---
title: 'Growth Analyst Sr. at Minders'
canonical: 'https://feeny.ai/job/growth-analyst-sr-minders-sao-paulo-0hhvdt2vwvym'
type: 'job'
last_seen: '2026-09-12'
---

# Growth Analyst Sr. at Minders

- **Company:** Minders
- **Location:** São Paulo, Brazil
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/minders/e2a3956c-300c-4f42-aeb8-ce87ba759862

## Job description

Você é apaixonado por tecnologia? Quer fazer parte de uma startup em pleno crescimento? Na Minders, estamos esperando por você! 🚀

Estamos procurando um Growth Analyst – especialista em Braze para fazer parte do nosso #DreamTeam.

Você será responsável por desenhar e otimizar estratégias de engajamento e crescimento baseadas em dados, usando Braze como ferramenta central para criar jornadas de lifecycle marketing personalizadas, ajudando nossos clientes a maximizar o valor de Braze.

Responsabilidades

- Ser o Expert de Braze para nossos clientes — Ser o principal ponto de contato, garantindo entregas de alto impacto e traduzindo objetivos de negócio em estratégias de growth acionáveis.
- Desenhar estratégias de Growth — Analisar metas, KPIs e comportamentos para desenvolver Planos de Sucesso que maximizem o uso do Braze e gerem resultados mensuráveis.
- Criar e otimizar campanhas de lifecycle — Estruturar campanhas multicanal (e-mail, push, in-app, SMS, WhatsApp, entre outros) com foco em retenção, reengajamento e monetização.
- Gerar insights com dados — Monitorar e interpretar métricas de performance, conversão e comportamento para identificar oportunidades de melhoria contínua.
- Capacitar nossos clientes — Conduzir workshops, treinamentos e sessões de estratégia, ajudando times de marketing e produto a dominar o Braze e elevar seu impacto.

Requisitos

- Inglês avançado (obrigatório).
- Graduados em Marketing, Comunicação, Negócios ou áreas correlatas. 🎓
- +3 anos de experiência em marketing digital, análise de crescimento ou funções similares.
- Experiência comprovada com ferramentas de Customer Engagement (Braze, Insider, MoEngage, Sales Force Market Cloud, Adobe)
- Conhecimento de estratégias e canais de marketing digital, como e-mail marketing, marketing de aplicativos móveis e gestão do ciclo de vida do cliente.
- Familiaridade com plataformas de automação de marketing e CRM (exemplo: Salesforce, Insider).

O que oferecemos?

- Salário Competitivo
- Plano de Saúde e Odontológico sem coparticipação (Porto Seguro). 🌍
- Cartão Caju como VR/VA e crédito.
- Trabalho híbrido - 2x/semana no We Work Rio Claro (próx. a Av. Paulista).
- Aulas de Inglês e Espanhol
- 20 dias/ano de licença para estudar (folgas para focar nos estudos).
- Licença Familiar Estendida e Benefício de Adaptação + Baby Bonus.
- Summer Short Friday (toda sexta feira do mês de Janeiro você trabalha só até as 14h).

Mas espera aí… Quem são vocês?

Somos a Minders, uma consultoria especialista em Martech e Growth. Ajudamos times de produto e marketing a reter usuários, otimizar experiências digitais e escalar seus negócios com dados, engajamento e experimentação.

Somos parceiros oficiais da Amplitude e Braze na América Latina, e trabalhamos com algumas das empresas mais inovadoras da região: Mercado Livre, Rappi, Kavak, Stone, Globoplay, Creditas, GOL - Linhas Aéreas, Riachuelo, Will Bank, Serasa, WellHub, entre muitas outras. Acreditamos em uma abordagem Human to Human: por trás de cada estratégia, existem pessoas com objetivos reais. Por isso, criamos soluções focadas em gerar impacto, conexão e resultados sustentáveis.📍

Temos escritórios em Buenos Aires, São Paulo, Cidade do México e Bogotá. Se você é movido por crescimento, aprendizado e desafios, esse também pode ser o seu lugar.

## About Minders

## Company Overview
- **One-liner**: Minders is a growth marketing and data analytics firm that helps product and growth teams retain users through analytics, customer engagement, and experimentation.
- **Entity Type**: Private (no disclosed funding stage)
- **Headquarters**: Buenos Aires, Argentina (with offices in São Paulo, Mexico City, Bogotá, Madrid, and a US presence)
- **Founded**: 2020
- **Founders**: Nico De Paul (CEO & Co-Founder) and Joaquin Bossie (CRO & Co-Founder)

## Core Business
- **Primary industries**: IT Services and IT Consulting, Growth Marketing, Data Analytics, Martech
- **Target customers**: B2B – product and growth teams at digital companies, enterprises, and fast-growing startups across Latin America, Spain, and the US.
- **Mission**: To be a firm specializing in growth marketing and data analytics focused on scaling digital products, helping clients increase revenue through user activation, engagement, and retention grounded in data and experimentation.

## Products & Services
Minders operates as a consultancy/service provider rather than a product company. Their main offerings include:

- **Data & Analytics**: Designing tracking, analytics, and dashboards to understand user behavior and drive decisions.
- **Customer Engagement (with Braze)**: Creating personalized, automated experiences that drive loyalty and revenue.
- **Growth Experimentation**: Applying the scientific method to growth – testing, learning, and iterating.
- **Martech Stack Implementation**: Helping clients select, integrate, and operate tools like Amplitude and Braze.

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: Annual revenue not disclosed; headcount ~79 employees (as of mid-2026, with +3.1% monthly growth)
- **Notable Investors/Partners**: Official partners of **Amplitude** and **Braze**. Acquired **Dise** (a design/development agency) in August 2025.
- **Growth Signals**: Opened offices in multiple countries (Brazil, Colombia, Mexico, Spain) since founding; growing workforce (79 employees across 5 countries); monthly LinkedIn follower growth of +1.9%; active hiring across roles (Account Executives, Growth Analysts, Project Managers).

## Competitive Advantages
- **Specialized focus on retention** – positions itself as the only growth agency that prioritizes activating, engaging, and monetizing existing users rather than just acquisition.
- **Official partnerships with leading Martech platforms** (Amplitude, Braze) – gives clients certified expertise and deep integration know-how.
- **Data-driven, scientific approach** – emphasizes experimentation and measurable outcomes over “quick wins.”
- **Regional expertise** – strong presence in Latin America and Spain, with a distributed team that understands local markets.

## Strategic Focus
- **Scaling the agency model** – growing headcount, expanding geographies, and acquiring complementary capabilities (e.g., Dise acquisition).
- **Deepening Martech specialisation** – continuing to build expertise around Amplitude and Braze as core platforms.
- **Helping clients move from acquisition to retention** – shifting the conversation from top-of-funnel to long-term user value.

## Why Work Here
- **Culture**: Values include “Human to Human,” “Customer Driven,” “Infinite Learners & Experimentation,” and “We Make Things Happen.” Emphasis on continuous learning, teamwork, and tackling tough challenges.
- **Work Policy**: Hybrid – roles listed in CDMX, Bogotá, Buenos Aires, São Paulo, and Madrid are hybrid (not fully remote). Some positions may require office presence.
- **Notable Perks**: Chance to work with top-tier Martech tools (Amplitude, Braze) and on challenging growth problems for leading digital brands in the region. Strong internal growth path (recent promotions and squad leads visible).
- **Engineering & Analytics Culture**: Heavy use of data tools (Looker, Mixpanel, Google Analytics), experimentation mentality, and cross-functional squads.

## Sources
1. [minders.io](https://minders.io/)
2. [minders.io/about-us](https://minders.io/about-us/)
3. [minders.io/careers](https://minders.io/careers/)
4. [jobs.lever.co/minders](https://jobs.lever.co/minders)
5. [linkedin.com/company/mindersio](https://www.linkedin.com/company/mindersio/)

## Other roles at Minders

- [Graphic Designer Ssr](https://feeny.ai/job/graphic-designer-ssr-minders-buenos-aires-03fdh0k9arvt) — Buenos Aires, Argentina
- [Growth Specialist](https://feeny.ai/job/growth-specialist-minders-buenos-aires-fasen9k4nhpw) — Buenos Aires, Argentina
- [Growth Analyst Ssr.](https://feeny.ai/job/growth-analyst-ssr-minders-buenos-aires-ks1y0rqn4gsn) — Buenos Aires, Argentina
- [Growth Analyst Ssr.](https://feeny.ai/job/growth-analyst-ssr-minders-buenos-aires-k2413q7s3t5x) — Buenos Aires, Argentina
- [HTML Designer Ssr](https://feeny.ai/job/html-designer-ssr-minders-buenos-aires-dechk5t893g1) — Buenos Aires, Argentina
- [Enterprise Account Executive Senior](https://feeny.ai/job/enterprise-account-executive-senior-minders-sao-paulo-0qgrgjcv7xf5) — São Paulo, Brazil
- [Growth Analyst](https://feeny.ai/job/growth-analyst-minders-bogota-x80wxft2fxt9) — Bogotá, Colombia
- [Project Manager Ssr](https://feeny.ai/job/project-manager-ssr-minders-buenos-aires-3mqy52shekxz) — Buenos Aires, Argentina
- [Account Executive](https://feeny.ai/job/account-executive-minders-mexico-city-tdn0cbtdnxtb) — Mexico City, Mexico
- [Account Executive Sr.](https://feeny.ai/job/account-executive-sr-minders-sao-paulo-7390g37m99j5) — São Paulo, Brazil