---
title: 'Growth and CRM Analyst at AppLovin'
canonical: 'https://feeny.ai/job/growth-and-crm-analyst-applovin-toronto-5x771jn7mqpz'
type: 'job'
last_seen: '2026-11-12'
---

# Growth and CRM Analyst at AppLovin

- **Company:** AppLovin
- **Location:** Toronto, Canada
- **Compensation:** $111k–$161k
- **Work type:** remote
- **Posted:** 2026-11-09
- **Last confirmed live:** 2026-11-12
- **Apply:** https://boards.greenhouse.io/applovin/jobs/4728116006?gh_jid=4728116006

## Job description

## About AppLovin

[AppLovin](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.applovin.com&esheet=54549558&newsitemid=20260608414458&lan=en-US&anchor=AppLovin&index=3&md5=a4ac8b1dcb8b5502d0154df68e322df6) makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: [www.applovin.com](http://www.applovin.com).

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

## The Role

AppLovin Ads Manager is opening up to e-commerce and DTC brands at scale, and none of it can be done by hand. CRM runs the whole span: reaching brands who haven't heard from us yet, getting the ones who sign up live and spending, helping them spend better once they are, and winning them back when they stop. Your job is to help build and optimize that machine. You'll own your slice of it alongside our CRM lead, and grow your scope as the platform does.

Where You'll Have Impact

- Activation and onboarding. The core of the job: getting new advertisers through setup and into a live campaign, triggered by where someone is actually dropped rather than how many days have passed.
- Engagement and performance. The milestone that matters isn't the first campaign, it's the first one that works.
- Retention and win-back. Advertisers pause for all sorts of reasons. Getting them back is its own discipline.
- Outbound. Reaching advertisers who haven't heard from us yet, targeted on criteria or intent signals.
- More than email. SMS, LinkedIn, direct mail and event-driven outreach are all in play.
- The data and logic layer. Segmentation, triggers and suppression, and the flow between our data platform, Salesforce and HubSpot — understood well enough to fix at source.

This is a build job, not a maintenance one. What you build compounds — in revenue, in efficiency, and in time the team gets back.

## What We're Looking For

Someone AI-fluent who can do the whole job — a real track record of moving the needle, high impact through their own work, and the curiosity and creativity to find the next thing without being pointed at it.

- Results you can show. Campaigns you've run, what you changed, and the number it moved.
- Initiative and curiosity. You'll find problems we didn't know we had, and you'll be first to try the next tool.
- Creativity. You write it, design it, and ship it yourself.
- Revenue-focused. You go after the opportunities that move the number, not the ones that are easiest to ship. You care whether advertisers activate and spend, not how many emails went out.
- You've made mistakes and learned from them. We would rather hear about the campaign that didn't work and what you changed than a run of clean wins.
- Comfortable building the logic, not just the copy — segmentation, triggers, branching, suppression.
- Hands-on with AI — Claude or Cursor to write, design and build, and you check the output before it ships.
- Technical enough to answer your own questions: HubSpot, Salesforce, SQL, PostHog.
- An individual contributor at heart. You go deep on execution without a team beneath you.
- 2–4 years in technical role, preferably growth and CRM marketing.

## Nice To Have

- Outbound or enrichment tooling — Clay, Apollo or similar.
- Email deliverability — sender reputation, authentication, inbox placement.
- Superset, Trino or similar big data tooling.
- B2B SaaS, adtech, or e-commerce and DTC background.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

This posting is for a new position.

Canada base pay range (total compensation package will be commensurate with experience) $110,888—$160,888 CAD

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant [here](https://www.eeoc.gov/employers/eeo-law-poster).

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more [here](https://calcivilrights.ca.gov/fair-chance-act/).

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

Please read our [Global Applicant Privacy Notice](https://legal.applovin.com/global-applicant-privacy-notice/) to learn more about how AppLovin processes your personal information.

https://www.linkedin.com/company/applovin    https://x.com/AppLovin    https://www.instagram.com/applovin/

## About AppLovin

## Company Overview
- **One-liner**: AppLovin provides an end-to-end software and AI platform that helps mobile app developers and consumer brands acquire users, monetize audiences, and analyze performance through advertising technology.
- **Entity Type**: Public (Nasdaq: APP, S&P 500 component)
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2012
- **Founders**: Adam Foroughi, Andrew Karam, John Krystynak

## Core Business
- Primary industry: Mobile technology, advertising, and marketing software.
- Target customers: B2B – mobile app developers (gaming and non-gaming), consumer brands, and advertisers.
- Mission/purpose: To help businesses of every size connect to their ideal customers and achieve growth through AI-powered advertising solutions.

## Products & Services
- **MAX (SSP)**: In-app bidding and programmatic ad mediation platform for mobile publishers to maximize revenue.
- **AppDiscovery (DSP)**: Demand-side platform that uses AI to find high-value users for apps and drive conversions.
- **SparkLabs**: Creative studio that produces video and playable ad creatives optimized for performance.
- **Adjust** (acquired): Mobile measurement and analytics platform for attribution, campaign tracking, and fraud prevention.
- **MoPub** (acquired): Mobile monetization platform for publishers (now integrated into AppLovin’s stack).

## Market Standing
- **Valuation/Market Cap**: ≈ $3.9 billion (as of mid-2025, per LinkedIn). Note: IPO in 2021 valued the company at ~$24 billion, and valuation has fluctuated since.
- **Key Metric**: Annual Revenue of $5.48 billion (2025 fiscal year). Net income of $3.33 billion.
- **Notable Investors/Partners**: Orient Hontai Capital (led debt financing), GQG Partners (post-IPO secondary). Also partnered with TripleDot Studios (sold mobile games division for $800M in 2025).
- **Growth Signals**: Added to the S&P 500 in September 2025; divested mobile games business to focus entirely on advertising technology; continues to expand in-app bidding and AI capabilities.

## Competitive Advantages
- **Scale & Reach**: Platform reaches over 1 billion mobile game players daily across a global network.
- **Full-Screen Ad Experience**: Ads appear during natural app pauses or as rewarded videos, providing high engagement without disrupting user experience.
- **Engineering-Led Culture**: Emphasis on product excellence, speed, and continuous improvement; attracts top talent from Google, Meta, Unity, and Zynga.
- **Integrated Platform**: End-to-end solution from creative production (SparkLabs) to measurement (Adjust) to monetization (MAX) – reduces fragmentation for advertisers and publishers.

## Strategic Focus
- Double down on AI-powered advertising technology following the sale of its mobile games business (Lion Studios and other game studios) to TripleDot Studios in mid-2025.
- Continue to improve programmatic in-app bidding and expand into consumer brand advertising beyond gaming.
- Grow international presence (29 countries) and strengthen the platform’s data and machine learning capabilities.

## Why Work Here
- **Culture**: Recognized as a Great Place to Work – 94% of employees say it’s a great place to work (vs. 57% at a typical U.S. company). Listed #7 Fortune Best Workplaces in the Bay Area 2025 (Small & Medium), #1 in Advertising & Marketing 2024.
- **Engineering Focus**: “Product first” philosophy with hands-on work from day one; interns ship real code. Flat hierarchy and fast decision-making.
- **Benefits**: 100% company-paid health coverage for employees and dependents, employee stock purchase plan, flexible time off, parental leave, retirement matching, wellness support, phone reimbursement.
- **Work Policy**: Primarily office-based in Palo Alto HQ, but global offices include Germany, China, Canada, Israel, and Singapore. No explicit remote-first policy.
- **Compensation & Reviews**: LinkedIn ratings show 4.3/5 for compensation, 3.8 overall; Glassdoor-style reviews note strong pay but fast-paced environment.

## Sources
1. [applovin.com/careers](https://www.applovin.com/en/careers)
2. [applovin.com](https://www.applovin.com/)
3. [linkedin.com/company/applovin](https://www.linkedin.com/company/applovin)
4. [wikipedia.org/wiki/AppLovin](https://en.wikipedia.org/wiki/AppLovin)
5. [greatplacetowork.com/certified-company/1368858](https://www.greatplacetowork.com/certified-company/1368858)

## Other roles at AppLovin

- [Analyst, Business Development](https://feeny.ai/job/analyst-business-development-applovin-tokyo-rwgrtc2k68j3) — Tokyo, Japan
- [Business Development Associate (Analyst)](https://feeny.ai/job/business-development-associate-analyst-applovin-berlin-g1a470ak2re1) — Berlin, Germany
- [Analyst, Business Development – Russian Speaking](https://feeny.ai/job/analyst-business-development-russian-speaking-applovin-berlin-mqm6r4k2ej7p) — Berlin, Germany
- [Social Media Manager](https://feeny.ai/job/social-media-manager-applovin-palo-alto-em8t77bxewj4) — Palo Alto, CA
- [Product Manager](https://feeny.ai/job/product-manager-applovin-palo-alto-jzmyyqpmmzpr) — Palo Alto, CA
- [Agency Development Lead - Independent Agencies](https://feeny.ai/job/agency-development-lead-independent-agencies-applovin-los-angeles-santa-monica-8phdmxv35p84) — Los Angeles/santa Monica, CA
- [Agency Development Lead - Independent Agencies](https://feeny.ai/job/agency-development-lead-independent-agencies-applovin-new-york-1xvdjht8gk89) — New York, NY
- [Business Operations Analyst](https://feeny.ai/job/business-operations-analyst-applovin-toronto-tee0xwpj3zsz) — Toronto, Canada
- [Creative Producer, Growth Marketing](https://feeny.ai/job/creative-producer-growth-marketing-applovin-new-york-43fqx3g48qc6) — New York, NY
- [Business Operations Analyst](https://feeny.ai/job/business-operations-analyst-applovin-palo-alto-pre1rfdvmrrx) — Palo Alto, CA