---
title: 'Growth Campaign Manager, Lifecycle at Virta Health'
canonical: 'https://feeny.ai/job/growth-campaign-manager-lifecycle-virta-health-remote-esmqhry3qk3v'
type: 'job'
last_seen: '2026-09-24'
---

# Growth Campaign Manager, Lifecycle at Virta Health

- **Company:** Virta Health
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-09-24
- **Apply:** https://jobs.ashbyhq.com/virtahealth/19288813-ecfc-4551-85cb-0dbb6baeb605

## Job description

Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people. The Lifecycle Campaign Manager is a hands-on marketer who translates lifecycle strategy into coordinated, measurable member acquisition and engagement campaigns. Approximately 70% of the role will focus on lifecycle campaign execution, 20% on campaign project management, and 10% on selected cross-channel Growth initiatives. This person will build and optimize campaigns, coordinate assets and stakeholders, manage campaign timelines and approvals, analyze performance, and identify opportunities to improve how the team works. This is an individual-contributor role with significant exposure to Marketing Operations, Data, Content, Design, and other Growth functions.

## Responsibilities

- Partner directly with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel member acquisition and engagement campaigns (email, mail, SMS) in Braze.
- Build, launch, and maintain standard and moderately complex campaigns and Canvases using established templates and governance. This includes audience segmentation, trigger logic, personalization, dynamic content, and A/B testing.
- Monitor daily campaign health, tracking key conversion funnel metrics (engagement, conversion, activation, incremental lift, and campaign efficiency.) to surface actionable baseline optimization opportunities.
- Own day-to-day campaign orchestration from intake through retrospective, including developing briefs and workback plans, coordinating assets and approvals, managing dependencies, and keeping stakeholders informed.
- Build and maintain repeatable AI-assisted project management workflows to keep campaign launches on schedule and eliminate cross-functional bottlenecks.
- Support a limited number of broader Growth initiatives such as webinars, landing-page tests, or SEO/SEM campaigns based on team priorities.

90 Day Plan Within your first 90 days at Virta, we expect you will do the following:

- Develop a working understanding of Virta’s member acquisition lifecycle, campaign calendar, core audience segments, success metrics, and marketing technology stack.
- Build cross-functional relationships with Lifecycle, Marketing Operations, Data, Content, Design, and Product.
- Take on execution of standard and moderately complex lifecycle campaigns, managing briefs, timelines, assets, approvals, and launches.
- Analyze campaign performance and contribute recommendations for testing, segmentation, personalization, and automation.
- Support select cross-channel Growth initiatives and implement AI-assisted workflows that improve campaign planning, execution, or reporting.
- Take ownership of campaign project management across your broader remit (coordinating SEO content pushes, landing page updates, and lifecycle launches) while implementing AI-assisted workflows.

Must-Haves

- 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment.
- Proven hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (Braze, Iterable, SFMC, etc).
- Comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers, along with the ability to communicate requirements clearly to Marketing Operations and Data partners.
- Strong track record of project managing complex, multi-asset marketing campaigns across creative, web, and operational teams.
- Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to pull performance data and report on conversion funnels.
- Demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking.

Nice-To-Haves

- Hands-on Braze experience, including Canvas, Liquid, Content Blocks, Catalogs, or Connected Content.
- Experience in healthcare, financial services, insurance, or another regulated consumer environment requiring formal legal, clinical, or compliance review.
- Experience with direct mail, SMS, client-specific B2B2C campaigns, webinar promotion, or other channels beyond email.
- Basic SQL, JSON, or data-schema literacy, sufficient to collaborate effectively with technical partners.
- Exposure to landing-page optimization, web campaigns, SEO, or SEM as part of a broader cross-channel Growth team.

Values-driven culture Virta’s company values drive our culture, so you’ll do well if:

- You put people first and take care of yourself, your peers, and our patients equally
- You have a strong sense of ownership and take initiative while empowering others to do the same
- You prioritize positive impact over busy work
- You have no ego and understand that everyone has something to bring to the table regardless of experience
- You appreciate transparency and promote trust and empowerment through open access of information
- You are evidence-based and prioritize data and science over seniority or dogma
- You take risks and rapidly iterate

Is this role not quite what you're looking for? [Join our Talent Community](https://jobs.ashbyhq.com/virtahealth/form/talent-community-form) and [follow us on Linkedin](https://www.linkedin.com/company/virta-health) to stay connected! Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $108,500 - $140,500. Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers. As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided. As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco. Clinical roles: We currently do not hire in the following states: AK, HI, RI Corporate roles: We currently do not hire in the following states: AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI. Virta uses Ashby as its applicant tracking system, which incorporates AI-powered tools (provided by OpenAI, AWS, and Google Gemini) in certain aspects of the recruiting process, including application review, candidate screening, and interview note taking; your data is not used to train AI models, and all final hiring decisions are made by Virta Health personnel. For more information, see Ashby's AI Terms at https://www.ashbyhq.com/resources/terms-ai-features #LI-remote

## About Virta Health

## Company Overview
- **One-liner**: Virta Health provides a clinically-proven, technology-enabled nutrition program to reverse type 2 diabetes, prediabetes, and obesity without medications or surgery.
- **Entity Type**: Private (Series E)
- **Headquarters**: San Francisco, California, USA (with an office in Denver, Colorado)
- **Founded**: 2014
- **Founders**: Sami Inkinen (CEO & Co-Founder)

## Core Business
- **Primary industry**: Healthcare / Digital Health / Chronic Disease Management
- **Target customers**: B2B2C — partners with health plans, employers, and government entities to offer the program to their members/employees; also serves patients directly.
- **Mission/purpose**: To reverse the health epidemic of diabetes and obesity by addressing root causes through a science-backed, personalized nutrition-first approach.

## Products & Services
- **Virta Treatment Program**: A continuous, remote care model combining personalized nutrition coaching, physician oversight, and behavioral support. The program uses AI and machine learning to provide real-time interventions and clinical guidance, helping members reduce or eliminate diabetes medications while improving blood sugar and achieving sustainable weight loss.

## Market Standing
- **Valuation**: Not publicly disclosed (last reported Series E round in 2022).
- **Key Metric**: Total funding of approximately $350M+ (from Series A through E); annual revenue is not publicly disclosed.
- **Notable Investors/Partners**: Investors include Founders Fund, Obvious Ventures, and others. Partners include major health plans and employers across the U.S.
- **Growth Signals**: Virta reports covering "hundreds of thousands" of U.S. lives. The company has been recognized as one of Inc.’s Best Workplaces (2025) and as one of the World’s Top HealthTech Companies (2025). In clinical trials, 94% of patients reduced or eliminated insulin use, and weight loss exceeded FDA benchmarks by nearly 150%.

## Competitive Advantages
- **Proprietary clinical evidence**: Landmark clinical trial — the largest type 2 diabetes reversal study — providing strong proof of efficacy.
- **Outcome-based risk model**: Virta puts 100% of its fees at risk based on clinical and financial outcomes, aligning incentives with partner organizations.
- **Technology + human touch**: Combines a data-driven, AI-powered platform with a dedicated team of physicians, health coaches, and behavioral experts for continuous, personalized care.
- **Nutrition-first approach**: Offers a powerful complement and alternative to weight-loss medications (GLP-1s), addressing root causes rather than just symptoms.

## Strategic Focus
- **Scaling partnerships**: Expanding reach with health plans, employers, and government entities to cover more lives.
- **Deepening clinical impact**: Continuing to publish research and refine the program for type 2 diabetes, prediabetes, and obesity.
- **Platform innovation**: Leveraging machine learning and data science to enhance real-time interventions and personalize the patient journey.

## Why Work Here
- **Mission-driven culture**: Employees are united by the goal of reversing chronic disease at scale. The company’s #1 priority is providing unparalleled care for patients.
- **Values**: Data-driven and scientific decision-making, trust and empowerment through open access to information, a focus on impact over busy work, and a commitment to continuous learning.
- **Work environment**: Hybrid model with offices in San Francisco (Financial District) and Denver (RiNo neighborhood). Flexible time off, 16 weeks paid parental leave, a 4-week paid sabbatical after 5 years, and a learning & development stipend.
- **Compensation & benefits**: Competitive equity program, 401(k) with employer match, fully subsidized medical/dental/vision for employees and one family member/friend, fertility benefits, and annual work-from-home and internet stipends.
- **Recognition**: Certified as a Great Place to Work (94% of employees say it’s a great place to work, vs. 57% at a typical U.S. company). Named to Fortune’s Best Workplaces in Health Care and Best Workplaces in the Bay Area lists.
- **Engineering & science focus**: The team is a blend of engineers, physicians, data scientists, and health coaches, with a strong emphasis on evidence and innovation.

## Sources
1. [Virta Health Careers Page](https://www.virtahealth.com/careers)
2. [Virta Health About Page](https://www.virtahealth.com/about)
3. [Virta Health Homepage](https://www.virtahealth.com/)
4. [Great Place to Work Profile](https://www.greatplacetowork.com/certified-company/7037189)
5. [Virta Health Jobs (Ashby)](https://jobs.ashbyhq.com/virtahealth)

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