---
title: 'Growth Lead at Leona Health'
canonical: 'https://feeny.ai/job/growth-lead-leona-health-mexico-city-e3vfvgeqqyym'
type: 'job'
last_seen: '2026-09-16'
---

# Growth Lead at Leona Health

- **Company:** Leona Health
- **Location:** Mexico City, Mexico
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2024-06-25
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.gem.com/leona-health/am9icG9zdDrXcZ_0KRLRrbKAYwDt7daE

## Job description

## About Us

Leona is on a mission to empower everyone to take the best care of themselves and their loved ones. Founded by the ex-COO of Rappi, Leona has an ambitious goal: to transform the way the world interacts with healthcare.

We seek to provide millions of patients with high-quality medical information and care at an accessible price point, offering convenience and personalization far beyond what the current healthcare system offers. We strongly believe that where you live shouldn’t impact your access to high-quality care.

Our first product functions as a co-pilot for parenthood. We provide 24/7 access to highly qualified pediatricians via WhatsApp, ensuring parents can get the support they need anytime, anywhere. This is just the beginning - we are in the process of developing other innovative products that will transform how care is delivered and received.

Headquartered in Mexico City, we are a global team with customers in five countries. Our diverse team brings together years of experience from scaling tech companies like Uber, Rappi, Modern Fertility and Wonder throughout the US and Latin America. Leona is backed by top-tier investors such as General Catalyst & Accel, and an incredible list of angel investors, including the founders of Maven Clinic, Rappi, Nubank, Xepelin, Forward Health, and other successful technology companies.

If you are hungry to learn, iterate and roll up your sleeves to make some magic, this role might be the perfect fit for you!

## The Role

What You’ll Do:

- Drive Customer Acquisition: Develop and execute innovative strategies to attract new customers across multiple channels including digital marketing, partnerships, social media, and events
- Optimize Customer Activation: Create and implement onboarding processes that ensure new users quickly understand and experience the value of Leona, driving early engagement and satisfaction.
- Enhance User Engagement: Design and launch campaigns to keep users engaged and active, using data-driven insights to tailor communications and interventions
- Determine the natural frequency and usage of the product and manufacture triggers to ensure such frequency
- Execute Growth Experiments:  Identify growth hypotheses and conduct experiments to test and validate them, using A/B testing and analytics to drive decisions.
- Collaborate on Product Development: Work closely with the CEO and product team to gather user feedback and translate it into actionable product improvements.
- Measure and Analyze Performance: Set clear metrics and KPIs for growth initiatives, continuously track performance, and use data to refine strategies and optimize results.
- Craft Brand Messaging: Define and communicate our brand’s unique value proposition, ensuring consistent and compelling messaging across all channels.
- Foster Partnerships: Identify and cultivate strategic partnerships that can drive growth, including collaborations with influencers, schools, and other relevant organizations.
- Content Strategy: Oversee content creation efforts to ensure alignment with growth goals, including blog posts, social media content, and other marketing materials.
- Adapt and Innovate: Embrace the fast-paced, dynamic nature of a startup environment by taking on various roles as needed and continuously seeking new ways to drive growth.

What You Can Expect:

- Autonomy & Responsibility: You will take ownership of your time and efforts, prioritizing the activities that have the largest impact for the company
- Team Collaboration: We are very team oriented; you’ll have the opportunity to work with a small, nimble team of superstars, gaining insight into building a company from scratch. Everyone in the team is here to help each other - 24/7.
- Mentorship: The team members are here to support your career growth goals within the company and afterwards
- Ambiguity: There are a lot of unknowns given the early stage of the company, you will be responsible for navigating ambiguous environments and determining the best path forward
- Dedication: If you prefer 9-5 environments, this role is not for you. While there is no strict ‘clocking in/clocking out’ schedule, the aggressive growth goals require the team to work more than 8 hours a day
- Flexibility: The team is very flexible to changing schedules and are very accommodating to any circumstances you may have

## Requirements

- Bachelor's degree in business, economics, healthcare management, or a related field
- Minimum of 4 years of work experience, preferably in an early-stage D2C startup (healthcare and/or LATAM experience is a plus)
- Growth experience (1-2 years) in a pre-seed to Series A startup
- Willingness to travel at least once a month to Mexico for a minimum of a week, with longer stays encouraged
- Complete fluency in Spanish
- Proficiency with content creation tools (e.g., Canva) and a strong grasp of social media platforms
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills

We’re Looking For Someone Who is…

- Scrappy and resourceful: You make the most of limited resources and find creative solutions at all times
- Proactive: You don’t wait for projects to be assigned to you; you take goals and figure out how to achieve them
- Versatile: You can handle various tasks as growth can take many forms, and you’re flexible in figuring out what works best
- Passionate: You care deeply about improving health outcomes and are excited by our mission
- Team-Oriented: You thrive in collaborative environments and drive outcomes as part of a team
- Curious: You’re a curious person and you are constantly seeking ways to innovate and come up with different ideas and solutions to problems
- Customer Obsessed: You are dedicated to providing the absolute best experience for our customers and can make
- Humble Learner: You have a low ego, are willing to admit mistakes, receive feedback well and have an open mindset to new solutions

## About Leona Health

## Company Overview
- **One-liner**: Leona Health provides an AI-powered copilot integrated with WhatsApp to help doctors in Latin America manage patient communication, saving them hours each day.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Mexico City, Mexico
- **Founded**: 2023 (approximately two years ago as of late 2025)
- **Founders**: Caroline Merin (CEO), Tom Chokel (CTO), Arela Solis (Co-Founder, Operations & Strategy)

## Core Business
- **Primary industry/industries**: Healthcare Technology (AI-powered communication platform)
- **Target customers**: Independent doctors and medical practices in Latin America (B2B), ultimately serving patients (B2C) through improved care access
- **Mission or purpose statement**: “To empower everyone to take the best care of themselves, their patients, and their loved ones.”

## Products & Services
- **[Leona AI Copilot for WhatsApp]**: A mobile app that integrates with a doctor’s existing WhatsApp account. It automatically sorts patient messages by priority (medical, billing, scheduling, administrative), suggests AI-generated responses, enables secure delegation to staff, and alerts doctors only to the most urgent health requests. An upcoming fully autonomous agent will handle conversational scheduling and simple intake. (Type: SaaS / Mobile App with AI)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding — $14M USD (Seed round, announced December 2025)
- **Notable Investors/Partners**: Andreessen Horowitz (lead), General Catalyst, Accel; individual angel investors include Kate Ryder (CEO of Maven Clinic), David Vélez (CEO of Nubank), and Simón Borrero (CEO of Rappi)
- **Growth Signals**: 
  - 100% headcount growth year-over-year (from ~6 to 12 employees)
  - Already trusted by physicians in 14 countries across 22 medical specialties
  - Users report saving 2–3 hours per day using Leona
  - Adopted at leading hospitals including Centro Médico ABC, Grupo Ángeles, Hospital Español, and Hospital Zambrano Hellion

## Competitive Advantages
- **Deep product-market fit for LatAm**: Unlike the U.S., where doctors use EMRs like Epic, Latin American doctors overwhelmingly rely on WhatsApp to communicate with patients. Leona is built specifically for this reality.
- **AI-first prioritization**: The platform’s ability to intelligently triage messages (e.g., flagging a chest pain complaint vs. a billing question) is a critical differentiator in a market where doctors previously monitored WhatsApp around the clock.
- **Founder-market fit**: CEO Caroline Merin was the first LatAm GM for Uber Eats and later COO of Rappi, giving her deep operational experience scaling on-demand services across the region.

## Strategic Focus
- **Immediate**: Expand adoption across Latin America, where the product is already live in 14 countries.
- **Product**: Launch a fully autonomous agent for conversational scheduling and intake.
- **Long-term**: Expand to other geographies where patients communicate with doctors via WhatsApp (as opposed to EMR portals), potentially including parts of Europe, Asia, and Africa.
- **Team**: Currently split between Mexico City (operations, clinical, product) and Silicon Valley/San Francisco (AI engineering). Actively hiring across both locations.

## Why Work Here
- **Culture**: Mission-driven team focused on improving healthcare access in underserved markets. The team has diverse experience scaling tech companies across the U.S. and LatAm (Uber, Rappi, Modern Fertility, Wonder).
- **Remote/Hybrid/Office Policy**: Flexible — the company has both in-office (Mexico City HQ), hybrid, and fully remote roles depending on the position. Engineering roles (e.g., Staff Software Engineer) are remote; product leadership roles (e.g., Head of Product, AI) are hybrid.
- **Notable Perks & Engineering Culture**: Opportunity to work on cutting-edge AI applied to a high-impact, real-world problem. Small, fast-moving team (~12 people) with direct access to founders and investors from top VC firms. Engineers are located in San Francisco and Mexico City, with the company specifically seeking top AI engineering talent from Silicon Valley.
- **Growth Opportunity**: As an early-stage, well-funded startup (a16z, General Catalyst), employees can have outsized impact on product direction and company culture.

## Sources
1. [leona.health](https://www.leona.health/en/careers)
2. [linkedin.com](https://linkedin.com/company/leona-health)
3. [techcrunch.com](https://techcrunch.com/2025/12/16/uber-eats-alum-lands-14m-seed-from-a16z-to-fix-whatsapp-chaos-for-latams-doctors/)
4. [builtin.com](https://builtin.com/company/leona-health)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/leona)

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