---
title: 'Growth and Demand Generation at Vitalize'
canonical: 'https://feeny.ai/job/growth-and-demand-generation-vitalize-san-francisco-q57jw7kd7enf'
type: 'job'
last_seen: '2026-10-12'
---

# Growth and Demand Generation at Vitalize

- **Company:** Vitalize
- **Location:** San Francisco, CA
- **Compensation:** $140k–$170k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-12
- **Apply:** https://jobs.ashbyhq.com/vitalize/582fc252-2471-4f29-a3c4-4a3c4065d738

## Job description

## About Vitalize

Our Vision: Unlock Healthcare's Full Capacity Health systems still run critical operations like staffing, labor planning, and capacity on spreadsheets, phone calls, and guesswork. Vitalize is building the AI operating system for how health systems manage labor and capacity. The impact is real: we save hospitals millions in unnecessary labor spend, give clinical leaders back 10–20 hours every week, and are often the reason staff and leaders stay. We’re trusted by leading health systems across the country and have raised more than $31M from top healthcare and technology investors, including our own customers.

## Our Values

We hire and grow everyone against the same four values. Each one comes from a real Vitalize story. Interview with us to hear them!

- 🚗 Push the Car. Step in regardless of role. We help wherever we're needed, own problems end to end, and don't stay in our lane. People can count on us.
- 🏥 Premier 1K. We show up for our customers, always. Nearly everyone visits a customer site in their first month, and customer feedback informs everything we do.
- 🗣️ Run Towards the Ugly. Name the ugliest truth first, then propose the fix. Candor over comfort. We call out what's broken and never get complacent.
- 💡 Think Bigger Fridays. See the gap, fill it. No permission required. Every decision is an experiment: we run it, let the results decide, and drive real impact from day one.

## About Marketing

We’re building Marketing to shape how the world understands Vitalize. Our job is to tell Vitalize’s story, build our brand, create demand, and bring new products and features to market. We stay close to our customers and turn what we’re building and the outcomes we’re driving into clear, compelling stories. Marketing is the fabric that stitches together that language for how Vitalize is talked about across product, customers, and recruiting. As an early member of the team, you’ll help shape what great marketing looks like here

## The Role

We’re looking for our first Growth & Demand Generation hire to build Vitalize’s demand engine from the ground up. You’ll own how we reach and engage the health systems and leaders we want to work with, turning marketing into qualified pipeline for the business. You’ll partner closely with Sales to identify our highest-priority accounts, build campaigns that break through, and determine which channels and investments actually move sales. This is a hands-on builder role. You’ll experiment quickly, measure what works, and turn those learnings into a repeatable growth engine as Vitalize scales.

## What You'll Do

- Build our demand engine. Develop and execute the strategy for creating qualified pipeline across our target health systems.
- Own campaigns end to end. Build and execute campaigns across email, paid, events, webinars, content, account-based marketing, and new channels worth testing.
- Build our account-based motion. Find creative ways to reach and engage executives and clinical leaders at the health systems we most want to work with.
- Own the growth budget. Manage and allocate budget across channels, continuously evaluating performance and shifting investment toward what drives the strongest pipeline and ROI.
- Partner closely with Sales. Align on priority accounts, buyers, messaging, and campaigns, with a tight feedback loop around what is and isn't working.
- Experiment and iterate. Test channels, messaging, audiences, and campaigns quickly, then use the results to determine where we should invest.
- Turn our story into demand. Partner with Brand and Product Marketing to turn customer outcomes, company stories, and product launches into opportunities to reach new buyers.
- Own the funnel and the numbers. Understand performance from first touch through qualified opportunity, track pipeline contribution and ROI, and continuously improve conversion.
- Build for scale. Establish the systems, measurement, processes, and playbooks that will allow our growth engine to scale with Vitalize.

## What You'll Bring

- 4+ years of experience in growth, demand generation, or B2B marketing
- A track record of building programs that generated measurable pipeline and revenue, not just leads or engagement
- Experience marketing to enterprise buyers, ideally within a complex or long sales cycle
- Experience building account-based marketing programs for a defined set of high-value accounts
- Experience managing a meaningful marketing budget and making investment decisions based on pipeline, conversion, and ROI
- Strong analytical instincts and comfort using data to decide what to test, stop, and scale
- Creativity in finding new ways to reach hard-to-access buyers
- A strong understanding of how Marketing and Sales work together to create pipeline
- The ability to move between strategy and hands-on execution
- A builder mentality. You’re excited to create the playbook, not inherit one
- A bias toward experimentation, learning, and moving quickly

Healthcare experience is a plus, but curiosity, commercial judgment, and the ability to quickly understand our customers matter more.

## Benefits

- Medical, dental, and vision insurance
- 401(k) with company match
- Flexible PTO
- Unlimited travel budget to visit customer sites
- Bi-annual company off-sites
- Free meals in-office
- $5,000 relocation bonus
- Desk setup reimbursement
- Commuter benefits
- Monthly gym/wellness stipend
- An awesome office in Jackson Square, steps from the water

## About Vitalize

## Company Overview
- **One-liner**: Vitalize provides an AI-powered platform that unifies staffing, scheduling, flow, and capacity for health systems, replacing manual processes with proactive, optimized operations.
- **Entity Type**: Private (Seed stage; Y Combinator Winter 2023 batch)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2021 (per LinkedIn) / 2023 (per Y Combinator batch)
- **Founders**: Sanketh Andhavarapu (Co-Founder & CPO), Veeraj Shah (Co-Founder & CEO), Nikhil D'Souza (Co-Founder & CTO, departed April 2026)

## Core Business
- **Primary industry**: Healthcare operations technology (staffing, scheduling, workforce management)
- **Target customers**: B2B – health systems, hospitals, acute, procedural, and ambulatory care organizations
- **Mission**: Build a world where hospital operations are safe, autonomous, fair, and cost-effective

## Products & Services
- **AI-Powered Scheduling**: Automates shift creation and filling, reducing manual scheduling time by ~70%.
- **Predictive Analytics**: Proactive insights on workforce strategy, volume, acuity, and cost to optimize staffing decisions.
- **Flow and Capacity Optimization**: Integrates volume, acuity, cost, skills, and patient flow into every staffing decision.
- **Command Center for Staffing Offices**: Centralized dashboard enabling optimal decisions while removing manual processes and subjectivity.
- **Integrations**: Connects with existing HR, payroll, T&A, and EMR systems so teams can see value without changing workflows.

All offerings are delivered as a SaaS platform with deep change management support.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding – seed rounds in 2022 (1 investor) and April 2023 (8 investors, led by Y Combinator); amount not publicly stated.
- **Notable Investors/Partners**: Y Combinator (lead), Tom Blomfield (primary YC partner), and other top healthcare/technology investors. Customers include MemorialCare and Hendrick Health.
- **Growth Signals**:
  - Grew 8× in under 18 months
  - Deployed across dozens of hospitals, used by tens of thousands of clinical staff
  - Headcount grew 168% YoY to ~30 employees (as of mid-2026)
  - Operating in 5 countries (US, Brazil, India, Nigeria, South Africa)
  - Active job postings: 9 (as of July 2026), with monthly posting growth of +12.5%

## Competitive Advantages
- **Unified platform** covering staffing, scheduling, flow, and capacity – not a point solution.
- **On-site change management** – team embeds with customers from day one to drive adoption and ROI.
- **Deep integrations** with existing hospital systems (HR, payroll, EMR) minimize disruption.
- **Predictive AI** that proactively identifies gaps and recommends best-fit staff, reducing premium shift use and FTE leakage.
- **Demonstrated ROI** within 90 days, with customer testimonials citing massive improvements in productivity and labor cost reduction.

## Strategic Focus
- Continue expanding across acute, procedural, and ambulatory care within health systems.
- Deepen integrations and predictive capabilities to further automate labor operations.
- Scale the customer base and headcount, particularly in engineering, product, and deployment roles.

## Why Work Here
- **Culture**: Customer-obsession to the extreme – team members have moved on-site to live at customer sites and taken flights with 2 hours’ notice to visit users.
- **Autonomy**: “Everyone has unusual freedom to take initiative” – ownership of problems end-to-end, no micromanagement.
- **Values**: Move fast (decide, act, iterate), relentless curiosity, challenge the status quo, unorthodox thinking.
- **Equity**: Everyone is an owner.
- **Work policy**: Remote US allowed (per YC job postings), with HQ in San Francisco. Many roles require on-site presence at customer hospitals.
- **Engineering culture**: Senior Full-Stack Engineer and Senior Product Engineer roles listed with competitive salary ranges ($180K–$260K + equity). Emphasis on building modern technology to replace paper-based hospital operations.

## Sources
1. [vitalize.care](https://vitalize.care/)
2. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/vitalize)
3. [ycombinator.com](https://www.ycombinator.com/companies/vitalize)
4. [linkedin.com](https://www.linkedin.com/company/vitalizecare)

## Other roles at Vitalize

- [Recruiting Operations Coordinator](https://feeny.ai/job/recruiting-operations-coordinator-vitalize-san-francisco-yv3aww5zkj7p) — San Francisco, CA
- [Brand Marketing](https://feeny.ai/job/brand-marketing-vitalize-san-francisco-fbtr63h4p48d) — San Francisco, CA
- [Content Marketing](https://feeny.ai/job/content-marketing-vitalize-san-francisco-xsvtenzp9376) — San Francisco, CA
- [Product Marketing](https://feeny.ai/job/product-marketing-vitalize-san-francisco-rfy3yx9c7w18) — San Francisco, CA
- [Enterprise Solutions](https://feeny.ai/job/enterprise-solutions-vitalize-san-francisco-cfxpe50a9v60) — San Francisco, CA
- [VP, Customer Success & Delivery](https://feeny.ai/job/vp-customer-success-delivery-vitalize-san-francisco-67gvvqvgb0tn) — San Francisco, CA
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-vitalize-san-francisco-qw2p5kj0ybq0) — San Francisco, CA
- [Platform Engineer](https://feeny.ai/job/platform-engineer-vitalize-remote-1q3by8367qrk)
- [Deployment Strategist](https://feeny.ai/job/deployment-strategist-vitalize-san-francisco-zvm410nxzawe) — San Francisco, CA
- [Principal Engineer](https://feeny.ai/job/principal-engineer-vitalize-san-francisco-jv4wadgac7d3) — San Francisco, CA