---
title: 'Growth Lead at Anon'
canonical: 'https://feeny.ai/job/growth-lead-anon-san-francisco-ybqzj7wtxzga'
type: 'job'
last_seen: '2026-09-07'
---

# Growth Lead at Anon

- **Company:** Anon
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-21
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/anon/3732361b-8adc-4b20-ac94-c26685f9aa28

## Job description

## TL;DR

Own Anon's channel mix. Decide what we test, in what order, with what budget, across cold outreach, organic, paid, and partnerships — then design the experiments, instrument them, and double down on what works.

## WHY THIS ROLE EXISTS

Sales is currently founder-led. We need a counterpart who owns the system feeding sales — the channel mix, the experiments, the measurement — so we can scale beyond what one person can run by hand. This is our highest-priority hire.

## WHAT YOU'LL DO

- Own the channel-mix portfolio. Cold outreach (email, LinkedIn, Instagram, etc.), organic content, paid (Google Ads and beyond), partnerships (trade associations, integrators, communities). Decide allocation. Re-allocate weekly.
- Run experiments end-to-end. Hypothesis → instrumentation → ship → read → next bet. Landing pages, positioning, offer/packaging, sequences, hooks, creatives. Document learnings so we compound.
- Pull in resources (the Sales Lead, Content Lead, contractors, and our internal agents) that each experiment requires. You don't have to do everything yourself, but you own the outcome.
- Set the metrics and the cadence. Define what "working" means for each channel, build the scorecard inside our dashboard, and run a weekly growth review with the team.
- Work alongside our internal tools. We have agents and dashboards that handle the busywork of audits, strategies, and reporting. You should be able to use them, push their limits, and partner with the team to extend them when an experiment needs new instrumentation.

## PROFILE WE'RE OPTIMIZING FOR

We picked these axes deliberately:

- AI fluency — High. You think with AI as a default collaborator, not a novelty.
- Data analytics — High. You read analytics tooling fluently and reason from numbers, not vibes.
- Experimentation — High. You design clean tests, know what's underpowered, and don't conflate noise with signal.
- First-principles thinking — High. The field is changing too fast to import an old playbook.
- GTM résumé / playbooks — Low is fine. We'd rather a sharp first-principles thinker than a long résumé of legacy GTM patterns.
- Coding experience — Light is plenty. You don't need to ship production code, but you should be comfortable enough to move on your own with AI rather than waiting in a queue.

## SUCCESS LOOKS LIKE (FIRST 30 DAYS)

- A working channel-mix scorecard live in our dashboard, refreshed weekly.
- At least three channels under active experimentation with documented learnings.
- A measurable lift in qualified meetings booked / week.
- A clear point of view on which 1–2 channels we should double down on next.

## HARD REQUIREMENTS

- Demonstrable AI-native workflow (show us how you actually work, not just "I use ChatGPT").
- Strong analytical chops, with examples of experiments you've designed and read.
- Clear, structured writing. You'll be drafting sequences, briefs, and internal memos constantly.
- Comfort with ambiguous problems and a small team.

## NICE TO HAVE, NOT REQUIRED

- Experience marketing professional services or specialty SMB (med spas, aviation, legal/visa/hospitality).
- Familiarity with experimentation and analytics tooling (Looker Studio, PostHog, basic SQL, etc.).
- Built a multi-channel growth system at a small company before.

## LOGISTICS

- San Francisco — in-person (not remote-friendly).
- Reports to the founding team.

## About Anon

## Company Overview
- **One-liner**: Anon provides a developer toolkit for building secure, user‑permissioned integrations with sites without APIs, and also operates a full‑service agency that helps SMBs win visibility in AI‑powered search and assistants.
- **Entity Type**: Private (Seed‑stage; total funding $14.8M as of December 2024)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2023
- **Founders**: Daniel Mason (Co‑Founder & CEO), Kai Aichholz (Co‑Founder & CTO)

## Core Business
- **Primary industries**: Technology, Information and Internet; Artificial Intelligence; API & Identity Infrastructure.
- **Target customers**: B2B – developers building AI agents and applications (toolkit), and SMBs seeking AI visibility (agency).
- **Mission**: “To be the universal integration platform for the internet” (Built In SF) and “to build the platform that enables enterprises to deploy authentic AI agents for their most critical data workflows” (Welcome to the Jungle).

## Products & Services
- **Anon SDK / API**: A developer toolkit that handles authentication and access management for AI agents and software. It enables user‑permissioned integrations with websites that lack public APIs, using a zero‑trust architecture where credentials never leave the end user’s control.
- **Anon Agency**: A full‑service agency focused on Generative Engine Optimization (GEO). Paid on outcomes (citations earned, recommendations won), the agency helps SMBs secure visibility in AI assistants such as ChatGPT, Claude, Gemini, Perplexity, and Copilot.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed.
- **Key Metric**: Total funding of **$14.8M** across three rounds (Pre‑Seed $2M, Seed $4.5M in April 2024, and an additional Seed $8.3M in December 2024). Earlier reports cited $6.5M total before the December round [techcrunch.com](https://techcrunch.com/2024/04/24/anon-is-building-an-automated-authentication-layer-for-the-gen-ai-age/).
- **Notable Investors**: Union Square Ventures, Abstract Ventures, Forerunner, Impatient Ventures, ex/ante, and several industry angels.
- **Growth Signals**: 17 employees with +2.3% monthly headcount growth; operates in 7 countries (US, Malaysia, Pakistan, UK, India, Nigeria, Italy); recent $8.3M round led by Forerunner; active job postings for GTM roles.

## Competitive Advantages
- **Zero‑trust security**: Anon never holds user credentials; encryption is split so that both the user and Anon must cooperate to unlock a session.
- **First‑mover in AI agent authentication**: Provides a dedicated SDK for automated, permissioned access to sites without APIs – a critical need as AI agents proliferate.
- **Comprehensive platform**: Handles both authentication and access management, aiming to become a one‑stop integration layer.
- **Outcome‑based agency model**: The agency charges based on results (citations, pipeline), differentiating from traditional retainer‑based agencies.

## Strategic Focus
- **Expand the authentication platform** as the foundational infrastructure for AI agents and software to take actions on behalf of users.
- **Scale the agency business** (GEO) for SMBs, hiring for sales, content, and growth roles to build a “GTM Machine.”
- **Maintain a small, high‑ownership team** with a bias toward shipping outcomes and a culture of async‑first writing and periodic offsites.

## Why Work Here
- **Small team, real ownership**: With ~17 people, employees own work end‑to‑end and are trusted to act like owners from day one.
- **Remote‑first with async culture**: Most work is done asynchronously with a few hours of overlap; periodic offsites for in‑person collaboration.
- **Cutting‑edge domain**: Work on the authentication layer for the AI internet or help define how brands appear in AI answers.
- **Strong writing culture**: Decisions and client work happen in prose – clear writing compounds.
- **Flexible location**: San Francisco office available; roles can be remote or in‑office.
- **Perks**: “Heads‑down days, long dinners, and a team that actually likes hanging out after the laptops close.”

## Sources
1. [linkedin.com](https://www.linkedin.com/company/anon-dot-com)
2. [anon.com/careers](https://www.anon.com/careers)
3. [builtinsf.com](https://www.builtinsf.com/company/anon)
4. [techcrunch.com](https://techcrunch.com/2024/04/24/anon-is-building-an-automated-authentication-layer-for-the-gen-ai-age/)
5. [welcometothejungle.com](https://app.welcometothejungle.com/companies/Anon)

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