---
title: 'Growth Lead at Shapes'
canonical: 'https://feeny.ai/job/growth-lead-shapes-tel-aviv-83zjqya3mvjv'
type: 'job'
last_seen: '2026-09-13'
---

# Growth Lead at Shapes

- **Company:** Shapes
- **Location:** Tel Aviv, Israel
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-12-09
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/shapes/45df8665-a2dc-47ae-8160-dfb7d55a8ee2

## Job description

About us: Shapes is on a mission to reinvent how companies run their people operations in the AI era. We’re building the world’s first truly AI-native people platform, a single place where HR processes come together, get customized in minutes, and actually run themselves. We’re a small, fast-moving team that loves building ambitious things with a bias for action. If you want to shape the foundation of something big, not just plug into an existing machine, this is the place. About the role: We're looking for a Growth leader to build and scale paid acquisition at Shapes. You'll lead strategy, budget, and execution across channels, namely Meta, LinkedIn, and other growth platforms, driving qualified leads and pipeline within disciplined ROI targets. This role goes beyond media buying: you'll also own landing page optimization, conversion testing, and the web experience that turns traffic into opportunity. You'll manage a small team and work cross functionally to build campaigns that break through. What you’ll do:

- Build and scale multi-channel paid acquisition strategy across Meta, LinkedIn, and other display and social platforms, Manage significant paid media budgets with ruthless focus on performance: CPL, MQL-to-opportunity conversion, CAC payback, LTV/CAC, and pipeline ROI
- Build, test, and iterate high-converting landing pages and web experiences that drive quality conversions
- Bring creative fluency and performance savvy to every campaign - collaborate with creative, content, and marketing ops to develop standout ads and experiences that convert
- Establish rigorous testing frameworks for ad creative, audience segmentation, messaging, and page variants - double down on winners, cut losers fast
- Build and manage a lean, high-output growth team
- Develop attribution models and measurement frameworks to understand true channel performance and incrementality
- Create the operating rhythm for growth - weekly performance reviews, monthly planning, quarterly goal-setting - with clear reporting and actionable insights
- Stay ahead of platform changes, creative trends, and B2B acquisition best practices to continuously push performance forward

What you have:

- 6+ years in performance marketing, user acquisition, or growth marketing at a SaaS company
- Proven track record managing significant paid media budgets and delivering consistent, profitable growth
- Deep expertise in paid social and discovery channels, Search is a big plus-with hands-on campaign management experience
- Strong landing page and conversion optimization skills-you know what makes prospects convert
- Creative performance instincts: high standards for what great ads look like, constantly up-to-date on formats and hooks, able to partner effectively with creative teams
- Analytical rigor: you live in the data, build dashboards, run experiments, and make fast decisions based on what's working
- Experience with attribution, incrementality testing, and connecting marketing spend to revenue outcomes
- Exceptional organizational skills and communication- you can translate complex performance data into clear insights for leadership
- Startup mentality: resourceful, scrappy, comfortable with ambiguity, and energized by building from the ground up

## About Shapes

## Company Overview
- **One-liner**: Shapes is building the world’s first AI-native PeopleOS that adapts to any organization’s structure and automates HR workflows using AI agents.
- **Entity Type**: Private (Seed/Series A stage — backed by top investors, small lean team)
- **Headquarters**: Not publicly disclosed (likely remote-first; European time zones implied by job postings)
- **Founded**: Not publicly available (recent entrant, pre-2026)
- **Founders**: Not publicly named on the website

## Core Business
- Primary industry: Human Resources Technology (HR Tech) / People Operations
- Target customers: B2B, mid-market to enterprise (50 to 5,000+ employees), across all industries
- Mission or purpose: To reinvent how companies run their people operations in the AI era, by providing a single, adaptable platform that molds to each organization’s unique shape rather than forcing rigid structures.

## Products & Services
- **Shapes Platform (AI-native PeopleOS)**: A unified SaaS platform that combines people directory, org charts, workflows, docs & e-signature, time off, attendance, performance & growth cycles, surveys, and people analytics — all powered by AI agents that automate end-to-end processes (onboarding, offboarding, reporting, employee Q&A).
- **AI Agents**: Autonomous agents that run entire people workflows, flag issues before they arise, and answer employee questions using organizational context.
- **Custom Dashboards & Tools**: Users can build any dashboard or tool in plain language — from reorg simulators to equity simulators, flight risk analysis, and calibration tools.
- **People Analytics & Insights**: AI-powered dashboards for retention, salary, engagement, performance, DEI, and more.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding amount not publicly disclosed; backed by “top investors” (unnamed on site)
- **Notable Investors/Partners**: Backed by top investors (names not publicly listed); integrates with popular tech stacks (specific integrations not detailed)
- **Growth Signals**: Rapidly scaling product and customer base; re-architecting platform to meet growing demand; actively hiring for key engineering roles; described as being at a “super exciting inflection point”

## Competitive Advantages
- **AI-native architecture**: Built from the ground up for the AI era, not retrofitted — agents act autonomously rather than just assist.
- **True adaptability**: Platform molds to any organization’s unique workflows, structures, and needs, unlike rigid legacy HRIS systems.
- **Speed of implementation**: SaaS-based, most teams up and running in days, not weeks.
- **All-in-one solution**: Replaces spreadsheets, scattered systems, and multiple point solutions with a single source of truth.
- **Security & compliance**: Continuous audits, strict access controls, and privacy safeguards.

## Strategic Focus
- Scaling the platform to handle rapid customer growth and increasingly complex use cases.
- Deepening AI agent capabilities to run more workflows autonomously.
- Re-architecting the platform foundation to maintain speed, stability, and elegance at scale.
- Expanding the team thoughtfully — hiring for high-impact, hands-on engineering roles.
- Maintaining a lean, fast-moving culture that prioritizes shipping real product over bureaucracy.

## Why Work Here
- **Culture**: Small, passionate, innovative team with a bias for action — “lean, passionate, and innovative.” Engineers own big pieces of the product from day one and shape technical vision.
- **Impact**: Opportunity to lay down core infrastructure and influence the direction of a company at an inflection point, not just maintain an existing system.
- **Speed**: “Ship fast and thoughtfully” — no 30-page specs, pragmatic problem-solving, and real product shipped quickly.
- **Collaboration**: Work side-by-side with design, product, and go-to-market teams; clear communication valued.
- **Remote/Hybrid**: Likely remote-first or flexible (job postings don’t specify a fixed location; European time zones implied).
- **Growth**: Tons of room to grow as the company scales; roles are designed for those who want to build ambitious things.

## Sources
1. [shapes.co](https://shapes.co/)
2. [shapes.co/careers](https://shapes.co/company/careers)
3. [shapes.co/about](https://shapes.co/about)
4. [shapes.co/job/software-engineer-de154](https://shapes.co/job/software-engineer-de154)
5. [jobs.ashbyhq.com/shapes](https://jobs.ashbyhq.com/shapes)

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