---
title: 'Growth Lead, HeySunday at Mechanism Ventures'
canonical: 'https://feeny.ai/job/growth-lead-heysunday-mechanism-ventures-united-states-hfweqwn5hcx6'
type: 'job'
last_seen: '2026-09-12'
---

# Growth Lead, HeySunday at Mechanism Ventures

- **Company:** Mechanism Ventures
- **Location:** United States
- **Compensation:** $160k–$220k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/mechanism-ventures/27452e03-2abe-4661-8a9f-f704f43cfe25

## Job description

## About Us

HeySunday is on a mission to make cleaning easier, and better for the planet. We sell innovative, space-saving alternatives to traditional cleaning products, including our signature laundry detergent sheets, dryer sheets, dishwasher sheets, and more. We believe that keeping a home clean should be simple, convenient, and low-waste, and we're building a brand that makes sustainable choices feel effortless for everyday households.

## The Role

You drive growth at HeySunday. You are a growth generalist. You are strong across the whole engine, acquisition, conversion, and retention, and you know that the best next win is not always the obvious one. You will set the strategy, run the experiments, understand the math, and make the calls on where we push, where we cut, and what we try next. You will partner closely with HeySunday's GM, who comes from a growth and performance background and stays involved on growth strategy, so you should be someone who can take an idea from start to finish with limited oversight, name what you need, and challenge the plan when you disagree. This is not a role for someone who wants to stay high-level and hand the work to others. It is for someone who wants to sit at the center of the growth engine, stay close to the work, and have real impact.

## What You Own

You are accountable for:

- HeySunday's full growth engine, including strategy, prioritization, and outcomes
- SKU expansion, from finding new product opportunities to taking them to market and actually selling them
- Retention and lifecycle growth for a subscription business
- Non-paid growth across channels like affiliate, partnerships, referral, brand, and product-led motions
- CRO across landing pages and funnels
- Paid acquisition strategy and execution
- The growth model that defines assumptions, targets, and constraints
- Profitable revenue measured in LTV, contribution margin, CAC payback, and ROAS

You are not responsible for:

- Inventory management
- Cash management or P&L ownership
- Customer support
- General operations
- Managing a large team. You will coordinate with teammates and lean on Mechanism's operating experts and shared specialist teams, but this is not a heavy people-management role

## What You'll Do

- Own the growth roadmap across acquisition, conversion, and retention, in partnership with HeySunday's GM
- Lead SKU expansion end-to-end: research and prioritize new products, then build the go-to-market to sell them
- Drive retention and lifecycle growth for a subscription business, improving LTV rather than optimizing for AOV alone
- Build non-paid channels such as affiliate, partnerships, referral, brand, and product-led growth
- Set paid acquisition strategy, spin up quick tests, and audit outside work to a high bar. You can get into the accounts when it matters, but you do not need to live there
- Run a high-cadence testing program. Dig into customer and product insight to find the non-obvious wins, double down on what works, and kill what doesn't
- Build and own HeySunday's growth model and reporting layer
- Ship landing pages, creative, and funnel changes faster than any in-house team could on its own
- Use AI and automation to compress cycle time and drive growth with a lean team
- Codify what works into reusable playbooks, scripts, and automations that compound across the portfolio
- Provide clear, written updates on results, learnings, and blockers on Mechanism's standard cadence

## Who You Are

You are likely a fit if you:

- Have driven growth by identifying and pulling the most effective levers across paid media, brand, retention, product, and more
- Look for the non-obvious win. You would rather talk to ten customers and act on what you learn than reach for the easy lever
- Understand subscription economics and think in LTV, retention, and contribution margin, not just AOV
- Are comfortable with paid acquisition, enough to run a test or audit an agency and have a real opinion, even if it is not your single strongest skill
- Have done this at mid-sized companies and want more autonomy than your current seat gives you
- Can take something from start to finish without much input, and know how to name what you need
- Think in systems, not just campaigns
- Are comfortable making clear calls with imperfect information

## Experience Required

- 6+ years driving growth in DTC or e-commerce, across more than one channel
- Track record of profitable growth through non-paid channels such as affiliate, brand, referral, product-led growth, or new-product go-to-market
- Experience with subscription or recurring-revenue businesses, and fluency in LTV and retention
- Working familiarity with Google Ads and Meta Ads, enough to run a test or audit outside work. Deep paid expertise is a plus, not a requirement
- Hands-on experience with SKU or product testing, landing page optimization, and CRO
- Technical fluency: you're building in Claude Code / Cowork, have used GA4, built living dashboards, or shipped scripts to automate parts of your workflow
- First-principles thinking and a bias to action, where you ship in hours and days, not weeks
- Strong written communication and an instinct for tight, evidence-based reporting

Time Commitment This role is full-time and will need to overlap with US ET for the majority of the workday. It is an exciting opportunity that demands a level of dedication beyond the standard 9 to 5. We need someone who's willing to go above and beyond to help us achieve our ambitious goals, and who's eager to put in the effort to make a real impact.

Location US-Based - Fully remote.

## Compensation

Our compensation packages are designed to make this your dream job for the short and long term. Each compensation package is tailored to suit your priorities and can include base, equity in the companies we help build, and performance bonus based on the success of our portfolio companies. Benefits include medical, dental, vision, and an unlimited time off policy with a two-week minimum.

## About Mechanism Ventures

## Company Overview
- **One-liner**: Mechanism Ventures is a startup studio that builds profitable companies from scratch using an engineering and data-driven approach, targeting billion-dollar exits.
- **Entity Type**: Private (Startup Studio/Bootstrapped model; does not raise institutional capital for its ventures)
- **Headquarters**: Remote-first, with team members across 5 continents; legal entity based in the United States
- **Founded**: 2019
- **Founders**: Breanden Beneschott (CEO & Cofounder) and Denis Grosz (Cofounder)

## Core Business
- Primary industry: Venture Capital and Private Equity Principals (industry classification per LinkedIn), operating as a startup studio or venture builder
- Target customers: B2B and B2C markets across multiple industries; the studio builds companies targeting enterprises and consumer audiences, with a focus on growth-led, data-driven models
- Mission or purpose statement: "Build profitable companies, and turn them into enterprises" — aiming to create mission-driven companies that improve the lives of millions or billions of people

## Products & Services
- **Startup Studio / Venture Builder**: Mechanism Ventures creates and scales multiple companies simultaneously, providing shared infrastructure, engineering, growth, and operational expertise. They have built ten high-growth companies since 2019, driving over $200M in revenue.
- **Portfolio Companies**: Current investments and built ventures include Bold.org (raised $275M), Live It Up, Pettable (raised $110M), Realign, Career Testing, Virtual Pet Care, Level Sports, Thrive, and others. Exits include BestReviews (acquired by Nexstar), Apartment List, and Coinbase (investor).
- **Internal Services**: Shared functions like Growth Engineering, Operations Engineering, Strategic Finance, and Organic Growth support all portfolio companies.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; the firm targets $1B+ exits for its ventures
- **Key Metric**: Total revenue driven by built companies exceeds $200M; annual revenue of Mechanism Ventures LLC is reported at approximately $100,767 (likely a management fee figure)
- **Notable Investors/Partners**: Founders have deep ties to Toptal (valued at $3.6B), BestReviews, SmartAsset, Thumbtack, and Coinbase. Investors/advisors include Denis Grosz (BestReviews, Thumbtack). The firm does not rely on institutional venture capital for its studio model.
- **Growth Signals**: 100% success rate in getting companies to profitability; ten companies built since 2019; fully remote global team of 66 employees across 18 countries; active job postings up 150% year-over-year

## Competitive Advantages
- **Engineering approach to entrepreneurship**: Uses algorithms and advanced mathematics to automate company building, aiming to "press a button to launch profitable companies"
- **Profitability-first model**: Unlike traditional venture studios, Mechanism focuses on achieving profitability before scaling, reinvesting internal resources rather than raising external capital
- **High talent density**: Hires top engineering minds from Princeton, MIT, and other elite institutions; maintains a meritocratic culture with high expectations
- **Diversified portfolio risk**: Operates as the backbone of multiple companies simultaneously, providing cross-industry learning and risk mitigation
- **Long-term equity upside**: Founders emphasize that equity stakes in built companies will dwarf other compensation over time

## Strategic Focus
- **Automation of company building**: Current priority is to systematize and scale the venture creation process, making it repeatable and data-driven
- **Global talent acquisition**: Hiring top performers regardless of location, with a focus on growth, operations, and engineering roles
- **Compound growth over time**: The model's value emerges in later years and cycles, requiring a long-term view; the firm is optimizing for billion-dollar exits without institutional capital
- **Data-driven product and marketing**: Growth is in the company's DNA, with emphasis on performance marketing, data-informed product decisions, and quantified opportunity costs

## Why Work Here
- **High-performance, high-learning environment**: Described as "the rate of learning and growth at an early-stage company is as high as it gets," with exposure to over a dozen industries simultaneously
- **Fully remote and global**: Team members on 5 continents; values autonomy, asynchronous communication, and hiring the best talent regardless of location
- **Meritocratic culture**: "We trust data over intuition," with candid feedback, high expectations, and a focus on slope (growth potential) rather than y-intercept (current output)
- **Hands-on, individual contributor roles**: Every role maintains an IC component; leaders lead by example and do not outsource thinking
- **Work-life integration**: Flexible hours with a focus on autonomy and results; acknowledges that work often extends beyond a typical 40-hour week
- **Long-term financial upside**: Equity stakes are expected to be the primary wealth-building vehicle; the firm is transparent about the need for a long-term view
- **Current open roles** (as of search date): Supply Chain Lead, Finance Operator (multiple specializations), Operations Engineer, Growth Engineer, and other growth-focused positions

## Sources
1. [mechanism.com](https://mechanism.com/)
2. [mechanism.com/careers](https://mechanism.com/careers)
3. [mechanism.com/jobs](https://mechanism.com/jobs)
4. [linkedin.com/company/mechanism-ventures](https://www.linkedin.com/company/mechanism-ventures)
5. [theorg.com/org/mechanism-ventures](https://theorg.com/org/mechanism-ventures)

## Other roles at Mechanism Ventures

- [Sourcing and Manufacturing Specialist](https://feeny.ai/job/sourcing-and-manufacturing-specialist-mechanism-ventures-china-jzkbznfjhnkg) — China
- [Growth Engineer](https://feeny.ai/job/growth-engineer-mechanism-ventures-united-states-ns03k3xay66t) — United States