---
title: 'Growth - Digital Marketing (Consumer) at OpenAI'
canonical: 'https://feeny.ai/job/growth-digital-marketing-consumer-openai-san-francisco-q80xz9kcep2m'
type: 'job'
last_seen: '2026-11-05'
---

# Growth - Digital Marketing (Consumer) at OpenAI

- **Company:** [OpenAI](https://feeny.ai/companies/openai)
- **Location:** San Francisco, CA
- **Compensation:** $189k–$265k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-22
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/openai/b00e0207-d65f-4445-87d5-798f6c895dec

## Job description

## About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

## About the Role

We are hiring a Consumer Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy, oversee execution at significant scale, and grow a broad consumer product across diverse audiences, use cases, and international markets. You will partner closely with product, engineering, data science, finance, design, brand, creative, lifecycle, and regional marketing to connect paid experiences to in-product journeys. This team combines rapid iteration, rigorous measurement, consumer insight, and culturally relevant creative to drive acquisition, activation, retention, and long-term user value worldwide. In this role, you will:

- Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for a scaled consumer product, including planning, forecasting, budget pacing, audience strategy, and performance management.
- Manage significant investment across a broad international portfolio, balancing global consistency with market-level opportunity, platform dynamics, and cultural nuance.
- Optimize the full consumer journey from acquisition through activation, engagement, retention, and monetization, with a focus on durable unit economics and cohort quality.
- Develop audience, use-case, offer, and creative strategies that reach diverse consumer segments and translate across languages, cultures, and stages of product maturity.
- Partner with regional marketing and localization teams to prioritize markets, adapt campaigns, and build repeatable international launch and scaling playbooks.
- Drive experimentation and incrementality measurement, defining hypotheses, designing tests, and translating consumer and market insights into channel decisions.
- Partner cross-functionally with product, engineering, data science, lifecycle, brand, and creative to improve conversion journeys, measurement foundations, and growth systems.
- Build AI-enabled creative, targeting, reporting, and optimization workflows that increase iteration velocity and personalization while maintaining quality and brand integrity.

You might thrive in this role if you have:

- 8+ years of consumer growth, acquisition, or performance marketing experience, ideally for a scaled global technology, marketplace, subscription, or mobile product.
- 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
- A track record of scaling consumer paid programs at significant budget and audience levels while delivering measurable acquisition and long-term value outcomes.
- Substantial experience leading international consumer marketing across multiple regions, languages, and levels of market maturity.
- Strong understanding of consumer behavior, segmentation, creative strategy, localization, and the relationship between paid media and the end-to-end product experience.
- Strong analytical and measurement skills, including experimentation, incrementality, attribution, cohort quality, retention, monetization, and LTV/CAC.
- Experience partnering with product, engineering, data science, lifecycle, brand, creative, finance, and regional teams to build durable growth systems.
- Demonstrated ability to balance global scale with local relevance, including adapting audiences, messaging, creative, and channel mix to market-specific needs.
- Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.

## About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see [OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement](https://cdn.openai.com/policies/eeo-policy-statement.pdf). Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations. To notify OpenAI that you believe this job posting is non-compliant, please submit a report through [this form](https://form.asana.com/?d=57018692298241&k=5MqR40fZd7jlxVUh5J-UeA). No response will be provided to inquiries unrelated to job posting compliance. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this [link](https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241). [OpenAI Global Applicant Privacy Policy](https://cdn.openai.com/policies/global-employee-and-contractor-privacy-policy.pdf) At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

## About OpenAI

## Company Overview
- **One-liner**: OpenAI is an AI research and deployment company with a mission to ensure that artificial general intelligence (AGI) benefits all of humanity.
- **Entity Type**: Private – structured as a nonprofit parent (OpenAI Foundation) governing a for-profit public benefit corporation (OpenAI Group). The company has confidentially submitted a draft S-1 registration statement to the SEC, signaling a potential future IPO.
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2015
- **Founders**: Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman, Wojciech Zaremba, and others

## Core Business
- **Primary industry**: Artificial intelligence research and deployment
- **Target customers**: B2B (enterprises via API and platform), B2C (ChatGPT users), and developers (API, open-source models)
- **Mission**: To ensure that artificial general intelligence (AGI) – AI systems that are generally smarter than humans – benefits all of humanity.

## Products & Services
- **[ChatGPT](https://openai.com/chatgpt)**: Conversational AI assistant available via web and mobile, used by consumers and integrated into enterprise workflows.
- **[GPT-4 API](https://openai.com/product)**: Large language model accessed via API for developers to build AI-powered applications (text generation, summarization, code assistance, etc.).
- **[DALL-E](https://openai.com/dall-e-3)**: Image generation model that creates images from natural language descriptions.
- **[Whisper](https://openai.com/research/whisper)**: Open-source speech recognition system.
- **[OpenAI Agents](https://openai.com/)**: Emerging product category focused on autonomous AI agents that can perform tasks on behalf of users (announced June 2026).

## Market Standing
- **Valuation**: Not publicly disclosed in the provided sources. Widely reported in the press at ~$300 billion as of early 2026 (post-funding round), but this figure is not confirmed by OpenAI’s official materials.
- **Key Metric**: Total funding exceeds $13 billion from Microsoft and other investors. The company has also confidentially filed a draft S-1 with the SEC (see [openai.com](https://openai.com/) – “Confidential submission of draft S-1”).
- **Notable Investors/Partners**: Microsoft (strategic partner and largest investor), with additional participation from Thrive Capital, Sequoia Capital, Andreessen Horowitz, and others.
- **Growth Signals**: Active hiring with 721 open roles posted; expansion into agent-based products; confidential IPO filing; continued deployment of frontier models.

## Competitive Advantages
- **First-mover & brand recognition**: ChatGPT became the fastest-growing consumer app in history, establishing OpenAI as the household name in generative AI.
- **Research leadership**: Consistently publishes cutting-edge research (GPT-4, DALL-E 3, Whisper, etc.) and attracts top AI talent.
- **Compute & infrastructure**: Exclusive partnership with Microsoft provides massive cloud computing resources (Azure) for training and inference.
- **Unique governance structure**: The nonprofit parent ensures mission alignment (AGI benefiting humanity) while the for-profit arm can raise capital and scale products.

## Strategic Focus
- **Safe AGI development**: Continued emphasis on safety research, alignment, and responsible deployment (e.g., safety systems, model provenance).
- **Enterprise expansion**: Growing ChatGPT Enterprise and API offerings for businesses.
- **Agentic AI**: Building autonomous agents that can “transform work” (announced June 2026).
- **IPO preparation**: Confidential S-1 filing indicates intent to go public, which will require increased financial transparency and governance maturity.

## Why Work Here
- **Culture & values**: OpenAI’s stated values include “Humanity first,” “Act with humility,” “Feel the AGI,” and “Ship joy.” Operating principles emphasize agency, creativity, rapid iteration, and intense focus.
- **Benefits**: Competitive health insurance, mental healthcare support, 24-week paid birth-parent leave (plus 20 weeks for other parents), generous PTO, annual learning & development stipend, daily meals (breakfast, lunch, dinner), and a domestic conference budget.
- **Work environment**: Hybrid/office-based (San Francisco headquarters). The company offers a residency program for researchers and engineers transitioning into AI.
- **Impact**: Employees work directly on frontier AI models that shape the industry and society. The mission-driven nature attracts talent passionate about AGI’s societal implications.

## Sources
1. [OpenAI About Page](https://openai.com/about/)
2. [OpenAI Careers Page](https://openai.com/careers/)
3. [OpenAI Job Search](https://openai.com/careers/search)
4. [OpenAI Homepage](https://openai.com/)

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