---
title: 'Growth Lead at Button Labs'
canonical: 'https://feeny.ai/job/growth-lead-button-labs-san-francisco-nq22j04fq2kh'
type: 'job'
last_seen: '2026-09-01'
---

# Growth Lead at Button Labs

- **Company:** Button Labs
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-04-04
- **Last confirmed live:** 2026-09-01
- **Apply:** https://jobs.ashbyhq.com/button/87e50c06-84ed-4e3c-b920-b07339fec92a

## Job description

## ABOUT US

Our team includes builders from Facebook, LinkedIn, Uber and leading crypto projects like Rainbow, Xai, Ex Populus, and thirdweb. We move fast, stay lean, and obsess over shipping real impact not just prototypes.

## THE ROLE

We're hiring a Growth Lead to own the GTM strategy and end-to-end funnel: from brand awareness to acquisition to retention. This is a hands on-role for someone who understands traders deeply, moves fast, and knows how to build growth engines that compound over time.

You'll work directly with the CEO and founding team to define and execute Button's GTM strategy, drive user acquisition, and turn early traction into a scalable growth machine.

## RESPONSIBILITIES

- Develop deep intuition for the discretionary trader persona and translate it into campaigns that convert
- Own the end-to-end funnel, from content creation and SEO to KOL collaborations and offline events to increase brand awareness
- Own Button's growth strategy which includes acquisition, activation, retention and referral
- Build and run marketing across paid, organic and community channels
- Manage content engines (X/Twitter, LinkedIn, Instagram) to drive high quality engagement
- Partner with engineering to optimize onboarding and the core activation funnel
- Identify and test new growth channels from creator partnerships to trading communities to agentic finance ecosystems

## QUALIFICATIONS

- 6+ years in growth, marketing, or user acquisition; preferably at a fintech, trading platform, or crypto native company
- Subject matter expertise within the retail trading landscape, such as understanding how discretionary traders think, where they spend their time, and what moves them
- Strong written and verbal communication skills
- Strong analytical expertise and ability to use data, build models and run experiments
- High ownership mindset and attention to detail
- Experience with onchain products

## About Button Labs

## Company Overview
- **One-liner**: Button Labs builds decentralized trading infrastructure for perpetual futures across crypto and real-world assets (RWAs), routing orders through Hyperliquid and trade.xyz to give discretionary traders self-custodial, on-chain execution.
- **Entity Type**: Private (Seed stage – $5.1M raised in Dec 2025)
- **Headquarters**: San Francisco, California, United States (with presence in Australia)
- **Founded**: 2025
- **Founders**: Atif Khan and Salman Ahmed [linkedin.com](https://www.linkedin.com/company/button-labs)

## Core Business
- **Primary industry**: Blockchain infrastructure / Decentralized finance (DeFi) – specifically perpetual futures trading.
- **Target customers**: Discretionary retail and professional traders (B2C and B2B) who value self-custody, no KYC, and on-chain settlement; also other protocols seeking prime brokerage services.
- **Mission / purpose**: “The infrastructure your instincts deserve.” – Build Bitcoin’s prime brokerage, bringing credit, yield and trading infrastructure on-chain [button.xyz](https://button.xyz/).

## Products & Services
- **Button Trading Platform (SaaS)**: A web-based interface that routes to Hyperliquid (150+ crypto perpetual markets) and trade.xyz (RWA perps like gold, S&P 500, NVDA, TSLA, EUR/USD). All positions are collateralized and settled in USDC on Hyperliquid’s L1. No custodial account, no KYC – users connect a wallet and trade directly. Standard Hyperliquid maker/taker fees plus network gas; no hidden markups [button.xyz](https://button.xyz/).
- **Button Vault (closed beta)**: An automated trading vault mentioned on LinkedIn; currently in closed beta with first 100 spots [linkedin.com](https://www.linkedin.com/company/button-labs).
- **Prime Brokerage (in development)**: Announced as Bitcoin’s prime brokerage – enabling credit, yield and institutional-grade trading infrastructure for Bitcoin and other assets [linkedin.com](https://www.linkedin.com/company/button-labs).

## Market Standing
- **Valuation / Market Cap**: Not publicly available.
- **Key Metric**: Total funding – **$5.1M in Seed round** (December 2025).
- **Notable Investors / Partners**: 
  - Lead investor: **Blockchain Capital** [linkedin.com](https://www.linkedin.com/company/button-labs)
  - Security partner: **Octane** (embedded in CI/CD) [linkedin.com](https://www.linkedin.com/company/button-labs)
  - Venue partners: **Hyperliquid** (L1 perps), **trade.xyz** (RWA perps) [button.xyz](https://button.xyz/)
- **Growth Signals**: 
  - Founded in 2025, raised Seed in December 2025.
  - 6 employees currently; actively hiring **Founding Senior Backend Engineer** and **Growth Lead** [jobs.ashbyhq.com](https://jobs.ashbyhq.com/button).
  - LinkedIn followers 647 (+8.6% monthly); launched a podcast (“Unbuttoned”) and a vault closed beta.
  - Positioning as “Bitcoin’s prime brokerage” – a novel angle in crypto.

## Competitive Advantages
- **No KYC / self-custody**: Users connect a wallet and trade without account sign-up, identity verification, or a custodian holding funds – a rare UX in perpetuals.
- **On-chain settlement**: All trades settle on Hyperliquid’s L1 in USDC with sub-second finality; no off-chain matching or custodial risk.
- **Broad asset coverage**: 180+ perpetual futures spanning crypto (BTC, ETH, etc.) plus real-world assets (gold, S&P 500, single stocks, currencies) – all from one interface.
- **No hidden fees**: Button passes through the venue’s maker/taker fees without any markup; no withdrawal fees, no custodial spreads.

## Strategic Focus
- **Bitcoin prime brokerage**: Turning Bitcoin into productive collateral by adding credit and yield products.
- **Agentic trading harness**: LinkedIn tagline – “Building the Agentic Trading Harness for the Future” suggests a shift toward automated/agent-driven trading strategies (the Vault is a first step).
- **Expanding asset coverage**: Likely adding more RWA perps and potentially integrating additional on-chain venues.
- **Security & reliability**: Partnerships with Octane for automated security auditing; emphasis on “zero trust” architecture.

## Why Work Here
- **Early-stage impact**: As one of ~6 employees, you’d join as a **founding engineer** or **growth lead**, directly shaping product, culture, and strategy.
- **Remote-friendly culture**: Team distributed across the US (San Francisco HQ) and Australia; likely flexible remote/hybrid.
- **Cutting-edge tech stack**: Solidity, Python, Ethereum, Hyperliquid, and on-chain trading infrastructure.
- **Reputable backing**: Seed round led by Blockchain Capital – strong signal for long-term viability in crypto.
- **Engineering rigor**: Security-first CI/CD with Octane; focus on risk transparency (real-time liquidation prices).
- **Culture emphasis**: Founders talk publicly about “culture, hiring, retaining, and growing talent as a core tenant” [linkedin.com](https://www.linkedin.com/company/button-labs).

## Sources
1. [button.xyz – Product & Mission](https://button.xyz)
2. [LinkedIn – Button Labs Company Profile](https://www.linkedin.com/company/button-labs)
3. [Button Labs Jobs (Ashby)](https://jobs.ashbyhq.com/button)
4. [Button Blog – Seed Announcement](https://button.xyz/blog)

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