---
title: 'Growth Lead – Core Photos at Mixtiles'
canonical: 'https://feeny.ai/job/growth-lead-core-photos-mixtiles-tel-aviv-0s595hvg7ta9'
type: 'job'
last_seen: '2026-09-13'
---

# Growth Lead – Core Photos at Mixtiles

- **Company:** Mixtiles
- **Location:** Tel Aviv, Israel
- **Work type:** hybrid
- **Posted:** 2025-10-09
- **Last confirmed live:** 2026-09-13
- **Apply:** https://www.mixtiles.com/positions/8204477002?gh_jid=8204477002

## Job description

The Company

Mixtiles is a $300M profitable consumer brand reinventing how homes feel. Wall photos. Self-watering plants. Smart lighting. Loved by millions. Growing fast. Built lean. Photos is the product that started it all - and our largest business, generating over $150M a year.

Now we’re looking for the person who can find its next chapter of growth.

## The Role

You’ll be the Growth Lead for Core Photos - the marketing owner of our flagship product.

This is a proven, scaled business. The opportunity isn’t to find product-market fit. It’s to look at a $150M+ product and ask: where does the next meaningful wave of growth come from?

A new channel. A creative breakthrough. A new audience. A smarter offer. A better way to tell the story. Or something we haven’t thought of yet.

You’ll set the growth strategy, decide where to place the bets, and turn them into reality.

You’ll work as part of a small, high-ownership team alongside Business, Product, Creative, and Engineering - bringing the marketing and growth perspective into how the product evolves, not just how it is promoted.

This is a role for someone who thinks like a builder: someone who doesn’t just execute growth plans, but designs them.

## What You’ll Do

- Own the growth strategy and marketing plan for Core Photos
- Identify and unlock new channels, audiences, and growth opportunities
- Design and lead major growth initiatives from idea to scale
- Own significant marketing budgets and decide where they create the most impact
- Partner deeply with Creative to develop ideas and messaging that actually move people
- Work with Product and the broader team to connect marketing insights with the product experience
- Use data to understand what’s working, make fast decisions, and scale what wins
- Continuously experiment - new channels, new angles, new mechanics

## What We’re Looking For

- Builder mindset. You’ve either built or meaningfully scaled a consumer product, growth engine, or business. You think in systems, not campaigns.
- Growth judgment. You know how to find opportunities, prioritize them, and turn them into real business impact.
- Marketing depth. You understand performance, channels, creative, audiences, and unit economics, not just one layer of it.
- Creative instinct. You know that great growth often starts with a great idea, not a dashboard.
- Business thinking. You optimize for revenue and profitable growth, not vanity metrics.
- Analytical sharpness. You use data to form opinions, challenge assumptions, and make decisions.
- Ownership. You move from strategy to execution without waiting for someone else to connect the dots.
- Speed. You test, learn, decide, and iterate quickly.

This is not a channel management role. It’s a chance to own the growth agenda for Mixtiles’ largest product, and shape how much bigger it can become.

## About Mixtiles

## Company Overview
- **One-liner**: Mixtiles makes it easy to turn smartphone photos into removable, damage-free wall art and has expanded into smart plants, lighting, and AR home design.
- **Entity Type**: Private (Series B; $11M–$21M total funding per conflicting reports)
- **Headquarters**: Wilmington, Delaware, United States (operational HQ in Tel Aviv, Israel)
- **Founded**: 2016
- **Founders**: David and Eytan (two best friends)

## Core Business
- Primary industry: Consumer home decor / consumer tech
- Target customers: B2C – homeowners, renters, and design enthusiasts
- Mission or purpose: “We help millions of people create homes they love.”

## Products & Services
- **Mixtiles**: Photo tiles that stick to walls without damage, repositionable, offered in various sizes and frames. Core physical product line. [mixtiles.com]
- **Easyplant**: Smart, self-watering plants that “live forever.” [linkedin.com]
- **Oasis**: Lighting device inspired by the sun’s natural rhythm. [linkedin.com]
- **Around**: XR/AR app for home design (iOS). [linkedin.com]
- **Mixtiles Art Marketplace**: Curated artwork prints. [builtin.com]

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Revenue estimated >$250M annually (per company LinkedIn description). Total funding: conflicting reports – $11M (LinkedIn: $7M Series A in 2020, $4M Series A in 2021) or $21M Series B (CB Insights). [linkedin.com], [cbinsights.com]
- **Notable Investors/Partners**: C4 Ventures, Greenfield Partners, 83North (per CB Insights). Also includes unit 8200 alumni talent pool. [cbinsights.com]
- **Growth Signals**: 135 employees (+16.8% YoY); ships over 1 million physical products monthly; operates in 15 countries; expanding into adjacent product categories (easyplant, Oasis, Around). [linkedin.com]

## Competitive Advantages
- **Proprietary wall-hanging technology**: Patented removable adhesive system that leaves no damage, enabling repositioning.
- **Vertical integration**: Combines software engineering (AI, AR/VR), industrial design, manufacturing, and direct-to-consumer marketing.
- **Scale & speed**: Deliveries of over 1 million units/month with a relatively small team (<100 core) – high efficiency.
- **Brand ecosystem**: Multiple consumer brands under one roof (Mixtiles, easyplant, Oasis, Around) cross-sell to millions of customers.

## Strategic Focus
- Deepen existing customer reach in the US and Europe.
- Expand into new product categories (smart home, IoT, XR).
- Continue leveraging generative AI, AR/VR/XR for product innovation.
- Bottom-up innovation culture where small teams drive new product ideas. [builtin.com]

## Why Work Here
- **Culture highlights**: “Work is also about relationships” – focus on friendship and fun; small, flat teams with high ownership; described as “one of the largest & fastest growing Consumer Tech startups in Israel.” [careers.mixtiles.com], [linkedin.com]
- **Remote/hybrid/office**: Hybrid model (most roles based in Tel Aviv, Israel; some remote options for US-based roles). On-site in Tel Aviv with some hybrid flexibility. [builtin.com]
- **Notable perks**: High employer rating (4.2/5 on Glassdoor via LinkedIn), compensation rated 4.6/5, culture rated 4.6/5. Bottom-up innovation, access to cutting-edge tech (AI, AR, XR), and the opportunity to work across multiple consumer products.
- **Engineering culture**: Heavy reliance on software engineering, generative AI, AR/VR/XR technologies, and manufacturing know-how. Engineers work closely with design and operations. [linkedin.com]

## Sources
1. [Mixtiles Careers](https://careers.mixtiles.com/)
2. [Mixtiles LinkedIn](https://www.linkedin.com/company/mixtiles)
3. [Mixtiles Official Website](https://www.mixtiles.com/)
4. [Built In Mixtiles Profile](https://builtin.com/company/mixtiles)
5. [CB Insights Mixtiles Profile](https://www.cbinsights.com/company/mixtiles)

## Other roles at Mixtiles

- [Head of Supply Chain, easyplant](https://feeny.ai/job/head-of-supply-chain-easyplant-mixtiles-tel-aviv-68sgbnwj5tpd) — Tel Aviv, Israel
- [GTM Builder (US) - Moving & Home](https://feeny.ai/job/gtm-builder-us-moving-home-mixtiles-new-york-city-6e5t3vhfh6y3) — New York City, United States
- [General Counsel](https://feeny.ai/job/general-counsel-mixtiles-tel-aviv-byt1kaekn1gr) — Tel Aviv, Israel
- [VP Data](https://feeny.ai/job/vp-data-mixtiles-tel-aviv-0b1awh8zhjp2) — Tel Aviv, Israel
- [Engineering Manager, Oasis](https://feeny.ai/job/engineering-manager-oasis-mixtiles-tel-aviv-vdzr5p55w59x) — Tel Aviv, Israel
- [Algorithms Engineer – Computer Vision & AI (Applied Research)](https://feeny.ai/job/algorithms-engineer-computer-vision-ai-applied-research-mixtiles-tel-aviv-7fmr3pmqg3f6) — Tel Aviv, Israel
- [Quality Control Contractor for Plant Nursery (Part-Time)](https://feeny.ai/job/quality-control-contractor-for-plant-nursery-part-time-mixtiles-maryland-rkqzmkbs2jk2) — Maryland, United States
- [Data Engineering Lead](https://feeny.ai/job/data-engineering-lead-mixtiles-gddv693ng6fz)
- [IT Manager](https://feeny.ai/job/it-manager-mixtiles-tel-aviv-wgn5cswh6790) — Tel Aviv, Israel
- [Senior iOS Software Engineer](https://feeny.ai/job/senior-ios-software-engineer-mixtiles-tel-aviv-hq7kc72wtkkd) — Tel Aviv, Israel