---
title: 'Growth and Product Marketing Leader at Colibri Group'
canonical: 'https://feeny.ai/job/growth-and-product-marketing-leader-colibri-group-1-8hky2jz0r2ke'
type: 'job'
last_seen: '2026-09-10'
---

# Growth and Product Marketing Leader at Colibri Group

- **Company:** Colibri Group
- **Location:** 1
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-21
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/colibrigroup/dba987a5-27e6-4ccd-a1f4-4c4575b7bff6

## Job description

At Colibri Group, culture is at the heart of everything we do. Our values: Love, Joy, Boldness, Teamwork, and Curiosity guide how we work together, support our customers, and make a difference in the communities we serve! Colibri Healthcare provides professional education and workforce solutions for nurses, nurse practitioners, allied health professionals, and other healthcare learners. Our programs help people prepare for important career milestones, maintain credentials, and continue growing throughout their careers. As we expand, our direct to consumer business, we are organizing marketing around the audiences we serve. Each customer segment has a leader who understands that audience, sets the strategy, and brings the right teams together to grow the business.

## About the Role

The Segment Marketing Lead will be the marketing leader for our Nurse Practitioner audience. You will help more Nurse Practitioners discover, choose, and continue engaging with Colibri Healthcare's education products. You will own the segment's marketing strategy and performance across the full customer journey. You will set priorities, guide a team, and partner with channel experts across paid media, CRM, content, creative, analytics, product, and operations. You will not be expected to personally execute every channel; your impact will come from knowing the customer, making clear decisions, and helping teams move together. This role may be a strong fit if you are a B2C growth marketer who pairs customer empathy with data, can turn insight into a focused plan, and enjoys leading people through change. You are comfortable moving between big-picture strategy and the details needed to make the work real.

## Key Responsibilities

- Own and evolve the marketing strategy for the Nurse Practitioner segment, connecting customer needs and business goals across awareness, acquisition, engagement, and retention
- Build a deep understanding of the Nurse Practitioner audience by combining customer research, market and competitive trends, campaign performance, and direct feedback
- Translate insights into clear positioning, messaging, offers, campaigns, and lifecycle programs that feel relevant to Nurse Practitioners and support measurable growth
- Lead integrated, full-funnel plans with channel owners and agency partners across paid search, paid social, CRM and email, SEO, organic social, direct mail, and emerging channels
- Use acquisition, conversion, engagement, retention, revenue, and return on marketing investment data to prioritize opportunities, guide testing, and improve performance
- Lead and develop a team of marketing managers and coordinators while creating alignment across Product, Brand, Analytics, Creative, Operations, channel teams, and business leadership

## Qualifications

- 7+ years of B2C marketing experience, including a strong track record leading integrated, multi-channel growth programs
- Experience owning the strategy for a defined customer audience, segment, product line, or business area and being accountable for measurable results
- Strong understanding of digital acquisition and lifecycle marketing, with the ability to guide specialists and agencies without needing to be the hands on operator in every platform
- Comfort using customer research, funnel data, testing results, and financial or performance metrics to make decisions and prioritize investments
- Experience managing and developing people, setting clear priorities, and creating accountability while supporting growth and learning
- Strong communication and cross-functional influence, including the ability to translate strategy into practical action in a matrixed environment
- A bachelor's degree in marketing, business, healthcare administration, or a related field, or equivalent practical experience. Experience in healthcare, education, professional certification, or another regulated industry is helpful but not required

Tools & Technologies

You do not need to be the day to day operator in every platform, but familiarity with the following will help you partner effectively with channel and analytics teams:

- Paid search and paid social platforms, including Google Ads and Meta Ads
- CRM, email marketing, and marketing automation platforms
- Web analytics, reporting dashboards, and funnel performance tools
- SEO, audience research, experimentation, and testing tools

## Compensation and Work Arrangement

This is a remote, full-time, exempt position. Actual compensation and bonus will be based on experience, skills, location, and other job related factors.

## Why You'll Love Working Here

- Own a clearly defined customer audience and see the connection between your strategy and meaningful acquisition, engagement, and retention outcomes
- Help shape a growing segment-led marketing model and build practices that can scale across Colibri Healthcare
- Lead a team while partnering with experts across channels, product, analytics, creative, and operations rather than working in isolation
- Support healthcare professionals at important moments in their careers through education designed to help them grow and succeed

We Encourage You to Apply

You may not check every preferred box, and that is okay. If you have led B2C growth work, care deeply about understanding customers, and know how to help teams turn insight into action, we would love to hear from you. We value different career paths, experiences, and perspectives, and we encourage you to apply if this opportunity feels like a meaningful next step.

Our Commitment to Inclusion Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.

## About Colibri Group

## Company Overview
- **One-liner**: Colibri Group is a professional learning company that provides licensing, continuing education, test preparation, and career advancement solutions for licensed professionals across multiple regulated industries.
- **Entity Type**: Private (owned by Gridiron Capital; last PE round led by Neuberger Berman in 2023)
- **Headquarters**: St. Louis, Missouri, United States
- **Founded**: Not publicly available (earliest acquisitions date to 2016, but the company may have been formed earlier)
- **Founders**: Not publicly available

## Core Business
- Primary industry: Professional Training and Coaching (online education for licensed professionals)
- Target customers: B2B (enterprise accounts for companies and associations) and B2C (individual professionals seeking licensure, continuing education, or career advancement)
- Mission statement: “To lead people to achieve more, adapt and thrive in their careers”

## Products & Services
Colibri operates through a portfolio of 30+ brands serving specific professions:
- **Real Estate**: Licensing and continuing education (e.g., Hondros Education Group, Gold Coast Schools, ASREB)
- **Healthcare**: CE for pharmacists, nurses, nurse practitioners, physicians, and therapists (e.g., TRC Healthcare, HomeCEU, Fitzgerald Health Education Associates)
- **Accounting**: CPA Exam Review, CMA Exam Review, and CPE (Becker Professional Education)
- **Financial Services**: Securities, insurance, banking, mortgage, and wealth management licensing and CE (e.g., Securities Training Corporation, XCEL Testing Solutions, OnCourse Learning, Boston Institute of Finance)
- **Teacher Education**: Technology-centric teacher certification (TeachNow)
- **Construction**: Exam prep and continuing education (e.g., Florida Plumbing Exam Prep Instructor materials)

All offerings are delivered as online learning (SaaS/platform) with some instructor-led components.

## Market Standing
- **Valuation**: Not disclosed (private company; Gridiron Capital acquired a majority stake in 2019)
- **Key Metric**: Annual revenue of **$112.5M** (estimated) – [LinkedIn](https://linkedin.com/company/colibrigroup)
- **Notable Investors/Partners**: Gridiron Capital (majority owner), Neuberger Berman (led 2023 PE round)
- **Growth Signals**:
  - Headcount growth: **+16.7% YoY** (519 employees as of early 2026)
  - Expanded into financial services in 2025 with acquisition of Boston Institute of Finance
  - Served **15+ million professionals** to date
  - Job postings active across 15+ roles, including AI-focused positions (e.g., AI Ecommerce Product Manager, Sr. Product Manager Education, AI & Professional Development)

## Competitive Advantages
- **Deep portfolio of 30+ trusted brands** covering multiple regulated professions (real estate, healthcare, accounting, financial services, construction, teacher education) – reduces churn and creates cross-sell opportunities.
- **Established B2B relationships** with enterprise accounts (e.g., medical centers, associations) alongside a strong B2C direct-to-learner channel.
- **Early adoption of AI**: Company explicitly states it is “harnessing AI to empower learners” and is hiring for AI product and education roles.
- **Scale and reach**: Over 15 million professionals served, giving significant data and brand recognition.

## Strategic Focus
- **AI integration**: Embedding AI into learning platforms to personalize content and improve learner outcomes.
- **Portfolio expansion**: Continuing to acquire complementary brands in adjacent licensed professions (e.g., recent Boston Institute of Finance acquisition).
- **Enterprise growth**: Deepening B2B relationships with companies and associations that require bulk licensing and CE.

## Why Work Here
- **Culture & values**: Emphasizes “Love, Joy, Boldness, Teamwork, Curiosity” – a collaborative and supportive environment.
- **Work model**: Multiple location types available – remote, hybrid, and on-site (St. Louis HQ, plus offices in New York, Ormond Beach, Warren, and others). Many roles are fully remote.
- **Growth**: High YoY headcount growth and active investment in AI suggest strong career advancement opportunities for engineers, product managers, and education professionals.
- **Purpose-driven**: Mission to help professionals adapt and thrive in their careers, especially in a rapidly changing AI landscape.
- **Diversity**: Employees are distributed across 11 countries, though the majority are in the US.

## Sources
1. [colibrigroup.com](https://www.colibrigroup.com/working-at-colibri/)
2. [colibrigroup.com](https://www.colibrigroup.com/about-us/)
3. [linkedin.com](https://linkedin.com/company/colibrigroup)
4. [jobs.lever.co](https://jobs.lever.co/colibrigroup)

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