--- title: 'Growth Lead - Performance Marketing at Plasma' canonical: 'https://feeny.ai/job/growth-lead-performance-marketing-plasma-london-51xxw4vm3wbw' type: 'job' last_seen: '2026-11-02' --- # Growth Lead - Performance Marketing at Plasma - **Company:** Plasma - **Location:** London, United Kingdom - **Compensation:** £100k–£150k - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-10-24 - **Last confirmed live:** 2026-11-02 - **Apply:** https://jobs.ashbyhq.com/plasma/2cccd3a9-814a-41f8-a05b-43a78217f9b4 ## Job description ## About Plasma Plasma is building the primary account for global money. Money used to belong to a country. Increasingly, it belongs to a person or business moving through many countries. People and businesses now earn, spend, save, hire and invest across borders. Traditional banks cannot serve this new world. Our first product, Plasma One, is a global money account: a place to receive, hold, send funds in seconds, earn yield and spend with a card in the local economy. Underneath is the Plasma network, built from first principles for stablecoin payments. Stablecoins make dollars faster, cheaper and more reliable to move. The opportunity is to become where all global money lands first: where income arrives, balances grow, payments move, businesses operate, and new financial products are built. The Team & [Our Story](https://x.com/Plasma/status/2067634709727719601?s=20) We are a global team of founders, operators and engineers, obsessed with building the best products. We work at the cutting edge of financial innovation, using stablecoins to create tools for consumers and businesses. We operate with trust, clarity, and ambition: own your craft, move with urgency, contribute beyond your lane, back your teammates, debate rigorously, and keep raising the bar for what great means. ## The role - You inherit a live product with real spend, and you own the paid engine that scales it across Plasma One and Plasma Business. Channels, budget, creative and measurement all sit with you. - Own the cost of acquisition of valuable users and managing our paid advertising motion end to end. - Deploy many variations of ads, platforms and angles to test high performing creative and formats driving users into both custom funnels and direct to app while measuring downstream events. - Take us beyond our crypto-native audience. Find the audiences, messages and formats on Meta, Google, TikTok and YouTube that bring in people who fund and keep spending, then scale the ones that work. - Run the campaigns yourself. You build them, launch them, read the results and decide where tomorrow's budget goes. New creative, new audiences and new angles every week, with a clear read on what worked and why. - Look past the click. Work with product and design on landing pages, onboarding, lifecycle and referrals so a new sign-up becomes a funded account and a regular user. - Build the paid function. The tracking, reporting and playbooks you set up become what the team runs on, and as channels prove out you help hire the specialists who scale them. The Bar - Regional market expertise. You know how to work on an acquisition strategy that differs between countries and markets - Deep, hands-on experience running paid acquisition at a consumer app or fintech, especially paid social and search, with real budgets and real accountability for the outcome. - Understand how to navigate Meta AEM, Google optimization, Apple search ads, Snapchat and other platforms, configure Appsflyer, our data warehouse and creative to achieve exceptional results. - A track record of structured creative testing and confident budget allocation across channels. - Strong measurement skills. You know attribution, incrementality and cohort analysis, and where each one can mislead you. - Range across the funnel. You have improved landing pages, onboarding, lifecycle or referrals, working closely with product and design. - Proof, not claims. Show us what you personally tested, what improved, and what it did to acquisition cost, activation and retention. Vague answers will not get through. - Resourceful. You find a way to get the answer or the result, with or without a big team behind you. Based in London or ready to relocate. ## Nice to have - You were an early growth hire at a global consumer fintech - You know your way around mobile measurement partners such as AppsFlyer or Adjust, and the ad policies that come with financial products. - You are curious about stablecoins and new payment rails. Prior crypto experience is not required. ## What's in it for you - Above-market salary for the level of the role, with token compensation. - A beautiful London HQ with gym access and daily food, for those who thrive in an office environment. Visa sponsorship and relocation support if you're joining from abroad. - Premium health insurance for you and your family, fully covered by Plasma. - Monthly wellness budget, whether that's the gym, therapy, sauna, or massage. - All the tools and tech you need to operate at your best. - Real ownership and responsibility from day one, with your work shipping to hundreds of thousands of people, moving millions of dollars every day. Data Protection & Privacy We are committed to protecting the privacy and security of your personal data. Any personal information you provide during the recruitment process will be processed in accordance with the General Data Protection Regulation (GDPR) and applicable local data protection laws. ## About Plasma ## Company Overview - **One-liner**: Plasma is building a layer 1 blockchain and consumer financial platform purpose-built for global stablecoin payments, offering a digital dollar account for spending, saving, and earning. - **Entity Type**: Private (Startup) - **Headquarters**: London, UK - **Founded**: Not publicly available - **Founders**: Zaheer Ebtikar ## Core Business - Primary industry/industries: Blockchain Infrastructure, Stablecoin Payments, Fintech - Target customers: B2C (individuals seeking a global dollar account) and B2B (developers and companies building stablecoin applications on the Plasma network) - Mission or purpose statement: To become the default way money moves on the internet by building a financial network for a world where money can move like software: global, programmable, and always on. ## Products & Services - **[Plasma Network (Layer 1 Blockchain)]**: A purpose-built, EVM-compatible layer 1 blockchain designed for high-volume, low-cost stablecoin payments. Key features include zero-fee USD₮ transfers, custom gas tokens, confidential transactions, and high throughput secured by the PlasmaBFT consensus mechanism (a Rust-based Fast HotStuff implementation). It uses XPL as its native token for network fees and security. - **[Plasma One (Consumer Account)]**: A global stablecoin account that allows users to hold, move, earn, and spend digital dollars. Features include free transfers to 180+ countries, a Visa card for global spending, up to 3% cashback on purchases, and yield on balances. It operates on the Plasma network. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Total funding and revenue not publicly available. The company raised funds via a public sale of its XPL token (10% of total 10 billion supply allocated to public sale participants). - **Notable Investors/Partners**: Backed by a team of founders, operators, and engineers from prominent companies. Specific lead investors are not named in available materials, but the company is venture-backed. Partnership with Visa for the Plasma One card. - **Growth Signals**: Launching a consumer product (Plasma One) and a mainnet beta for its blockchain network in 2026. The company is actively hiring for multiple engineering roles, indicating a scaling phase. ## Competitive Advantages - **Purpose-Built for Stablecoins**: Unlike general-purpose blockchains (e.g., Ethereum, Solana), Plasma is specifically optimized for stablecoin transactions, offering features like zero-fee USD₮ transfers and custom gas tokens to remove friction. - **Full EVM Compatibility**: Developers can deploy existing Ethereum smart contracts on Plasma without modification, leveraging a familiar toolchain (Hardhat, Foundry, MetaMask) while benefiting from Plasma's stablecoin-specific optimizations. - **Integrated Consumer Product**: Plasma One provides a direct-to-consumer use case for the network, creating a closed-loop ecosystem that drives adoption and network effects. ## Strategic Focus - **Network Launch & Adoption**: The primary focus is launching the Plasma mainnet beta and growing its developer ecosystem. The team is actively building out testnet infrastructure and onboarding builders. - **Consumer Growth**: Scaling Plasma One as the default entry point for users to hold, spend, and earn with stablecoins globally. - **Ecosystem Development**: Attracting applications focused on saving, spending, sending, and earning with stablecoins to build on the Plasma network. ## Why Work Here - **Cutting-Edge Tech**: Work on a high-performance Rust-based blockchain (PlasmaBFT) and contribute to the rapidly growing stablecoin ecosystem, a "quarter of a trillion dollar" market. - **High Impact Role**: As a relatively early-stage company launching a mainnet and consumer product in 2026, engineers will have significant ownership and influence over core infrastructure and product direction. - **On-Site Collaboration**: The company emphasizes in-person work at its London office, suggesting a culture focused on close collaboration and fast iteration. - **Talent Density**: The team is composed of experienced founders, operators, and engineers from top tech companies, offering a steep learning curve and a high-performance environment. ## Sources 1. [plasma.to](https://www.plasma.to/?r=0) 2. [plasma.org](https://www.plasma.org/company/about) 3. [plasma.to](https://www.plasma.to/faq) 4. [plasma.to](https://www.plasma.to/one) 5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/plasma) ## Other roles at Plasma - [Customer Operations Specialist - Europe](https://feeny.ai/job/customer-operations-specialist-europe-plasma-london-w6wrtz9ap9bd) — London, United Kingdom - [Customer Operations Specialist](https://feeny.ai/job/customer-operations-specialist-plasma-canada-0p8a2qb0q6c9) — Canada - [Data Engineering Lead](https://feeny.ai/job/data-engineering-lead-plasma-london-y5p83hthgep3) — London, United Kingdom