--- title: 'Growth Lead, Paid at Middesk' canonical: 'https://feeny.ai/job/growth-lead-paid-middesk-new-york-0pvaasabf5sr' type: 'job' last_seen: '2026-11-07' --- # Growth Lead, Paid at Middesk - **Company:** Middesk - **Location:** New York, NY - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-11-05 - **Last confirmed live:** 2026-11-07 - **Apply:** https://jobs.ashbyhq.com/middesk/ac623b9f-19d8-4f59-b4a7-84c903782388 ## Job description About Middesk: Middesk is building the data and intelligence infrastructure that helps businesses work together with confidence. We started by creating a comprehensive platform for understanding businesses, bringing together authoritative and proprietary data to help customers verify business identities, onboard customers faster, and manage risk throughout the customer lifecycle. Today, Middesk is used by more than 700 banks and fintechs, and in 2025 we verified more than 7 million companies. We've also expanded beyond business verification to help companies form, register, manage, and maintain their businesses, supporting more than 50,000 companies in setting up over 100,000 accounts required to hire employees, run payroll, and stay compliant. Middesk came out of Y Combinator, and is backed by Sequoia Capital, Accel, Insight Partners, and Canapi. We're proud to be named on the Forbes Fintech 50 and Best Startup Employers lists. ## The Role Paid acquisition is being rebuilt by the same forces reshaping every other growth channel: real-time bidding, intent data, and AI-assisted creative testing are making it possible to run paid as a true demand engine with a defensible payback model, instead of a budget line an agency manages on your behalf. This role owns that engine at Middesk: the full paid channel mix across search, social, display, and placements, the agency relationship, the CAC and payback model behind every dollar spent, and the paid-specific landing experiences that convert it. You will own the qualified pipeline number paid spend produces end to end, deciding where to lean in, where to cut, and when to ask for more budget with evidence rather than instinct. Hybrid We follow a hybrid work model, and for this role there is an expectation of 2-3 days per week in our NYC or SF office. Candidates should be based within a commutable distance, as we believe in the value of in person collaboration and building strong team connections while also supporting flexibility where possible. ## What you'll do - Own Middesk's paid demand engine end to end: paid search, paid social, display/retargeting, intent and review-site placements, and sponsored content - Build a unified paid budget and channel mix, and manage the agency relationship as a vendor executing against your strategy, not as the strategy itself - Build a CAC and payback model by channel and segment that ties spend directly to qualified pipeline and revenue, not clicks, impressions, or MQLs - Run a test-and-kill system: a standing queue of channel, audience, and creative tests, with a cadence for reallocating budget toward what's working and cutting what isn't - Partner with EPD to build and iterate paid-specific landing pages and conversion tracking, distinct from the organic site experience but reporting into the same funnel instrumentation - Document the standard for which campaigns flex to support the Named Accounts motion (ads orchestrated around target accounts) and which run independently, and keep a shared calendar with that team - Build the case for scaling spend: real numbers proving the next dollar still pays back before asking for materially more budget What we're looking for: - Senior IC role 5+ years of hands-on paid acquisition experience or demand gen marketing - A strategic thinker who can see the whole paid motion, channel mix, measurement, creative, and landing pages, and build one coordinated system rather than optimize a single channel in isolation - A track record of personally owning a number end to end in a high-growth environment, with real budget accountability, not just channel execution - Has run paid media across more than one channel at real budget, not just "a Google Ads person" or "a LinkedIn ads person" - Enough measurement discipline to defend a CAC and payback model to the CEO or CRO directly, and comfortable killing a channel that isn't working even when it's familiar - Enough technical fluency to hold an agency accountable, rather than rubber-stamp their recommendations - A strong executor as well as a strategist. You will set the plan and also do real work yourself: the briefs, the data, the model - A background like management consulting, or an early operating role at a high growth startup, is common but not required - Does not need to come from a narrow channel-specialist background. This role is about owning the whole paid system and the payback story that runs on it, not managing one channel at a distance from the numbers Bonus points - Experience owning a paid acquisition budget end to end (not just execution) at a B2B SaaS or fintech company - Experience building CAC/payback models and defending them to executive stakeholders - Familiarity with modern paid platforms and measurement tooling, and a point of view on where AI can improve targeting, creative testing, or bidding ## About Middesk ## Company Overview - **One-liner**: Middesk is a business identity platform that helps companies verify, onboard, and monitor businesses with confidence, replacing slow manual processes with automated KYB (Know Your Business) and compliance infrastructure. - **Entity Type**: Private (Series B, $77.5M total funding) - **Headquarters**: San Francisco, California, USA (with a second office in New York, NY) - **Founded**: 2019 - **Founders**: Kyle Mack (CEO) and Sean Higgins (CTO) ## Core Business - **Primary industry/industries**: Business identity verification, Know Your Business (KYB) compliance, fraud prevention, regulatory technology (RegTech), and financial infrastructure. - **Target customers**: B2B; primarily banks, fintechs, lenders, marketplaces, payroll & compliance platforms, and any company that needs to verify and onboard other businesses. - **Mission or purpose statement**: “We’re building the foundation trust runs on.” The company aims to make business identity reliable, transferable, and usable at scale so trust can move faster across the economy. ## Products & Services - **Middesk Platform (Verification/KYB)**: An automated system that verifies business identity by pulling data from 400+ authoritative sources. It enables auto-approval decisions, reduces manual review, and surfaces fraud signals like synthetic identities and ownership networks. - **Business Registration**: Helps companies register for payroll taxes and ensure compliance with state and federal requirements. - **Fraud Prevention**: Detects synthetic identities, maps ownership networks, and surfaces risk before it becomes exposure. - **Underwriting**: Provides data and insights to support underwriting decisions for lending and financial services. - **Monitoring**: Ongoing business monitoring to ensure compliance and detect changes in business status. - **API & Dashboard**: Modular toolkit that integrates directly into onboarding, risk, compliance, and operations workflows. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company). - **Key Metric**: Total funding of $77.5M across 3 rounds. Annual revenue estimated at $5.0M (per LinkedIn data). - **Notable Investors/Partners**: Y Combinator (backed since 2018), Sequoia Capital, Accel Partners. Also named to the Forbes Fintech 50 List and cited as an industry leader by Liminal. - **Growth Signals**: - Ranked in the top 20% of the 2025 Inc. 5000 list of America’s fastest-growing private companies. - Named a 2025 Fast Company World’s Most Innovative Company. - Named one of America’s Best Startup Employers 2025. - 120 employees (+26.5% YoY growth). - Over 500 customers across banking, fintech, lending, payments, and marketplaces. - Customers see 30% higher auto-approval rates and 60–70% less manual review. - Verifies and onboards over 5 million businesses annually. ## Competitive Advantages - **Data moat**: Pulls from 400+ authoritative sources (government agencies, credit bureaus, etc.), creating a comprehensive and accurate business identity dataset. - **Automation-first**: Designed to handle the majority of verifications automatically, letting human analysts focus only on exceptions. This drives operational leverage for customers. - **Audit-ready**: Every decision is documented and audit-ready from the start, which is critical for regulated industries. - **SOC 2 Type II compliant**: Rigorous security controls protecting customer-sensitive data. - **End-to-end platform**: Covers verification, fraud, registration, and monitoring in one system across the customer journey, reducing the need for multiple vendors. ## Strategic Focus - **Scaling the platform**: Continuing to expand the number of data sources and the breadth of business identity intelligence. - **Deepening regulated industry presence**: Specifically targeting banks, fintechs, lenders, and platforms where compliance and risk management are paramount. - **Product expansion**: Likely expanding into adjacent areas like enhanced due diligence (EDD), continuous monitoring, and more sophisticated fraud detection. - **International growth**: While currently US-focused, the platform’s infrastructure could expand to support global business verification. ## Why Work Here - **Culture**: Values transparency, ownership, and momentum. Core values include “Embrace ambition,” “Lead with curiosity,” “Win together,” and “Put customers first.” - **Work model**: Hybrid — employees are expected to be in the office at least 2 days per week (in San Francisco or New York). The company values in-person collaboration. - **Perks & benefits**: - Equity (stock options) for all full-time employees. - 3 months paid parental leave. - Annual learning & development budget. - Unlimited PTO (with encouragement to actually use it). - Medical, dental, and vision healthcare coverage. - 401(k) plan. - Pet-friendly offices with free snacks and drinks. - Flexible Spending Account (FSA). - Customized development tracks and promotion policies. - **Engineering culture**: Described as building “high-impact systems” with thoughtful, driven teammates. Roles include Software Engineer, Engineering Manager, Forward Deployed Engineer, Data Scientist, and Lead Data Scientist. - **Recognition**: Named America’s Best Startup Employers 2025, indicating strong employee satisfaction and company health. ## Sources 1. [middesk.com](https://www.middesk.com/) 2. [middesk.com/careers](https://www.middesk.com/careers) 3. [middesk.com/about](https://www.middesk.com/about) 4. [builtin.com](https://builtin.com/company/middesk) 5. [linkedin.com](https://www.linkedin.com/company/middesk) ## Other roles at Middesk - [Chief of Staff](https://feeny.ai/job/chief-of-staff-middesk-new-york-zwbb3g38hcvf) — New York, NY - [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-middesk-new-york-atq1q1xebmth) — New York, NY - [Account Manager, Mid-Market](https://feeny.ai/job/account-manager-mid-market-middesk-new-york-eyv6cv0tjfvc) — New York, NY - [Partner Manager](https://feeny.ai/job/partner-manager-middesk-new-york-4rvvj5fh435v) — New York, NY - [Solutions Engineer, Enterprise](https://feeny.ai/job/solutions-engineer-enterprise-middesk-new-york-0s89t4k5hnfj) — New York, NY - [Growth Engineer](https://feeny.ai/job/growth-engineer-middesk-san-francisco-wfh7fhtyzyz9) — San Francisco, CA - [Account Executive, Mid-Market](https://feeny.ai/job/account-executive-mid-market-middesk-new-york-b2vjnywfqrje) — New York, NY - [Sales Development Representative](https://feeny.ai/job/sales-development-representative-middesk-new-york-bjjyqbk9nnb2) — New York, NY - [Head of Partnerships](https://feeny.ai/job/head-of-partnerships-middesk-san-francisco-jj12tsxcxeg0) — San Francisco, CA - [Data Operations Associate](https://feeny.ai/job/data-operations-associate-middesk-new-york-0kea1x7nwtpr) — New York, NY