---
title: 'Growth Creative Lead, Art Director at Ruggable'
canonical: 'https://feeny.ai/job/growth-creative-lead-art-director-ruggable-los-angeles-sbzmw1577xhd'
type: 'job'
last_seen: '2026-10-14'
---

# Growth Creative Lead, Art Director at Ruggable

- **Company:** Ruggable
- **Location:** Los Angeles, CA
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-14
- **Apply:** https://job-boards.greenhouse.io/ruggable/jobs/8030997003

## Job description

About Ruggable:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

Job Summary:

Ruggable is building an evergreen creative dream team that makes entertaining & compelling work across paid advertising, organic social, email, and the website. We’re looking for a Growth Creative Lead with strong art direction and design roots who can turn customer insights into ideas and stories people want to watch, share, and act on.

You’re a maker yourself, or you’ve spent enough time working alongside makers to know how great content gets made. You’re connected to the creative community in Los Angeles, enthusiastic about interior design, and fluent in how storytelling changes across short and long-form channels.

You’ll partner closely with Creative Strategy, Brand & Marketing leadership to turn insights into repeatable content engines, understand the metrics behind creative performance, and find new ways to scale products and ideas that are gaining traction. You’ll help lead the visual development of evergreen campaigns and content series from concept through production and channel-specific execution. This is a hands-on role: you should be comfortable making work yourself, directing others, and giving clear feedback to creators, designers, editors, and production partners. TLDR: You should be as interested in why a six second hook works as you are in what makes a room worth looking at.

What You’ll Do:

- Concept, make, and art direct creative across paid advertising, organic social, email, and the website, adapting ideas for both short and long-form formats.
- Partner with Creative Strategy to turn customer insights, product opportunities, and cultural observations into repeatable content series and creative tests.
- Use performance metrics to understand which ideas are working, improve the work, and scale creative around products gaining traction.
- Bring an informed point of view on interiors, design, and how people live with Ruggable products. Translate that perspective into stories that build our franchise muscle so they feel useful, inspiring, and specific.
- Translate concepts and scripts into storyboards, shot lists, and visual references that give creators and production partners a clear direction.
- Partner with Brand to help stage and style rooms for shoots or CGI initiatives, making thoughtful choices about furniture, props, lighting, and rug placement so the product feels desirable and believable in a real home.
- Tap into and build relationships with LA makers, creators, and production talent who can bring fresh skills and perspectives to the work.
- Lead visual development from concept through shoot, edit, sound and delivery. Make work yourself when that’s the best way to move an idea forward.
- Partner with the senior writer and videographers on hooks, scripts, and storytelling, then guide designers, editors, creators, and production partners through execution.
- Work with channel partners to tailor creative to where it will appear and use what the team learns to shape the next round of work.

What You’ll Need to Have:

Required:

- 7+ years of experience in strong art direction and design craft, with a portfolio spanning social-first video, digital campaigns, and work made for different channels and formats.
- Highly skilled in Figma
- A maker’s mindset. You can develop an idea, create or prototype parts of it yourself, and guide it through production and edit.
- Experience directing creators, designers, editors, agencies, and production partners, with a talent for giving clear, useful feedback that makes the work stronger.
- A genuine interest in interiors and design, and a point of view on how to make spaces, products, and the people who live with them compelling on screen.
- Fluency in short and long-form storytelling, including how an idea should change for the channel and audience.
- An understanding of creative performance metrics and experience using results to improve work, develop new variations, and scale promising ideas.
- Familiarity with the Los Angeles maker and creator landscape, with the ability to find and collaborate with talent whose perspectives strengthen the work.
- The judgment to balance creative ambition with the pace of an evergreen team, and the curiosity to keep learning what resonates with customers.

Preferred:

- You may have held a title such as Art Director, Senior Art Director, Associate Creative Director, or Creative Lead. The strength and range and breath of ideas in your work matter more than the exact title.
- Interest and background mentoring or managing others
- In-house experience

Compensation & Location Details:

- $140,000-$165,000 per year base salary based on experience
- An annual bonus percentage that varies based on level of role
- Employer matching (up to 3% of base salary) for company sponsored 401K plan
- This role requires onsite (2-3 days per week) in our Torrance, CA Location

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California, we encourage you to read this important information for California residents [linked here.](https://ruggable.com/pages/ccpa-candidates)

To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.

## About Ruggable

## Company Overview
- **One-liner**: Ruggable designs and manufactures machine‑washable, stain‑resistant area rugs using a patented two‑piece system that separates the rug cover from the pad.
- **Entity Type**: Private (venture‑backed; seed‑stage funding rounds raised in 2017 and 2018)
- **Headquarters**: Gardena, California, United States
- **Founded**: 2017 (note: one source lists 2010, but the majority of recent data and the company’s own story indicate 2017)
- **Founders**: Jeneva Bell

## Core Business
- **Primary industries**: Retail / Consumer home goods, e‑commerce
- **Target customers**: B2C – homeowners, young families, pet owners, and busy individuals who value style and easy maintenance
- **Mission / purpose**: To create beautiful, clean spaces by offering rugs that can be washed at home – “where life comes first”

## Products & Services
- **Ruggable 2‑Piece Rug System**: The core product – a washable rug cover that attaches to a non‑slip rug pad via a patented two‑piece design. Available in a wide range of sizes, patterns, and collaborations with designers and brands. Type: Consumer durable / home textile.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual revenue estimated at approximately $23 million (source: Growjo/LinkedIn data). Total funding – two seed rounds (2017 and 2018) with undisclosed amounts.
- **Notable Investors / Partners**: Specific investor names are not listed in available sources; described as “venture‑backed.” Brand collaborations include partnerships with various designers and licensed brands.
- **Growth Signals**: 
  - Operates in 9 countries (US, Canada, UK, Germany, Austria, Australia, France, Netherlands, Scandinavia)
  - Appointed Nicole Otto as CEO in February 2025
  - Employs ~250 people with offices in 7 US locations and international hubs
  - Expanding product range beyond rugs into other washable home textiles

## Competitive Advantages
- **Patented two‑piece system**: The washable cover + pad design is protected and differentiates the product from traditional rugs.
- **Stain‑resistant and machine‑washable**: Addresses a clear pain point for pet owners, parents, and anyone wanting easy‑care rugs.
- **Design‑forward yet functional**: Collaborations with well‑known brands and designers provide style credibility alongside performance.
- **Direct‑to‑consumer model**: Strong brand and online sales channel reduce retail dependency.

## Strategic Focus
- **Product innovation**: Continuously improving rug construction and expanding into other washable home goods.
- **Global expansion**: Already in 9 countries, with further international growth likely.
- **Operational efficiency**: Recent hires in supply chain, manufacturing, and infrastructure roles indicate a focus on scaling operations.
- **Brand and marketing**: Investment in lifecycle marketing and creative content suggests continued brand building and customer retention.

## Why Work Here
- **Culture**: Values include “One Team, One Dream,” “Be Fierce,” “Customer First,” “Take Ownership” – promote transparency, accountability, and a relentless customer focus.
- **Work model**: Hybrid – employees work a combination of remote and on‑site. Offices in Gardena (HQ), Chicago, Charlotte, Los Angeles, London, Birmingham, Melbourne, and Vaughan.
- **Compensation & benefits**: Listed salaries range from $40/hr for contract roles to director‑level $133k/yr. Employee reviews on Indeed give a 3.0/5.0 overall rating, with work‑life balance at 3.2, but work wellbeing scored “low” (64/100) – partially due to perceived stress levels.
- **Engineering & tech**: Uses JIRA and other modern tools; team size ~30 in technical roles. Several senior engineering and infrastructure positions are open.
- **Notable**: The company has experienced some senior‑level departures in 2026, but also brought in a new CEO and continues to hire for critical roles.

## Sources
1. [Ruggable Careers Page](https://ruggable.com/pages/careers)
2. [Ruggable About Us](https://ruggable.com/pages/about-us)
3. [LinkedIn Company Profile](https://www.linkedin.com/company/ruggable)
4. [Built In Company Profile](https://builtin.com/company/ruggable)
5. [Indeed Company Page](https://www.indeed.com/cmp/Ruggable)

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