---
title: 'Growth Analytics at Base Power Company'
canonical: 'https://feeny.ai/job/growth-analytics-base-power-company-austin-38dp9fea318y'
type: 'job'
last_seen: '2026-11-10'
---

# Growth Analytics at Base Power Company

- **Company:** [Base Power Company](https://feeny.ai/companies/base-power-company)
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-18
- **Last confirmed live:** 2026-11-10
- **Apply:** https://jobs.ashbyhq.com/base-power/aea153d5-a934-4565-bf85-f34fef7c3274/application

**Skills:** Systems thinking, Data analysis, Attribution modeling, Experimentation frameworks, Workflow automation, Operational infrastructure, HubSpot, Braze, Customer.io, Iterable, AI workflows, SQL, PostHog, Amplitude, Mixpanel, Funnel analysis, Segmentation, Attribution systems

> This role focuses on scaling marketing operations by building systems, automation, and infrastructure to improve customer acquisition and engagement lifecycle strategies. The ideal candidate will drive experimentation, optimize workflows, and collaborate with cross-functional teams to enhance measurement and operati...

## Job description

## About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

## About the Role

Base is looking for an excellent operator to help scale the systems behind our customer acquisition engine.

This role is responsible for increasing the speed, intelligence, and effectiveness of how our GTM team operates. You will drive experimentation across product, customer engagement, and operational workflows, while building the systems, automation, and infrastructure that make that experimentation scalable.

You will identify bottlenecks, design better systems, implement automation, improve measurement, launch experiments, and operationalize new workflows across the business. In many cases, you will not just help define strategy, you will execute it directly.

The ideal candidate is highly resourceful, systems-oriented, technically curious, and obsessed with finding leverage. You should be equally comfortable thinking strategically, digging through data, building workflows, launching experiments, and executing quickly in ambiguous environments.

## What You'll Do

- Build systems, workflows, and automation that improve the speed and effectiveness of the GTM team.
- Drive experimentation across product, referrals, onboarding, engagement, retention, and growth operations.
- Identify opportunities to use AI and automation to improve workflows, decision-making, execution speed, and operational leverage across Growth.
- Build operational infrastructure that improves measurement, reporting, attribution, funnel visibility, and experimentation velocity.
- Partner closely with Growth, Product, Engineering, Data, Sales, and Support teams to improve systems and customer experiences across the funnel.
- Improve instrumentation, event tracking, operational visibility, and data quality across growth systems.

## What You'll Bring

- You are highly execution-oriented and naturally default toward building, shipping, and improving systems.
- You’ve built workflows, operational systems, or experimentation frameworks that drove measurable business outcomes.
- Strong systems thinking: you instinctively identify bottlenecks, friction, and opportunities for operational leverage.
- Strong analytical ability and comfort working with data, funnels, attribution, experimentation, and customer behavior.
- Ability to operate independently and execute quickly in ambiguous, fast-moving environments.
- Technical fluency and curiosity. You are comfortable learning tools, implementing workflows, and working closely with technical teams.
- Strong judgment and a bias toward action.
- High ownership and accountability.

## Preferred Skills

- Experience working large data sets in BigQuery (or similar data warehouses).
- AI workflows, operational automation, or internal tooling that improved execution or business performance.
- Strong analytics fluency, including SQL and product analytics platforms such as PostHog, Amplitude, or Mixpanel.
- Experience with experimentation frameworks, funnel analysis, segmentation, and attribution systems.
- Experience operating in high-growth startup environments.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

## Our Values

- First Principles Thinking: Question assumptions. Principles > rules.
- Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
- Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
- Everyone’s an Owner: Follow through on commitments and own results.
- Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
- Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
- Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.

Do the best work of your life at Base.

## About Base Power Company

## Company Overview
- **One-liner**: Base Power is a technology-driven energy provider deploying a network of distributed home batteries in Texas to provide reliable, affordable backup power and grid-balancing services.
- **Entity Type**: Private (Series C, $1.3B+ raised to date)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2023
- **Founders**: Zach Dell (CEO & Co-Founder), Justin Lopas (COO & Co-Founder)

## Core Business
- **Primary industry/industries**: Energy Technology (Energy-as-a-Service, Grid Storage, Distributed Energy)
- **Target customers**: B2C (Texas homeowners), B2G (grid operators / ERCOT)
- **Mission or purpose statement**: "Build the future of American power." — The company aims to protect American families from outages, strengthen the aging U.S. grid, and move toward energy abundance by deploying a large-scale network of home batteries.

## Products & Services
- **Home Battery + Energy Membership**: A vertically integrated service where Base installs a large battery (25–50 kWh) at a customer's home for a low one-time fee ($695–$995). Customers pay a fixed energy rate (8–4¢/kWh) and a small monthly membership ($19–$29/mo). Base earns revenue from the grid (grid-balancing services), not from customer bills, enabling rates legally guaranteed to stay below market average. The system provides whole-home backup, protecting against 97% of outages.
- **Grid Services Platform**: Proprietary software that orchestrates the distributed battery network — charging when demand is low and discharging when the grid needs support — generating revenue and grid resilience.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Private company with $1.3B+ total funding)
- **Key Metric (Funding)**:
  - **Series A** (May 2024): $68M led by Thrive Capital
  - **Series B** (April 2025): $200M led by Lightspeed Venture Partners, Andreessen Horowitz, and others
  - **Series C** (November 2025): $1.0B from 26 investors
  - **Total raised**: ~$1.27B (converted from 1,268,000,000)
- **Notable Investors/Partners**: Thrive Capital, Lightspeed Venture Partners, Andreessen Horowitz (also key talent source: 42 former Tesla employees, 6 from SpaceX, 4 from Anduril Industries)
- **Growth Signals**:
  - **Headcount**: 266 (as of mid-2026), with **+186.4% YoY growth** and a rapid monthly growth rate of +12.6%
  - Named one of **TIME's 10 most influential energy companies of 2026**
  - Operating in 5 countries (primarily US, with presence in Canada, Philippines, France, India)
  - 100+ active job postings with +104% increase YoY
  - 12,500+ batteries installed; serving thousands of monthly customers
  - CEO cited in the careers page as saying the company has 400+ team members ("400+" likely includes contractors and field installation/service workforce)

## Competitive Advantages
- **Vertically Integrated Model**: Base designs, manufactures, and installs every battery system itself, controlling the full stack from hardware through software to field operations.
- **Unique Business Model / No-Customer-Profit**: Base earns revenue from grid balancing, not from customer energy bills. This allows guaranteed-below-market rates and a low-cost battery membership, making it dramatically cheaper than competitors (e.g., Tesla Powerwall equivalents).
- **Strong Investor and Talent Backing**: World-class VC backing combined with a heavy talent influx from Tesla, SpaceX, and Anduril (companies known for high-velocity hardware/software execution).
- **Massive Capital Advantage**: $1B+ Series C provides a significant moat for scaling hardware production, dealer network, and software.

## Strategic Focus
- **Scale distribution in Texas**: Continue deploying home batteries at a rapid pace across Texas, entering new zip codes and neighborhoods.
- **Grid partnership expansion**: Deepen relationships with ERCOT to expand the value of grid-balancing services.
- **Product development**: Improve battery technology (safety, capacity, cost), increase whole-home backup coverage (currently 97%), and develop new hardware/firmware generations.
- **Geographic expansion**: potential to move beyond Texas into other states (currently operating in 5 countries for support functions, but service is Texas-focused).

## Why Work Here
- **Culture**: Described as "intense, fast-paced, and deeply mission-driven." The company demands high output, ownership, and a bias toward action. It's explicitly stated as "not for everyone, and that's by design." This is a high-ownership, low-ambiguity environment.
- **Work Model**: **On-site at Base HQ in Austin, Texas.** Proximity to the product and team is central to how they move fast. "Do I need to be based in Texas? Yes."
- **Hiring Speed**: Fast process — aim for 1st conversation to offer in ~2 weeks.
- **Interview Process**: 3-4 hour on-site including technical assessments and behavioral/team conversations. Focus on "how [you] approach problems, communicate tradeoffs, and collaborate."
- **Non-traditional backgrounds**: Explicitly welcome: "We care about what you've built and how you think, not the logos on your resume. Some of our best people came from non-traditional paths."
- **Engineering Culture**: Heavy focus on hardware + software + field operations. Talent sources heavily from Tesla, Anduril, SpaceX — firms known for hardcore engineering and manufacturing excellence. Roles span hardware engineering, firmware, software, manufacturing, field installation/service, operations, growth, and design.
- **Team Composition**: ~29% of employees are in technical roles; ~15% in operations; significant representation of trades workers (11).
- **Notable Perks**: Opportunity to work on physical infrastructure deployed at scale; chance to contribute meaningfully to grid modernization and American energy resilience.

## Sources
1. [Base Power Careers Page](https://www.basepowercompany.com/careers)
2. [Base Power About Page](https://www.basepowercompany.com/about)
3. [Base Power Home Page (Product & Pricing)](https://www.basepowercompany.com/)
4. [Base Power LinkedIn Company Page](https://www.linkedin.com/company/basepowercompany)
5. [Base Power Open Roles (Ashby)](https://jobs.ashbyhq.com/base-power)

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