-customer-success-manager-appdirect-toronto-bgsnqbr347tq) — Toronto, Canada - [Software Development Engineer 2](https://feeny.ai/job/software-development-engineer-2-appdirect-toronto-g4ghte1rffy7) — Toronto, Canada - [Solutions Engineer](https://feeny.ai/job/solutions-engineer-appdirect-united-states-ysaaxex0j6zt) — United States - [Affiliate Coordinator](https://feeny.ai/job/affiliate-coordinator-appdirect-el-salvador-9px6fekp6n87) — El Salvador - [Revenue Accounting Analyst](https://feeny.ai/job/revenue-accounting-analyst-appdirect-buenos-aires-1tr48j8v804p) — Buenos Aires, Argentina - [USA Benefits & Payroll Administrator](https://feeny.ai/job/usa-benefits-payroll-administrator-appdirect-calgary-agq2r9n2h32e) — Calgary, Canada - [USA Benefits & Payroll Administrator](https://feeny.ai/job/usa-benefits-payroll-administrator-appdirect-toronto-7j9yd8hawk4g) — Toronto, Canada - [Administrateur(trice) de la paie et des avantages sociaux – États-Unis](https://feeny.ai/job/administrateur-trice-de-la-paie-et-des-avantages-sociaux-etats-unis-appdirect-swbpxjc22s3c) — Montréal, Canada - [spécialiste des opérations](https://feeny.ai/job/specialiste-des-operations-appdirect-montreal-fmcbfby46zgs) — Montréal, Canada - [Operations Specialist](https://feeny.ai/job/operations-specialist-appdirect-montreal-sph18tjqk2z2) — Montréal, Canada