---
title: 'Growth Director at So Shall We'
canonical: 'https://feeny.ai/job/growth-director-so-shall-we-buenos-aires-054vc92qs86e'
type: 'job'
last_seen: '2026-09-09'
---

# Growth Director at So Shall We

- **Company:** So Shall We
- **Location:** Buenos Aires, Argentina
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-03-05
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/soshallwe/c8af5e9f-b586-4bd7-a9f4-ae04cc851d85

## Job description

## About So Shall We

We partner with mid‑market owners and executives in the US to drive bottom‑line growth with mutual upside. A rare combination of consulting, full-stack execution and aligned incentives to eliminate what is wrong with the agency model.

We are what remains.

We make growth feel easy.

Because your growth is our business.

## Your Mission

As a Growth Director, you’ll be the strategic architect and leader of a POD, overseeing the holistic growth engine for our key clients. You will be given complete ownership of the client’s growth roadmap. Your mission is to move beyond just paid media, leading a 360° strategy that integrates performance, CRO, retention, and business intelligence. You’ll be accountable for scaling businesses from a high-level perspective, managing and growing a multidisciplinary team to deliver sustainable, long-term impact. You will have ownership of your own P&L, with an incentive structure aligned to the performance of your business unit.

## What You’ll Do

Growth Strategy & POD Leadership

- Design and steer the 360° growth roadmap for clients, aligning performance marketing with overall business goals.
- Lead and mentor a team of specialists (Performance, Creative, CRO), ensuring excellence in execution and a unified strategic direction.
- Own high-level media planning and cross-channel budget allocation, optimizing for bottom-line profitability rather than just platform metrics.

Full-Funnel & Ecosystem Optimization

- Oversee the entire customer journey, identifying growth levers in acquisition, activation, and retention to build a cohesive growth loop.
- Drive the strategy for landing page architecture, funnel optimization, and CRM integration to maximize the efficiency of every dollar spent.
- Collaborate with the CEO and senior stakeholders to refine the agency’s growth frameworks and proprietary methodologies.

Data Intelligence & Strategic Reporting

- Translate complex data sets into high-level business insights, focusing on North Star metrics (MER, CAC Payback, LTV).
- Supervise the creation of advanced tracking infrastructures and attribution models to ensure 100% transparency in performance.
- Anticipate market trends and inefficiencies, pivoting the POD’s strategy to capitalize on new opportunities before the competition.

Client Partnership & Executive Management

- Serve as the primary strategic consultant and "Growth Partner" for client Founders and C-level executives.
- Lead high-stakes reporting sessions, building deep trust through strategic transparency and a relentless focus on business outcomes.
- Act as the ultimate bridge between the client’s vision and the POD’s technical execution.

Innovation & Experimentation Culture

- Champion a rigorous "test-and-learn" framework across the POD, prioritizing high-impact experiments that can be scaled across the portfolio.
- Foster a culture of continuous innovation, staying at the forefront of AI, automation, and emerging growth tactics.

## Who You Are

Business-Oriented Strategist: You think like a Founder. You understand that growth happens at the intersection of product, data, and marketing.

Senior Leader & Mentor: You have a proven track record of managing high-performing teams and helping specialists level up their strategic thinking.

Master Communicator: You excel at managing high-level stakeholders, turning complex technical challenges into clear, confident business narratives.

Technical Veteran: You come from a heavy Performance background. You’ve "been in the trenches" and can spot a tracking error or a weak creative hook from a mile away, but you now choose to lead the vision.

Commercially Minded: You understand the realities of a P&L, the difference between cost and value, and how to think about the growth of revenue for both your clients, and your pod.

Why So Shall We?

- Great salary.
- Work with great humans in a supportive, growth-oriented team that delivers real results.
- Your personal development will be done directly with the CEO.
- Amazing office space in Palermo Hollywood.
- Opportunities for career development and professional growth.
- Unlimited PTO.

## About So Shall We

## Company Overview
- **One‑liner**: So Shall We is a growth marketing agency that helps mid‑market online businesses scale by combining paid media, creative, conversion optimization, and tracking into a compounding growth system.
- **Entity Type**: Private (bootstrapped; no disclosed funding rounds)
- **Headquarters**: Buenos Aires, Argentina (with additional offices in Australia and staff across 5 continents)
- **Founded**: Year not publicly available
- **Founders**: Not publicly listed; the CEO and Partner is Christopher Gross ([theorg.com](https://theorg.com/org/so-shall-we))

## Core Business
- **Primary industry**: Growth marketing / performance marketing agency
- **Target customers**: Mid‑market online businesses (typically $5M–$50M annual revenue) that are spending significantly on ads but struggling to scale efficiently.
- **Mission/purpose**: To deliver compounding growth – not linear tweaks – by optimizing the entire funnel in unison (ads, creative, CRO, tracking, and CRM).

## Products & Services
- **[Compound Growth Protocol]**: A proprietary full‑funnel methodology that integrates paid media, creative production, landing page development, CRO, and automation/CRM. Unlike agencies that optimize one channel at a time, So Shall We improves every lever simultaneously so each gain amplifies the others.
- **Service delivery model**: Dedicated senior‑level teams (account managers, performance marketers, CRO specialists, creative producers) with in‑house developers and designers. Month‑to‑month contracts with no long‑term lock‑in.
- **Client assets owned by client**: All ad accounts, creative assets, and landing pages remain the client’s property.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metrics**:
  - **Total ad spend managed**: $400M+ ([soshallwe.com](https://www.soshallwe.com/))
  - **Average ROI delivered**: 6.2× over the first six months, based on client results
  - **Client count**: 300+ clients
  - **Team size**: ~50–70 employees (70 listed on Built In; website says 50‑person team across 5 continents) ([builtin.com](https://builtin.com/company/so-shall-we))
- **Notable clients & team pedigree**: Team members have worked at Amazon, Meta, Google, Accenture, Fox Sports, and Vodafone. Clients have included Zoom, News Corp, and businesses in the $5M–$50M revenue range.
- **Growth signals**: Active hiring for multiple junior and senior roles (listed on Built In and their careers page); presence across 5 continents with a hybrid work model; “Kickstart” program for entry‑level talent.

## Competitive Advantages
- **Full‑funnel compounding**: Most agencies optimize ads or landing pages in isolation. So Shall We’s approach optimizes the entire funnel simultaneously, creating a compounding effect where each improvement multiplies others.
- **Founder/leadership experience**: The CEO and senior leadership have previously built and scaled companies themselves and have been on the client side firing agencies – they claim this gives them unique insight into what truly works.
- **Transparency & ownership**: Clients retain all assets, and contracts are month‑to‑month – lowering switching costs and building trust.
- **Results‑oriented track record**: 6.2× average ROI in the first 6 months, based on managed ad spend of over $400M.

## Strategic Focus
- **Scale the “Kickstart” talent pipeline**: The company is investing in junior roles (CRO analysts, performance marketers, UX/UI designers, account managers) to build the next generation of digital talent from within.
- **Deep client partnerships**: Instead of taking many clients, they take fewer and go deeper – likely maintaining high client satisfaction and enabling the compounding approach.
- **Global hybrid operations**: With offices in Buenos Aires and Australia, and team members across 5 continents, they balance remote flexibility with on‑site collaboration in key hubs.

## Why Work Here
- **Learning & growth**: Junior roles are explicitly designed to “learn fast and make real impact from day one.” The company offers a formal Kickstart program for entry‑level hires.
- **Hybrid flexibility**: Many roles are listed as “Remote or Hybrid” with typical on‑site time in Buenos Aires offices ([builtin.com](https://builtin.com/company/so-shall-we)).
- **Exposure to high‑stakes growth work**: Employees work on campaigns for companies spending $5M–$50M annually, with direct responsibility for performance.
- **Culture & perks**: Information about specific perks (equity, benefits) is not publicly available. The careers page emphasizes a data‑driven, collaborative environment with cross‑functional exposure.

## Sources
1. [soshallwe.com – Homepage](https://www.soshallwe.com/) (company value prop, metrics, team)
2. [soshallwe.com – Grow Page](https://www.soshallwe.com/grow) (detailed service description, ROI claims, contract terms)
3. [soshallwe.com – Careers Page](https://www.soshallwe.com/careers) (junior roles, Kickstart program)
4. [builtin.com – So Shall We Company Profile](https://builtin.com/company/so-shall-we) (employee count, office locations, hybrid policy, job listings)
5. [theorg.com – So Shall We Org Chart](https://theorg.com/org/so-shall-we) (CEO Christopher Gross)

## Other roles at So Shall We

- [Senior Performance Marketer](https://feeny.ai/job/senior-performance-marketer-so-shall-we-buenos-aires-xmr78y8enwba) — Buenos Aires, Argentina
- [CRO Lead](https://feeny.ai/job/cro-lead-so-shall-we-buenos-aires-914gn1k9wz9f) — Buenos Aires, Argentina
- [Creative Strategist](https://feeny.ai/job/creative-strategist-so-shall-we-buenos-aires-vqg9vas2drfr) — Buenos Aires, Argentina
- [SEO Specialist](https://feeny.ai/job/seo-specialist-so-shall-we-buenos-aires-70313jnc2ghh) — Buenos Aires, Argentina
- [Account Manager](https://feeny.ai/job/account-manager-so-shall-we-buenos-aires-sz07hba2506n) — Buenos Aires, Argentina
- [CRM Specialist](https://feeny.ai/job/crm-specialist-so-shall-we-buenos-aires-wmv0ve9f6r3x) — Buenos Aires, Argentina
- [Growth Director](https://feeny.ai/job/growth-director-lotus-health-ai-new-york-kzvsy3gqt68y) — New York, NY
- [Growth Director](https://feeny.ai/job/growth-director-moloco-tokyo-czm4rbgyy56d) — Tokyo, Japan