---
title: 'Growth Lead, Performance at Avoca'
canonical: 'https://feeny.ai/job/growth-lead-performance-avoca-new-york-bj2zf96pb4jw'
type: 'job'
last_seen: '2026-09-12'
---

# Growth Lead, Performance at Avoca

- **Company:** Avoca
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/avoca/0194eafc-96e7-4056-819f-836138fe33df

## Job description

## About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers. We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 130+ employees in under two years across our NYC headquarters and Santa Barbara office. In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact.

## About the Role

We’re hiring a Growth Lead, Performance to build and scale the acquisition engine that powers Avoca’s next stage of growth. Your initial focus will be building and scaling our paid acquisition channels, starting with paid social and paid search, into meaningful sources of qualified pipeline. You’ll own these channels end to end: from strategy and execution to creative testing, conversion, measurement, and optimization. But your mandate won’t stop at paid acquisition. We’re looking for a growth builder with broad demand generation instincts who can identify new opportunities, build channels from scratch, and turn what works into repeatable engines. You’re equally comfortable setting strategy and getting into the details of a campaign, creative concept, landing page, or experiment. The scope is wide and the whitespace is real. We’re looking for a smart, high-agency person who builds their own leverage. You’ll report directly to the Head of Growth and work on the company’s highest-priority channels and growth bets.

## What You'll Do

- Build and scale paid social and paid search into major revenue drivers for our business
- Own paid acquisition end to end, including strategy, execution, budget allocation, creative testing, conversion, measurement, and optimization
- Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages
- Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline
- Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue
- Partner closely with Sales, RevOps, Product Marketing to ensure a tight feedback loop on ICPs, lead quality, SLAs and pipeline handoff process
- Use AI and automation to increase the speed and quality of campaign development, analysis, and experimentation
- Identify, test, and scale growth channels beyond paid acquisition, turning the most promising opportunities into repeatable growth engines

## What You’ll Bring

- 5+ years of experience in performance marketing, growth marketing, or demand generation, ideally at a fast-growing B2B technology company
- A strong track record of personally building and scaling paid social programs, with deep expertise in Meta
- Strong paid search experience and fluency across the acquisition funnel, from media and creative through conversion and measurement
- Experience owning meaningful budgets and making investment decisions based on pipeline quality, marginal efficiency, and growth potential
- A history of managing toward qualified pipeline and revenue, not just leads, clicks, or platform-reported conversions
- Strong analytical and creative instincts, with the ability to turn customer insight and performance data into clear hypotheses and compelling campaigns
- Broad growth experience and the ability to build, test, and scale channels beyond paid media
- Fluency with AI tools and a bias toward using automation to increase your output and learning velocity

## Who You Are

- You’re a builder who wants to own both the work and the outcome, from setting the strategy to launching and optimizing the campaign
- You have deep performance marketing expertise, but you don’t define yourself solely by paid media — you’re energized by finding and building whatever channel can move the number
- You think in terms of qualified pipeline, CAC, and revenue while caring deeply about the details that drive them
- You combine analytical rigor with strong creative judgment and understand that the message and offer matter as much as the media plan
- You move quickly, run disciplined experiments, and make clear decisions even when the data is imperfect
- You create clarity in ambiguous situations and don’t need an established playbook, a large team, or perfect information to make progress
- You’re curious, resourceful, and willing to roll up your sleeves — no task is too small when it helps move the company forward
- You want to work in person in NYC with an ambitious team that moves quickly and holds a high bar

Bonus Points

- Experience marketing to mid-market buyers in a high-velocity sales motion
- Experience in vertical SaaS or home services
- A track record of building new growth channels from zero and scaling into meaningful sources of pipeline

## Benefits

- Comprehensive medical, dental, and vision insurance
- Company-sponsored 401(k) through Vestwell
- Flexible PTO plus U.S. federal holidays
- Company-wide off-sites
- Daily in-office lunch through Parkday
- Dinner covered when working late
- Commuter benefits and late-night rideshare
- Standing desks and workspace accommodations available on request
- All core tools and software provided

Compensation: The expected on target earnings for this role is $160,000–$210,000, with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca's total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process.

## Why Avoca

At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.

Avoca provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

## About Avoca

## Company Overview
- **One-liner**: Avoca provides an AI-powered sales and front-office workforce that helps home service businesses answer calls, book jobs, and nurture leads 24/7.
- **Entity Type**: Private (venture-backed, Y Combinator Winter 2023 batch)
- **Headquarters**: New York, NY (Union Square)
- **Founded**: 2022
- **Founders**: Tyson Chen and Apurva Shrivastava

## Core Business
- **Primary industry**: AI-powered sales and customer engagement for service-based SMBs, specifically home services (HVAC, plumbing, roofing, etc.)
- **Target customers**: B2B – small-to-medium home service businesses, from single-location shops to multi-location enterprises
- **Mission/purpose**: To help home service pros win every job and grow on their own terms by building AI tools that work as hard as they do.

## Products & Services
- **[Avoca Responder](https://www.avoca.ai/)**: Always-on AI agent that answers every call, text, and chat, books jobs 24/7, and captures leads that would otherwise be missed.
- **[Avoca Coach](https://www.avoca.ai/)**: Scores every call, surfaces missed opportunities, and gives managers real-time visibility into team performance.
- **[Avoca Nurture](https://www.avoca.ai/)**: Multi-channel drip campaigns (SMS and calls) that re-engage past customers, send booking confirmations, and drive reviews.
- **Human-in-the-Loop**: Optional escalation to human team members for complex situations, ensuring high-quality customer experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available.
- **Key Metric**: Over 1,000 service leaders trust Avoca, and the company is growing to ~100 employees. (Source: [avoca.ai](https://www.avoca.ai/))
- **Notable Investors/Partners**: Y Combinator (Winter 2023 batch, primary partner Diana Hu) and “top investors” (not named publicly). (Source: [ycombinator.com](https://www.ycombinator.com/companies/avoca))
- **Growth Signals**:
  - A case study with Granite Comfort (PE-backed HVAC platform) showed 20% YoY revenue growth, 50%+ bookings end-to-end via AI, and consolidation of 9 contact centers into 1. (Source: [avoca.ai](https://www.avoca.ai/))
  - SOC 2 certified, deployed at scale across hundreds of home service front offices.
  - Team grew from 85 (YC profile) to ~100 (current careers page).

## Competitive Advantages
- **Deep vertical focus**: Purpose-built for the $1 trillion home services industry, not a generic AI assistant.
- **Voice-first AI**: Specializes in natural, conversational phone interactions that close deals, a notoriously hard problem.
- **End-to-end front office**: Combines inbound, outbound, coaching, and nurturing in one platform, reducing reliance on separate call centers and after-hours vendors.
- **Enterprise-grade security**: SOC 2 certified, with best-in-class data protection and compliance.

## Strategic Focus
- **Define the AI front office** for service businesses, expanding from inbound call handling to outbound marketing and coaching.
- **Scale multi-location deployments** – the Granite Comfort case shows ability to serve large, PE-backed platforms.
- **Continue product depth** in voice AI and customer intelligence to increase revenue capture for clients.

## Why Work Here
- **Culture**: High trust, high ownership, customer-obsessed. The team talks to customers daily, visits their call centers, and attends industry conferences. “We have each other’s backs.”
- **Location**: In-office at Union Square, New York City. Lunch and dinner provided (free lunch daily, $30 dinner after 6:30 PM), transit and parking covered, Uber home on us.
- **Benefits**: 
  - Equity for all full-time employees.
  - Medical, vision, dental with multiple plan options, covered from day one.
  - Short- and long-term disability, life insurance fully covered.
  - 401(k) pre-tax or Roth from day one.
  - Flexible PTO (unlimited) plus 10 company holidays.
  - Paid parental leave.
  - Top-tier tools and equipment fully covered.
- **Growth**: 100 people and growing, backed by top investors, defining a new category in a massive industry.

## Sources
1. [avoca.ai/careers](https://www.avoca.ai/careers)
2. [avoca.ai/about](https://www.avoca.ai/about)
3. [avoca.ai](https://www.avoca.ai/)
4. [ycombinator.com/companies/avoca](https://www.ycombinator.com/companies/avoca)
5. [jobs.ashbyhq.com/avoca](https://jobs.ashbyhq.com/avoca)

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